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Skullcandy is

Ranked

#51

Consumer Goods Brands

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Skullcandy

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Skullcandy

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Skullcandy is ranked #51 in Consumer Goods Brands

About Skullcandy's Brand

Skullcandy markets headphones, earphones, hands free devices, audio backpacks, MP3 players and other products. Skullcandy’s brand is ranked #539 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Skullcandy. When compared to other organizations within the Consumer Goods industry, Skullcandy is ranked #51. Among its major competitors, Skullcandy is ranked in 3rd place for NPS while Sennheiser is 1st, and Beats Electronics is 2nd.

Brand at a Glance

80%

Customer Loyalty

3.7/5

Product Quality

3.7/5

Pricing

3.6/5

Customer Service

Skullcandy CMO

Jessica Klodnicki

Skullcandy Ranking

^#539 in Global Best Brands
^#51 in Consumer Goods
^#2 / 4 of its competitors

Skullcandy NPS

Skullcandy's Net Promoter Score (NPS) is a 25 with 49% Promoters, 27% Passives, and 24% Detractors. Net Promoter Score tracks whether Skullcandy's customers would recommend using the product based on a scale of -100 to 100.

Skullcandy Overall NPS

NPS

49%	Promoters
27%	Passives
24%	Detractors

Skullcandy NPS Trend

-100

-50

100

Summary	Date	Score
Jul 2024 28	Jul 2024	28
Aug 2024 26	Aug 2024	26
Sep 2024 26	Sep 2024	26
Oct 2024 27	Oct 2024	27
Nov 2024 25	Nov 2024	25
Dec 2024 26	Dec 2024	26
Jan 2025 26	Jan 2025	26
Feb 2025 26	Feb 2025	26
Mar 2025 27	Mar 2025	27
Jun 2025 24	Jun 2025	24
Sep 2025 26	Sep 2025	26
Jan 2026 23	Jan 2026	23

How Other Brands Compare

Skullcandy is ranked second for NPS among its competitors. Beats Electronics and Jabra come in first and third, with Sonos coming in at #4.

	Skullcandy	Sonos	Jabra	Beats Electronics
Global Ranking	#539	#161	#-	#-
NPS	25	-43	-8	29
Valuation Updated every 24 hours for public companies	-	$4.41B	$65.60B	$1.42B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Skullcandy NPS by Gender

Female customers rated Skullcandy's NPS 12 points higher than Male customers.

Male

Skullcandy's NPS was rated 17 by Male customers on Comparably.

40%

Promoters

37%

Passives

23%

Detractors

Female

Skullcandy's NPS was rated 29 by Female customers on Comparably.

50%

Promoters

29%

Passives

21%

Detractors

Skullcandy NPS by Ethnicity

Skullcandy's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 6	Caucasian	6
Asian or Pacific Islander 37	Asian or Pacific Islander	37
Other 0	Other	0

Skullcandy NPS by Age

Skullcandy's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

100

Summary

Age

Promoters

Passives

Detractors

18-25

61%

39%

26-30

50%

31-35

50%

33%

17%

36-40

17%

50%

33%

46-50

33%

17%

50%

Skullcandy NPS by Usage

Skullcandy's NPS was rated the highest by customers who have used Skullcandy's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -1	Less than 1 Year	-1
1 to 2 Years -18	1 to 2 Years	-18
2 to 5 Years 67	2 to 5 Years	67
5 to 10 Years 33	5 to 10 Years	33
Over 10 Years 0	Over 10 Years	0

Skullcandy NPS vs. Competitors

Compared to its competitors, Skullcandy's NPS is rated right above Jabra, and is preceded by Beats Electronics.

COMPANY		NPS Score
	Sennheiser	35
	Beats Electronics	29
	Skullcandy	25
	Jabra	-8
	Sonos	-43

Skullcandy NPS vs Companies in Consumer Goods

In the Consumer Goods industry, Skullcandy's NPS is rated right below Tiffany & Co.

COMPANY		NPS Score
	Lego Group	54
	Red Bull	42
	Bath & Body Works	38
	Colgate Palmolive	36
	Hershey Company	35
	Crocs	34
	Gucci	31
	Tiffany & Co	31
	Skullcandy	25

Skullcandy Customer Reviews

Out of the 8 Skullcandy customer reviews 7 were positive and 1 was constructive. Skullcandy customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Skullcandy Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of Skullcandy users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

80%

20%

Skullcandy Customer Loyalty Score by Gender

Female customers rated Skullcandy's Customer Loyalty score 8% higher than Male customers.

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Male

79%

Yes

Female

87%

Yes

Skullcandy Customer Loyalty Score by Ethnicity

Skullcandy's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Asian or Pacific Islander

out of 100

Other

Skullcandy Customer Loyalty Score by Age

Skullcandy's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Skullcandy.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 90%	18-25	90%
26-30 78%	26-30	78%
31-35 70%	31-35	70%
36-40 70%	36-40	70%
46-50 100%	46-50	100%

Skullcandy Customer Loyalty Score by Usage

Skullcandy's Customer Loyalty score was rated the highest by customers who have used Skullcandy's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	70%
1 to 2 Years	67%
2 to 5 Years	85%
5 to 10 Years	90%
Over 10 Years	90%

Skullcandy Customer Loyalty Score by Industry

Skullcandy's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.

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Tech	68%
Accounting	55%
Arts and Entertainment	100%

Skullcandy Customer Loyalty vs. Competitors

Compared to its competitors, Skullcandy's Customer Loyalty score is rated right above Sonos, and is preceded by Beats Electronics.

COMPANY		Customer Loyalty Score
	Beats Electronics	87%
	Skullcandy	80%
	Sonos	80%
	Sennheiser	76%
	Jabra	70%

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Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, Skullcandy's Customer Loyalty score is rated right above Crocs, and is preceded by Hershey Company.

COMPANY		Customer Loyalty Score
	Bath & Body Works	87%
	Lego Group	86%
	Colgate Palmolive	85%
	Red Bull	81%
	Hershey Company	81%
	Skullcandy	80%
	Crocs	79%
	Gucci	76%
	Tiffany & Co	73%

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Skullcandy Product Quality

3.7/5

Skullcandy has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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Skullcandy Product Information

Skullcandy’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Skullcandy's product the highest. Reviewers from the Tech industry rated Skullcandy the lowest at 3.2.

Website: http://www.skullcandy.com

Company Size: 51-200 Employees

Industry

Tech

Hardware and Devices

Media

SaaS

Sports & Entertainment

Quick Insights into Skullcandy Product Quality

Skullcandy's Product Quality score was rated highest by customers ages 18-25, and rated lowest by Other customers.

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Ranked Skullcandy Product Quality the Highest

18-25	4.6
2 to 5 Years	4.3
Accounting	4.3

Ranked Skullcandy Product Quality the Lowest

31-35	3
Over 10 Years	2.9
Other	2.3

Skullcandy Product Quality Score by Gender

Male customers rated Skullcandy's Product Quality score 0.1 stars higher than Female customers.

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Male

3.8/5

Female

3.7/5

Skullcandy Product Quality Score by Ethnicity

Skullcandy's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.6	Caucasian	3.6
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Other 2.3	Other	2.3

Skullcandy Product Quality Score by Age

Skullcandy's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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Summary	Age	Score
18-25 4.6	18-25	4.6
26-30 3.9	26-30	3.9
31-35 3	31-35	3
36-40 4.1	36-40	4.1
46-50 3.6	46-50	3.6

Skullcandy Product Quality Score by Usage

Skullcandy's Product Quality score was rated the highest by customers who have used Skullcandy's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.5
1 to 2 Years	3.7
2 to 5 Years	4.3
5 to 10 Years	4
Over 10 Years	2.9

Skullcandy Product Quality Score by Industry

Skullcandy's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech	3.2
Accounting	4.3
Arts and Entertainment	3.6

Skullcandy Product Quality vs. Competitors

Compared to its competitors, Skullcandy's Product Quality score is rated right above Jabra, and is preceded by Beats Electronics.

COMPANY		Product Quality Score
	Sennheiser	4.3/5
	Beats Electronics	4/5
	Skullcandy	3.7/5
	Jabra	3/5
	Sonos	2.2/5

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Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, Skullcandy's Product Quality score is rated right below Tiffany & Co.

COMPANY		Product Quality Score
	Lego Group	4.5/5
	Red Bull	4.2/5
	Colgate Palmolive	4.2/5
	Gucci	4.2/5
	Bath & Body Works	4.1/5
	Hershey Company	4.1/5
	Crocs	4.1/5
	Tiffany & Co	4/5
	Skullcandy	3.7/5

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Skullcandy Pricing

Skullcandy ROI & Value For Money

3.7/5

Skullcandy has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Skullcandy Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Skullcandy.

Quick Insights into Skullcandy ROI

Skullcandy's ROI score was rated highest by customers ages 18-25, and rated lowest by Other customers.

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Ranked Skullcandy ROI the Highest

18-25	4.4
2 to 5 Years	4.4
Accounting	4.3

Ranked Skullcandy ROI the Lowest

Over 10 Years	3.1
Tech	3
Other	2.4

Skullcandy ROI Score by Gender

Female customers rated Skullcandy's ROI score 0.2 stars higher than Male customers.

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Male

3.7/5

Female

3.9/5

Skullcandy ROI Score by Ethnicity

Skullcandy's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.6	Caucasian	3.6
Asian or Pacific Islander 3.5	Asian or Pacific Islander	3.5
Other 2.4	Other	2.4

Skullcandy ROI Score by Age

Skullcandy's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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Summary	Age	Score
18-25 4.4	18-25	4.4
26-30 4.2	26-30	4.2
31-35 3.5	31-35	3.5
36-40 4.1	36-40	4.1
46-50 3.5	46-50	3.5

Skullcandy ROI Score by Usage

Skullcandy's ROI score was rated the highest by customers who have used Skullcandy's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.3
1 to 2 Years	3.7
2 to 5 Years	4.4
5 to 10 Years	3.8
Over 10 Years	3.1

Skullcandy ROI Score by Industry

Skullcandy's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech	3
Accounting	4.3
Arts and Entertainment	3.8

Skullcandy Pricing vs. Competitors

Compared to its competitors, Skullcandy's ROI score is rated right above Beats Electronics, and is preceded by Sennheiser.

COMPANY		Pricing Score
	Sennheiser	4/5
	Skullcandy	3.7/5
	Beats Electronics	3.7/5
	Jabra	2.9/5
	Sonos	2/5

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ROI for Other Consumer Goods Brands

In the Consumer Goods industry, Skullcandy's ROI score is rated right above Crocs, and is preceded by Bath & Body Works.

COMPANY		Pricing Score
	Colgate Palmolive	4/5
	Lego Group	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Gucci	3.8/5
	Bath & Body Works	3.8/5
	Skullcandy	3.7/5
	Crocs	3.7/5
	Tiffany & Co	3.7/5

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Skullcandy Customer Satisfaction (CSAT)

Skullcandy Customer Satisfaction (CSAT) Score

71 / 100

Skullcandy has an overall Customer Satisfaction score of 71 rated by its users and customers.

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Very Satisfied	37%
Satisfied	34%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	7%
Very Dissatisfied	18%

Very Satisfied

37%

Satisfied

34%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

18%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Skullcandy Customer Satisfaction

Skullcandy's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers who have used Skullcandy's products/services for Over 10 Years.

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Ranked Skullcandy Customer Satisfaction the Highest

18-25	100%
2 to 5 Years	90%
Female	72%

Ranked Skullcandy Customer Satisfaction the Lowest

46-50	66%
Other	60%
Over 10 Years	50%

Skullcandy Customer Satisfaction Score by Gender

Skullcandy's Customer Satisfaction score was rated 72 by both Female and Male customers on Comparably.

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72 / 100

Male

	Very Satisfied	32%
	Satisfied	40%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	8%
	Very Dissatisfied	20%

72 / 100

Female

	Very Satisfied	45%
	Satisfied	27%
	Neither Satisfied nor Dissatisfied	10%
	Dissatisfied	9%
	Very Dissatisfied	9%

Skullcandy Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Skullcandy's Customer Satisfaction (CSAT) score was rated 69% according to Caucasian users and customers.

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69 / 100

Very Satisfied	31%
Satisfied	38%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	13%
Very Dissatisfied	18%

Very Satisfied

31%

Satisfied

38%

Neither Satisfied nor Dissatisfied

Dissatisfied

13%

Very Dissatisfied

18%

CSAT according to Asian or Pacific Islander

Skullcandy's Customer Satisfaction (CSAT) score was rated 66% according to Asian or Pacific Islander users and customers.

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66 / 100

Very Satisfied	33%
Satisfied	33%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	11%
Very Dissatisfied	11%

Very Satisfied

33%

Satisfied

33%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

11%

Very Dissatisfied

11%

CSAT according to Other

Skullcandy's Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.

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60 / 100

Very Satisfied	20%
Satisfied	40%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	40%

Very Satisfied

20%

Satisfied

40%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

40%

Skullcandy Customer Satisfaction Score by Age

Skullcandy's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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100

Breakdown

Age

Score

18-25

100%

26-30

100%

36-40

80%

46-50

66%

Skullcandy Customer Satisfaction Score by Usage

Skullcandy's Customer Satisfaction score was rated the highest by customers who have used Skullcandy's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years	56
2 to 5 Years	90
5 to 10 Years	87
Over 10 Years	50

Skullcandy Customer Satisfaction Score by Industry

Skullcandy's Customer Satisfaction score was rated 60 points by Tech industry customers.

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			"label": "Tech",
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Tech	60

Skullcandy Customer Satisfaction vs. Competitors

Compared to its competitors, Skullcandy's Customer Satisfaction score is rated right above Beats Electronics, and is preceded by Sennheiser.

COMPANY		Customer Satisfaction (CSAT) Score
	Sennheiser	72%
	Skullcandy	71%
	Beats Electronics	65%
	Jabra	55%
	Sonos	29%

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Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, Skullcandy's Customer Satisfaction score is rated right below Tiffany & Co.

COMPANY		Customer Satisfaction (CSAT) Score
	Lego Group	89%
	Colgate Palmolive	83%
	Red Bull	82%
	Bath & Body Works	81%
	Hershey Company	80%
	Crocs	79%
	Gucci	79%
	Tiffany & Co	72%
	Skullcandy	71%

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Skullcandy Customer Service

3.6/5

Skullcandy has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About Skullcandy's Customer Service

Address

Heinrichstrasse 235, Park City, UT

Website

http://www.skullcandy.com

Phone Number

435-940-1545

Quick Insights into Skullcandy Customer Service

Skullcandy's Customer Service score was rated highest by customers who have used Skullcandy's products/services for 2 to 5 Years, and rated lowest by Other customers.

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Ranked Skullcandy Customer Service the Highest

2 to 5 Years	4.4
26-30	4.2
Female	3.7

Ranked Skullcandy Customer Service the Lowest

36-40	3.1
Over 10 Years	2.9
Other	2.8

Skullcandy Customer Service Score by Gender

Female customers rated Skullcandy's Customer Service score 0.2 stars higher than Male customers.

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Male

3.5/5

Female

3.7/5

Skullcandy Customer Service Score by Ethnicity

Skullcandy's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.6	Caucasian	3.6
Asian or Pacific Islander 3.2	Asian or Pacific Islander	3.2
Other 2.8	Other	2.8

Skullcandy Customer Service Score by Age

Skullcandy's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
26-30 4.2	26-30	4.2
31-35 3.6	31-35	3.6
36-40 3.1	36-40	3.1
46-50 4.1	46-50	4.1

Skullcandy Customer Service Score by Usage

Skullcandy's Customer Service score was rated the highest by customers who have used Skullcandy's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.2
1 to 2 Years	3.1
2 to 5 Years	4.4
5 to 10 Years	3.8
Over 10 Years	2.9

Skullcandy Customer Service Score by Industry

Skullcandy's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech	3.3
Accounting	3.6
Arts and Entertainment	3.4

Skullcandy Customer Service vs. Competitors

Compared to its competitors, Skullcandy's Customer Service score is rated right above Jabra, and is preceded by Beats Electronics.

COMPANY		Customer Service Score
	Sennheiser	4/5
	Beats Electronics	3.6/5
	Skullcandy	3.6/5
	Jabra	2.8/5
	Sonos	1.9/5

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Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, Skullcandy's Customer Service score is rated right below Tiffany & Co.

COMPANY		Customer Service Score
	Lego Group	4.2/5
	Gucci	4/5
	Red Bull	4/5
	Colgate Palmolive	4/5
	Bath & Body Works	4/5
	Hershey Company	3.9/5
	Crocs	3.8/5
	Tiffany & Co	3.8/5
	Skullcandy	3.6/5

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Skullcandy as an Employer

3.7/5

Skullcandy has a 3.7/5 stars for its overall company culture rated by their employees

top

15%

CEO of Skullcandy

In the Top 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Skullcandy scored a 25 for Net Promoter Score and a 47 for Employee Net Promoter Score. NPS gauges how likely a customer of Skullcandy would recommend the brand to a friend. ENPS measures how likely Skullcandy employees would recommend working at Skullcandy to a friend.

Net Promoter Score

NPS Score

49%	Promoters
27%	Passive
24%	Detractors

Employee Net Promoter Score

eNPS Score

67%	Promoters
13%	Passive
20%	Detractors

Global Ranking Snapshot

Skullcandy is ranked #539 in the Global Top 100 Brands. It ranks just behind MongoDB, Inc. and just ahead of BAE Systems.

RANK			INDUSTRY
537	Lear Corporation	Ray Scott	Automotive and Transportation
538	MongoDB, Inc.	Dev Ittycheria	Tech
539	Skullcandy		Consumer Goods
540	BAE Systems	Tom Arseneault	Automotive and Transportation
541	WeWork	Sandeep Mathrani	Business and Consumer Services
542	Rapid7	Corey Thomas	Tech
543	Pure Storage	Charlie Giancarlo	Tech

Consumer Goods Ranking Snapshot

Skullcandy is ranked #51 in the Consumer Goods Industry. It ranks just behind Vector Marketing and just ahead of Philip Morris International.

RANK		Location
49	Burt's Bees	Oakland, CA
50	Vector Marketing	Olean, NY
51	Skullcandy	Park City, UT
52	Philip Morris International	New York City, NY
53	Garmin International
54	Hormel Foods	Austin, MN
55	ASUS	The Lakes, NV