

Help Scout is a web-based help desk that allows small and midsize businesses to deliver personalized customer support services. Among its major competitors, Help Scout is ranked in 2nd place for NPS while Freshdesk is 1st, and Zendesk is 3rd.
Help Scout's Net Promoter Score (NPS) is a 54 with 72% Promoters, 10% Passives, and 18% Detractors. Net Promoter Score tracks whether Help Scout's customers would recommend using the product based on a scale of -100 to 100.
| 72% | Promoters |
|---|---|
| 10% | Passives |
| 18% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2021 53 | Apr 2021 | 53 |
Jun 2021 55 | Jun 2021 | 55 |
Jul 2021 53 | Jul 2021 | 53 |
Sep 2021 53 | Sep 2021 | 53 |
Oct 2021 52 | Oct 2021 | 52 |
Jan 2022 54 | Jan 2022 | 54 |
May 2022 54 | May 2022 | 54 |
Jun 2022 56 | Jun 2022 | 56 |
Jul 2022 56 | Jul 2022 | 56 |
Jan 2023 54 | Jan 2023 | 54 |
Apr 2023 55 | Apr 2023 | 55 |
Apr 2024 55 | Apr 2024 | 55 |
Help Scout is ranked second for NPS among its competitors. Freshdesk and Zendesk come in first and third, with Helpshift coming in at #4.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Help Scout's NPS was rated the highest by customers who have used Help Scout's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 55 | Less than 1 Year | 55 |
1 to 2 Years 30 | 1 to 2 Years | 30 |
2 to 5 Years 62 | 2 to 5 Years | 62 |
Compared to its competitors, Help Scout's NPS is rated right above Zendesk, and is preceded by Freshdesk.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Freshdesk | 100 |
![]() | Help Scout | 54 |
![]() | Zendesk | 41 |
![]() | Helpshift | 28 |
![]() | Appinventiv | 0 |
![]() | Desk.com | N/A |
![]() | Parature | -33 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Help Scout users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Help Scout's Customer Loyalty score is rated right above Zendesk, and is preceded by Appinventiv.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Helpshift | 100% |
![]() | Appinventiv | 100% |
![]() | Help Scout | 87% |
![]() | Zendesk | 81% |
![]() | Freshdesk | N/A |
![]() | Parature | N/A |
![]() | Desk.com | N/A |
Help Scout has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
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Help Scout serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Help Scout supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Help Scout’s product quality score is a 4.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Help Scout's product the highest.
Help Scout's Product Quality score was rated highest by customers who have used Help Scout's products/services for 1 to 2 Years, and rated lowest by customers who have used Help Scout's products/services for Less than 1 Year.
Help Scout's Product Quality score was rated the highest by customers who have used Help Scout's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Help Scout's Product Quality score was rated 4.7 stars by Tech industry customers.
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Compared to its competitors, Help Scout's Product Quality score is rated right above Zendesk.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Help Scout | 4.4/5 |
![]() | Zendesk | 4.2/5 |
![]() | Freshdesk | 4/5 |
![]() | Appinventiv | 4/5 |
![]() | Helpshift | 3.7/5 |
![]() | Parature | 3.5/5 |
![]() | Desk.com | N/A |
Help Scout has a value for money and ROI score of 4.5 out of 5 stars rated by its users and customers.
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Help Scout has a pricing structure that accommodates small, medium, and large businesses. Starting from $12/month, Help Scout uses a subscription model and offers the following: Standard: $25 user / month, or $20 user / month billed annually, Plus: $40 user / month, or $32 user / month billed annually, and Help Scout serves businesses from small to enterprise. Plans range from Free to keep everyone on the same page, to Standard for automation featur.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Help Scout's ROI score was rated highest by customers from the Tech industry.
Help Scout's ROI score was rated 4.8 stars by Tech industry customers.
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Compared to its competitors, Help Scout's ROI score is rated right above Zendesk, and is preceded by Appinventiv.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Appinventiv | 5/5 |
![]() | Help Scout | 4.5/5 |
![]() | Zendesk | 4/5 |
![]() | Parature | 3.8/5 |
![]() | Helpshift | 3.7/5 |
![]() | Freshdesk | N/A |
![]() | Desk.com | N/A |
Help Scout has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Help Scout's Customer Satisfaction score is rated right above Appinventiv, and is preceded by Freshdesk.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Freshdesk | 100% |
![]() | Help Scout | 100% |
![]() | Appinventiv | 100% |
![]() | Zendesk | 81% |
![]() | Helpshift | 0% |
![]() | Parature | 0% |
![]() | Desk.com | 0% |
Help Scout has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
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131 Tremont Street, Boston, MA 02111-1338
https://www.helpscout.net/
855-435-7726
Compared to its competitors, Help Scout's Customer Service score is rated right above Zendesk, and is preceded by Appinventiv.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Appinventiv | 5/5 |
![]() | Help Scout | 4.3/5 |
![]() | Zendesk | 4/5 |
![]() | Parature | 3.7/5 |
![]() | Helpshift | 3.7/5 |
![]() | Freshdesk | N/A |
![]() | Desk.com | N/A |
Help Scout has a 4.4/5 stars for its overall company culture rated by their employees

Help Scout scored a 54 for Net Promoter Score and a 73 for Employee Net Promoter Score. NPS gauges how likely a customer of Help Scout would recommend the brand to a friend. ENPS measures how likely Help Scout employees would recommend working at Help Scout to a friend.
| 72% | Promoters |
|---|---|
| 10% | Passive |
| 18% | Detractors |
| 84% | Promoters |
|---|---|
| 5% | Passive |
| 11% | Detractors |