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BASF is

Ranked

#43

Energy and Manufacturing Brands

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BASF

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BASF

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BASF is ranked #43 in Energy and Manufacturing Brands

About BASF's Brand

We Create Chemistry BASF’s brand is ranked #535 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of BASF. When compared to other organizations within the Energy and Manufacturing industry, BASF is ranked #43. Among its major competitors, BASF is ranked in 3rd place for NPS while EuroChem is 1st, and DSM is 2nd. Overall, BASF has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $76.09B

Brand at a Glance

83%

Customer Loyalty

4.2/5

Product Quality

4.1/5

Pricing

4.1/5

Customer Service

BASF Ranking

BASF NPS

BASF's Net Promoter Score (NPS) is a 31 with 56% Promoters, 19% Passives, and 25% Detractors. Net Promoter Score tracks whether BASF's customers would recommend using the product based on a scale of -100 to 100.

BASF Overall NPS

NPS

56%	Promoters
19%	Passives
25%	Detractors

BASF NPS Trend

-100

-50

100

Summary	Date	Score
Jul 2024 30	Jul 2024	30
Aug 2024 30	Aug 2024	30
Sep 2024 30	Sep 2024	30
Nov 2024 30	Nov 2024	30
Dec 2024 30	Dec 2024	30
Jan 2025 30	Jan 2025	30
Feb 2025 30	Feb 2025	30
Mar 2025 30	Mar 2025	30
Apr 2025 30	Apr 2025	30
Jul 2025 30	Jul 2025	30
Sep 2025 30	Sep 2025	30
Dec 2025 30	Dec 2025	30

How Other Brands Compare

BASF is ranked first for NPS among its competitors. DuPont and W. R. Grace & Co. come in second and third, with Advanced Energy Industries coming in at #4. Among those competitors, it is the most valued company.

	BASF	DuPont	W. R. Grace & Co.	Advanced Energy Industries
Global Ranking	#535	#175	#-	#-
NPS	31	17	0	-34
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	-	-	-
Valuation Updated every 24 hours for public companies	$76.09B	$41.76B	$4.64B	$4.48B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

BASF NPS by Gender

Male customers rated BASF's NPS 17 points higher than Female customers.

Male

BASF's NPS was rated 66 by Male customers on Comparably.

75%

Promoters

16%

Passives

Detractors

Female

BASF's NPS was rated 49 by Female customers on Comparably.

62%

Promoters

25%

Passives

13%

Detractors

BASF NPS by Ethnicity

BASF's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 57	Caucasian	57
African American/Black 33	African American/Black	33
Asian or Pacific Islander 75	Asian or Pacific Islander	75
Other 13	Other	13

BASF NPS by Age

BASF's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.

100

Summary

Age

Promoters

Passives

Detractors

18-25

66%

17%

26-30

73%

27%

31-35

71%

29%

36-40

83%

17%

41-45

71%

29%

46-50

86%

14%

56-60

33%

34%

33%

61-65

67%

33%

BASF NPS by Usage

BASF's NPS was rated the highest by customers who have used BASF's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 27	Less than 1 Year	27
1 to 2 Years 50	1 to 2 Years	50
2 to 5 Years 61	2 to 5 Years	61
5 to 10 Years 64	5 to 10 Years	64
Over 10 Years 61	Over 10 Years	61

BASF NPS vs. Competitors

Compared to its competitors, BASF's NPS is rated right above DuPont, and is preceded by DSM.

COMPANY		NPS Score
	EuroChem	100
	DSM	32
	BASF	31
	DuPont	17
	Johns Manville	3
	W. R. Grace & Co.	0
	Advanced Energy Industries	-34

BASF NPS vs Companies in Energy and Manufacturing

In the Energy and Manufacturing industry, BASF's NPS is rated right above Tesla, and is preceded by Audi.

COMPANY		NPS Score
	Toyota	43
	Mercedes-Benz USA	39
	Honda	37
	Audi	34
	BASF	31
	Tesla	29
	3M	22
	Stanley Black & Decker	22
	Ford Motor Company	13

BASF Customer Reviews

Out of the 8 BASF customer reviews 7 were positive and 1 was constructive. BASF customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

BASF Customer Loyalty

83%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

83% of BASF users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

83%

17%

BASF Customer Loyalty Score by Gender

Male customers rated BASF's Customer Loyalty score 5% higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of BASF.

Male

88%

Yes

Female

83%

Yes

BASF Customer Loyalty Score by Ethnicity

BASF's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

BASF Customer Loyalty Score by Age

BASF's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of BASF.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 70%	18-25	70%
26-30 91%	26-30	91%
31-35 74%	31-35	74%
36-40 100%	36-40	100%
41-45 74%	41-45	74%
46-50 87%	46-50	87%
56-60 70%	56-60	70%
61-65 100%	61-65	100%

BASF Customer Loyalty Score by Usage

BASF's Customer Loyalty score was rated the highest by customers who have used BASF's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	67%
1 to 2 Years	82%
2 to 5 Years	82%
5 to 10 Years	84%
Over 10 Years	100%

BASF Customer Loyalty Score by Industry

BASF's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Accounting industry customers.

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Tech	89%
Accounting	55%
Aerospace and Aviation	70%
Architecture and Planning	100%
Automotive and Transportation	100%
Business and Consumer Services	70%
Chemicals	87%

BASF Customer Loyalty vs. Competitors

Compared to its competitors, BASF's Customer Loyalty score is rated right above DSM, and is preceded by Johns Manville.

COMPANY		Customer Loyalty Score
	Johns Manville	84%
	BASF	83%
	DSM	82%
	DuPont	77%
	W. R. Grace & Co.	69%
	Advanced Energy Industries	55%
	EuroChem	N/A

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Customer Loyalty for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, BASF's Customer Loyalty score is rated right above Toyota, and is preceded by Mercedes-Benz USA.

COMPANY		Customer Loyalty Score
	Honda	86%
	Audi	84%
	Mercedes-Benz USA	84%
	BASF	83%
	Toyota	83%
	Stanley Black & Decker	82%
	3M	80%
	Ford Motor Company	80%
	Tesla	77%

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BASF Product Quality

4.2/5

BASF has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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BASF Product Information

BASF’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Automotive and Transportation industry rated BASF's product the highest. Reviewers from the Accounting industry rated BASF the lowest at 3.5.

Website: http://www.basf.com

Company Size: 10,000+ Employees

Industry

Chemicals

Quick Insights into BASF Product Quality

BASF's Product Quality score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers ages 31-35.

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Ranked BASF Product Quality the Highest

Automotive and Transportation	5
46-50	4.7
Over 10 Years	4.7

Ranked BASF Product Quality the Lowest

Less than 1 Year	3.3
Other	3
31-35	2.7

BASF Product Quality Score by Gender

Male customers rated BASF's Product Quality score 1.1 stars higher than Female customers.

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Male

4.5/5

Female

3.4/5

BASF Product Quality Score by Ethnicity

BASF's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4.4	Caucasian	4.4
African American/Black 4.3	African American/Black	4.3
Asian or Pacific Islander 4.5	Asian or Pacific Islander	4.5
Other 3	Other	3

BASF Product Quality Score by Age

BASF's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.

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Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 4.2	26-30	4.2
31-35 2.7	31-35	2.7
36-40 4.6	36-40	4.6
41-45 4.5	41-45	4.5
46-50 4.7	46-50	4.7
56-60 3.8	56-60	3.8
61-65 4.6	61-65	4.6

BASF Product Quality Score by Usage

BASF's Product Quality score was rated the highest by customers who have used BASF's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.3
1 to 2 Years	4.2
2 to 5 Years	4.3
5 to 10 Years	4.3
Over 10 Years	4.7

BASF Product Quality Score by Industry

BASF's Product Quality score was rated the highest by Automotive and Transportation industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech	4.7
Accounting	3.5
Aerospace and Aviation	3.5
Architecture and Planning	4.6
Automotive and Transportation	5
Business and Consumer Services	4.6
Chemicals	4

BASF Product Quality vs. Competitors

Compared to its competitors, BASF's Product Quality score is rated right above Johns Manville.

COMPANY		Product Quality Score
	BASF	4.2/5
	Johns Manville	4.2/5
	DSM	4/5
	DuPont	3.8/5
	W. R. Grace & Co.	3.3/5
	Advanced Energy Industries	2.7/5
	EuroChem	N/A

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Product Quality for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, BASF's Product Quality score is rated right above Mercedes-Benz USA.

COMPANY		Product Quality Score
	BASF	4.2/5
	Mercedes-Benz USA	4.2/5
	Honda	4.1/5
	Toyota	4.1/5
	Tesla	3.9/5
	3M	3.9/5
	Audi	3.9/5
	Stanley Black & Decker	3.8/5
	Ford Motor Company	3.5/5

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BASF Pricing

BASF ROI & Value For Money

4.1/5

BASF has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

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BASF Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Chemicals industry think that they had the lowest ROI from BASF.

Quick Insights into BASF ROI

BASF's ROI score was rated highest by customers from the Architecture and Planning industry, and rated lowest by Other customers.

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Ranked BASF ROI the Highest

Architecture and Planning	5
26-30	4.7
Male	4.6

Ranked BASF ROI the Lowest

56-60	3.8
Female	3.8
Other	3.8

BASF ROI Score by Gender

Male customers rated BASF's ROI score 0.8 stars higher than Female customers.

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Male

4.6/5

Female

3.8/5

BASF ROI Score by Ethnicity

BASF's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4.5	Caucasian	4.5
African American/Black 4	African American/Black	4
Asian or Pacific Islander 4.4	Asian or Pacific Islander	4.4
Other 3.8	Other	3.8

BASF ROI Score by Age

BASF's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 4.1	18-25	4.1
26-30 4.7	26-30	4.7
31-35 3.8	31-35	3.8
36-40 4.3	36-40	4.3
41-45 4.2	41-45	4.2
46-50 4.5	46-50	4.5
56-60 3.8	56-60	3.8
61-65 4.3	61-65	4.3

BASF ROI Score by Usage

BASF's ROI score was rated the highest by customers who have used BASF's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.9
1 to 2 Years	4.4
2 to 5 Years	4.3
5 to 10 Years	3.9
Over 10 Years	4.5

BASF ROI Score by Industry

BASF's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Chemicals industry customers.

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Tech	4.3
Accounting	4.6
Aerospace and Aviation	4.8
Architecture and Planning	5
Automotive and Transportation	4.5
Business and Consumer Services	4.6
Chemicals	3.9

BASF Pricing vs. Competitors

Compared to its competitors, BASF's ROI score is rated right above Johns Manville.

COMPANY		Pricing Score
	BASF	4.1/5
	Johns Manville	3.9/5
	DSM	3.8/5
	DuPont	3.7/5
	W. R. Grace & Co.	3.2/5
	Advanced Energy Industries	2.7/5
	EuroChem	N/A

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ROI for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, BASF's ROI score is rated right above Toyota.

COMPANY		Pricing Score
	BASF	4.1/5
	Toyota	4/5
	Mercedes-Benz USA	4/5
	Honda	3.9/5
	Tesla	3.9/5
	3M	3.8/5
	Audi	3.8/5
	Stanley Black & Decker	3.7/5
	Ford Motor Company	3.4/5

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BASF Customer Satisfaction (CSAT)

BASF Customer Satisfaction (CSAT) Score

83 / 100

BASF has an overall Customer Satisfaction score of 83 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	48%
Satisfied	35%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	5%
Very Dissatisfied	5%

Very Satisfied

48%

Satisfied

35%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into BASF Customer Satisfaction

BASF's Customer Satisfaction score was rated highest by customers who have used BASF's products/services for 2 to 5 Years, and rated lowest by customers ages 31-35.

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Ranked BASF Customer Satisfaction the Highest

2 to 5 Years	100%
36-40	100%
African American/Black	100%

Ranked BASF Customer Satisfaction the Lowest

Female	63%
5 to 10 Years	58%
31-35	25%

BASF Customer Satisfaction Score by Gender

Male customers rated BASF's Customer Satisfaction score 25 points higher than Female customers.

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88 / 100

Male

	Very Satisfied	67%
	Satisfied	21%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	12%

63 / 100

Female

	Very Satisfied	13%
	Satisfied	50%
	Neither Satisfied nor Dissatisfied	12%
	Dissatisfied	25%
	Very Dissatisfied	0%

BASF Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

BASF's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.

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80 / 100

Very Satisfied	50%
Satisfied	30%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	10%
Very Dissatisfied	10%

Very Satisfied

50%

Satisfied

30%

Neither Satisfied nor Dissatisfied

Dissatisfied

10%

Very Dissatisfied

10%

CSAT according to African American/Black

BASF's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.

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100 / 100

Very Satisfied	33%
Satisfied	67%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

67%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

BASF's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.

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80 / 100

Very Satisfied	70%
Satisfied	10%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	0%
Very Dissatisfied	10%

Very Satisfied

70%

Satisfied

10%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

10%

CSAT according to Other

BASF's Customer Satisfaction (CSAT) score was rated 66% according to Other users and customers.

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66 / 100

Very Satisfied	33%
Satisfied	33%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	17%
Very Dissatisfied	17%

Very Satisfied

33%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

17%

Very Dissatisfied

17%

BASF Customer Satisfaction Score by Age

BASF's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.

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100

Breakdown

Age

Score

18-25

34%

26-30

89%

31-35

25%

36-40

100%

41-45

100%

46-50

100%

61-65

100%

BASF Customer Satisfaction Score by Usage

BASF's Customer Satisfaction score was rated the highest by customers who have used BASF's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	72
1 to 2 Years	88
2 to 5 Years	100
5 to 10 Years	58
Over 10 Years	100

BASF Customer Satisfaction Score by Industry

BASF's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Architecture and Planning industry customers.

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{
	"title": "BASF Customer Satisfaction Score by Industry",
	"text": "BASF's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Architecture and Planning industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "BASF's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "BASF's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 67,
			"stars": 0,
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			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Chemicals",
			"groupId": 506,
			"score": 84,
			"stars": 0,
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			"scoreClassName": "",
			"scoreLabel": 84
		}
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}

Tech	100
Accounting	80
Architecture and Planning	67
Chemicals	84

BASF Customer Satisfaction vs. Competitors

Compared to its competitors, BASF's Customer Satisfaction score is rated right above W. R. Grace & Co..

COMPANY		Customer Satisfaction (CSAT) Score
	BASF	83%
	W. R. Grace & Co.	83%
	DSM	82%
	Johns Manville	73%
	DuPont	72%
	Advanced Energy Industries	50%
	EuroChem	0%

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Customer Satisfaction for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, BASF's Customer Satisfaction score is rated right above Toyota.

COMPANY		Customer Satisfaction (CSAT) Score
	BASF	83%
	Toyota	82%
	Honda	81%
	Mercedes-Benz USA	80%
	3M	75%
	Tesla	74%
	Audi	74%
	Stanley Black & Decker	70%
	Ford Motor Company	61%

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BASF Customer Service

4.1/5

BASF has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About BASF's Customer Service

Address

100 Park Ave, Florham Park, NJ 07932

Website

http://www.basf.com

Phone Number

1 800 526-1072

BASF's Social Links

Quick Insights into BASF Customer Service

BASF's Customer Service score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers ages 31-35.

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Ranked BASF Customer Service the Highest

Automotive and Transportation	4.8
26-30	4.7
Caucasian	4.5

Ranked BASF Customer Service the Lowest

Less than 1 Year	3.7
Other	3.6
31-35	3.4

BASF Customer Service Score by Gender

Male customers rated BASF's Customer Service score 0.6 stars higher than Female customers.

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Male

4.4/5

Female

3.8/5

BASF Customer Service Score by Ethnicity

BASF's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.5	Caucasian	4.5
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 4.4	Asian or Pacific Islander	4.4
Other 3.6	Other	3.6

BASF Customer Service Score by Age

BASF's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.

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100

Summary	Age	Customer Service Score
18-25 4.2	18-25	4.2
26-30 4.7	26-30	4.7
31-35 3.4	31-35	3.4
36-40 4.6	36-40	4.6
41-45 4	41-45	4
46-50 4.5	46-50	4.5
56-60 3.6	56-60	3.6
61-65 3.5	61-65	3.5

BASF Customer Service Score by Usage

BASF's Customer Service score was rated the highest by customers who have used BASF's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.7
1 to 2 Years	4.3
2 to 5 Years	4.3
5 to 10 Years	3.7
Over 10 Years	4.5

BASF Customer Service Score by Industry

BASF's Customer Service score was rated the highest by Automotive and Transportation industry customers, and the lowest by Chemicals industry customers.

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Tech	4.6
Accounting	4.1
Aerospace and Aviation	4
Architecture and Planning	4.6
Automotive and Transportation	4.8
Business and Consumer Services	3.8
Chemicals	3.8

BASF Customer Service vs. Competitors

Compared to its competitors, BASF's Customer Service score is rated right above Johns Manville.

COMPANY		Customer Service Score
	BASF	4.1/5
	Johns Manville	3.9/5
	DSM	3.8/5
	DuPont	3.8/5
	W. R. Grace & Co.	3.3/5
	Advanced Energy Industries	2.7/5
	EuroChem	N/A

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Customer Service for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, BASF's Customer Service score is rated right above Mercedes-Benz USA.

COMPANY		Customer Service Score
	BASF	4.1/5
	Mercedes-Benz USA	4.1/5
	Toyota	4/5
	Honda	4/5
	Tesla	3.8/5
	Audi	3.8/5
	Stanley Black & Decker	3.8/5
	3M	3.8/5
	Ford Motor Company	3.4/5

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BASF as an Employer

4.3/5

BASF has a 4.3/5 stars for its overall company culture rated by their employees

top

15%

CEO of BASF

Michael Heinz

In the Top 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

BASF scored a 31 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of BASF would recommend the brand to a friend. ENPS measures how likely BASF employees would recommend working at BASF to a friend.

Net Promoter Score

NPS Score

56%	Promoters
19%	Passive
25%	Detractors

Employee Net Promoter Score

eNPS Score

49%	Promoters
27%	Passive
24%	Detractors

Global Ranking Snapshot

BASF is ranked #535 in the Global Top 100 Brands. It ranks just behind Sprinklr and just ahead of Vector Marketing.

RANK			INDUSTRY
533	Levy Restaurants	Andrew Lansing	Food and Beverages
534	Sprinklr	Ragy Thomas	Tech
535	BASF	Michael Heinz	Energy and Manufacturing
536	Vector Marketing	Albert DiLeonardo	Consumer Goods
537	Lear Corporation	Ray Scott	Automotive and Transportation
538	MongoDB, Inc.	Dev Ittycheria	Tech
539	Skullcandy		Consumer Goods

Energy and Manufacturing Ranking Snapshot

BASF is ranked #43 in the Energy and Manufacturing Industry. It ranks just behind Rockwell Automation and just ahead of Owens Corning.

RANK		Location
41	W.W. Grainger	Lake Forest, IL
42	Rockwell Automation	Milwaukee, WI
43	BASF	Florham Park, NJ
44	Owens Corning	Toledo, OH
45	NXP Semiconductors
46	Exelon Corporation	Chicago, IL
47	Clean Harbors	Norwell, MA