
Fred Meyer, Inc., is a chain of superstores founded in 1922 in Portland, Oregon. Fred Meyer’s brand is ranked #532 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Fred Meyer. When compared to other organizations within the Retail industry, Fred Meyer is ranked #89. Among its major competitors, Fred Meyer is ranked in 4th place for NPS while Walmart is 1st, and Kroger is 2nd.Their current valuation is $33.18B
Fred Meyer's Net Promoter Score (NPS) is a -19 with 32% Promoters, 17% Passives, and 51% Detractors. Net Promoter Score tracks whether Fred Meyer's customers would recommend using the product based on a scale of -100 to 100.
| 32% | Promoters |
|---|---|
| 17% | Passives |
| 51% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2024 -18 | Oct 2024 | -18 |
Nov 2024 -19 | Nov 2024 | -19 |
Dec 2024 -21 | Dec 2024 | -21 |
Feb 2025 -21 | Feb 2025 | -21 |
Mar 2025 -19 | Mar 2025 | -19 |
Apr 2025 -19 | Apr 2025 | -19 |
May 2025 -19 | May 2025 | -19 |
Jun 2025 -19 | Jun 2025 | -19 |
Jul 2025 -19 | Jul 2025 | -19 |
Sep 2025 -19 | Sep 2025 | -19 |
Nov 2025 -19 | Nov 2025 | -19 |
Jan 2026 -19 | Jan 2026 | -19 |
Fred Meyer is ranked #4 for NPS among its competitors. Walmart and Kroger come in first and second, with Shop Your Way coming in at third. Among those competitors, it is the lowest valued company behind Walmart.
![]() Fred Meyer | ![]() Walmart | ![]() Kroger | ![]() Shop Your Way | |
| Global Ranking | #532 | #104 | #151 | #- |
| NPS | -19 | 7 | 0 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $33.18B | $382.64B | $27.03B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Fred Meyer's NPS 9 points higher than Male customers.
Fred Meyer's NPS was rated -34 by Male customers on Comparably.
Fred Meyer's NPS was rated -25 by Female customers on Comparably.
Fred Meyer's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -40 | Caucasian | -40 |
Hispanic or Latino -33 | Hispanic or Latino | -33 |
African American/Black -13 | African American/Black | -13 |
Asian or Pacific Islander 13 | Asian or Pacific Islander | 13 |
Other -35 | Other | -35 |
Fred Meyer's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
Fred Meyer's NPS was rated the highest by customers who have used Fred Meyer's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -17 | Less than 1 Year | -17 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 23 | 2 to 5 Years | 23 |
5 to 10 Years -54 | 5 to 10 Years | -54 |
Over 10 Years -32 | Over 10 Years | -32 |
Compared to its competitors, Fred Meyer's NPS is rated right above Safeway, and is preceded by Quality Food Centers.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Walmart | 7 |
![]() | Kroger | 0 |
![]() | Shop Your Way | 0 |
![]() | Quality Food Centers | N/A |
![]() | Fred Meyer | -19 |
![]() | Safeway | -41 |
In the Retail industry, Fred Meyer's NPS is rated right below Chipotle.
| COMPANY | NPS Score | |
|---|---|---|
![]() | REI | 53 |
![]() | Costco | 50 |
![]() | Amazon | 49 |
![]() | Trader Joe's | 46 |
![]() | American Eagle Outfitters | 44 |
![]() | Bath & Body Works | 38 |
![]() | Target | 36 |
![]() | Chipotle | 16 |
![]() | Fred Meyer | -19 |
Out of the 22 Fred Meyer customer reviews 11 were positive and 11 were constructive. Fred Meyer customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Fred Meyer users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Fred Meyer's Customer Loyalty score was rated 86 by both Female and Male customers on Comparably.
Fred Meyer's Customer Loyalty score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Fred Meyer's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
26-30 78% | 26-30 | 78% |
31-35 100% | 31-35 | 100% |
36-40 92% | 36-40 | 92% |
41-45 86% | 41-45 | 86% |
46-50 70% | 46-50 | 70% |
51-55 100% | 51-55 | 100% |
56-60 82% | 56-60 | 82% |
61-65 93% | 61-65 | 93% |
66+ 90% | 66+ | 90% |
Fred Meyer's Customer Loyalty score was rated the highest by customers who have used Fred Meyer's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Fred Meyer's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Retail industry customers.
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Compared to its competitors, Fred Meyer's Customer Loyalty score is rated right above Safeway.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Fred Meyer | 82% |
![]() | Safeway | 80% |
![]() | Kroger | 79% |
![]() | Walmart | 76% |
![]() | Shop Your Way | N/A |
![]() | Quality Food Centers | N/A |
In the Retail industry, Fred Meyer's Customer Loyalty score is rated right above Target, and is preceded by Trader Joe's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costco | 89% |
![]() | Amazon | 89% |
![]() | REI | 87% |
![]() | American Eagle Outfitters | 87% |
![]() | Bath & Body Works | 87% |
![]() | Trader Joe's | 86% |
![]() | Fred Meyer | 82% |
![]() | Target | 82% |
![]() | Chipotle | 76% |
Fred Meyer has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Fred Meyer’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Fred Meyer's product the highest. Reviewers from the Arts and Entertainment industry rated Fred Meyer the lowest at 2.5.
Fred Meyer's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Legal industry.
Female customers rated Fred Meyer's Product Quality score 0.1 stars higher than Male customers.
Fred Meyer's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 2.6 | Other | 2.6 |
Fred Meyer's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.2 | 26-30 | 3.2 |
31-35 3.4 | 31-35 | 3.4 |
36-40 2.3 | 36-40 | 2.3 |
41-45 3.4 | 41-45 | 3.4 |
46-50 2.3 | 46-50 | 2.3 |
51-55 2.4 | 51-55 | 2.4 |
56-60 2.4 | 56-60 | 2.4 |
61-65 2.8 | 61-65 | 2.8 |
66+ 3 | 66+ | 3 |
Fred Meyer's Product Quality score was rated the highest by customers who have used Fred Meyer's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Fred Meyer's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Legal industry customers.
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Compared to its competitors, Fred Meyer's Product Quality score is rated right above Safeway, and is preceded by Kroger.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Shop Your Way | 4/5 |
![]() | Walmart | 3.5/5 |
![]() | Kroger | 3.4/5 |
![]() | Fred Meyer | 3.1/5 |
![]() | Safeway | 2.5/5 |
![]() | Quality Food Centers | N/A |
In the Retail industry, Fred Meyer's Product Quality score is rated right below Chipotle.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | REI | 4.3/5 |
![]() | Costco | 4.3/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Target | 4.1/5 |
![]() | Chipotle | 3.8/5 |
![]() | Fred Meyer | 3.1/5 |
Fred Meyer has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Fred Meyer.
Fred Meyer's ROI score was rated highest by customers who have used Fred Meyer's products/services for 1 to 2 Years, and rated lowest by customers from the Legal industry.
Female customers rated Fred Meyer's ROI score 0.1 stars higher than Male customers.
Fred Meyer's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 2.6 | Hispanic or Latino | 2.6 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 2.4 | Other | 2.4 |
Fred Meyer's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 3.2 | 26-30 | 3.2 |
31-35 3.4 | 31-35 | 3.4 |
36-40 2.4 | 36-40 | 2.4 |
41-45 2.7 | 41-45 | 2.7 |
46-50 1.9 | 46-50 | 1.9 |
51-55 2.7 | 51-55 | 2.7 |
56-60 2.2 | 56-60 | 2.2 |
61-65 3 | 61-65 | 3 |
66+ 2.9 | 66+ | 2.9 |
Fred Meyer's ROI score was rated the highest by customers who have used Fred Meyer's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Fred Meyer's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Legal industry customers.
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Compared to its competitors, Fred Meyer's ROI score is rated right above Safeway, and is preceded by Kroger.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Walmart | 3.5/5 |
![]() | Shop Your Way | 3.5/5 |
![]() | Kroger | 3.2/5 |
![]() | Fred Meyer | 2.9/5 |
![]() | Safeway | 2.3/5 |
![]() | Quality Food Centers | N/A |
In the Retail industry, Fred Meyer's ROI score is rated right below Chipotle.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costco | 4.1/5 |
![]() | Amazon | 4.1/5 |
![]() | REI | 4.1/5 |
![]() | Trader Joe's | 4/5 |
![]() | Target | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Chipotle | 3.5/5 |
![]() | Fred Meyer | 2.9/5 |
Fred Meyer has an overall Customer Satisfaction score of 47 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Fred Meyer's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Legal industry.
Female customers rated Fred Meyer's Customer Satisfaction score 8 points higher than Male customers.
Very Satisfied | 17% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 8% | |
Very Dissatisfied | 47% |
Very Satisfied | 25% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 16% | |
Very Dissatisfied | 26% |
Fred Meyer's Customer Satisfaction (CSAT) score was rated 37% according to Caucasian users and customers.
Fred Meyer's Customer Satisfaction (CSAT) score was rated 80% according to Hispanic or Latino users and customers.
Fred Meyer's Customer Satisfaction (CSAT) score was rated 37% according to African American/Black users and customers.
Fred Meyer's Customer Satisfaction (CSAT) score was rated 83% according to Asian or Pacific Islander users and customers.
Fred Meyer's Customer Satisfaction (CSAT) score was rated 35% according to Other users and customers.
Fred Meyer's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 66% | |||||||||||||||
| 26-30 | 60% | |||||||||||||||
| 31-35 | 60% | |||||||||||||||
| 36-40 | 30% | |||||||||||||||
| 41-45 | 45% | |||||||||||||||
| 46-50 | 33% | |||||||||||||||
| 51-55 | 40% | |||||||||||||||
| 56-60 | 40% | |||||||||||||||
| 61-65 | 27% | |||||||||||||||
| 66+ | 40% |
Fred Meyer's Customer Satisfaction score was rated the highest by customers who have used Fred Meyer's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Fred Meyer's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Legal industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Fred Meyer Customer Satisfaction Score by Industry",
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"label": "Tech",
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"label": "Accounting",
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"groupId": 496,
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"score": 80,
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{
"label": "Consumer Goods",
"groupId": 513,
"score": 50,
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"scoreClassName": "",
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{
"label": "Education",
"groupId": 515,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
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},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 38,
"stars": 0,
"csatScore": 38,
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"scoreClassName": "",
"scoreLabel": 38
},
{
"label": "Hospitality",
"groupId": 523,
"score": 20,
"stars": 0,
"csatScore": 20,
"text": "Fred Meyer's Customer Satisfaction score is rated by Hospitality customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 20
},
{
"label": "Legal",
"groupId": 529,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Fred Meyer's Customer Satisfaction score is rated by Legal customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
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{
"label": "Retail",
"groupId": 559,
"score": 60,
"stars": 0,
"csatScore": 60,
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}Compared to its competitors, Fred Meyer's Customer Satisfaction score is rated right above Safeway, and is preceded by Kroger.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Shop Your Way | 100% |
![]() | Walmart | 66% |
![]() | Kroger | 59% |
![]() | Fred Meyer | 47% |
![]() | Safeway | 33% |
![]() | Quality Food Centers | 0% |
In the Retail industry, Fred Meyer's Customer Satisfaction score is rated right below Chipotle.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | REI | 85% |
![]() | Costco | 84% |
![]() | Amazon | 84% |
![]() | American Eagle Outfitters | 82% |
![]() | Bath & Body Works | 81% |
![]() | Target | 79% |
![]() | Trader Joe's | 79% |
![]() | Chipotle | 62% |
![]() | Fred Meyer | 47% |
Fred Meyer has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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3800 SE 22nd Ave, Portland, OR
https://www.fredmeyer.com/
1(866)221-4141
Fred Meyer's Customer Service score was rated highest by customers who have used Fred Meyer's products/services for 1 to 2 Years, and rated lowest by customers from the Legal industry.
Female customers rated Fred Meyer's Customer Service score 0.2 stars higher than Male customers.
Fred Meyer's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 2.7 | Other | 2.7 |
Fred Meyer's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3 | 26-30 | 3 |
31-35 3.5 | 31-35 | 3.5 |
36-40 2.2 | 36-40 | 2.2 |
41-45 2.8 | 41-45 | 2.8 |
46-50 2.1 | 46-50 | 2.1 |
51-55 2.3 | 51-55 | 2.3 |
56-60 2.5 | 56-60 | 2.5 |
61-65 2.5 | 61-65 | 2.5 |
66+ 2.7 | 66+ | 2.7 |
Fred Meyer's Customer Service score was rated the highest by customers who have used Fred Meyer's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Fred Meyer's Customer Service score was rated the highest by Retail industry customers, and the lowest by Legal industry customers.
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Compared to its competitors, Fred Meyer's Customer Service score is rated right above Shop Your Way, and is preceded by Kroger.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Walmart | 3.3/5 |
![]() | Kroger | 3.2/5 |
![]() | Fred Meyer | 3/5 |
![]() | Shop Your Way | 2.5/5 |
![]() | Safeway | 2.3/5 |
![]() | Quality Food Centers | N/A |
In the Retail industry, Fred Meyer's Customer Service score is rated right below Chipotle.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | REI | 4.4/5 |
![]() | Costco | 4.2/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Target | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Chipotle | 3.6/5 |
![]() | Fred Meyer | 3/5 |
Fred Meyer has a 2.8/5 stars for its overall company culture rated by their employees

Fred Meyer scored a -19 for Net Promoter Score and a -24 for Employee Net Promoter Score. NPS gauges how likely a customer of Fred Meyer would recommend the brand to a friend. ENPS measures how likely Fred Meyer employees would recommend working at Fred Meyer to a friend.
| 32% | Promoters |
|---|---|
| 17% | Passive |
| 51% | Detractors |
| 29% | Promoters |
|---|---|
| 18% | Passive |
| 53% | Detractors |
Fred Meyer is ranked #532 in the Global Top 100 Brands. It ranks just behind CarGurus and just ahead of Levy Restaurants.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
530 | ![]() | Reebok | ![]() | Matt O'Toole | Retail |
531 | ![]() | CarGurus | ![]() | Jason Trevisan | Tech |
532 | ![]() | Fred Meyer | ![]() | Joe Grieshaber | Retail |
533 | ![]() | Levy Restaurants | ![]() | Andrew Lansing | Food and Beverages |
534 | ![]() | Sprinklr | ![]() | Ragy Thomas | Tech |
535 | ![]() | BASF | ![]() | Michael Heinz | Energy and Manufacturing |
536 | ![]() | Vector Marketing | ![]() | Albert DiLeonardo | Consumer Goods |
Fred Meyer is ranked #89 in the Retail Industry. It ranks just behind Reebok and just ahead of See's Candies.
| RANK | COMPANY | Location | |
|---|---|---|---|
87 | ![]() | Smart & Final | |
88 | ![]() | Reebok | Canton, MA |
89 | ![]() | Fred Meyer | Portland, OR |
90 | ![]() | See's Candies | San Francisco, CA |
91 | ![]() | Neiman Marcus | Dallas, TX |
92 | ![]() | HelloFresh | New York City, NY |
93 | ![]() | Carter's | Chauncey, GA |