29
NPS
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Nando's is ranked #85 in Food and Beverages Brands
Nando's is ranked #85 in Food and Beverages Brands
About Nando's' Brand
Operator of a chain of Afro-Portuguese restaurants. The company operates a worldwide chain of restaurants offering a menu based on Portuguese cuisine flavored with sauces made from the South African peri-peri chili pepper. Nando's’s brand is ranked #996 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Nando's. When compared to other organizations within the Food and Beverages industry, Nando's is ranked #85. Among its major competitors, Nando's is ranked in 2nd place for NPS while Wagamama is 1st, and KFC is 3rd.
Brand at a Glance
78%
Customer Loyalty
4.2/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
Nando's Ranking
- #85 in Food and Beverages
- #2 / 4 of its competitors
Nando's NPS
Nando's's Net Promoter Score (NPS) is a 29 with 54% Promoters, 21% Passives, and 25% Detractors. Net Promoter Score tracks whether Nando's's customers would recommend using the product based on a scale of -100 to 100.
Nando's Overall NPS
| 54% | Promoters |
|---|---|
| 21% | Passives |
| 25% | Detractors |
Nando's NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2024 27 | Dec 2024 | 27 |
Jan 2025 27 | Jan 2025 | 27 |
Feb 2025 27 | Feb 2025 | 27 |
Mar 2025 28 | Mar 2025 | 28 |
Apr 2025 29 | Apr 2025 | 29 |
Jun 2025 29 | Jun 2025 | 29 |
Aug 2025 27 | Aug 2025 | 27 |
Sep 2025 29 | Sep 2025 | 29 |
Oct 2025 27 | Oct 2025 | 27 |
Nov 2025 29 | Nov 2025 | 29 |
Dec 2025 29 | Dec 2025 | 29 |
Jan 2026 29 | Jan 2026 | 29 |
How Other Brands Compare
Nando's is ranked second for NPS among its competitors. Wagamama and KFC come in first and third, with Pizza Hut coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Nando's NPS by Gender
Male customers rated Nando's's NPS 11 points higher than Female customers.
Male
41
Nando's's NPS was rated 41 by Male customers on Comparably.
62%
Promoters
17%
Passives
21%
Detractors
Female
30
Nando's's NPS was rated 30 by Female customers on Comparably.
55%
Promoters
20%
Passives
25%
Detractors
Nando's NPS by Ethnicity
Nando's's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 20 | Caucasian | 20 |
African American/Black 39 | African American/Black | 39 |
Asian or Pacific Islander 11 | Asian or Pacific Islander | 11 |
Other 40 | Other | 40 |
Nando's NPS by Age
Nando's's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
Nando's NPS by Usage
Nando's's NPS was rated the highest by customers who have used Nando's's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -33 | Less than 1 Year | -33 |
1 to 2 Years 15 | 1 to 2 Years | 15 |
2 to 5 Years 64 | 2 to 5 Years | 64 |
5 to 10 Years 57 | 5 to 10 Years | 57 |
Over 10 Years 16 | Over 10 Years | 16 |
Nando's NPS vs Companies in Food and Beverages
In the Food and Beverages industry, Nando's's NPS is rated right above Mars, and is preceded by Starbucks.
| COMPANY | NPS Score | |
|---|---|---|
 | Chick-fil-A | 55 |
 | Red Bull | 42 |
 | The Coca-Cola Company | 39 |
 | Hershey Company | 35 |
 | Starbucks | 30 |
 | Nando's | 29 |
 | Mars | 27 |
 | PepsiCo | 24 |
 | McDonald's | 19 |
Nando's Customer Reviews
Out of the 19 Nando's customer reviews 18 were positive and 1 was constructive. Nando's customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Nando's Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Nando's users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Nando's Customer Loyalty Score by Gender
Female customers rated Nando's's Customer Loyalty score 7% higher than Male customers.
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Male
75%
Yes
Female
82%
Yes
Nando's Customer Loyalty Score by Ethnicity
Nando's's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Nando's.
76
out of 100
Caucasian
72
out of 100
African American/Black
80
out of 100
Asian or Pacific Islander
78
out of 100
Other
Nando's Customer Loyalty Score by Age
Nando's's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 75% | 18-25 | 75% |
26-30 90% | 26-30 | 90% |
31-35 85% | 31-35 | 85% |
36-40 100% | 36-40 | 100% |
46-50 100% | 46-50 | 100% |
51-55 10% | 51-55 | 10% |
Nando's Customer Loyalty Score by Usage
Nando's's Customer Loyalty score was rated the highest by customers who have used Nando's's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Nando's Customer Loyalty Score by Industry
Nando's's Customer Loyalty score was rated the highest by Retail industry customers, and the lowest by Accounting industry customers.
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Nando's Customer Loyalty vs. Competitors
Compared to its competitors, Nando's's Customer Loyalty score is rated right above Pizza Hut, and is preceded by Wagamama.
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Customer Loyalty for Other Food and Beverages Brands
In the Food and Beverages industry, Nando's's Customer Loyalty score is rated right above Starbucks, and is preceded by McDonald's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Chick-fil-A | 87% |
| The Coca-Cola Company | 85% |
| PepsiCo | 82% |
| Red Bull | 81% |
| Hershey Company | 81% |
| McDonald's | 79% |
| Nando's | 78% |
| Starbucks | 78% |
| Mars | 78% |
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Nando's Product Quality
4.2/5
Nando's has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Nando's Product Information
Nando's’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Nando's's product the highest. Reviewers from the Business and Consumer Services industry rated Nando's the lowest at 4.2.
- Website
- www.nandos.com
- Company Size
- 10,000+ Employees
Quick Insights into Nando's Product Quality
Nando's's Product Quality score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers ages 51-55.
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Ranked Nando's Product Quality the Highest
Ranked Nando's Product Quality the Lowest
Nando's Product Quality Score by Gender
Male customers rated Nando's's Product Quality score 0.3 stars higher than Female customers.
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Male
4.5/5
Female
4.2/5
Nando's Product Quality Score by Ethnicity
Nando's's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 4.6 | Other | 4.6 |
Nando's Product Quality Score by Age
Nando's's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
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| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.5 | 26-30 | 4.5 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.6 | 36-40 | 4.6 |
46-50 4.6 | 46-50 | 4.6 |
51-55 3.1 | 51-55 | 3.1 |
Nando's Product Quality Score by Usage
Nando's's Product Quality score was rated the highest by customers who have used Nando's's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Nando's Product Quality Score by Industry
Nando's's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Arts and Entertainment industry customers.
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Nando's Product Quality vs. Competitors
Compared to its competitors, Nando's's Product Quality score is rated right above Pizza Hut, and is preceded by Wagamama.
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Product Quality for Other Food and Beverages Brands
In the Food and Beverages industry, Nando's's Product Quality score is rated right above The Coca-Cola Company, and is preceded by Chick-fil-A.
| COMPANY | Product Quality Score | |
|---|---|---|
| Chick-fil-A | 4.3/5 |
| Nando's | 4.2/5 |
| The Coca-Cola Company | 4.2/5 |
| Red Bull | 4.2/5 |
| Starbucks | 4.1/5 |
| Hershey Company | 4.1/5 |
| Mars | 4/5 |
| PepsiCo | 4/5 |
| McDonald's | 3.7/5 |
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Nando's Pricing
Nando's ROI & Value For Money
3.9/5
Nando's has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Nando's Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Nando's.
Quick Insights into Nando's ROI
Nando's's ROI score was rated highest by customers ages 46-50, and rated lowest by customers who have used Nando's's products/services for Less than 1 Year.
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Ranked Nando's ROI the Highest
Ranked Nando's ROI the Lowest
Nando's ROI Score by Gender
Male customers rated Nando's's ROI score 0.2 stars higher than Female customers.
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Male
4.1/5
Female
3.9/5
Nando's ROI Score by Ethnicity
Nando's's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.9 | Other | 3.9 |
Nando's ROI Score by Age
Nando's's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.
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| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.3 | 26-30 | 4.3 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4.5 | 36-40 | 4.5 |
46-50 4.8 | 46-50 | 4.8 |
51-55 4.3 | 51-55 | 4.3 |
Nando's ROI Score by Usage
Nando's's ROI score was rated the highest by customers who have used Nando's's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Nando's ROI Score by Industry
Nando's's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Arts and Entertainment industry customers.
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Nando's Pricing vs. Competitors
Compared to its competitors, Nando's's ROI score is rated right above Wagamama.
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ROI for Other Food and Beverages Brands
In the Food and Beverages industry, Nando's's ROI score is rated right above Hershey Company, and is preceded by The Coca-Cola Company.
| COMPANY | Pricing Score | |
|---|---|---|
| Chick-fil-A | 4.1/5 |
| The Coca-Cola Company | 3.9/5 |
| Nando's | 3.9/5 |
| Hershey Company | 3.9/5 |
| Red Bull | 3.8/5 |
| Mars | 3.8/5 |
| PepsiCo | 3.8/5 |
| Starbucks | 3.6/5 |
| McDonald's | 3.6/5 |
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Nando's Customer Satisfaction (CSAT)
Nando's Customer Satisfaction (CSAT) Score
86 / 100
Nando's has an overall Customer Satisfaction score of 86 rated by its users and customers.
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Very Satisfied
51%
Satisfied
35%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
0%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Nando's Customer Satisfaction
Nando's's Customer Satisfaction score was rated highest by customers who have used Nando's's products/services for 1 to 2 Years, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked Nando's Customer Satisfaction the Highest
Ranked Nando's Customer Satisfaction the Lowest
Nando's Customer Satisfaction Score by Gender
Male customers rated Nando's's Customer Satisfaction score 1 points higher than Female customers.
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91 / 100
MaleVery Satisfied | 74% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 0% | |
Very Dissatisfied | 4% |
90 / 100
FemaleVery Satisfied | 35% | |
|---|---|---|
Satisfied | 55% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 0% | |
Very Dissatisfied | 3% |
Nando's Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Nando's' Customer Satisfaction (CSAT) score was rated 90% according to Caucasian users and customers.
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90 / 100
Very Satisfied
53%
Satisfied
37%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
10%
CSAT according to African American/Black
Nando's' Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.
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83 / 100
Very Satisfied
50%
Satisfied
33%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
8%
CSAT according to Asian or Pacific Islander
Nando's' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
63%
Satisfied
37%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Nando's' Customer Satisfaction (CSAT) score was rated 87% according to Other users and customers.
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87 / 100
Very Satisfied
44%
Satisfied
43%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
0%
Nando's Customer Satisfaction Score by Age
Nando's's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 93% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 46-50 | 100% |
Nando's Customer Satisfaction Score by Usage
Nando's's Customer Satisfaction score was rated the highest by customers who have used Nando's's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Nando's Customer Satisfaction Score by Industry
Nando's's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Arts and Entertainment industry customers.
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}Nando's Customer Satisfaction vs. Competitors
Compared to its competitors, Nando's's Customer Satisfaction score is rated right above KFC, and is preceded by Wagamama.
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Customer Satisfaction for Other Food and Beverages Brands
In the Food and Beverages industry, Nando's's Customer Satisfaction score is rated right above Starbucks, and is preceded by The Coca-Cola Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| The Coca-Cola Company | 87% |
| Nando's | 86% |
| Starbucks | 84% |
| Red Bull | 82% |
| Chick-fil-A | 81% |
| Hershey Company | 80% |
| PepsiCo | 79% |
| Mars | 74% |
| McDonald's | 72% |
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Nando's Customer Service
3.9/5
Nando's has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Nando's's Customer Service
Address
St Mary's House, London, SW11 3LD
Website
www.nandos.com
Quick Insights into Nando's Customer Service
Nando's's Customer Service score was rated highest by customers from the Retail industry, and rated lowest by customers ages 51-55.
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Ranked Nando's Customer Service the Highest
Ranked Nando's Customer Service the Lowest
Nando's Customer Service Score by Gender
Male customers rated Nando's's Customer Service score 0.2 stars higher than Female customers.
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Male
4.2/5
Female
4/5
Nando's Customer Service Score by Ethnicity
Nando's's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.2 | Other | 4.2 |
Nando's Customer Service Score by Age
Nando's's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.5 | 36-40 | 4.5 |
46-50 4.8 | 46-50 | 4.8 |
51-55 2.6 | 51-55 | 2.6 |
Nando's Customer Service Score by Usage
Nando's's Customer Service score was rated the highest by customers who have used Nando's's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Nando's Customer Service Score by Industry
Nando's's Customer Service score was rated the highest by Retail industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Nando's Customer Service vs. Competitors
Compared to its competitors, Nando's's Customer Service score is rated right above KFC, and is preceded by Wagamama.
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Customer Service for Other Food and Beverages Brands
In the Food and Beverages industry, Nando's's Customer Service score is rated right above Hershey Company, and is preceded by Red Bull.
| COMPANY | Customer Service Score | |
|---|---|---|
| Chick-fil-A | 4.3/5 |
| Starbucks | 4.1/5 |
| The Coca-Cola Company | 4/5 |
| Red Bull | 4/5 |
| Nando's | 3.9/5 |
| Hershey Company | 3.9/5 |
| Mars | 3.9/5 |
| PepsiCo | 3.8/5 |
| McDonald's | 3.6/5 |
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Nando's as an Employer
4.5/5
Nando's has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Nando's scored a 29 for Net Promoter Score and a 35 for Employee Net Promoter Score. NPS gauges how likely a customer of Nando's would recommend the brand to a friend. ENPS measures how likely Nando's employees would recommend working at Nando's to a friend.
Net Promoter Score
29
NPS Score
| 54% | Promoters |
|---|---|
| 21% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
35
eNPS Score
| 57% | Promoters |
|---|---|
| 21% | Passive |
| 22% | Detractors |
Global Ranking Snapshot
Nando's is ranked #996 in the Global Top 100 Brands. It ranks just behind McCormick & Company and just ahead of Galderma.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
994 |  | Sitetracker |  | Giuseppe Incitti | Tech |
995 |  | McCormick & Company |  | Lawrence Kurzius | Food and Beverages |
996 | | Nando's | | Geoff Whyte | Food and Beverages |
997 |  | Galderma |  | Stuart Raetzman | Health and Wellness |
998 |  | Taylor Farms |  | Bruce Taylor | Food and Beverages |
999 |  | Zimmer Biomet |  | Ivan Tornos | Health and Wellness |
1000 |  | Avanade |  | Pam Maynard | Tech |
Food and Beverages Ranking Snapshot
Nando's is ranked #85 in the Food and Beverages Industry. It ranks just behind McCormick & Company and just ahead of Taylor Farms.
| RANK | COMPANY | Location | |
|---|---|---|---|
83 |  | J.M. Smucker Company | Orrville, OH |
84 | | McCormick & Company | Sparks Glencoe, MD |
85 | | Nando's | |
86 | | Taylor Farms | Salinas, CA |
