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NPS
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Sprinklr is ranked #171 in Tech Brands
Sprinklr is ranked #171 in Tech Brands
About Sprinklr's Brand
Sprinklr is the unified platform for all customer-facing functions. We call it unified customer experience management (Unified-CXM). We help companies deliver human experiences to every customer, every time, across any modern channel, at a once-impossible scale. Headquartered in New York City with over 2,400 employees globally, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100. Sprinklr’s brand is ranked #534 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Sprinklr. When compared to other organizations within the Tech industry, Sprinklr is ranked #171. Among its major competitors, Sprinklr is ranked in 5th place for NPS while Percolate is 1st, and Sprout Social is 2nd. Overall, Sprinklr has a positive social sentiment, when analyzing social media channels and online mentions.Their current market cap is $1.80B
Brand at a Glance
76%
Customer Loyalty
3.9/5
Product Quality
3.9/5
Pricing
3.8/5
Customer Service
Sprinklr CMO
Grad Conn
Grad Conn serves as the Chief Marketing Officer of Sprinklr. Grad started at Sprinklr in Apr of 2018. Grad currently resides in the Greater New York City Area.
Sprinklr Ranking
- #171 in Tech
- #4 / 4 of its competitors
Sprinklr NPS
Sprinklr's Net Promoter Score (NPS) is a 10 with 44% Promoters, 22% Passives, and 34% Detractors. Net Promoter Score tracks whether Sprinklr's customers would recommend using the product based on a scale of -100 to 100.
Sprinklr Overall NPS
| 44% | Promoters |
|---|---|
| 22% | Passives |
| 34% | Detractors |
Sprinklr NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 6 | Sep 2023 | 6 |
Oct 2023 9 | Oct 2023 | 9 |
Nov 2023 10 | Nov 2023 | 10 |
Dec 2023 11 | Dec 2023 | 11 |
Jan 2024 8 | Jan 2024 | 8 |
Feb 2024 9 | Feb 2024 | 9 |
Nov 2024 10 | Nov 2024 | 10 |
Dec 2024 10 | Dec 2024 | 10 |
Jan 2025 11 | Jan 2025 | 11 |
Feb 2025 9 | Feb 2025 | 9 |
Oct 2025 11 | Oct 2025 | 11 |
Nov 2025 9 | Nov 2025 | 9 |
How Other Brands Compare
Sprinklr is ranked #4 for NPS among its competitors. Percolate and Sprout Social come in first and second, with Hootsuite coming in at third. Among those competitors, it is the third most valued company behind Hootsuite.
 Sprinklr |  Hootsuite |  Sprout Social |  Percolate | |
| Global Ranking | #534 | #225 | #276 | #- |
| NPS | 10 | 24 | 37 | 38 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Positive | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $1.80B | $3.40B | $3.40B | $300.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Sprinklr NPS by Gender
Male customers rated Sprinklr's NPS 24 points higher than Female customers.
Male
24
Sprinklr's NPS was rated 24 by Male customers on Comparably.
53%
Promoters
18%
Passives
29%
Detractors
Female
0
Sprinklr's NPS was rated by Female customers on Comparably.
31%
Promoters
38%
Passives
31%
Detractors
Sprinklr NPS by Ethnicity
Sprinklr's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 17 | Caucasian | 17 |
Asian or Pacific Islander 27 | Asian or Pacific Islander | 27 |
Other -50 | Other | -50 |
Sprinklr NPS by Age
Sprinklr's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
Sprinklr NPS by Usage
Sprinklr's NPS was rated the highest by customers who have used Sprinklr's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 11 | Less than 1 Year | 11 |
1 to 2 Years 4 | 1 to 2 Years | 4 |
2 to 5 Years -1 | 2 to 5 Years | -1 |
5 to 10 Years 67 | 5 to 10 Years | 67 |
Sprinklr Customer Reviews
Out of the 7 Sprinklr customer reviews 5 were positive and 2 were constructive. Sprinklr customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Sprinklr Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Sprinklr users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Sprinklr Customer Loyalty Score by Gender
Female customers rated Sprinklr's Customer Loyalty score 6% higher than Male customers.
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Male
79%
Yes
Female
85%
Yes
Sprinklr Customer Loyalty Score by Ethnicity
Sprinklr's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Sprinklr.
70
out of 100
Caucasian
88
out of 100
Asian or Pacific Islander
100
out of 100
Other
Sprinklr Customer Loyalty Score by Age
Sprinklr's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 55% | 18-25 | 55% |
26-30 85% | 26-30 | 85% |
31-35 85% | 31-35 | 85% |
36-40 85% | 36-40 | 85% |
46-50 100% | 46-50 | 100% |
51-55 70% | 51-55 | 70% |
Sprinklr Customer Loyalty Score by Usage
Sprinklr's Customer Loyalty score was rated the highest by customers who have used Sprinklr's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Sprinklr Customer Loyalty Score by Industry
Sprinklr's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Telecommunications industry customers.
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Sprinklr Customer Loyalty vs. Competitors
Compared to its competitors, Sprinklr's Customer Loyalty score is rated right above Percolate, and is preceded by Hootsuite.
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Customer Loyalty for Other Tech Brands
In the Tech industry, Sprinklr's Customer Loyalty score is rated right below Peloton.
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Sprinklr Product Quality
3.9/5
Sprinklr has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Sprinklr Product Information
Sprinklr serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Germany, and Brazil. Sprinklr supports iOS, Web, and Android devices and offers products for medium and large sized businesses.
Sprinklr’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Consumer Goods industry rated Sprinklr's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Sprinklr the lowest at 3.2.
- Website
- https://www.sprinklr.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
AI, Big Data and Analytics
Enterprise
SaaS
Languages Supported
English
French
German
Portuguese
Spanish
Japanese
Product Type
CRM Software
Customer Experience Software
Facebook App Software
Social Media Marketing Software
Content Marketing Software
Enterprise Social Networking Software
Social Media Management Software
Publishing Software
Social Networking Software
Social Media Monitoring Software
Customer Data Platform Software
Quick Insights into Sprinklr Product Quality
Sprinklr's Product Quality score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers ages 51-55.
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Ranked Sprinklr Product Quality the Highest
Ranked Sprinklr Product Quality the Lowest
Sprinklr Product Quality Score by Gender
Male customers rated Sprinklr's Product Quality score 0.4 stars higher than Female customers.
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Male
4.1/5
Female
3.7/5
Sprinklr Product Quality Score by Ethnicity
Sprinklr's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 3.2 | Other | 3.2 |
Sprinklr Product Quality Score by Age
Sprinklr's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.7 | 31-35 | 3.7 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4.3 | 41-45 | 4.3 |
46-50 4.1 | 46-50 | 4.1 |
51-55 3 | 51-55 | 3 |
Sprinklr Product Quality Score by Usage
Sprinklr's Product Quality score was rated the highest by customers who have used Sprinklr's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Sprinklr Product Quality Score by Industry
Sprinklr's Product Quality score was rated the highest by Consumer Goods industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Sprinklr Product Quality vs. Competitors
Compared to its competitors, Sprinklr's Product Quality score is rated right above Khoros, and is preceded by Hootsuite.
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Product Quality for Other Tech Brands
In the Tech industry, Sprinklr's Product Quality score is rated right below ROBLOX.
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Sprinklr Pricing
Sprinklr ROI & Value For Money
3.9/5
Sprinklr has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Sprinklr Pricing Plans
Sprinklr has a pricing structure that accommodates medium and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Consulting industry think that they had the lowest ROI from Sprinklr.
Who Uses Sprinklr?
Medium Businesses
Large Enterprises
Quick Insights into Sprinklr ROI
Sprinklr's ROI score was rated highest by customers ages 36-40, and rated lowest by customers from the Consulting industry.
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Ranked Sprinklr ROI the Highest
Ranked Sprinklr ROI the Lowest
Sprinklr ROI Score by Gender
Male customers rated Sprinklr's ROI score 0.2 stars higher than Female customers.
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Male
4.1/5
Female
3.9/5
Sprinklr ROI Score by Ethnicity
Sprinklr's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Sprinklr.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 3.5 | Other | 3.5 |
Sprinklr ROI Score by Age
Sprinklr's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.4 | 31-35 | 3.4 |
36-40 4.6 | 36-40 | 4.6 |
41-45 4.3 | 41-45 | 4.3 |
46-50 4.3 | 46-50 | 4.3 |
51-55 3.1 | 51-55 | 3.1 |
Sprinklr ROI Score by Usage
Sprinklr's ROI score was rated the highest by customers who have used Sprinklr's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Sprinklr ROI Score by Industry
Sprinklr's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Consulting industry customers.
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Sprinklr Pricing vs. Competitors
Compared to its competitors, Sprinklr's ROI score is rated right above Hootsuite, and is preceded by Percolate.
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ROI for Other Tech Brands
In the Tech industry, Sprinklr's ROI score is rated right above ROBLOX, and is preceded by Apple.
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Sprinklr Customer Satisfaction (CSAT)
Sprinklr Customer Satisfaction (CSAT) Score
76 / 100
Sprinklr has an overall Customer Satisfaction score of 76 rated by its users and customers.
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Very Satisfied
39%
Satisfied
37%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
3%
Very Dissatisfied
3%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Sprinklr Customer Satisfaction
Sprinklr's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by Other customers.
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Ranked Sprinklr Customer Satisfaction the Highest
Ranked Sprinklr Customer Satisfaction the Lowest
Sprinklr Customer Satisfaction Score by Gender
Male customers rated Sprinklr's Customer Satisfaction score 29 points higher than Female customers.
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93 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 7% |
64 / 100
FemaleVery Satisfied | 9% | |
|---|---|---|
Satisfied | 55% | |
Neither Satisfied nor Dissatisfied | 18% | |
Dissatisfied | 18% | |
Very Dissatisfied | 0% |
Sprinklr Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Sprinklr's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.
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80 / 100
Very Satisfied
60%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Sprinklr's Customer Satisfaction (CSAT) score was rated 93% according to Asian or Pacific Islander users and customers.
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93 / 100
Very Satisfied
33%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
7%
Very Dissatisfied
0%
CSAT according to Other
Sprinklr's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
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33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
67%
Dissatisfied
0%
Very Dissatisfied
0%
Sprinklr Customer Satisfaction Score by Age
Sprinklr's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 100% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 80% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 51-55 | 33% |
Sprinklr Customer Satisfaction Score by Usage
Sprinklr's Customer Satisfaction score was rated the highest by customers who have used Sprinklr's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Sprinklr Customer Satisfaction Score by Industry
Sprinklr's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Telecommunications industry customers.
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}Sprinklr Customer Satisfaction vs. Competitors
Compared to its competitors, Sprinklr's Customer Satisfaction score is rated right above Sprout Social.
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Sprinklr's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
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Sprinklr Customer Service
3.8/5
Sprinklr has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Sprinklr's Customer Service
Address
29 W 35th Street 7th Floor, New York City, NY 10001
Website
https://www.sprinklr.com
Phone Number
1-917-933-7800
Sprinklr's Social Links
Quick Insights into Sprinklr Customer Service
Sprinklr's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers ages 51-55.
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Ranked Sprinklr Customer Service the Highest
Ranked Sprinklr Customer Service the Lowest
Sprinklr Customer Service Score by Gender
Male customers rated Sprinklr's Customer Service score 0.1 stars higher than Female customers.
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Male
3.9/5
Female
3.8/5
Sprinklr Customer Service Score by Ethnicity
Sprinklr's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Sprinklr.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3.7 | Other | 3.7 |
Sprinklr Customer Service Score by Age
Sprinklr's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Sprinklr.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.5 | 31-35 | 3.5 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4.1 | 41-45 | 4.1 |
46-50 4.6 | 46-50 | 4.6 |
51-55 3.3 | 51-55 | 3.3 |
Sprinklr Customer Service Score by Usage
Sprinklr's Customer Service score was rated the highest by customers who have used Sprinklr's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Sprinklr Customer Service Score by Industry
Sprinklr's Customer Service score was rated the highest by Telecommunications industry customers, and the lowest by Tech industry customers.
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Sprinklr Customer Service vs. Competitors
Compared to its competitors, Sprinklr's Customer Service score is rated right above Percolate, and is preceded by Sprout Social.
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Customer Service for Other Tech Brands
In the Tech industry, Sprinklr's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
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Sprinklr as an Employer
4.2/5
Sprinklr has a 4.2/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Sprinklr scored a 10 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of Sprinklr would recommend the brand to a friend. ENPS measures how likely Sprinklr employees would recommend working at Sprinklr to a friend.
Net Promoter Score
10
NPS Score
| 44% | Promoters |
|---|---|
| 22% | Passive |
| 34% | Detractors |
Employee Net Promoter Score
23
eNPS Score
| 54% | Promoters |
|---|---|
| 15% | Passive |
| 31% | Detractors |
Global Ranking Snapshot
Sprinklr is ranked #534 in the Global Top 100 Brands. It ranks just behind Levy Restaurants and just ahead of BASF.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
532 |  | Fred Meyer |  | Joe Grieshaber | Retail |
533 |  | Levy Restaurants |  | Andrew Lansing | Food and Beverages |
534 | | Sprinklr | | Ragy Thomas | Tech |
535 |  | BASF |  | Michael Heinz | Energy and Manufacturing |
536 |  | Vector Marketing |  | Albert DiLeonardo | Consumer Goods |
537 |  | Lear Corporation |  | Ray Scott | Automotive and Transportation |
538 |  | MongoDB, Inc. |  | Dev Ittycheria | Tech |
Tech Ranking Snapshot
Sprinklr is ranked #171 in the Tech Industry. It ranks just behind CarGurus and just ahead of MongoDB, Inc..
| RANK | COMPANY | Location | |
|---|---|---|---|
169 |  | Amdocs | Saint Louis, MO |
170 |  | CarGurus | Boston, MA |
171 | | Sprinklr | New York City, NY |
172 | | MongoDB, Inc. | York, NY |
173 |  | Skullcandy | Park City, UT |
174 |  | Rapid7 | Boston, MA |
175 |  | Pure Storage | Mountain View, CA |
