31
NPS
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Danone
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About Danone's Brand
Producer and distributor of food and beverage products. The company provides specialized food for people, babies and the elderly who are receiving medical treatment. Among its major competitors, Danone is ranked in 4th place for NPS while Ingredion is 1st, and Unilever is 2nd.
Brand at a Glance
78%
Customer Loyalty
4/5
Product Quality
4/5
Pricing
3.9/5
Customer Service
Danone Ranking
- #2 / 4 of its competitors
Danone NPS
Danone's Net Promoter Score (NPS) is a 31 with 54% Promoters, 23% Passives, and 23% Detractors. Net Promoter Score tracks whether Danone's customers would recommend using the product based on a scale of -100 to 100.
Danone Overall NPS
| 54% | Promoters |
|---|---|
| 23% | Passives |
| 23% | Detractors |
Danone NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 23 | Apr 2024 | 23 |
May 2024 25 | May 2024 | 25 |
Jun 2024 26 | Jun 2024 | 26 |
Oct 2024 28 | Oct 2024 | 28 |
Nov 2024 28 | Nov 2024 | 28 |
Jan 2025 30 | Jan 2025 | 30 |
Mar 2025 30 | Mar 2025 | 30 |
Apr 2025 30 | Apr 2025 | 30 |
May 2025 30 | May 2025 | 30 |
Aug 2025 30 | Aug 2025 | 30 |
Sep 2025 31 | Sep 2025 | 31 |
Jan 2026 31 | Jan 2026 | 31 |
How Other Brands Compare
Danone is ranked second for NPS among its competitors. Unilever and PepsiCo come in first and third, with The Kraft Heinz Company coming in at #4.
Danone |  Unilever |  PepsiCo |  The Kraft Heinz Company | |
| Global Ranking | #- | #69 | #105 | #203 |
| NPS | 31 | 31 | 24 | 13 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $7.12B | $195.21B | $48.93B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Danone NPS by Gender
Male customers rated Danone's NPS 7 points higher than Female customers.
Male
46
Danone's NPS was rated 46 by Male customers on Comparably.
55%
Promoters
36%
Passives
9%
Detractors
Female
39
Danone's NPS was rated 39 by Female customers on Comparably.
61%
Promoters
17%
Passives
22%
Detractors
Danone NPS by Ethnicity
Danone's NPS was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 61 | Caucasian | 61 |
Hispanic or Latino 25 | Hispanic or Latino | 25 |
African American/Black 50 | African American/Black | 50 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Other 30 | Other | 30 |
Danone NPS by Age
Danone's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
Danone NPS by Usage
Danone's NPS was rated the highest by customers who have used Danone's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 40 | Less than 1 Year | 40 |
1 to 2 Years 25 | 1 to 2 Years | 25 |
5 to 10 Years 29 | 5 to 10 Years | 29 |
Over 10 Years 78 | Over 10 Years | 78 |
Danone NPS vs. Competitors
Compared to its competitors, Danone's NPS is rated right above PepsiCo, and is preceded by Mondelez International North America.
Danone Customer Reviews
Out of the 5 Danone customer reviews 3 were positive and 2 were constructive. Danone customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Danone Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Danone users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Danone Customer Loyalty Score by Gender
Female customers rated Danone's Customer Loyalty score 10% higher than Male customers.
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Male
75%
Yes
Female
85%
Yes
Danone Customer Loyalty Score by Ethnicity
Danone's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Danone.
78
out of 100
Caucasian
55
out of 100
Hispanic or Latino
100
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
91
out of 100
Other
Danone Customer Loyalty Score by Age
Danone's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 79% | 18-25 | 79% |
26-30 55% | 26-30 | 55% |
31-35 100% | 31-35 | 100% |
36-40 100% | 36-40 | 100% |
Danone Customer Loyalty Score by Usage
Danone's Customer Loyalty score was rated the highest by customers who have used Danone's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Danone Customer Loyalty Score by Industry
Danone's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Danone Customer Loyalty vs. Competitors
Compared to its competitors, Danone's Customer Loyalty score is rated right above The Kraft Heinz Company, and is preceded by Mondelez International North America.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Unilever | 84% |
| PepsiCo | 82% |
 | Mondelez International North America | 78% |
| Danone | 78% |
| The Kraft Heinz Company | 74% |
 | J.M. Smucker Company | 73% |
 | Ingredion | 71% |
 | Nutricia Advanced Medical Nutrition | N/A |
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Danone Product Quality
4/5
Danone has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Danone Product Information
Danone’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Danone's product the highest. Reviewers from the Accounting industry rated Danone the lowest at 3.4.
- Website
- http://www.danone.com
- Company Size
- 10,000+ Employees
Quick Insights into Danone Product Quality
Danone's Product Quality score was rated highest by African American/Black customers, and rated lowest by customers ages 26-30.
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Ranked Danone Product Quality the Highest
Ranked Danone Product Quality the Lowest
Danone Product Quality Score by Gender
Male customers rated Danone's Product Quality score 0.1 stars higher than Female customers.
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Male
4.2/5
Female
4.1/5
Danone Product Quality Score by Ethnicity
Danone's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 4.1 | Other | 4.1 |
Danone Product Quality Score by Age
Danone's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.2 | 26-30 | 3.2 |
31-35 4 | 31-35 | 4 |
36-40 4.3 | 36-40 | 4.3 |
Danone Product Quality Score by Usage
Danone's Product Quality score was rated the highest by customers who have used Danone's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Danone Product Quality Score by Industry
Danone's Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Danone Product Quality vs. Competitors
Compared to its competitors, Danone's Product Quality score is rated right above J.M. Smucker Company , and is preceded by Mondelez International North America.
| COMPANY | Product Quality Score | |
|---|---|---|
| Ingredion | 4.5/5 |
| Unilever | 4.2/5 |
| PepsiCo | 4/5 |
| Mondelez International North America | 4/5 |
| Danone | 4/5 |
| J.M. Smucker Company | 3.8/5 |
| The Kraft Heinz Company | 3.8/5 |
| Nutricia Advanced Medical Nutrition | N/A |
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Danone Pricing
Danone ROI & Value For Money
4/5
Danone has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Danone Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Danone.
Quick Insights into Danone ROI
Danone's ROI score was rated highest by customers ages 36-40, and rated lowest by Asian or Pacific Islander customers.
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Ranked Danone ROI the Highest
Ranked Danone ROI the Lowest
Danone ROI Score by Gender
Female customers rated Danone's ROI score 0.1 stars higher than Male customers.
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Male
4.1/5
Female
4.2/5
Danone ROI Score by Ethnicity
Danone's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 4.2 | Other | 4.2 |
Danone ROI Score by Age
Danone's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4 | 26-30 | 4 |
31-35 4 | 31-35 | 4 |
36-40 4.5 | 36-40 | 4.5 |
Danone ROI Score by Usage
Danone's ROI score was rated the highest by customers who have used Danone's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Danone ROI Score by Industry
Danone's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Danone Pricing vs. Competitors
Compared to its competitors, Danone's ROI score is rated right above Unilever, and is preceded by Ingredion.
| COMPANY | Pricing Score | |
|---|---|---|
| Ingredion | 4.2/5 |
| Danone | 4/5 |
| Unilever | 3.9/5 |
| Mondelez International North America | 3.8/5 |
| PepsiCo | 3.8/5 |
| J.M. Smucker Company | 3.6/5 |
| The Kraft Heinz Company | 3.6/5 |
| Nutricia Advanced Medical Nutrition | N/A |
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Danone Customer Satisfaction (CSAT)
Danone Customer Satisfaction (CSAT) Score
77 / 100
Danone has an overall Customer Satisfaction score of 77 rated by its users and customers.
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Very Satisfied
34%
Satisfied
43%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
4%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Danone Customer Satisfaction
Danone's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 26-30.
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Ranked Danone Customer Satisfaction the Highest
Ranked Danone Customer Satisfaction the Lowest
Danone Customer Satisfaction Score by Gender
Male customers rated Danone's Customer Satisfaction score 8 points higher than Female customers.
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90 / 100
MaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 70% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
82 / 100
FemaleVery Satisfied | 41% | |
|---|---|---|
Satisfied | 41% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 0% | |
Very Dissatisfied | 6% |
Danone Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Danone's Customer Satisfaction (CSAT) score was rated 88% according to Caucasian users and customers.
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88 / 100
Very Satisfied
25%
Satisfied
63%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Hispanic or Latino
Danone's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
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67 / 100
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Danone's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
20%
Satisfied
80%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Danone's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
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67 / 100
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Danone's Customer Satisfaction (CSAT) score was rated 90% according to Other users and customers.
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90 / 100
Very Satisfied
50%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
10%
Danone Customer Satisfaction Score by Age
Danone's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 0% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 100% |
Danone Customer Satisfaction Score by Usage
Danone's Customer Satisfaction score was rated the highest by customers who have used Danone's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Danone Customer Satisfaction Score by Industry
Danone's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.
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}Danone Customer Satisfaction vs. Competitors
Compared to its competitors, Danone's Customer Satisfaction score is rated right above J.M. Smucker Company , and is preceded by PepsiCo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Ingredion | 95% |
| Unilever | 85% |
| Mondelez International North America | 79% |
| PepsiCo | 79% |
| Danone | 77% |
| J.M. Smucker Company | 74% |
| The Kraft Heinz Company | 74% |
| Nutricia Advanced Medical Nutrition | 0% |
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Danone Customer Service
3.9/5
Danone has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Danone's Customer Service
Address
75439 Afghanistan
Website
http://www.danone.com
Phone Number
7
Quick Insights into Danone Customer Service
Danone's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers ages 26-30.
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Ranked Danone Customer Service the Highest
Ranked Danone Customer Service the Lowest
Danone Customer Service Score by Gender
Male customers rated Danone's Customer Service score 0.2 stars higher than Female customers.
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Male
4.2/5
Female
4/5
Danone Customer Service Score by Ethnicity
Danone's Customer Service score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 4 | Other | 4 |
Danone Customer Service Score by Age
Danone's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.7 | 31-35 | 3.7 |
36-40 4.5 | 36-40 | 4.5 |
Danone Customer Service Score by Usage
Danone's Customer Service score was rated the highest by customers who have used Danone's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Danone Customer Service Score by Industry
Danone's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Danone Customer Service vs. Competitors
Compared to its competitors, Danone's Customer Service score is rated right above Mondelez International North America, and is preceded by Unilever.
| COMPANY | Customer Service Score | |
|---|---|---|
| Ingredion | 4.1/5 |
| Unilever | 4/5 |
| Danone | 3.9/5 |
| Mondelez International North America | 3.9/5 |
| PepsiCo | 3.8/5 |
| J.M. Smucker Company | 3.7/5 |
| The Kraft Heinz Company | 3.6/5 |
| Nutricia Advanced Medical Nutrition | N/A |
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Danone as an Employer
2.4/5
Danone has a 2.4/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Danone scored a 31 for Net Promoter Score and a -22 for Employee Net Promoter Score. NPS gauges how likely a customer of Danone would recommend the brand to a friend. ENPS measures how likely Danone employees would recommend working at Danone to a friend.
Net Promoter Score
31
NPS Score
| 54% | Promoters |
|---|---|
| 23% | Passive |
| 23% | Detractors |
Employee Net Promoter Score
-22
eNPS Score
| 24% | Promoters |
|---|---|
| 30% | Passive |
| 46% | Detractors |
