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Land O' Lakes is

Ranked

#49

Food and Beverages Brands

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Land O' Lakes

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Land O' Lakes

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Land O' Lakes is ranked #49 in Food and Beverages Brands

About Land O' Lakes' Brand

Join our team and be a part of a 100-year-old farmer- and retailer-owned cooperative that is actively shaping the future of the global food and agriculture industry. We're a 2023 TIME 100 Most Influential Company and have been named a Top Place to Work by LinkedIn and Indeed. Land O' Lakes’s brand is ranked #581 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Land O' Lakes. When compared to other organizations within the Food and Beverages industry, Land O' Lakes is ranked #49. Among its major competitors, Land O' Lakes is ranked in 1st place for NPS while Dean Foods is 2nd, and Cargill is 3rd.

Brand at a Glance

81%

Customer Loyalty

3.9/5

Product Quality

3.8/5

Pricing

3.8/5

Customer Service

Land O' Lakes Ranking

^#581 in Global Best Brands
^#49 in Food and Beverages
^#1 / 4 of its competitors

Land O' Lakes NPS

Land O' Lakes's Net Promoter Score (NPS) is a 35 with 55% Promoters, 25% Passives, and 20% Detractors. Net Promoter Score tracks whether Land O' Lakes's customers would recommend using the product based on a scale of -100 to 100.

Land O' Lakes Overall NPS

NPS

55%	Promoters
25%	Passives
20%	Detractors

Land O' Lakes NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2024 35	Feb 2024	35
Mar 2024 36	Mar 2024	36
Apr 2024 31	Apr 2024	31
Jun 2024 33	Jun 2024	33
Jul 2024 33	Jul 2024	33
Dec 2024 32	Dec 2024	32
Jan 2025 34	Jan 2025	34
Apr 2025 34	Apr 2025	34
May 2025 33	May 2025	33
Jun 2025 33	Jun 2025	33
Nov 2025 34	Nov 2025	34
Dec 2025 33	Dec 2025	33

How Other Brands Compare

Land O' Lakes is ranked first for NPS among its competitors. Dean Foods and Cargill come in second and third, with Dairy Farmers of America coming in at #4.

	Land O' Lakes	Cargill	Dean Foods	Dairy Farmers of America
Global Ranking	#581	#297	#-	#-
NPS	35	26	28	12
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Land O' Lakes NPS by Gender

Male customers rated Land O' Lakes's NPS 63 points higher than Female customers.

Male

Land O' Lakes's NPS was rated 79 by Male customers on Comparably.

79%

Promoters

21%

Passives

Detractors

Female

Land O' Lakes's NPS was rated 16 by Female customers on Comparably.

33%

Promoters

50%

Passives

17%

Detractors

Land O' Lakes NPS by Ethnicity

Land O' Lakes's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 27	Caucasian	27
African American/Black 100	African American/Black	100

Land O' Lakes NPS by Age

Land O' Lakes's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

24%

63%

13%

26-30

100%

31-35

100%

61-65

33%

34%

33%

66+

50%

25%

Land O' Lakes NPS by Usage

Land O' Lakes's NPS was rated the highest by customers who have used Land O' Lakes's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

-100

-50

100

Summary	Usage	Score
1 to 2 Years 33	1 to 2 Years	33
2 to 5 Years 25	2 to 5 Years	25
5 to 10 Years 67	5 to 10 Years	67
Over 10 Years 49	Over 10 Years	49

Land O' Lakes NPS vs. Competitors

Compared to its competitors, Land O' Lakes's NPS is rated right above Dean Foods.

COMPANY		NPS Score
	Land O' Lakes	35
	Dean Foods	28
	Cargill	26
	Dairy Farmers of America	12

Land O' Lakes NPS vs Companies in Food and Beverages

In the Food and Beverages industry, Land O' Lakes's NPS is rated right above Hershey Company, and is preceded by The Coca-Cola Company.

COMPANY		NPS Score
	Chick-fil-A	55
	Red Bull	42
	The Coca-Cola Company	39
	Land O' Lakes	35
	Hershey Company	35
	Starbucks	30
	Mars	27
	PepsiCo	24
	McDonald's	19

Land O' Lakes Customer Reviews

Out of the 9 Land O' Lakes customer reviews 8 were positive and 1 was constructive. Land O' Lakes customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Land O' Lakes Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of Land O' Lakes users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

81%

19%

Land O' Lakes Customer Loyalty Score by Gender

Male customers rated Land O' Lakes's Customer Loyalty score 37% higher than Female customers.

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Male

100%

Yes

Female

63%

Yes

Land O' Lakes Customer Loyalty Score by Ethnicity

Land O' Lakes's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

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out of 100

Caucasian

100

out of 100

African American/Black

Land O' Lakes Customer Loyalty Score by Age

Land O' Lakes's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Land O' Lakes.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 55%	18-25	55%
26-30 100%	26-30	100%
31-35 70%	31-35	70%
61-65 100%	61-65	100%
66+ 78%	66+	78%

Land O' Lakes Customer Loyalty Score by Usage

Land O' Lakes's Customer Loyalty score was rated the highest by customers who have used Land O' Lakes's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

1 to 2 Years	70%
2 to 5 Years	55%
5 to 10 Years	85%
Over 10 Years	89%

Land O' Lakes Customer Loyalty Score by Industry

Land O' Lakes's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Professional Services industry customers.

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Accounting	100%
Professional Services	70%

Land O' Lakes Customer Loyalty vs. Competitors

Compared to its competitors, Land O' Lakes's Customer Loyalty score is rated right above Cargill, and is preceded by Dairy Farmers of America.

COMPANY		Customer Loyalty Score
	Dean Foods	83%
	Dairy Farmers of America	83%
	Land O' Lakes	81%
	Cargill	81%

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Customer Loyalty for Other Food and Beverages Brands

In the Food and Beverages industry, Land O' Lakes's Customer Loyalty score is rated right above Red Bull, and is preceded by PepsiCo.

COMPANY		Customer Loyalty Score
	Chick-fil-A	87%
	The Coca-Cola Company	85%
	PepsiCo	82%
	Land O' Lakes	81%
	Red Bull	81%
	Hershey Company	81%
	McDonald's	79%
	Starbucks	78%
	Mars	78%

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Land O' Lakes Product Quality

3.9/5

Land O' Lakes has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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Land O' Lakes Product Information

Land O' Lakes’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Land O' Lakes's product the highest. Reviewers from the Professional Services industry rated Land O' Lakes the lowest at 3.5.

Website: http://www.landolakesinc.com/

Company Size: 5,001-10,000 Employees

Industry

Consumer Goods

Quick Insights into Land O' Lakes Product Quality

Land O' Lakes's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers ages 61-65.

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Ranked Land O' Lakes Product Quality the Highest

26-30	5
African American/Black	4.6
2 to 5 Years	4.5

Ranked Land O' Lakes Product Quality the Lowest

1 to 2 Years	3.8
Professional Services	3.5
61-65	2.3

Land O' Lakes Product Quality Score by Gender

Male customers rated Land O' Lakes's Product Quality score 0.5 stars higher than Female customers.

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Male

4.5/5

Female

4/5

Land O' Lakes Product Quality Score by Ethnicity

Land O' Lakes's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.9	Caucasian	3.9
African American/Black 4.6	African American/Black	4.6

Land O' Lakes Product Quality Score by Age

Land O' Lakes's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 5	26-30	5
31-35 5	31-35	5
61-65 2.3	61-65	2.3
66+ 3.4	66+	3.4

Land O' Lakes Product Quality Score by Usage

Land O' Lakes's Product Quality score was rated the highest by customers who have used Land O' Lakes's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years	3.8
2 to 5 Years	4.5
5 to 10 Years	4.2
Over 10 Years	4.2

Land O' Lakes Product Quality Score by Industry

Land O' Lakes's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Professional Services industry customers.

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Accounting	4.1
Professional Services	3.5

Land O' Lakes Product Quality vs. Competitors

Compared to its competitors, Land O' Lakes's Product Quality score is rated right above Dairy Farmers of America, and is preceded by Cargill.

COMPANY		Product Quality Score
	Cargill	4/5
	Land O' Lakes	3.9/5
	Dairy Farmers of America	3.7/5
	Dean Foods	3.6/5

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Product Quality for Other Food and Beverages Brands

In the Food and Beverages industry, Land O' Lakes's Product Quality score is rated right above McDonald's, and is preceded by PepsiCo.

COMPANY		Product Quality Score
	Chick-fil-A	4.3/5
	The Coca-Cola Company	4.2/5
	Red Bull	4.2/5
	Starbucks	4.1/5
	Hershey Company	4.1/5
	Mars	4/5
	PepsiCo	4/5
	Land O' Lakes	3.9/5
	McDonald's	3.7/5

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Land O' Lakes Pricing

Land O' Lakes ROI & Value For Money

3.8/5

Land O' Lakes has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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Land O' Lakes Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Professional Services industry think that they had the lowest ROI from Land O' Lakes.

Quick Insights into Land O' Lakes ROI

Land O' Lakes's ROI score was rated highest by customers ages 26-30, and rated lowest by customers from the Professional Services industry.

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Ranked Land O' Lakes ROI the Highest

26-30	4.8
Accounting	4.5
5 to 10 Years	4.4

Ranked Land O' Lakes ROI the Lowest

Caucasian	3.8
61-65	3
Professional Services	2.8

Land O' Lakes ROI Score by Gender

Male customers rated Land O' Lakes's ROI score 0.5 stars higher than Female customers.

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Male

4.4/5

Female

3.9/5

Land O' Lakes ROI Score by Ethnicity

Land O' Lakes's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.8	Caucasian	3.8
African American/Black 4.3	African American/Black	4.3

Land O' Lakes ROI Score by Age

Land O' Lakes's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 4.1	18-25	4.1
26-30 4.8	26-30	4.8
31-35 4.8	31-35	4.8
61-65 3	61-65	3
66+ 3.2	66+	3.2

Land O' Lakes ROI Score by Usage

Land O' Lakes's ROI score was rated the highest by customers who have used Land O' Lakes's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years	4.1
2 to 5 Years	4.1
5 to 10 Years	4.4
Over 10 Years	3.9

Land O' Lakes ROI Score by Industry

Land O' Lakes's ROI score was rated the highest by Accounting industry customers, and the lowest by Professional Services industry customers.

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Accounting	4.5
Professional Services	2.8

Land O' Lakes Pricing vs. Competitors

Compared to its competitors, Land O' Lakes's ROI score is rated right above Dairy Farmers of America, and is preceded by Cargill.

COMPANY		Pricing Score
	Cargill	3.8/5
	Land O' Lakes	3.8/5
	Dairy Farmers of America	3.5/5
	Dean Foods	3.3/5

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ROI for Other Food and Beverages Brands

In the Food and Beverages industry, Land O' Lakes's ROI score is rated right above Mars, and is preceded by Red Bull.

COMPANY		Pricing Score
	Chick-fil-A	4.1/5
	The Coca-Cola Company	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Land O' Lakes	3.8/5
	Mars	3.8/5
	PepsiCo	3.8/5
	Starbucks	3.6/5
	McDonald's	3.6/5

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Land O' Lakes Customer Satisfaction (CSAT)

Land O' Lakes Customer Satisfaction (CSAT) Score

74 / 100

Land O' Lakes has an overall Customer Satisfaction score of 74 rated by its users and customers.

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Very Satisfied	41%
Satisfied	33%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	8%
Very Dissatisfied	10%

Very Satisfied

41%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

10%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Land O' Lakes Customer Satisfaction

Land O' Lakes's Customer Satisfaction score was rated highest by customers who have used Land O' Lakes's products/services for 1 to 2 Years, and rated lowest by customers ages 66+.

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Ranked Land O' Lakes Customer Satisfaction the Highest

1 to 2 Years	100%
18-25	100%
African American/Black	100%

Ranked Land O' Lakes Customer Satisfaction the Lowest

Over 10 Years	75%
Female	70%
66+	34%

Land O' Lakes Customer Satisfaction Score by Gender

Male customers rated Land O' Lakes's Customer Satisfaction score 30 points higher than Female customers.

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100 / 100

Male

	Very Satisfied	55%
	Satisfied	45%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

70 / 100

Female

	Very Satisfied	10%
	Satisfied	60%
	Neither Satisfied nor Dissatisfied	10%
	Dissatisfied	10%
	Very Dissatisfied	10%

Land O' Lakes Customer Satisfaction Score by Ethnicity

Caucasian
81%
African American/Black
100%

CSAT according to Caucasian

Land O' Lakes' Customer Satisfaction (CSAT) score was rated 81% according to Caucasian users and customers.

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81 / 100

Very Satisfied	25%
Satisfied	56%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	0%
Very Dissatisfied	13%

Very Satisfied

25%

Satisfied

56%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

13%

CSAT according to African American/Black

Land O' Lakes' Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.

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100 / 100

Very Satisfied	67%
Satisfied	33%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

67%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Land O' Lakes Customer Satisfaction Score by Age

Land O' Lakes's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

100%

61-65

67%

66+

34%

Land O' Lakes Customer Satisfaction Score by Usage

Land O' Lakes's Customer Satisfaction score was rated the highest by customers who have used Land O' Lakes's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years	100
2 to 5 Years	75
5 to 10 Years	100
Over 10 Years	75

Land O' Lakes Customer Satisfaction vs. Competitors

Compared to its competitors, Land O' Lakes's Customer Satisfaction score is rated right above Dean Foods, and is preceded by Dairy Farmers of America.

COMPANY		Customer Satisfaction (CSAT) Score
	Cargill	77%
	Dairy Farmers of America	76%
	Land O' Lakes	74%
	Dean Foods	63%

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Customer Satisfaction for Other Food and Beverages Brands

In the Food and Beverages industry, Land O' Lakes's Customer Satisfaction score is rated right above Mars, and is preceded by PepsiCo.

COMPANY		Customer Satisfaction (CSAT) Score
	The Coca-Cola Company	87%
	Starbucks	84%
	Red Bull	82%
	Chick-fil-A	81%
	Hershey Company	80%
	PepsiCo	79%
	Land O' Lakes	74%
	Mars	74%
	McDonald's	72%

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Land O' Lakes Customer Service

3.8/5

Land O' Lakes has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About Land O' Lakes's Customer Service

Address

4001 Lexington Ave N, Hills, MN 55126

Website

http://www.landolakesinc.com/

Quick Insights into Land O' Lakes Customer Service

Land O' Lakes's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers ages 61-65.

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Ranked Land O' Lakes Customer Service the Highest

26-30	4.8
5 to 10 Years	4.6
Accounting	4.6

Ranked Land O' Lakes Customer Service the Lowest

Female	3.9
Professional Services	3.1
61-65	3

Land O' Lakes Customer Service Score by Gender

Male customers rated Land O' Lakes's Customer Service score 0.6 stars higher than Female customers.

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Male

4.5/5

Female

3.9/5

Land O' Lakes Customer Service Score by Ethnicity

Land O' Lakes's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.9	Caucasian	3.9
African American/Black 4.5	African American/Black	4.5

Land O' Lakes Customer Service Score by Age

Land O' Lakes's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.

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100

Summary	Age	Customer Service Score
18-25 4.2	18-25	4.2
26-30 4.8	26-30	4.8
31-35 4.8	31-35	4.8
61-65 3	61-65	3
66+ 3.2	66+	3.2

Land O' Lakes Customer Service Score by Usage

Land O' Lakes's Customer Service score was rated the highest by customers who have used Land O' Lakes's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years	4.1
2 to 5 Years	4
5 to 10 Years	4.6
Over 10 Years	4

Land O' Lakes Customer Service Score by Industry

Land O' Lakes's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Professional Services industry customers.

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Accounting	4.6
Professional Services	3.1

Land O' Lakes Customer Service vs. Competitors

Compared to its competitors, Land O' Lakes's Customer Service score is rated right above Dairy Farmers of America, and is preceded by Cargill.

COMPANY		Customer Service Score
	Cargill	3.9/5
	Land O' Lakes	3.8/5
	Dairy Farmers of America	3.5/5
	Dean Foods	3.5/5

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Customer Service for Other Food and Beverages Brands

In the Food and Beverages industry, Land O' Lakes's Customer Service score is rated right above PepsiCo, and is preceded by Mars.

COMPANY		Customer Service Score
	Chick-fil-A	4.3/5
	Starbucks	4.1/5
	The Coca-Cola Company	4/5
	Red Bull	4/5
	Hershey Company	3.9/5
	Mars	3.9/5
	Land O' Lakes	3.8/5
	PepsiCo	3.8/5
	McDonald's	3.6/5

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Land O' Lakes as an Employer

3.3/5

Land O' Lakes has a 3.3/5 stars for its overall company culture rated by their employees

top

25%

CEO of Land O' Lakes

Beth Ford

In the Top 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Land O' Lakes scored a 35 for Net Promoter Score and a -1 for Employee Net Promoter Score. NPS gauges how likely a customer of Land O' Lakes would recommend the brand to a friend. ENPS measures how likely Land O' Lakes employees would recommend working at Land O' Lakes to a friend.

Net Promoter Score

NPS Score

55%	Promoters
25%	Passive
20%	Detractors

Employee Net Promoter Score

-1

eNPS Score

39%	Promoters
21%	Passive
40%	Detractors

Global Ranking Snapshot

Land O' Lakes is ranked #581 in the Global Top 100 Brands. It ranks just behind Jb hunt and just ahead of Insight Global.

RANK			INDUSTRY
579	Corner Bakery Cafe	Mike Hislop	Food and Beverages
580	Jb hunt		Automotive and Transportation
581	Land O' Lakes	Beth Ford	Food and Beverages
582	Insight Global	Bert Bean	Business and Consumer Services
583	Phenom	Mahe Bayireddi	Tech
584	Rackspace Technology	Amar Maletira	Tech
585	Irvine Company	Donald Bren	Business and Consumer Services

Food and Beverages Ranking Snapshot

Land O' Lakes is ranked #49 in the Food and Beverages Industry. It ranks just behind Corner Bakery Cafe and just ahead of Clif Bar.

RANK		Location
47	Hormel Foods	Austin, MN
48	Corner Bakery Cafe	Dallas, TX
49	Land O' Lakes	Hills, MN
50	Clif Bar	Emeryville, CA
51	Meijer	Greenville, MI
52	Smithfield	Smithfield, VA
53	Red Robin	Englewood, CO