
Zendesk is redefining customer and employee experience. Our AI-powered solutions help over 100,000 companies build better relationships and grow. We push boundaries of what’s possible and create tech that brings people closer. Zendesk’s brand is ranked #509 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Zendesk. When compared to other organizations within the Tech industry, Zendesk is ranked #161. Among its major competitors, Zendesk is ranked in 5th place for NPS while Freshdesk is 1st, and Help Scout is 2nd. Overall, Zendesk has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $9.63B
Zendesk's Net Promoter Score (NPS) is a 41 with 63% Promoters, 15% Passives, and 22% Detractors. Net Promoter Score tracks whether Zendesk's customers would recommend using the product based on a scale of -100 to 100.
| 63% | Promoters |
|---|---|
| 15% | Passives |
| 22% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2024 43 | Feb 2024 | 43 |
Mar 2024 41 | Mar 2024 | 41 |
May 2024 41 | May 2024 | 41 |
Jun 2024 41 | Jun 2024 | 41 |
Jul 2024 41 | Jul 2024 | 41 |
Aug 2024 41 | Aug 2024 | 41 |
Sep 2024 41 | Sep 2024 | 41 |
Oct 2024 40 | Oct 2024 | 40 |
Dec 2024 42 | Dec 2024 | 42 |
Jan 2025 42 | Jan 2025 | 42 |
Jul 2025 40 | Jul 2025 | 40 |
Jan 2026 40 | Jan 2026 | 40 |
Zendesk is ranked first for NPS among its competitors. Atlassian and SAP come in second and third, with Oracle coming in at #4. Among those competitors, it is the lowest valued company behind Oracle.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Zendesk's NPS 16 points higher than Male customers.
Zendesk's NPS was rated 39 by Male customers on Comparably.
Zendesk's NPS was rated 55 by Female customers on Comparably.
Zendesk's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 35 | Caucasian | 35 |
Hispanic or Latino 25 | Hispanic or Latino | 25 |
African American/Black 42 | African American/Black | 42 |
Asian or Pacific Islander 80 | Asian or Pacific Islander | 80 |
Other 0 | Other | 0 |
Zendesk's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Zendesk's NPS was rated the highest by customers who have used Zendesk's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 29 | Less than 1 Year | 29 |
1 to 2 Years 33 | 1 to 2 Years | 33 |
2 to 5 Years 38 | 2 to 5 Years | 38 |
5 to 10 Years 50 | 5 to 10 Years | 50 |
Compared to its competitors, Zendesk's NPS is rated right above Salesforce, and is preceded by ServiceNow.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Freshdesk | 100 |
![]() | Help Scout | 54 |
![]() | HappyFox | 52 |
![]() | ServiceNow | 44 |
![]() | Zendesk | 41 |
![]() | Salesforce | 36 |
![]() | Atlassian | 35 |
![]() | SAP | 34 |
![]() | Helpshift | 28 |
![]() | Support.com | 12 |
![]() | Oracle | 11 |
![]() | Progress Software | N/A |
![]() | Parature | -33 |
Out of the 7 Zendesk customer reviews 4 were positive and 3 were constructive. Zendesk customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Zendesk users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Zendesk's Customer Loyalty score was rated 87 by both Female and Male customers on Comparably.
Zendesk's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Zendesk's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 74% | 18-25 | 74% |
26-30 100% | 26-30 | 100% |
31-35 75% | 31-35 | 75% |
36-40 94% | 36-40 | 94% |
41-45 78% | 41-45 | 78% |
46-50 100% | 46-50 | 100% |
56-60 70% | 56-60 | 70% |
61-65 100% | 61-65 | 100% |
Zendesk's Customer Loyalty score was rated the highest by customers who have used Zendesk's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Zendesk's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Zendesk's Customer Loyalty score is rated right above SAP, and is preceded by Support.com.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Helpshift | 100% |
![]() | Help Scout | 87% |
![]() | ServiceNow | 86% |
![]() | Support.com | 83% |
![]() | Zendesk | 81% |
![]() | SAP | 80% |
![]() | Atlassian | 76% |
![]() | Salesforce | 75% |
![]() | Oracle | 72% |
![]() | Freshdesk | N/A |
![]() | HappyFox | N/A |
![]() | Parature | N/A |
![]() | Progress Software | N/A |
In the Tech industry, Zendesk's Customer Loyalty score is rated right below Peloton.
Zendesk has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Zendesk serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Zendesk supports Web devices and offers products for small, medium, and large sized businesses.
Zendesk’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Zendesk's product the highest. Reviewers from the Arts and Entertainment industry rated Zendesk the lowest at 4.3.
Zendesk's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers from the Aerospace and Aviation industry.
Female customers rated Zendesk's Product Quality score 0.3 stars higher than Male customers.
Zendesk's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 3.9 | Other | 3.9 |
Zendesk's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 4.8 | 26-30 | 4.8 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4.2 | 41-45 | 4.2 |
46-50 4.6 | 46-50 | 4.6 |
56-60 3.1 | 56-60 | 3.1 |
61-65 4.5 | 61-65 | 4.5 |
Zendesk's Product Quality score was rated the highest by customers who have used Zendesk's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Zendesk's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Zendesk's Product Quality score is rated right above SAP, and is preceded by ServiceNow.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Help Scout | 4.4/5 |
![]() | HappyFox | 4.3/5 |
![]() | ServiceNow | 4.2/5 |
![]() | Zendesk | 4.2/5 |
![]() | SAP | 4.1/5 |
![]() | Freshdesk | 4/5 |
![]() | Salesforce | 4/5 |
![]() | Atlassian | 3.9/5 |
![]() | Oracle | 3.7/5 |
![]() | Helpshift | 3.7/5 |
![]() | Parature | 3.5/5 |
![]() | Support.com | 3.2/5 |
![]() | Progress Software | N/A |
In the Tech industry, Zendesk's Product Quality score is rated right above Google, and is preceded by Spotify.
Zendesk has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Zendesk has a pricing structure that accommodates small, medium, and large businesses. Starting from $153/month, Zendesk uses a subscription model.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Zendesk.
Zendesk's ROI score was rated highest by customers ages 46-50, and rated lowest by customers ages 56-60.
Female customers rated Zendesk's ROI score 0.3 stars higher than Male customers.
Zendesk's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 3.4 | Other | 3.4 |
Zendesk's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 4.5 | 26-30 | 4.5 |
31-35 3.2 | 31-35 | 3.2 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.9 | 41-45 | 3.9 |
46-50 4.6 | 46-50 | 4.6 |
56-60 2.3 | 56-60 | 2.3 |
61-65 3.5 | 61-65 | 3.5 |
Zendesk's ROI score was rated the highest by customers who have used Zendesk's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Zendesk's ROI score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Zendesk's ROI score is rated right above Salesforce, and is preceded by ServiceNow.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Help Scout | 4.5/5 |
![]() | HappyFox | 4.5/5 |
![]() | ServiceNow | 4.1/5 |
![]() | Zendesk | 4/5 |
![]() | Salesforce | 4/5 |
![]() | Atlassian | 3.9/5 |
![]() | SAP | 3.9/5 |
![]() | Parature | 3.8/5 |
![]() | Helpshift | 3.7/5 |
![]() | Oracle | 3.7/5 |
![]() | Support.com | 3.3/5 |
![]() | Freshdesk | N/A |
![]() | Progress Software | N/A |
In the Tech industry, Zendesk's ROI score is rated right above Google, and is preceded by Zoom Video Communications.
Zendesk has an overall Customer Satisfaction score of 81 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Zendesk's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers ages 31-35.
Female customers rated Zendesk's Customer Satisfaction score 17 points higher than Male customers.
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 15% | |
Very Dissatisfied | 0% |
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 42% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 8% |
Zendesk's Customer Satisfaction (CSAT) score was rated 72% according to Caucasian users and customers.
Zendesk's Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.
Zendesk's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Zendesk's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Zendesk's Customer Satisfaction (CSAT) score was rated 83% according to Other users and customers.
Zendesk's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 100% | |||||||||||||||
| 31-35 | 34% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 86% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 61-65 | 67% |
Zendesk's Customer Satisfaction score was rated the highest by customers who have used Zendesk's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Zendesk's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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}Compared to its competitors, Zendesk's Customer Satisfaction score is rated right above Atlassian, and is preceded by SAP.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Freshdesk | 100% |
![]() | Help Scout | 100% |
![]() | ServiceNow | 83% |
![]() | SAP | 82% |
![]() | Zendesk | 81% |
![]() | Atlassian | 80% |
![]() | Salesforce | 79% |
![]() | Oracle | 67% |
![]() | Support.com | 57% |
![]() | HappyFox | 0% |
![]() | Helpshift | 0% |
![]() | Parature | 0% |
![]() | Progress Software | 0% |
In the Tech industry, Zendesk's Customer Satisfaction score is rated right above Google, and is preceded by Spotify.
Zendesk has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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989 Market St, San Francisco, CA 94103
http://www.zendesk.com/
415-418-7506
Zendesk's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers ages 56-60.
Female customers rated Zendesk's Customer Service score 0.3 stars higher than Male customers.
Zendesk's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 3.5 | Other | 3.5 |
Zendesk's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 4.5 | 26-30 | 4.5 |
31-35 3.3 | 31-35 | 3.3 |
36-40 4 | 36-40 | 4 |
41-45 4 | 41-45 | 4 |
46-50 4.6 | 46-50 | 4.6 |
56-60 2 | 56-60 | 2 |
61-65 3.4 | 61-65 | 3.4 |
Zendesk's Customer Service score was rated the highest by customers who have used Zendesk's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Zendesk's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Zendesk's Customer Service score is rated right above SAP, and is preceded by ServiceNow.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | HappyFox | 5/5 |
![]() | Help Scout | 4.3/5 |
![]() | ServiceNow | 4.1/5 |
![]() | Zendesk | 4/5 |
![]() | SAP | 4/5 |
![]() | Salesforce | 4/5 |
![]() | Atlassian | 4/5 |
![]() | Parature | 3.7/5 |
![]() | Helpshift | 3.7/5 |
![]() | Oracle | 3.6/5 |
![]() | Support.com | 3.2/5 |
![]() | Freshdesk | N/A |
![]() | Progress Software | N/A |
In the Tech industry, Zendesk's Customer Service score is rated right above Google, and is preceded by Apple.
Zendesk has a 4.5/5 stars for its overall company culture rated by their employees


Zendesk scored a 41 for Net Promoter Score and a 21 for Employee Net Promoter Score. NPS gauges how likely a customer of Zendesk would recommend the brand to a friend. ENPS measures how likely Zendesk employees would recommend working at Zendesk to a friend.
| 63% | Promoters |
|---|---|
| 15% | Passive |
| 22% | Detractors |
| 47% | Promoters |
|---|---|
| 27% | Passive |
| 26% | Detractors |
Zendesk is ranked #509 in the Global Top 100 Brands. It ranks just behind Upwork and just ahead of TaylorMade Golf.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
507 | ![]() | Malwarebytes | ![]() | Marcin Kleczynski | Tech |
508 | ![]() | Upwork | ![]() | Hayden Brown | Tech |
509 | ![]() | Zendesk | ![]() | Tom Eggemeier | Tech |
510 | ![]() | TaylorMade Golf | ![]() | David Abeles | Retail |
511 | ![]() | Astrazeneca PLC | ![]() | Pascal Soriot | Health and Wellness |
512 | ![]() | W.W. Grainger | ![]() | D.G. Macpherson | Energy and Manufacturing |
513 | ![]() | Smart & Final | ![]() | David Hirz | Retail |
Zendesk is ranked #161 in the Tech Industry. It ranks just behind Upwork and just ahead of Astrazeneca PLC.
| RANK | COMPANY | Location | |
|---|---|---|---|
159 | ![]() | Malwarebytes | Santa Clara, CA |
160 | ![]() | Upwork | San Francisco, CA |
161 | ![]() | Zendesk | San Francisco, CA |
162 | ![]() | Astrazeneca PLC | London, AR |
163 | ![]() | Pegasystems | Cambridge, MA |
164 | ![]() | Rockwell Automation | Milwaukee, WI |
165 | ![]() | CoStar Group |