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Hormel Foods is

Ranked

#47

Food and Beverages Brands

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Hormel Foods

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Hormel Foods

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Hormel Foods is ranked #47 in Food and Beverages Brands

About Hormel Foods' Brand

Hormel Foods is a Fortune 500, multinational manufacturer and marketer of consumer-branded food and meat products. Hormel Foods’s brand is ranked #578 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Hormel Foods. When compared to other organizations within the Food and Beverages industry, Hormel Foods is ranked #47. Among its major competitors, Hormel Foods is ranked in 1st place for NPS while Smithfield is 2nd, and Tyson Foods is 3rd.Their current market cap is $25.71B

Brand at a Glance

74%

Customer Loyalty

3.6/5

Product Quality

3.3/5

Pricing

3.6/5

Customer Service

Hormel Foods Ranking

^#47 in Food and Beverages
^#1 / 4 of its competitors

Hormel Foods NPS

Hormel Foods's Net Promoter Score (NPS) is a 22 with 55% Promoters, 12% Passives, and 33% Detractors. Net Promoter Score tracks whether Hormel Foods's customers would recommend using the product based on a scale of -100 to 100.

Hormel Foods Overall NPS

NPS

55%	Promoters
12%	Passives
33%	Detractors

Hormel Foods NPS Trend

-100

-50

100

Summary	Date	Score
Jul 2024 29	Jul 2024	29
Aug 2024 29	Aug 2024	29
Sep 2024 28	Sep 2024	28
Oct 2024 26	Oct 2024	26
Nov 2024 22	Nov 2024	22
Jan 2025 21	Jan 2025	21
Mar 2025 21	Mar 2025	21
Jun 2025 21	Jun 2025	21
Jul 2025 23	Jul 2025	23
Aug 2025 21	Aug 2025	21
Sep 2025 23	Sep 2025	23
Nov 2025 21	Nov 2025	21

How Other Brands Compare

Hormel Foods is ranked first for NPS among its competitors. Smithfield and Tyson Foods come in second and third, with Hillshire Brands coming in at #4. Among those competitors, it is the most valued company.

	Hormel Foods	Tyson Foods	Smithfield	Hillshire Brands
Global Ranking	#578	#181	#615	#-
NPS	22	9	22	-
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	$25.71B	$24.59B	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Hormel Foods NPS by Gender

Female customers rated Hormel Foods's NPS 12 points higher than Male customers.

Male

Hormel Foods's NPS was rated 6 by Male customers on Comparably.

50%

Promoters

Passives

44%

Detractors

Female

Hormel Foods's NPS was rated 18 by Female customers on Comparably.

56%

Promoters

Passives

38%

Detractors

Hormel Foods NPS by Ethnicity

Hormel Foods's NPS was rated 9 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 9	Caucasian	9

Hormel Foods NPS by Age

Hormel Foods's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

57%

43%

26-30

67%

33%

51-55

67%

33%

56-60

50%

61-65

25%

50%

66+

50%

Hormel Foods NPS by Usage

Hormel Foods's NPS was rated the highest by customers who have used Hormel Foods's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -50	Less than 1 Year	-50
1 to 2 Years 20	1 to 2 Years	20
2 to 5 Years 80	2 to 5 Years	80
5 to 10 Years 34	5 to 10 Years	34
Over 10 Years 11	Over 10 Years	11

Hormel Foods NPS vs. Competitors

Compared to its competitors, Hormel Foods's NPS is rated right above Smithfield.

COMPANY		NPS Score
	Hormel Foods	22
	Smithfield	22
	Tyson Foods	9
	Hillshire Brands	N/A

Hormel Foods NPS vs Companies in Food and Beverages

In the Food and Beverages industry, Hormel Foods's NPS is rated right above McDonald's, and is preceded by PepsiCo.

COMPANY		NPS Score
	Chick-fil-A	55
	Red Bull	42
	The Coca-Cola Company	39
	Hershey Company	35
	Starbucks	30
	Mars	27
	PepsiCo	24
	Hormel Foods	22
	McDonald's	19

Hormel Foods Customer Reviews

Out of the 6 Hormel Foods customer reviews 4 were positive and 2 were constructive. Hormel Foods customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Hormel Foods Customer Loyalty

74%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

74% of Hormel Foods users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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74%

26%

Hormel Foods Customer Loyalty Score by Gender

Female customers rated Hormel Foods's Customer Loyalty score 8% higher than Male customers.

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Male

70%

Yes

Female

78%

Yes

Hormel Foods Customer Loyalty Score by Ethnicity

Hormel Foods's Customer Loyalty score was rated 65% by Caucasian customers on Comparably.

% who answered "Yes"

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out of 100

Caucasian

Hormel Foods Customer Loyalty Score by Age

Hormel Foods's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 18-25.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 61%	18-25	61%
26-30 70%	26-30	70%
51-55 70%	51-55	70%
56-60 78%	56-60	78%
61-65 78%	61-65	78%
66+ 85%	66+	85%

Hormel Foods Customer Loyalty Score by Usage

Hormel Foods's Customer Loyalty score was rated the highest by customers who have used Hormel Foods's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	33%
1 to 2 Years	82%
2 to 5 Years	82%
5 to 10 Years	40%
Over 10 Years	86%

Hormel Foods Customer Loyalty Score by Industry

Hormel Foods's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech	55%
Accounting	100%
Consumer Goods	100%
Education	100%
Manufacturing and Machinery	78%

Hormel Foods Customer Loyalty vs. Competitors

Compared to its competitors, Hormel Foods's Customer Loyalty score is rated right above Tyson Foods.

COMPANY		Customer Loyalty Score
	Hormel Foods	74%
	Tyson Foods	73%
	Smithfield	72%
	Hillshire Brands	N/A

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Customer Loyalty for Other Food and Beverages Brands

In the Food and Beverages industry, Hormel Foods's Customer Loyalty score is rated right below Mars.

COMPANY		Customer Loyalty Score
	Chick-fil-A	87%
	The Coca-Cola Company	85%
	PepsiCo	82%
	Red Bull	81%
	Hershey Company	81%
	McDonald's	79%
	Starbucks	78%
	Mars	78%
	Hormel Foods	74%

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Hormel Foods Product Quality

3.6/5

Hormel Foods has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

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Hormel Foods Product Information

Hormel Foods’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Consumer Goods industry rated Hormel Foods's product the highest. Reviewers from the Accounting industry rated Hormel Foods the lowest at 2.8.

Website: http://www.hormelfoods.com/

Company Size: 10,000+ Employees

Industry

Consumer Goods

Quick Insights into Hormel Foods Product Quality

Hormel Foods's Product Quality score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers who have used Hormel Foods's products/services for Less than 1 Year.

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Ranked Hormel Foods Product Quality the Highest

Consumer Goods	4.6
1 to 2 Years	3.9
26-30	3.8

Ranked Hormel Foods Product Quality the Lowest

Male	2.8
56-60	2.5
Less than 1 Year	2.5

Hormel Foods Product Quality Score by Gender

Female customers rated Hormel Foods's Product Quality score 0.9 stars higher than Male customers.

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Male

2.8/5

Female

3.7/5

Hormel Foods Product Quality Score by Ethnicity

Hormel Foods's Product Quality score was rated 3.1 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 3.1	Caucasian	3.1

Hormel Foods Product Quality Score by Age

Hormel Foods's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 2.9	18-25	2.9
26-30 3.8	26-30	3.8
51-55 3.8	51-55	3.8
56-60 2.5	56-60	2.5
61-65 3	61-65	3
66+ 3.2	66+	3.2

Hormel Foods Product Quality Score by Usage

Hormel Foods's Product Quality score was rated the highest by customers who have used Hormel Foods's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.5
1 to 2 Years	3.9
2 to 5 Years	3.9
5 to 10 Years	2.8
Over 10 Years	3.3

Hormel Foods Product Quality Score by Industry

Hormel Foods's Product Quality score was rated the highest by Consumer Goods industry customers, and the lowest by Accounting industry customers.

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Tech	3
Accounting	2.8
Consumer Goods	4.6
Education	3.6
Manufacturing and Machinery	3.9

Hormel Foods Product Quality vs. Competitors

Compared to its competitors, Hormel Foods's Product Quality score is rated right above Tyson Foods.

COMPANY		Product Quality Score
	Hormel Foods	3.6/5
	Tyson Foods	3.6/5
	Smithfield	3.6/5
	Hillshire Brands	N/A

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Product Quality for Other Food and Beverages Brands

In the Food and Beverages industry, Hormel Foods's Product Quality score is rated right below McDonald's.

COMPANY		Product Quality Score
	Chick-fil-A	4.3/5
	The Coca-Cola Company	4.2/5
	Red Bull	4.2/5
	Starbucks	4.1/5
	Hershey Company	4.1/5
	Mars	4/5
	PepsiCo	4/5
	McDonald's	3.7/5
	Hormel Foods	3.6/5

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Hormel Foods Pricing

Hormel Foods ROI & Value For Money

3.3/5

Hormel Foods has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.

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Hormel Foods Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Goods industry. The users from the Accounting industry think that they had the lowest ROI from Hormel Foods.

Quick Insights into Hormel Foods ROI

Hormel Foods's ROI score was rated highest by customers who have used Hormel Foods's products/services for 2 to 5 Years, and rated lowest by customers ages 56-60.

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Ranked Hormel Foods ROI the Highest

2 to 5 Years	4.7
Consumer Goods	4.3
18-25	3.7

Ranked Hormel Foods ROI the Lowest

5 to 10 Years	3
Accounting	2.8
56-60	2.5

Hormel Foods ROI Score by Gender

Female customers rated Hormel Foods's ROI score 0.5 stars higher than Male customers.

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Male

3.1/5

Female

3.6/5

Hormel Foods ROI Score by Ethnicity

Hormel Foods's ROI score was rated 3.2 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 3.2	Caucasian	3.2

Hormel Foods ROI Score by Age

Hormel Foods's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 3.7	18-25	3.7
26-30 3.6	26-30	3.6
51-55 3.5	51-55	3.5
56-60 2.5	56-60	2.5
61-65 2.9	61-65	2.9
66+ 3.2	66+	3.2

Hormel Foods ROI Score by Usage

Hormel Foods's ROI score was rated the highest by customers who have used Hormel Foods's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	3.1
1 to 2 Years	3.8
2 to 5 Years	4.7
5 to 10 Years	3
Over 10 Years	3.2

Hormel Foods ROI Score by Industry

Hormel Foods's ROI score was rated the highest by Consumer Goods industry customers, and the lowest by Accounting industry customers.

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Tech	3.5
Accounting	2.8
Consumer Goods	4.3
Education	3.6
Manufacturing and Machinery	3.5

Hormel Foods Pricing vs. Competitors

Compared to its competitors, Hormel Foods's ROI score is rated right above Hillshire Brands, and is preceded by Tyson Foods.

COMPANY		Pricing Score
	Smithfield	3.5/5
	Tyson Foods	3.4/5
	Hormel Foods	3.3/5
	Hillshire Brands	N/A

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ROI for Other Food and Beverages Brands

In the Food and Beverages industry, Hormel Foods's ROI score is rated right below McDonald's.

COMPANY		Pricing Score
	Chick-fil-A	4.1/5
	The Coca-Cola Company	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Mars	3.8/5
	PepsiCo	3.8/5
	Starbucks	3.6/5
	McDonald's	3.6/5
	Hormel Foods	3.3/5

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Hormel Foods Customer Satisfaction (CSAT)

Hormel Foods Customer Satisfaction (CSAT) Score

65 / 100

Hormel Foods has an overall Customer Satisfaction score of 65 rated by its users and customers.

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Very Satisfied	43%
Satisfied	22%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	7%
Very Dissatisfied	19%

Very Satisfied

43%

Satisfied

22%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

19%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Hormel Foods Customer Satisfaction

Hormel Foods's Customer Satisfaction score was rated highest by customers who have used Hormel Foods's products/services for 1 to 2 Years, and rated lowest by customers who have used Hormel Foods's products/services for Less than 1 Year.

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Ranked Hormel Foods Customer Satisfaction the Highest

1 to 2 Years	100%
18-25	75%
Female	75%

Ranked Hormel Foods Customer Satisfaction the Lowest

Male	58%
66+	50%
Less than 1 Year	34%

Hormel Foods Customer Satisfaction Score by Gender

Female customers rated Hormel Foods's Customer Satisfaction score 17 points higher than Male customers.

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58 / 100

Male

	Very Satisfied	33%
	Satisfied	25%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	25%
	Very Dissatisfied	17%

75 / 100

Female

	Very Satisfied	42%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	8%
	Very Dissatisfied	17%

Hormel Foods Customer Satisfaction Score by Ethnicity

Caucasian
67%

CSAT according to Caucasian

Hormel Foods' Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.

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67 / 100

Very Satisfied	39%
Satisfied	28%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	17%
Very Dissatisfied	16%

Very Satisfied

39%

Satisfied

28%

Neither Satisfied nor Dissatisfied

Dissatisfied

17%

Very Dissatisfied

16%

Hormel Foods Customer Satisfaction Score by Age

Hormel Foods's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

75%

51-55

67%

66+

50%

Hormel Foods Customer Satisfaction Score by Usage

Hormel Foods's Customer Satisfaction score was rated the highest by customers who have used Hormel Foods's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	34
1 to 2 Years	100
2 to 5 Years	100
5 to 10 Years	67
Over 10 Years	55

Hormel Foods Customer Satisfaction Score by Industry

Hormel Foods's Customer Satisfaction score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Education industry customers.

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Education	67
Manufacturing and Machinery	75

Hormel Foods Customer Satisfaction vs. Competitors

Compared to its competitors, Hormel Foods's Customer Satisfaction score is rated right above Tyson Foods, and is preceded by Smithfield.

COMPANY		Customer Satisfaction (CSAT) Score
	Smithfield	71%
	Hormel Foods	65%
	Tyson Foods	64%
	Hillshire Brands	0%

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Customer Satisfaction for Other Food and Beverages Brands

In the Food and Beverages industry, Hormel Foods's Customer Satisfaction score is rated right below McDonald's.

COMPANY		Customer Satisfaction (CSAT) Score
	The Coca-Cola Company	87%
	Starbucks	84%
	Red Bull	82%
	Chick-fil-A	81%
	Hershey Company	80%
	PepsiCo	79%
	Mars	74%
	McDonald's	72%
	Hormel Foods	65%

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Hormel Foods Customer Service

3.6/5

Hormel Foods has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About Hormel Foods's Customer Service

Address

1 Hormel Place, Austin, MN 55912

Website

http://www.hormelfoods.com/

Phone Number

5074375140

Hormel Foods's Social Links

Quick Insights into Hormel Foods Customer Service

Hormel Foods's Customer Service score was rated highest by customers who have used Hormel Foods's products/services for 2 to 5 Years, and rated lowest by customers ages 66+.

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Ranked Hormel Foods Customer Service the Highest

2 to 5 Years	4.6
Consumer Goods	4.6
18-25	4.3

Ranked Hormel Foods Customer Service the Lowest

Accounting	3.5
Over 10 Years	3.4
66+	2.9

Hormel Foods Customer Service Score by Gender

Female customers rated Hormel Foods's Customer Service score 0.1 stars higher than Male customers.

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Male

3.6/5

Female

3.7/5

Hormel Foods Customer Service Score by Ethnicity

Hormel Foods's Customer Service score was rated 3.5 stars by Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.5	Caucasian	3.5

Hormel Foods Customer Service Score by Age

Hormel Foods's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 4.3	18-25	4.3
26-30 3.5	26-30	3.5
51-55 4.1	51-55	4.1
56-60 3.6	56-60	3.6
61-65 3	61-65	3
66+ 2.9	66+	2.9

Hormel Foods Customer Service Score by Usage

Hormel Foods's Customer Service score was rated the highest by customers who have used Hormel Foods's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.7
1 to 2 Years	3.8
2 to 5 Years	4.6
5 to 10 Years	3.8
Over 10 Years	3.4

Hormel Foods Customer Service Score by Industry

Hormel Foods's Customer Service score was rated the highest by Consumer Goods industry customers, and the lowest by Accounting industry customers.

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Tech	4.1
Accounting	3.5
Consumer Goods	4.6
Education	3.9
Manufacturing and Machinery	3.6

Hormel Foods Customer Service vs. Competitors

Compared to its competitors, Hormel Foods's Customer Service score is rated right above Smithfield.

COMPANY		Customer Service Score
	Hormel Foods	3.6/5
	Smithfield	3.5/5
	Tyson Foods	3.5/5
	Hillshire Brands	N/A

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Customer Service for Other Food and Beverages Brands

In the Food and Beverages industry, Hormel Foods's Customer Service score is rated right above McDonald's, and is preceded by PepsiCo.

COMPANY		Customer Service Score
	Chick-fil-A	4.3/5
	Starbucks	4.1/5
	The Coca-Cola Company	4/5
	Red Bull	4/5
	Hershey Company	3.9/5
	Mars	3.9/5
	PepsiCo	3.8/5
	Hormel Foods	3.6/5
	McDonald's	3.6/5

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Hormel Foods as an Employer

4.2/5

Hormel Foods has a 4.2/5 stars for its overall company culture rated by their employees

top

15%

CEO of Hormel Foods

James Snee

In the Top 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Hormel Foods scored a 22 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of Hormel Foods would recommend the brand to a friend. ENPS measures how likely Hormel Foods employees would recommend working at Hormel Foods to a friend.

Net Promoter Score

NPS Score

55%	Promoters
12%	Passive
33%	Detractors

Employee Net Promoter Score

eNPS Score

52%	Promoters
18%	Passive
30%	Detractors

Global Ranking Snapshot

Hormel Foods is ranked #578 in the Global Top 100 Brands. It ranks just behind Bumble and just ahead of Corner Bakery Cafe.

RANK			INDUSTRY
576	Carter's	Michael Casey	Fashion and Beauty
577	Bumble	Whitney Wolfe Herd	Tech
578	Hormel Foods	James Snee	Food and Beverages
579	Corner Bakery Cafe	Mike Hislop	Food and Beverages
580	Jb hunt		Automotive and Transportation
581	Land O' Lakes	Beth Ford	Food and Beverages
582	Insight Global	Bert Bean	Business and Consumer Services

Food and Beverages Ranking Snapshot

Hormel Foods is ranked #47 in the Food and Beverages Industry. It ranks just behind HelloFresh and just ahead of Corner Bakery Cafe.

RANK		Location
45	US FOODS INC.	Rosamond, IL
46	HelloFresh	New York City, NY
47	Hormel Foods	Austin, MN
48	Corner Bakery Cafe	Dallas, TX
49	Land O' Lakes	Hills, MN
50	Clif Bar	Emeryville, CA
51	Meijer	Greenville, MI