28
NPS
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Dean Foods
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About Dean Foods' Brand
Dean Foods nourishes a strong and vibrant dairy industry. A dynamic company with an entrepreneurial spirit. Among its major competitors, Dean Foods is ranked in 4th place for NPS while American Halal Company is 1st, and WhiteWave Foods is 2nd.
Brand at a Glance
83%
Customer Loyalty
3.6/5
Product Quality
3.3/5
Pricing
3.5/5
Customer Service
Dean Foods Ranking
- #2 / 4 of its competitors
Dean Foods NPS
Dean Foods's Net Promoter Score (NPS) is a 28 with 57% Promoters, 14% Passives, and 29% Detractors. Net Promoter Score tracks whether Dean Foods's customers would recommend using the product based on a scale of -100 to 100.
Dean Foods Overall NPS
| 57% | Promoters |
|---|---|
| 14% | Passives |
| 29% | Detractors |
Dean Foods NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2021 100 | Feb 2021 | 100 |
Apr 2021 50 | Apr 2021 | 50 |
Nov 2021 0 | Nov 2021 | 0 |
Jan 2022 25 | Jan 2022 | 25 |
Jun 2022 17 | Jun 2022 | 17 |
Jul 2022 29 | Jul 2022 | 29 |
Nov 2022 25 | Nov 2022 | 25 |
Jan 2023 33 | Jan 2023 | 33 |
Apr 2023 20 | Apr 2023 | 20 |
Jun 2023 9 | Jun 2023 | 9 |
Nov 2023 22 | Nov 2023 | 22 |
May 2025 29 | May 2025 | 29 |
How Other Brands Compare
Dean Foods is ranked second for NPS among its competitors. American Halal Company and Post Holdings come in first and third, with Whole Foods Market coming in at #4.
Dean Foods |  Whole Foods Market |  Post Holdings |  American Halal Company | |
| Global Ranking | #- | #68 | #- | #- |
| NPS | 28 | 19 | 23 | 100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | - | $6.82B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Dean Foods NPS by Gender
Dean Foods's NPS was rated -34 by Male customers on Comparably.
Male
-34
Dean Foods's NPS was rated -34 by Male customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Female
N/A
Dean Foods's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Dean Foods NPS by Ethnicity
Dean Foods's NPS was rated 34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
Dean Foods NPS by Usage
Dean Foods's NPS was rated 34 points by customers who have used Dean Foods's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 34 | Over 10 Years | 34 |
Dean Foods NPS vs. Competitors
Compared to its competitors, Dean Foods's NPS is rated right above Post Holdings, and is preceded by CREAM.
| COMPANY | NPS Score | |
|---|---|---|
| American Halal Company | 100 |
 | WhiteWave Foods | 100 |
 | CREAM | 100 |
| Dean Foods | 28 |
| Post Holdings | 23 |
| Whole Foods Market | 19 |
 | Dairy Farmers of America | 12 |
Dean Foods Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Dean Foods users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Dean Foods Customer Loyalty Score by Gender
Dean Foods's Customer Loyalty score was rated 70 by Male customers on Comparably.
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Male
70%
Yes
Female
N/A
Yes
Dean Foods Customer Loyalty Score by Ethnicity
Dean Foods's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
Dean Foods Customer Loyalty Score by Usage
Dean Foods's Customer Loyalty score was rated 100% by customers who have used Dean Foods's products/services for Over 10 Years.
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Dean Foods Customer Loyalty vs. Competitors
Compared to its competitors, Dean Foods's Customer Loyalty score is rated right above Dairy Farmers of America, and is preceded by CREAM.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| American Halal Company | 100% |
| CREAM | 100% |
| Dean Foods | 83% |
| Dairy Farmers of America | 83% |
| Whole Foods Market | 78% |
| Post Holdings | 74% |
| WhiteWave Foods | 55% |
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Dean Foods Product Quality
3.6/5
Dean Foods has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Dean Foods Product Information
Dean Foods’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Website
- http://www.deanfoods.com
- Company Size
- 10,000+ Employees
Industry
Tech
Food and Beverages
Healthcare
Sports & Entertainment
Travel
Quick Insights into Dean Foods Product Quality
Dean Foods's Product Quality score was rated highest by Caucasian customers.
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Ranked Dean Foods Product Quality the Highest
Dean Foods Product Quality Score by Gender
Dean Foods's Product Quality score was rated 2.6 by Male customers on Comparably.
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Male
2.6/5
Female
N/A
Dean Foods Product Quality Score by Ethnicity
Dean Foods's Product Quality score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Dean Foods.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Dean Foods Product Quality Score by Usage
Dean Foods's Product Quality score was rated 3.5 stars by customers who have used Dean Foods's products/services for Over 10 Years.
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Dean Foods Product Quality vs. Competitors
Compared to its competitors, Dean Foods's Product Quality score is rated right above WhiteWave Foods, and is preceded by Dairy Farmers of America.
| COMPANY | Product Quality Score | |
|---|---|---|
| CREAM | 5/5 |
| American Halal Company | 4.5/5 |
| Whole Foods Market | 4/5 |
| Post Holdings | 3.8/5 |
| Dairy Farmers of America | 3.7/5 |
| Dean Foods | 3.6/5 |
| WhiteWave Foods | 3.2/5 |
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Dean Foods Pricing
Dean Foods ROI & Value For Money
3.3/5
Dean Foods has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Quick Insights into Dean Foods ROI
Dean Foods's ROI score was rated highest by Caucasian customers.
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Ranked Dean Foods ROI the Highest
Dean Foods ROI Score by Gender
Dean Foods's ROI score was rated 2.6 by Male customers on Comparably.
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Male
2.6/5
Female
N/A
Dean Foods ROI Score by Ethnicity
Dean Foods's ROI score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Dean Foods.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Dean Foods ROI Score by Usage
Dean Foods's ROI score was rated 3.5 stars by customers who have used Dean Foods's products/services for Over 10 Years.
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Dean Foods Pricing vs. Competitors
Compared to its competitors, Dean Foods's ROI score is rated right above American Halal Company, and is preceded by Dairy Farmers of America.
| COMPANY | Pricing Score | |
|---|---|---|
| CREAM | 5/5 |
| WhiteWave Foods | 4.5/5 |
| Post Holdings | 3.9/5 |
| Whole Foods Market | 3.6/5 |
| Dairy Farmers of America | 3.5/5 |
| Dean Foods | 3.3/5 |
| American Halal Company | 2.2/5 |
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Dean Foods Customer Satisfaction (CSAT)
Dean Foods Customer Satisfaction (CSAT) Score
63 / 100
Dean Foods has an overall Customer Satisfaction score of 63 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
45%
Satisfied
18%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
28%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Dean Foods Customer Satisfaction
Dean Foods's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Dean Foods Customer Satisfaction the Highest
Dean Foods Customer Satisfaction Score by Gender
Dean Foods's Customer Satisfaction score was rated 33 by Male customers on Comparably.
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33 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 34% |
Dean Foods Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Dean Foods' Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
Dean Foods Customer Satisfaction Score by Usage
Dean Foods's Customer Satisfaction score was rated 67 points by customers who have used Dean Foods's products/services for Over 10 Years.
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Dean Foods Customer Satisfaction vs. Competitors
Compared to its competitors, Dean Foods's Customer Satisfaction score is rated right above Whole Foods Market, and is preceded by Post Holdings.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| American Halal Company | 100% |
| CREAM | 100% |
| Dairy Farmers of America | 76% |
| Post Holdings | 71% |
| Dean Foods | 64% |
| Whole Foods Market | 64% |
| WhiteWave Foods | 50% |
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Dean Foods Customer Service
3.5/5
Dean Foods has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Dean Foods's Customer Service
Address
2515 McKinney Avenue, Suite 1200, Dallas, TX
Website
http://www.deanfoods.com
Phone Number
(214) 303-3400
Quick Insights into Dean Foods Customer Service
Dean Foods's Customer Service score was rated highest by Caucasian customers.
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Ranked Dean Foods Customer Service the Highest
Dean Foods Customer Service Score by Gender
Dean Foods's Customer Service score was rated 2.6 by Male customers on Comparably.
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Male
2.6/5
Female
N/A
Dean Foods Customer Service Score by Ethnicity
Dean Foods's Customer Service score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Dean Foods.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Dean Foods Customer Service Score by Usage
Dean Foods's Customer Service score was rated 3.5 stars by customers who have used Dean Foods's products/services for Over 10 Years.
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Dean Foods Customer Service vs. Competitors
Compared to its competitors, Dean Foods's Customer Service score is rated right below Dairy Farmers of America.
| COMPANY | Customer Service Score | |
|---|---|---|
| CREAM | 5/5 |
| American Halal Company | 4.5/5 |
| WhiteWave Foods | 4.5/5 |
| Post Holdings | 3.9/5 |
| Whole Foods Market | 3.8/5 |
| Dairy Farmers of America | 3.5/5 |
| Dean Foods | 3.5/5 |
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Dean Foods as an Employer
3.5/5
Dean Foods has a 3.5/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
Dean Foods scored a 28 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of Dean Foods would recommend the brand to a friend. ENPS measures how likely Dean Foods employees would recommend working at Dean Foods to a friend.
Net Promoter Score
28
NPS Score
| 57% | Promoters |
|---|---|
| 14% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
11
eNPS Score
| 49% | Promoters |
|---|---|
| 13% | Passive |
| 38% | Detractors |
