

The WhiteWave Foods Company engages in the manufacture, marketing, distribution, and sale of plant-based foods and beverages, coffee Among its major competitors, WhiteWave Foods is ranked in 1st place for NPS while Danone is 2nd, and General Mills Inc. is 3rd.
WhiteWave Foods's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether WhiteWave Foods's customers would recommend using the product based on a scale of -100 to 100.
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2022 100 | Feb 2022 | 100 |
Feb 2023 100 | Feb 2023 | 100 |
WhiteWave Foods is ranked first for NPS among its competitors. Danone and General Mills Inc. come in second and third, with Treehouse Foods coming in at #4.
![]() WhiteWave Foods | ![]() General Mills Inc. | ![]() Treehouse Foods | ![]() Danone | |
| Global Ranking | #- | #112 | #- | #- |
| NPS | 100 | 30 | 14 | 31 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $34.55B | $2.95B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, WhiteWave Foods's NPS is rated right above Danone.
| COMPANY | NPS Score | |
|---|---|---|
![]() | WhiteWave Foods | 100 |
![]() | Danone | 31 |
![]() | General Mills Inc. | 30 |
![]() | Dean Foods | 28 |
![]() | Treehouse Foods | 14 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of WhiteWave Foods users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, WhiteWave Foods's Customer Loyalty score is rated right below General Mills Inc..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Dean Foods | 83% |
![]() | Treehouse Foods | 82% |
![]() | Danone | 78% |
![]() | General Mills Inc. | 74% |
![]() | WhiteWave Foods | 55% |
WhiteWave Foods has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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WhiteWave Foods’s product quality score is a 3.2 out of 5 as rated by its users and customers.
Compared to its competitors, WhiteWave Foods's Product Quality score is rated right below Dean Foods.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Danone | 4/5 |
![]() | General Mills Inc. | 3.9/5 |
![]() | Treehouse Foods | 3.7/5 |
![]() | Dean Foods | 3.6/5 |
![]() | WhiteWave Foods | 3.2/5 |
WhiteWave Foods has a value for money and ROI score of 4.5 out of 5 stars rated by its users and customers.
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Compared to its competitors, WhiteWave Foods's ROI score is rated right above Danone.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | WhiteWave Foods | 4.5/5 |
![]() | Danone | 4/5 |
![]() | General Mills Inc. | 3.8/5 |
![]() | Treehouse Foods | 3.4/5 |
![]() | Dean Foods | 3.3/5 |
WhiteWave Foods has an overall Customer Satisfaction score of 50 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, WhiteWave Foods's Customer Satisfaction score is rated right below Dean Foods.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Danone | 77% |
![]() | General Mills Inc. | 77% |
![]() | Treehouse Foods | 75% |
![]() | Dean Foods | 63% |
![]() | WhiteWave Foods | 50% |
WhiteWave Foods has an overall Customer Service score of 4.5 out of 5 stars rated by its users and customers.
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12002 Airport Way, Broomfield, CO
http://whitewave.com
303-635-4500
Compared to its competitors, WhiteWave Foods's Customer Service score is rated right above Danone.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | WhiteWave Foods | 4.5/5 |
![]() | Danone | 3.9/5 |
![]() | General Mills Inc. | 3.9/5 |
![]() | Treehouse Foods | 3.5/5 |
![]() | Dean Foods | 3.5/5 |
WhiteWave Foods has a 4.7/5 stars for its overall company culture rated by their employees

WhiteWave Foods scored a 100 for Net Promoter Score and a 34 for Employee Net Promoter Score. NPS gauges how likely a customer of WhiteWave Foods would recommend the brand to a friend. ENPS measures how likely WhiteWave Foods employees would recommend working at WhiteWave Foods to a friend.
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
| 67% | Promoters |
|---|---|
| 0% | Passive |
| 33% | Detractors |