
Smart & Final is a food, supplies, and culinary equipment warehouse store. Smart & Final’s brand is ranked #513 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Smart & Final. When compared to other organizations within the Retail industry, Smart & Final is ranked #87. Among its major competitors, Smart & Final is ranked in 5th place for NPS while Costco is 1st, and WinCo is 2nd.

Ms. Eleanor E. Hong has been the Senior Vice President at Smart & Final Stores, Inc since February 2014 and has been its Chief Marketing and Strategy Officer since January 2017. Ms. Hong served as Senior Vice President of marketing for Kohl's Corporation, a national department store retailer, from May 2011 to February 2014, as Vice President of Marketing for Toys R Us, a leading dedicated toy and baby products retailer and its Babies R Us division, from March 2007 to April 2011 and in marketing positions with Time Consumer Marketing, a publishing company. Ms. Hong holds a Master's degree in Business Administration from Columbia University and the London Business School and is a graduate of the University of Pennsylvania.
Smart & Final's Net Promoter Score (NPS) is a -6 with 39% Promoters, 16% Passives, and 45% Detractors. Net Promoter Score tracks whether Smart & Final's customers would recommend using the product based on a scale of -100 to 100.
| 39% | Promoters |
|---|---|
| 16% | Passives |
| 45% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2024 -3 | Jul 2024 | -3 |
Aug 2024 -2 | Aug 2024 | -2 |
Sep 2024 -5 | Sep 2024 | -5 |
Nov 2024 -5 | Nov 2024 | -5 |
Dec 2024 -7 | Dec 2024 | -7 |
Feb 2025 -5 | Feb 2025 | -5 |
Mar 2025 -4 | Mar 2025 | -4 |
May 2025 -5 | May 2025 | -5 |
Jun 2025 -7 | Jun 2025 | -7 |
Jul 2025 -7 | Jul 2025 | -7 |
Aug 2025 -5 | Aug 2025 | -5 |
Sep 2025 -8 | Sep 2025 | -8 |
Smart & Final is ranked third for NPS among its competitors. Costco and Albertsons Companies come in first and second, with Ralphs coming in at #4.
![]() Smart & Final | ![]() Costco | ![]() Albertsons Companies | ![]() Ralphs | |
| Global Ranking | #513 | #1 | #197 | #- |
| NPS | -6 | 50 | 3 | -28 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $157.15B | - | $25.90B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Smart & Final's NPS 10 points higher than Female customers.
Smart & Final's NPS was rated -19 by Male customers on Comparably.
Smart & Final's NPS was rated -29 by Female customers on Comparably.
Smart & Final's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Hispanic or Latino -36 | Hispanic or Latino | -36 |
African American/Black -100 | African American/Black | -100 |
Asian or Pacific Islander 20 | Asian or Pacific Islander | 20 |
Native American -100 | Native American | -100 |
Other -75 | Other | -75 |
Smart & Final's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
Smart & Final's NPS was rated the highest by customers who have used Smart & Final's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -25 | Less than 1 Year | -25 |
1 to 2 Years -60 | 1 to 2 Years | -60 |
2 to 5 Years -34 | 2 to 5 Years | -34 |
5 to 10 Years -23 | 5 to 10 Years | -23 |
Over 10 Years -15 | Over 10 Years | -15 |
Compared to its competitors, Smart & Final's NPS is rated right above BJ's Wholesale Club, and is preceded by Vons.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Costco | 50 |
![]() | WinCo | 25 |
![]() | Albertsons Companies | 3 |
![]() | Vons | 3 |
![]() | Smart & Final | -6 |
![]() | BJ's Wholesale Club | -25 |
![]() | Ralphs | -28 |
![]() | Safeway | -41 |
In the Retail industry, Smart & Final's NPS is rated right below Chipotle.
| COMPANY | NPS Score | |
|---|---|---|
![]() | REI | 53 |
![]() | Costco | 50 |
![]() | Amazon | 49 |
![]() | Trader Joe's | 46 |
![]() | American Eagle Outfitters | 44 |
![]() | Bath & Body Works | 38 |
![]() | Target | 36 |
![]() | Chipotle | 16 |
![]() | Smart & Final | -6 |
Out of the 8 Smart & Final customer reviews 3 were positive and 5 were constructive. Smart & Final customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Smart & Final users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Smart & Final's Customer Loyalty score 5% higher than Male customers.
Smart & Final's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Native American customers.
% who answered "Yes"
Smart & Final's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 78% | 26-30 | 78% |
41-45 100% | 41-45 | 100% |
51-55 64% | 51-55 | 64% |
56-60 85% | 56-60 | 85% |
61-65 78% | 61-65 | 78% |
66+ 79% | 66+ | 79% |
Smart & Final's Customer Loyalty score was rated the highest by customers who have used Smart & Final's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Smart & Final's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Smart & Final's Customer Loyalty score is rated right above Albertsons Companies, and is preceded by Safeway.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costco | 89% |
![]() | WinCo | 84% |
![]() | Vons | 83% |
![]() | BJ's Wholesale Club | 83% |
![]() | Safeway | 80% |
![]() | Smart & Final | 78% |
![]() | Albertsons Companies | 72% |
![]() | Ralphs | 59% |
In the Retail industry, Smart & Final's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costco | 89% |
![]() | Amazon | 89% |
![]() | REI | 87% |
![]() | American Eagle Outfitters | 87% |
![]() | Bath & Body Works | 87% |
![]() | Trader Joe's | 86% |
![]() | Target | 82% |
![]() | Smart & Final | 78% |
![]() | Chipotle | 76% |
Smart & Final has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Smart & Final’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Smart & Final's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Smart & Final the lowest at 1.5.
Smart & Final's Product Quality score was rated highest by customers ages 51-55, and rated lowest by Native American customers.
Male customers rated Smart & Final's Product Quality score 0.1 stars higher than Female customers.
Smart & Final's Product Quality score was rated the highest by Caucasian customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 2.1 | African American/Black | 2.1 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Native American 1.5 | Native American | 1.5 |
Other 2.7 | Other | 2.7 |
Smart & Final's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 2.9 | 26-30 | 2.9 |
41-45 3.7 | 41-45 | 3.7 |
51-55 4.1 | 51-55 | 4.1 |
56-60 3.1 | 56-60 | 3.1 |
61-65 2.5 | 61-65 | 2.5 |
66+ 3.2 | 66+ | 3.2 |
Smart & Final's Product Quality score was rated the highest by customers who have used Smart & Final's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Smart & Final's Product Quality score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Smart & Final's Product Quality score is rated right above BJ's Wholesale Club, and is preceded by Albertsons Companies.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Costco | 4.3/5 |
![]() | Vons | 3.7/5 |
![]() | WinCo | 3.6/5 |
![]() | Albertsons Companies | 3.6/5 |
![]() | Smart & Final | 3.3/5 |
![]() | BJ's Wholesale Club | 2.7/5 |
![]() | Ralphs | 2.6/5 |
![]() | Safeway | 2.5/5 |
In the Retail industry, Smart & Final's Product Quality score is rated right below Chipotle.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | REI | 4.3/5 |
![]() | Costco | 4.3/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Target | 4.1/5 |
![]() | Chipotle | 3.8/5 |
![]() | Smart & Final | 3.3/5 |
Smart & Final has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Smart & Final.
Smart & Final's ROI score was rated highest by Caucasian customers, and rated lowest by Native American customers.
Female customers rated Smart & Final's ROI score 0.1 stars higher than Male customers.
Smart & Final's ROI score was rated the highest by Caucasian customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 2.2 | African American/Black | 2.2 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 1.5 | Native American | 1.5 |
Other 2.2 | Other | 2.2 |
Smart & Final's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 3.4 | 26-30 | 3.4 |
41-45 3.3 | 41-45 | 3.3 |
51-55 3.7 | 51-55 | 3.7 |
56-60 3.3 | 56-60 | 3.3 |
61-65 2.1 | 61-65 | 2.1 |
66+ 3.3 | 66+ | 3.3 |
Smart & Final's ROI score was rated the highest by customers who have used Smart & Final's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Smart & Final's ROI score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Smart & Final's ROI score is rated right above BJ's Wholesale Club, and is preceded by Vons.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costco | 4.1/5 |
![]() | WinCo | 3.8/5 |
![]() | Albertsons Companies | 3.3/5 |
![]() | Vons | 3.2/5 |
![]() | Smart & Final | 3.2/5 |
![]() | BJ's Wholesale Club | 2.9/5 |
![]() | Ralphs | 2.5/5 |
![]() | Safeway | 2.3/5 |
In the Retail industry, Smart & Final's ROI score is rated right below Chipotle.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costco | 4.1/5 |
![]() | Amazon | 4.1/5 |
![]() | REI | 4.1/5 |
![]() | Trader Joe's | 4/5 |
![]() | Target | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Chipotle | 3.5/5 |
![]() | Smart & Final | 3.2/5 |
Smart & Final has an overall Customer Satisfaction score of 55 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Smart & Final's Customer Satisfaction score was rated highest by customers who have used Smart & Final's products/services for 1 to 2 Years, and rated lowest by Native American customers.
Male customers rated Smart & Final's Customer Satisfaction score 13 points higher than Female customers.
Very Satisfied | 34% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 0% | |
Very Dissatisfied | 29% |
Very Satisfied | 32% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 9% | |
Very Dissatisfied | 41% |
Smart & Final's Customer Satisfaction (CSAT) score was rated 74% according to Caucasian users and customers.
Smart & Final's Customer Satisfaction (CSAT) score was rated 55% according to Hispanic or Latino users and customers.
Smart & Final's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
Smart & Final's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
Smart & Final's Customer Satisfaction (CSAT) score was rated 0% according to Native American users and customers.
Smart & Final's Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.
Smart & Final's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 43% | |||||||||||||||
| 41-45 | 60% | |||||||||||||||
| 56-60 | 60% | |||||||||||||||
| 61-65 | 67% | |||||||||||||||
| 66+ | 54% |
Smart & Final's Customer Satisfaction score was rated the highest by customers who have used Smart & Final's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Smart & Final's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Smart & Final's Customer Satisfaction score is rated right above BJ's Wholesale Club, and is preceded by Vons.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Costco | 84% |
![]() | WinCo | 68% |
![]() | Albertsons Companies | 65% |
![]() | Vons | 64% |
![]() | Smart & Final | 55% |
![]() | BJ's Wholesale Club | 49% |
![]() | Safeway | 33% |
![]() | Ralphs | 32% |
In the Retail industry, Smart & Final's Customer Satisfaction score is rated right below Chipotle.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | REI | 85% |
![]() | Costco | 84% |
![]() | Amazon | 84% |
![]() | American Eagle Outfitters | 82% |
![]() | Bath & Body Works | 81% |
![]() | Target | 79% |
![]() | Trader Joe's | 79% |
![]() | Chipotle | 62% |
![]() | Smart & Final | 55% |
Smart & Final has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Smart & Final's overall Customer Service score rated by its users and customers.
https://www.smartandfinal.com
-8691
Smart & Final's Customer Service score was rated highest by customers who have used Smart & Final's products/services for 1 to 2 Years, and rated lowest by Native American customers.
Male customers rated Smart & Final's Customer Service score 0.4 stars higher than Female customers.
Smart & Final's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 2.8 | Hispanic or Latino | 2.8 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 1.5 | Native American | 1.5 |
Other 1.9 | Other | 1.9 |
Smart & Final's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 2.9 | 26-30 | 2.9 |
41-45 3.1 | 41-45 | 3.1 |
51-55 4 | 51-55 | 4 |
56-60 3.2 | 56-60 | 3.2 |
61-65 2.5 | 61-65 | 2.5 |
66+ 2.7 | 66+ | 2.7 |
Smart & Final's Customer Service score was rated the highest by customers who have used Smart & Final's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Smart & Final's Customer Service score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Smart & Final's Customer Service score is rated right above Ralphs, and is preceded by Vons.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Costco | 4.2/5 |
![]() | Albertsons Companies | 3.6/5 |
![]() | WinCo | 3.5/5 |
![]() | Vons | 3.4/5 |
![]() | Smart & Final | 3.3/5 |
![]() | Ralphs | 2.8/5 |
![]() | BJ's Wholesale Club | 2.6/5 |
![]() | Safeway | 2.3/5 |
In the Retail industry, Smart & Final's Customer Service score is rated right below Chipotle.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | REI | 4.4/5 |
![]() | Costco | 4.2/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Target | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Chipotle | 3.6/5 |
![]() | Smart & Final | 3.3/5 |
Smart & Final has a 3.1/5 stars for its overall company culture rated by their employees

Smart & Final scored a -6 for Net Promoter Score and a -17 for Employee Net Promoter Score. NPS gauges how likely a customer of Smart & Final would recommend the brand to a friend. ENPS measures how likely Smart & Final employees would recommend working at Smart & Final to a friend.
| 39% | Promoters |
|---|---|
| 16% | Passive |
| 45% | Detractors |
| 34% | Promoters |
|---|---|
| 15% | Passive |
| 51% | Detractors |
Smart & Final is ranked #513 in the Global Top 100 Brands. It ranks just behind W.W. Grainger and just ahead of Cushman & Wakefield.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
511 | ![]() | Astrazeneca PLC | ![]() | Pascal Soriot | Health and Wellness |
512 | ![]() | W.W. Grainger | ![]() | D.G. Macpherson | Energy and Manufacturing |
513 | ![]() | Smart & Final | ![]() | David Hirz | Retail |
514 | ![]() | Cushman & Wakefield | ![]() | Brett White | Business and Consumer Services |
515 | ![]() | New York Life Insurance Company | ![]() | Theodore Mathas | Banking and Financial Services |
516 | ![]() | Barry's | ![]() | Joey Gonzalez | Health and Wellness |
517 | ![]() | Burt's Bees | ![]() | Jim Geikie | Consumer Goods |
Smart & Final is ranked #87 in the Retail Industry. It ranks just behind W.W. Grainger and just ahead of Reebok.
| RANK | COMPANY | Location | |
|---|---|---|---|
85 | ![]() | TaylorMade Golf | Carlsbad, CA |
86 | ![]() | W.W. Grainger | Lake Forest, IL |
87 | ![]() | Smart & Final | |
88 | ![]() | Reebok | Canton, MA |
89 | ![]() | Fred Meyer | Portland, OR |
90 | ![]() | See's Candies | San Francisco, CA |
91 | ![]() | Neiman Marcus | Dallas, TX |