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J.M. Smucker Company is

Ranked

#81

Consumer Goods Brands

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J.M. Smucker Company

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J.M. Smucker Company

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J.M. Smucker Company is ranked #81 in Consumer Goods Brands

About J.M. Smucker Company's Brand

Each generation of consumers leaves their mark on culture by establishing new expectations for food and the companies that make it. At The J.M. Smucker Co., it is our privilege to be at the heart of this dynamic with a portfolio that appeals to each generation of people and pets with products found in 90 percent of U.S. homes and countless restaurants. This includes a mix of iconic brands consumers have always loved such as Folgers®, Jif® and Milk-Bone® and new favorites like Café Bustelo®, Smucker’s® Uncrustables® and Rachael Ray® Nutrish®. By continuing to immerse ourselves in consumer and pet parent preferences for food, how it’s purchased and how the companies that make it should operate, we will maintain the important role we play in their lives. This will allow us to continue growing our business and the positive impact we have on all of those who count on us. J.M. Smucker Company ’s brand is ranked #991 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of J.M. Smucker Company . When compared to other organizations within the Consumer Goods industry, J.M. Smucker Company is ranked #81. Among its major competitors, J.M. Smucker Company is ranked in 4th place for NPS while McCormick & Company is 1st, and Danone is 2nd.Their current market cap is $13.84B

Brand at a Glance

73%

Customer Loyalty

3.8/5

Product Quality

3.6/5

Pricing

3.7/5

Customer Service

J.M. Smucker Company Ranking

^#991 in Global Best Brands
^#81 in Consumer Goods
^#3 / 4 of its competitors

J.M. Smucker Company NPS

J.M. Smucker Company 's Net Promoter Score (NPS) is a 22 with 51% Promoters, 20% Passives, and 29% Detractors. Net Promoter Score tracks whether J.M. Smucker Company 's customers would recommend using the product based on a scale of -100 to 100.

J.M. Smucker Company Overall NPS

NPS

51%	Promoters
20%	Passives
29%	Detractors

J.M. Smucker Company NPS Trend

-100

-50

100

Summary	Date	Score
Jul 2024 22	Jul 2024	22
Sep 2024 21	Sep 2024	21
Oct 2024 20	Oct 2024	20
Jan 2025 22	Jan 2025	22
Mar 2025 22	Mar 2025	22
May 2025 23	May 2025	23
Jun 2025 23	Jun 2025	23
Jul 2025 22	Jul 2025	22
Aug 2025 23	Aug 2025	23
Oct 2025 22	Oct 2025	22
Nov 2025 22	Nov 2025	22
Dec 2025 23	Dec 2025	23

How Other Brands Compare

J.M. Smucker Company is ranked third for NPS among its competitors. McCormick & Company and Nestle USA come in first and second, with The Kraft Heinz Company coming in at #4. Among those competitors, it is the lowest valued company behind Nestle USA.

	J.M. Smucker Company	Nestle USA	The Kraft Heinz Company	McCormick & Company
Global Ranking	#991	#141	#203	#995
NPS	22	22	13	35
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	$13.84B	$315.74B	$48.93B	$23.83B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

J.M. Smucker Company NPS by Gender

Male customers rated J.M. Smucker Company 's NPS 5 points higher than Female customers.

Male

J.M. Smucker Company 's NPS was rated 20 by Male customers on Comparably.

48%

Promoters

24%

Passives

28%

Detractors

Female

J.M. Smucker Company 's NPS was rated 15 by Female customers on Comparably.

50%

Promoters

15%

Passives

35%

Detractors

J.M. Smucker Company NPS by Ethnicity

J.M. Smucker Company 's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 13	Caucasian	13
Hispanic or Latino 40	Hispanic or Latino	40
African American/Black 0	African American/Black	0
Asian or Pacific Islander 17	Asian or Pacific Islander	17
Other -34	Other	-34

J.M. Smucker Company NPS by Age

J.M. Smucker Company 's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

47%

24%

29%

26-30

75%

25%

31-35

50%

17%

33%

36-40

67%

33%

41-45

100%

46-50

33%

34%

33%

51-55

50%

56-60

25%

50%

61-65

33%

67%

66+

33%

34%

33%

J.M. Smucker Company NPS by Usage

J.M. Smucker Company 's NPS was rated the highest by customers who have used J.M. Smucker Company 's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 0	Less than 1 Year	0
1 to 2 Years -24	1 to 2 Years	-24
2 to 5 Years 80	2 to 5 Years	80
5 to 10 Years 43	5 to 10 Years	43
Over 10 Years 23	Over 10 Years	23

J.M. Smucker Company NPS vs. Competitors

Compared to its competitors, J.M. Smucker Company 's NPS is rated right above The Kraft Heinz Company, and is preceded by Nestle USA.

COMPANY		NPS Score
	McCormick & Company	35
	Danone	31
	Nestle USA	22
	J.M. Smucker Company	22
	The Kraft Heinz Company	13

J.M. Smucker Company NPS vs Companies in Consumer Goods

In the Consumer Goods industry, J.M. Smucker Company 's NPS is rated right below Tiffany & Co.

COMPANY		NPS Score
	Lego Group	54
	Red Bull	42
	Bath & Body Works	38
	Colgate Palmolive	35
	Hershey Company	35
	Crocs	34
	Gucci	31
	Tiffany & Co	31
	J.M. Smucker Company	22

J.M. Smucker Company Customer Reviews

Out of the 7 J.M. Smucker Company customer reviews 6 were positive and 1 was constructive. J.M. Smucker Company customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

J.M. Smucker Company Customer Loyalty

73%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

73% of J.M. Smucker Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

73%

27%

J.M. Smucker Company Customer Loyalty Score by Gender

Female customers rated J.M. Smucker Company 's Customer Loyalty score 15% higher than Male customers.

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Male

68%

Yes

Female

83%

Yes

J.M. Smucker Company Customer Loyalty Score by Ethnicity

J.M. Smucker Company 's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

% who answered "Yes"

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out of 100

Caucasian

100

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

J.M. Smucker Company Customer Loyalty Score by Age

J.M. Smucker Company 's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 68%	18-25	68%
26-30 78%	26-30	78%
31-35 70%	31-35	70%
36-40 70%	36-40	70%
41-45 100%	41-45	100%
46-50 85%	46-50	85%
51-55 78%	51-55	78%
56-60 55%	56-60	55%
61-65 70%	61-65	70%
66+ 100%	66+	100%

J.M. Smucker Company Customer Loyalty Score by Usage

J.M. Smucker Company 's Customer Loyalty score was rated the highest by customers who have used J.M. Smucker Company 's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	40%
1 to 2 Years	58%
2 to 5 Years	100%
5 to 10 Years	87%
Over 10 Years	86%

J.M. Smucker Company Customer Loyalty Score by Industry

J.M. Smucker Company 's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Banking and Financial Services industry customers.

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Tech	60%
Accounting	87%
Aerospace and Aviation	70%
Banking and Financial Services	40%
Business and Consumer Services	100%
Education	100%
Manufacturing and Machinery	70%

J.M. Smucker Company Customer Loyalty vs. Competitors

Compared to its competitors, J.M. Smucker Company 's Customer Loyalty score is rated right below The Kraft Heinz Company.

COMPANY		Customer Loyalty Score
	McCormick & Company	86%
	Nestle USA	79%
	Danone	78%
	The Kraft Heinz Company	74%
	J.M. Smucker Company	73%

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Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, J.M. Smucker Company 's Customer Loyalty score is rated right above Tiffany & Co, and is preceded by Gucci.

COMPANY		Customer Loyalty Score
	Bath & Body Works	87%
	Lego Group	86%
	Colgate Palmolive	85%
	Red Bull	81%
	Hershey Company	81%
	Crocs	79%
	Gucci	76%
	J.M. Smucker Company	73%
	Tiffany & Co	73%

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J.M. Smucker Company Product Quality

3.8/5

J.M. Smucker Company has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.

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J.M. Smucker Company Product Information

J.M. Smucker Company ’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated J.M. Smucker Company 's product the highest. Reviewers from the Tech industry rated J.M. Smucker Company the lowest at 3.2.

Website: http://jmsmucker.com

Company Size: 5,001-10,000 Employees

Industry

Consumer Goods

Quick Insights into J.M. Smucker Company Product Quality

J.M. Smucker Company 's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers ages 56-60.

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Ranked J.M. Smucker Company Product Quality the Highest

41-45	5
Business and Consumer Services	5
2 to 5 Years	4.6

Ranked J.M. Smucker Company Product Quality the Lowest

1 to 2 Years	3.2
Tech	3.2
56-60	2.5

J.M. Smucker Company Product Quality Score by Gender

Female customers rated J.M. Smucker Company 's Product Quality score 0.1 stars higher than Male customers.

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Male

4/5

Female

4.1/5

J.M. Smucker Company Product Quality Score by Ethnicity

J.M. Smucker Company 's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.7	Caucasian	3.7
Hispanic or Latino 4.4	Hispanic or Latino	4.4
African American/Black 3.8	African American/Black	3.8
Asian or Pacific Islander 4.4	Asian or Pacific Islander	4.4
Other 4.6	Other	4.6

J.M. Smucker Company Product Quality Score by Age

J.M. Smucker Company 's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 4.1	18-25	4.1
26-30 4.7	26-30	4.7
31-35 3.9	31-35	3.9
36-40 4.1	36-40	4.1
41-45 5	41-45	5
46-50 3.1	46-50	3.1
51-55 3.9	51-55	3.9
56-60 2.5	56-60	2.5
61-65 3.1	61-65	3.1
66+ 5	66+	5

J.M. Smucker Company Product Quality Score by Usage

J.M. Smucker Company 's Product Quality score was rated the highest by customers who have used J.M. Smucker Company 's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	3.6
1 to 2 Years	3.2
2 to 5 Years	4.6
5 to 10 Years	4.2
Over 10 Years	4.2

J.M. Smucker Company Product Quality Score by Industry

J.M. Smucker Company 's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.

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Tech	3.2
Accounting	4
Aerospace and Aviation	4.3
Banking and Financial Services	4.3
Business and Consumer Services	5
Education	4.6
Manufacturing and Machinery	3.5

J.M. Smucker Company Product Quality vs. Competitors

Compared to its competitors, J.M. Smucker Company 's Product Quality score is rated right above The Kraft Heinz Company, and is preceded by Nestle USA.

COMPANY		Product Quality Score
	McCormick & Company	4.2/5
	Danone	4/5
	Nestle USA	3.9/5
	J.M. Smucker Company	3.8/5
	The Kraft Heinz Company	3.8/5

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Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, J.M. Smucker Company 's Product Quality score is rated right below Tiffany & Co.

COMPANY		Product Quality Score
	Lego Group	4.5/5
	Red Bull	4.2/5
	Colgate Palmolive	4.2/5
	Gucci	4.2/5
	Bath & Body Works	4.1/5
	Hershey Company	4.1/5
	Crocs	4.1/5
	Tiffany & Co	4/5
	J.M. Smucker Company	3.8/5

Unlock J.M. Smucker Company Product Quality vs. Companies in Consumer Goods Data

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J.M. Smucker Company Pricing

J.M. Smucker Company ROI & Value For Money

3.6/5

J.M. Smucker Company has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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J.M. Smucker Company Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Manufacturing and Machinery industry think that they had the lowest ROI from J.M. Smucker Company .

Quick Insights into J.M. Smucker Company ROI

J.M. Smucker Company 's ROI score was rated highest by customers who have used J.M. Smucker Company 's products/services for 2 to 5 Years, and rated lowest by customers ages 61-65.

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Ranked J.M. Smucker Company ROI the Highest

2 to 5 Years	4.6
26-30	4.5
Business and Consumer Services	4.5

Ranked J.M. Smucker Company ROI the Lowest

Manufacturing and Machinery	3.1
Other	2.8
61-65	1.8

J.M. Smucker Company ROI Score by Gender

Male customers rated J.M. Smucker Company 's ROI score 0.3 stars higher than Female customers.

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Male

3.7/5

Female

3.4/5

J.M. Smucker Company ROI Score by Ethnicity

J.M. Smucker Company 's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.4	Caucasian	3.4
Hispanic or Latino 3.8	Hispanic or Latino	3.8
African American/Black 3.5	African American/Black	3.5
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Other 2.8	Other	2.8

J.M. Smucker Company ROI Score by Age

J.M. Smucker Company 's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 3.8	18-25	3.8
26-30 4.5	26-30	4.5
31-35 3.6	31-35	3.6
36-40 4	36-40	4
41-45 4.5	41-45	4.5
46-50 2.9	46-50	2.9
51-55 3.6	51-55	3.6
56-60 2.5	56-60	2.5
61-65 1.8	61-65	1.8
66+ 3.5	66+	3.5

J.M. Smucker Company ROI Score by Usage

J.M. Smucker Company 's ROI score was rated the highest by customers who have used J.M. Smucker Company 's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.2
1 to 2 Years	3.2
2 to 5 Years	4.6
5 to 10 Years	3.8
Over 10 Years	3.6

J.M. Smucker Company ROI Score by Industry

J.M. Smucker Company 's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Manufacturing and Machinery industry customers.

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Tech	3.3
Accounting	4.2
Aerospace and Aviation	4
Banking and Financial Services	3.8
Business and Consumer Services	4.5
Education	4.3
Manufacturing and Machinery	3.1

J.M. Smucker Company Pricing vs. Competitors

Compared to its competitors, J.M. Smucker Company 's ROI score is rated right above The Kraft Heinz Company, and is preceded by Nestle USA.

COMPANY		Pricing Score
	McCormick & Company	4/5
	Danone	4/5
	Nestle USA	3.7/5
	J.M. Smucker Company	3.6/5
	The Kraft Heinz Company	3.6/5

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ROI for Other Consumer Goods Brands

In the Consumer Goods industry, J.M. Smucker Company 's ROI score is rated right below Tiffany & Co.

COMPANY		Pricing Score
	Colgate Palmolive	4/5
	Lego Group	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Gucci	3.8/5
	Bath & Body Works	3.8/5
	Crocs	3.7/5
	Tiffany & Co	3.7/5
	J.M. Smucker Company	3.6/5

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J.M. Smucker Company Customer Satisfaction (CSAT)

J.M. Smucker Company Customer Satisfaction (CSAT) Score

74 / 100

J.M. Smucker Company has an overall Customer Satisfaction score of 74 rated by its users and customers.

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Very Satisfied	55%
Satisfied	19%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	1%
Very Dissatisfied	15%

Very Satisfied

55%

Satisfied

19%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

15%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into J.M. Smucker Company Customer Satisfaction

J.M. Smucker Company 's Customer Satisfaction score was rated highest by customers who have used J.M. Smucker Company 's products/services for 2 to 5 Years, and rated lowest by customers ages 56-60.

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Ranked J.M. Smucker Company Customer Satisfaction the Highest

2 to 5 Years	100%
26-30	100%
Accounting	100%

Ranked J.M. Smucker Company Customer Satisfaction the Lowest

Tech	57%
1 to 2 Years	55%
56-60	50%

J.M. Smucker Company Customer Satisfaction Score by Gender

Female customers rated J.M. Smucker Company 's Customer Satisfaction score 4 points higher than Male customers.

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82 / 100

Male

	Very Satisfied	64%
	Satisfied	18%
	Neither Satisfied nor Dissatisfied	9%
	Dissatisfied	0%
	Very Dissatisfied	9%

86 / 100

Female

	Very Satisfied	76%
	Satisfied	10%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	14%

J.M. Smucker Company Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

J.M. Smucker Company's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.

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75 / 100

Very Satisfied	61%
Satisfied	14%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	0%
Very Dissatisfied	21%

Very Satisfied

61%

Satisfied

14%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

21%

CSAT according to Hispanic or Latino

J.M. Smucker Company's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100

Very Satisfied	80%
Satisfied	20%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

80%

Satisfied

20%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

J.M. Smucker Company's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.

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75 / 100

Very Satisfied	75%
Satisfied	0%
Neither Satisfied nor Dissatisfied	25%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

75%

Satisfied

Neither Satisfied nor Dissatisfied

25%

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

J.M. Smucker Company's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100

Very Satisfied	60%
Satisfied	40%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

60%

Satisfied

40%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

J.M. Smucker Company Customer Satisfaction Score by Age

J.M. Smucker Company 's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

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100

Breakdown

Age

Score

18-25

93%

26-30

100%

31-35

80%

36-40

67%

41-45

100%

46-50

67%

51-55

67%

56-60

50%

66+

100%

J.M. Smucker Company Customer Satisfaction Score by Usage

J.M. Smucker Company 's Customer Satisfaction score was rated the highest by customers who have used J.M. Smucker Company 's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	80
1 to 2 Years	55
2 to 5 Years	100
5 to 10 Years	100
Over 10 Years	85

J.M. Smucker Company Customer Satisfaction Score by Industry

J.M. Smucker Company 's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech	57
Accounting	100
Manufacturing and Machinery	67

J.M. Smucker Company Customer Satisfaction vs. Competitors

Compared to its competitors, J.M. Smucker Company 's Customer Satisfaction score is rated right above The Kraft Heinz Company, and is preceded by Danone.

COMPANY		Customer Satisfaction (CSAT) Score
	McCormick & Company	81%
	Danone	77%
	J.M. Smucker Company	74%
	The Kraft Heinz Company	74%
	Nestle USA	73%

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Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, J.M. Smucker Company 's Customer Satisfaction score is rated right above Tiffany & Co, and is preceded by Gucci.

COMPANY		Customer Satisfaction (CSAT) Score
	Lego Group	89%
	Red Bull	83%
	Colgate Palmolive	83%
	Bath & Body Works	81%
	Hershey Company	80%
	Crocs	79%
	Gucci	79%
	J.M. Smucker Company	74%
	Tiffany & Co	73%

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J.M. Smucker Company Customer Service

3.7/5

J.M. Smucker Company has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About J.M. Smucker Company 's Customer Service

Address

1 Strawberry Lane, Orrville, OH 44667

Website

http://jmsmucker.com

Phone Number

(888)550-9555

Quick Insights into J.M. Smucker Company Customer Service

J.M. Smucker Company 's Customer Service score was rated highest by customers ages 66+, and rated lowest by customers ages 56-60.

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Ranked J.M. Smucker Company Customer Service the Highest

66+	5
2 to 5 Years	4.7
Other	4.6

Ranked J.M. Smucker Company Customer Service the Lowest

Tech	3.1
1 to 2 Years	3
56-60	1.9

J.M. Smucker Company Customer Service Score by Gender

Male customers rated J.M. Smucker Company 's Customer Service score 0.2 stars higher than Female customers.

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Male

3.8/5

Female

3.6/5

J.M. Smucker Company Customer Service Score by Ethnicity

J.M. Smucker Company 's Customer Service score was rated the highest by Other customers, and the lowest by African American/Black customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.5	Caucasian	3.5
Hispanic or Latino 4.2	Hispanic or Latino	4.2
African American/Black 3.1	African American/Black	3.1
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Other 4.6	Other	4.6

J.M. Smucker Company Customer Service Score by Age

J.M. Smucker Company 's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.

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100

Summary	Age	Customer Service Score
18-25 3.8	18-25	3.8
26-30 4.7	26-30	4.7
31-35 3.6	31-35	3.6
36-40 4	36-40	4
41-45 4.8	41-45	4.8
46-50 3.1	46-50	3.1
51-55 3.5	51-55	3.5
56-60 1.9	56-60	1.9
61-65 2.5	61-65	2.5
66+ 5	66+	5

J.M. Smucker Company Customer Service Score by Usage

J.M. Smucker Company 's Customer Service score was rated the highest by customers who have used J.M. Smucker Company 's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	3.6
1 to 2 Years	3
2 to 5 Years	4.7
5 to 10 Years	4
Over 10 Years	3.8

J.M. Smucker Company Customer Service Score by Industry

J.M. Smucker Company 's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.

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Tech	3.1
Accounting	4.2
Aerospace and Aviation	4.3
Banking and Financial Services	3.6
Business and Consumer Services	4.5
Education	4.1
Manufacturing and Machinery	3.1

J.M. Smucker Company Customer Service vs. Competitors

Compared to its competitors, J.M. Smucker Company 's Customer Service score is rated right above The Kraft Heinz Company, and is preceded by Nestle USA.

COMPANY		Customer Service Score
	McCormick & Company	4.1/5
	Danone	3.9/5
	Nestle USA	3.9/5
	J.M. Smucker Company	3.7/5
	The Kraft Heinz Company	3.6/5

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Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, J.M. Smucker Company 's Customer Service score is rated right below Tiffany & Co.

COMPANY		Customer Service Score
	Lego Group	4.2/5
	Gucci	4/5
	Red Bull	4/5
	Colgate Palmolive	4/5
	Bath & Body Works	4/5
	Hershey Company	3.9/5
	Crocs	3.8/5
	Tiffany & Co	3.8/5
	J.M. Smucker Company	3.7/5

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J.M. Smucker Company as an Employer

4.3/5

J.M. Smucker Company has a 4.3/5 stars for its overall company culture rated by their employees

top

30%

CEO of J.M. Smucker Company

Mark Smucker

In the Top 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

J.M. Smucker Company scored a 22 for Net Promoter Score and a 27 for Employee Net Promoter Score. NPS gauges how likely a customer of J.M. Smucker Company would recommend the brand to a friend. ENPS measures how likely J.M. Smucker Company employees would recommend working at J.M. Smucker Company to a friend.

Net Promoter Score

NPS Score

51%	Promoters
20%	Passive
29%	Detractors

Employee Net Promoter Score

eNPS Score

55%	Promoters
17%	Passive
28%	Detractors

Global Ranking Snapshot

J.M. Smucker Company is ranked #991 in the Global Top 100 Brands. It ranks just behind Burlington Coat Factory and just ahead of First National Bank.

RANK			INDUSTRY
989	Wix.com	Avishai Abrahami	Tech
990	Burlington Coat Factory	Thomas Kingsbury	Retail
991	J.M. Smucker Company	Mark Smucker	Consumer Goods
992	First National Bank	Vincent Delie Jr.	Banking and Financial Services
993	New Balance	Robert DeMartini	Fashion and Beauty
994	Sitetracker	Giuseppe Incitti	Tech
995	McCormick & Company	Lawrence Kurzius	Food and Beverages