24
NPS
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Avanade is ranked #327 in Tech Brands
Avanade is ranked #327 in Tech Brands
About Avanade's Brand
Avanade is the leading provider of innovative digital, cloud and advisory services, industry solutions and design-led experiences across the Microsoft ecosystem. Every day, our 56,000 professionals in 26 countries make a genuine human impact for our clients, their employees and their customers. Avanade was founded in 2000 by Accenture LLP and Microsoft Corporation. Learn more at www.avanade.com/career Avanade’s brand is ranked #1000 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Avanade. When compared to other organizations within the Tech industry, Avanade is ranked #327. Among its major competitors, Avanade is ranked in 4th place for NPS while Zendesk is 1st, and Microsoft is 2nd.
Brand at a Glance
79%
Customer Loyalty
3.7/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
Avanade CMO
Avanade Ranking
- #327 in Tech
- #3 / 4 of its competitors
Avanade NPS
Avanade's Net Promoter Score (NPS) is a 24 with 55% Promoters, 14% Passives, and 31% Detractors. Net Promoter Score tracks whether Avanade's customers would recommend using the product based on a scale of -100 to 100.
Avanade Overall NPS
| 55% | Promoters |
|---|---|
| 14% | Passives |
| 31% | Detractors |
Avanade NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 24 | Apr 2024 | 24 |
May 2024 22 | May 2024 | 22 |
Jul 2024 22 | Jul 2024 | 22 |
Aug 2024 23 | Aug 2024 | 23 |
Sep 2024 21 | Sep 2024 | 21 |
Nov 2024 23 | Nov 2024 | 23 |
Dec 2024 22 | Dec 2024 | 22 |
Jan 2025 22 | Jan 2025 | 22 |
Mar 2025 24 | Mar 2025 | 24 |
Jun 2025 24 | Jun 2025 | 24 |
Jul 2025 24 | Jul 2025 | 24 |
Dec 2025 24 | Dec 2025 | 24 |
How Other Brands Compare
Avanade is ranked third for NPS among its competitors. Zendesk and Microsoft come in first and second, with Cognizant Technology Solutions coming in at #4.
 Avanade |  Microsoft |  Cognizant Technology Solutions |  Zendesk | |
| Global Ranking | #1000 | #22 | #423 | #509 |
| NPS | 24 | 38 | 5 | 41 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $1.91T | $26.75B | $9.63B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Avanade NPS by Gender
Male customers rated Avanade's NPS 33 points higher than Female customers.
Male
43
Avanade's NPS was rated 43 by Male customers on Comparably.
62%
Promoters
19%
Passives
19%
Detractors
Female
10
Avanade's NPS was rated 10 by Female customers on Comparably.
50%
Promoters
10%
Passives
40%
Detractors
Avanade NPS by Ethnicity
Avanade's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
African American/Black 100 | African American/Black | 100 |
Asian or Pacific Islander 57 | Asian or Pacific Islander | 57 |
Other 34 | Other | 34 |
Avanade NPS by Age
Avanade's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Avanade NPS by Usage
Avanade's NPS was rated the highest by customers who have used Avanade's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 40 | Less than 1 Year | 40 |
1 to 2 Years 50 | 1 to 2 Years | 50 |
2 to 5 Years 20 | 2 to 5 Years | 20 |
Avanade NPS vs. Competitors
Compared to its competitors, Avanade's NPS is rated right above TCS (Tata Consultancy Services), and is preceded by Accenture (Global).
| COMPANY | NPS Score | |
|---|---|---|
| Zendesk | 41 |
| Microsoft | 38 |
 | Accenture (Global) | 28 |
| Avanade | 24 |
 | TCS (Tata Consultancy Services) | 23 |
 | Slalom Consulting | 23 |
 | Perficient | 8 |
| Cognizant Technology Solutions | 5 |
 | Onica | N/A |
 | Infogain | N/A |
 | Constant Contact | -7 |
 | Qvantel | -100 |
Avanade Customer Reviews
Out of the 5 Avanade customer reviews 3 were positive and 2 were constructive. Avanade customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Avanade Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Avanade users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Avanade Customer Loyalty Score by Gender
Male customers rated Avanade's Customer Loyalty score 21% higher than Female customers.
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Male
94%
Yes
Female
73%
Yes
Avanade Customer Loyalty Score by Ethnicity
Avanade's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Avanade.
70
out of 100
Caucasian
70
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
100
out of 100
Other
Avanade Customer Loyalty Score by Age
Avanade's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 100% | 26-30 | 100% |
31-35 100% | 31-35 | 100% |
36-40 70% | 36-40 | 70% |
41-45 100% | 41-45 | 100% |
46-50 85% | 46-50 | 85% |
Avanade Customer Loyalty Score by Usage
Avanade's Customer Loyalty score was rated the highest by customers who have used Avanade's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Avanade Customer Loyalty Score by Industry
Avanade's Customer Loyalty score was rated 100% by both Architecture and Planning and Tech industry customers.
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Avanade Customer Loyalty vs. Competitors
Compared to its competitors, Avanade's Customer Loyalty score is rated right above Constant Contact, and is preceded by Zendesk.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Microsoft | 84% |
| TCS (Tata Consultancy Services) | 83% |
| Perficient | 83% |
| Cognizant Technology Solutions | 82% |
| Zendesk | 81% |
| Avanade | 79% |
| Constant Contact | 76% |
| Accenture (Global) | 75% |
| Slalom Consulting | 75% |
| Qvantel | N/A |
| Onica | N/A |
| Infogain | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Avanade's Customer Loyalty score is rated right below Peloton.
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Avanade Product Quality
3.7/5
Avanade has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Avanade Product Information
Avanade’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated Avanade's product the highest. Reviewers from the Tech industry rated Avanade the lowest at 4.3.
- Website
- http://www.avanade.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Business Services
Enterprise
Quick Insights into Avanade Product Quality
Avanade's Product Quality score was rated highest by African American/Black customers, and rated lowest by customers ages 18-25.
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Ranked Avanade Product Quality the Highest
Ranked Avanade Product Quality the Lowest
Avanade Product Quality Score by Gender
Female customers rated Avanade's Product Quality score 0.3 stars higher than Male customers.
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Male
3.9/5
Female
4.2/5
Avanade Product Quality Score by Ethnicity
Avanade's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
African American/Black 5 | African American/Black | 5 |
Asian or Pacific Islander 4.7 | Asian or Pacific Islander | 4.7 |
Other 3.8 | Other | 3.8 |
Avanade Product Quality Score by Age
Avanade's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2 | 18-25 | 2 |
26-30 3.5 | 26-30 | 3.5 |
31-35 4.6 | 31-35 | 4.6 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4.7 | 41-45 | 4.7 |
46-50 4.5 | 46-50 | 4.5 |
Avanade Product Quality Score by Usage
Avanade's Product Quality score was rated the highest by customers who have used Avanade's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Avanade Product Quality Score by Industry
Avanade's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
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Avanade Product Quality vs. Competitors
Compared to its competitors, Avanade's Product Quality score is rated right above Perficient, and is preceded by Slalom Consulting.
| COMPANY | Product Quality Score | |
|---|---|---|
| Zendesk | 4.2/5 |
| Microsoft | 4.1/5 |
| Accenture (Global) | 3.9/5 |
| TCS (Tata Consultancy Services) | 3.8/5 |
| Slalom Consulting | 3.8/5 |
| Avanade | 3.7/5 |
| Perficient | 3.4/5 |
| Cognizant Technology Solutions | 3.4/5 |
| Constant Contact | 3.1/5 |
| Qvantel | 1.5/5 |
| Onica | N/A |
| Infogain | N/A |
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Product Quality for Other Tech Brands
In the Tech industry, Avanade's Product Quality score is rated right below ROBLOX.
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Avanade Pricing
Avanade ROI & Value For Money
3.8/5
Avanade has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Avanade Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Tech industry think that they had the lowest ROI from Avanade.
Quick Insights into Avanade ROI
Avanade's ROI score was rated highest by African American/Black customers, and rated lowest by customers ages 18-25.
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Ranked Avanade ROI the Highest
Ranked Avanade ROI the Lowest
Avanade ROI Score by Gender
Female customers rated Avanade's ROI score 0.2 stars higher than Male customers.
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Male
3.7/5
Female
3.9/5
Avanade ROI Score by Ethnicity
Avanade's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
African American/Black 5 | African American/Black | 5 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 3.8 | Other | 3.8 |
Avanade ROI Score by Age
Avanade's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2 | 18-25 | 2 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.7 | 36-40 | 3.7 |
41-45 4.4 | 41-45 | 4.4 |
46-50 4.4 | 46-50 | 4.4 |
Avanade ROI Score by Usage
Avanade's ROI score was rated the highest by customers who have used Avanade's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Avanade ROI Score by Industry
Avanade's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
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Avanade Pricing vs. Competitors
Compared to its competitors, Avanade's ROI score is rated right above TCS (Tata Consultancy Services), and is preceded by Accenture (Global).
| COMPANY | Pricing Score | |
|---|---|---|
| Zendesk | 4/5 |
| Microsoft | 4/5 |
| Slalom Consulting | 4/5 |
| Accenture (Global) | 3.8/5 |
| Avanade | 3.8/5 |
| TCS (Tata Consultancy Services) | 3.8/5 |
| Cognizant Technology Solutions | 3.5/5 |
| Perficient | 3.3/5 |
| Constant Contact | 3/5 |
| Qvantel | 3/5 |
| Onica | N/A |
| Infogain | N/A |
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ROI for Other Tech Brands
In the Tech industry, Avanade's ROI score is rated right above ROBLOX, and is preceded by Apple.
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Avanade Customer Satisfaction (CSAT)
Avanade Customer Satisfaction (CSAT) Score
71 / 100
Avanade has an overall Customer Satisfaction score of 71 rated by its users and customers.
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Very Satisfied
41%
Satisfied
30%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
0%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Avanade Customer Satisfaction
Avanade's Customer Satisfaction score was rated highest by customers who have used Avanade's products/services for 2 to 5 Years, and rated lowest by customers ages 18-25.
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Ranked Avanade Customer Satisfaction the Highest
Ranked Avanade Customer Satisfaction the Lowest
Avanade Customer Satisfaction Score by Gender
Female customers rated Avanade's Customer Satisfaction score 11 points higher than Male customers.
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72 / 100
MaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 21% | |
Dissatisfied | 0% | |
Very Dissatisfied | 7% |
83 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 17% |
Avanade Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Avanade's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
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50 / 100
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
17%
CSAT according to African American/Black
Avanade's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Avanade's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
43%
Satisfied
57%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Avanade's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
Avanade Customer Satisfaction Score by Age
Avanade's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 33% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 46-50 | 80% |
Avanade Customer Satisfaction Score by Usage
Avanade's Customer Satisfaction score was rated the highest by customers who have used Avanade's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Avanade Customer Satisfaction Score by Industry
Avanade's Customer Satisfaction score was rated 100 points by Tech industry customers.
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{
"title": "Avanade Customer Satisfaction Score by Industry",
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"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Avanade's Customer Satisfaction score is rated by Tech customers on Comparably.",
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}Avanade Customer Satisfaction vs. Competitors
Compared to its competitors, Avanade's Customer Satisfaction score is rated right above Slalom Consulting, and is preceded by TCS (Tata Consultancy Services).
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Zendesk | 81% |
| Microsoft | 80% |
| Accenture (Global) | 77% |
| TCS (Tata Consultancy Services) | 75% |
| Avanade | 71% |
| Slalom Consulting | 70% |
| Perficient | 65% |
| Cognizant Technology Solutions | 64% |
| Constant Contact | 27% |
| Qvantel | 0% |
| Onica | 0% |
| Infogain | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Avanade's Customer Satisfaction score is rated right above Peloton, and is preceded by ROBLOX.
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Avanade Customer Service
3.9/5
Avanade has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Avanade's Customer Service
Address
1191 2nd Ave, Seattle, WA 98101
Website
http://www.avanade.com/
Phone Number
(206) 239-5600
Avanade's Social Links
Quick Insights into Avanade Customer Service
Avanade's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers ages 18-25.
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Ranked Avanade Customer Service the Highest
Ranked Avanade Customer Service the Lowest
Avanade Customer Service Score by Gender
Avanade's Customer Service score was rated 4 by both Female and Male customers on Comparably.
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Male
4/5
Female
4/5
Avanade Customer Service Score by Ethnicity
Avanade's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
African American/Black 5 | African American/Black | 5 |
Asian or Pacific Islander 4.8 | Asian or Pacific Islander | 4.8 |
Other 4 | Other | 4 |
Avanade Customer Service Score by Age
Avanade's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2 | 18-25 | 2 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.8 | 31-35 | 4.8 |
36-40 4 | 36-40 | 4 |
41-45 4.4 | 41-45 | 4.4 |
46-50 4.6 | 46-50 | 4.6 |
Avanade Customer Service Score by Usage
Avanade's Customer Service score was rated the highest by customers who have used Avanade's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Avanade Customer Service Score by Industry
Avanade's Customer Service score was rated the highest by Tech industry customers, and the lowest by Architecture and Planning industry customers.
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Avanade Customer Service vs. Competitors
Compared to its competitors, Avanade's Customer Service score is rated right above TCS (Tata Consultancy Services), and is preceded by Slalom Consulting.
| COMPANY | Customer Service Score | |
|---|---|---|
| Zendesk | 4/5 |
| Microsoft | 4/5 |
| Accenture (Global) | 4/5 |
| Slalom Consulting | 4/5 |
| Avanade | 3.9/5 |
| TCS (Tata Consultancy Services) | 3.9/5 |
| Perficient | 3.6/5 |
| Cognizant Technology Solutions | 3.5/5 |
| Qvantel | 3/5 |
| Constant Contact | 2/5 |
| Onica | N/A |
| Infogain | N/A |
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Customer Service for Other Tech Brands
In the Tech industry, Avanade's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
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Avanade as an Employer
4.3/5
Avanade has a 4.3/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Avanade scored a 24 for Net Promoter Score and a 32 for Employee Net Promoter Score. NPS gauges how likely a customer of Avanade would recommend the brand to a friend. ENPS measures how likely Avanade employees would recommend working at Avanade to a friend.
Net Promoter Score
24
NPS Score
| 55% | Promoters |
|---|---|
| 14% | Passive |
| 31% | Detractors |
Employee Net Promoter Score
32
eNPS Score
| 53% | Promoters |
|---|---|
| 26% | Passive |
| 21% | Detractors |
Global Ranking Snapshot
Avanade is ranked #1000 in the Global Top 100 Brands. It ranks just behind Zimmer Biomet.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
998 |  | Taylor Farms |  | Bruce Taylor | Food and Beverages |
999 |  | Zimmer Biomet |  | Ivan Tornos | Health and Wellness |
1000 | | Avanade | | Pam Maynard | Tech |
Tech Ranking Snapshot
Avanade is ranked #327 in the Tech Industry. It ranks just behind Sitetracker.
| RANK | COMPANY | Location | |
|---|---|---|---|
325 |  | Wix.com | |
326 |  | Sitetracker | Palo Alto, CA |
327 | | Avanade | Seattle, WA |
