38
NPS
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Bath & Body Works is ranked #12 in Top Brands for Gen ZAwards & Recognition
Bath & Body Works is ranked #12 in Top Brands for Gen Z
Awards & Recognition
About Bath & Body Works' Brand
Bath & Body Works, LLC is an American retail store mall brand under the L Brands umbrella. Bath & Body Works’s brand is ranked #40 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Bath & Body Works. When compared to other organizations within the Retail industry, Bath & Body Works is ranked #7. Among its major competitors, Bath & Body Works is ranked in 1st place for NPS while Bluemercury is 2nd, and Dove is 3rd.Their current valuation is $14.00B
Brand at a Glance
87%
Customer Loyalty
4.1/5
Product Quality
3.8/5
Pricing
4/5
Customer Service
Bath & Body Works CMO
Tom Ramsey
Tom Ramsey serves as the Chief Marketing Officer for Bath & Body Works. Tom started at Bath & Body Works in March of 2012. Tom is based in the Columbus, Ohio Area.
Bath & Body Works Ranking
- #40 / 100 in Global Best Brands
- #12 in Top Brands for Gen Z
- #7 in Retail
- #1 / 4 of its competitors
Bath & Body Works NPS
Bath & Body Works's Net Promoter Score (NPS) is a 38 with 62% Promoters, 14% Passives, and 24% Detractors. Net Promoter Score tracks whether Bath & Body Works's customers would recommend using the product based on a scale of -100 to 100.
Bath & Body Works Overall NPS
| 62% | Promoters |
|---|---|
| 14% | Passives |
| 24% | Detractors |
Bath & Body Works NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2025 38 | Jan 2025 | 38 |
Feb 2025 38 | Feb 2025 | 38 |
Apr 2025 38 | Apr 2025 | 38 |
May 2025 38 | May 2025 | 38 |
Jun 2025 38 | Jun 2025 | 38 |
Jul 2025 38 | Jul 2025 | 38 |
Aug 2025 38 | Aug 2025 | 38 |
Sep 2025 38 | Sep 2025 | 38 |
Oct 2025 38 | Oct 2025 | 38 |
Nov 2025 38 | Nov 2025 | 38 |
Dec 2025 38 | Dec 2025 | 38 |
Jan 2026 38 | Jan 2026 | 38 |
How Other Brands Compare
Bath & Body Works is ranked first for NPS among its competitors. Bluemercury and Dove come in second and third, with Laura Mercier Cosmetics coming in at #4. Among those competitors, it is the most valued company.
 Bath & Body Works |  Dove |  Bluemercury |  Laura Mercier Cosmetics | |
| Global Ranking | #40 | #270 | #- | #- |
| NPS | 38 | 27 | 30 | -100 |
| Valuation Updated every 24 hours for public companies | $14.00B | $12.49B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bath & Body Works NPS by Gender
Female customers rated Bath & Body Works's NPS 3 points higher than Male customers.
Male
43
Bath & Body Works's NPS was rated 43 by Male customers on Comparably.
66%
Promoters
11%
Passives
23%
Detractors
Female
46
Bath & Body Works's NPS was rated 46 by Female customers on Comparably.
66%
Promoters
14%
Passives
20%
Detractors
Bath & Body Works NPS by Ethnicity
Bath & Body Works's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 23 | Caucasian | 23 |
Hispanic or Latino 67 | Hispanic or Latino | 67 |
African American/Black 42 | African American/Black | 42 |
Asian or Pacific Islander 75 | Asian or Pacific Islander | 75 |
Native American 57 | Native American | 57 |
Other 21 | Other | 21 |
Bath & Body Works NPS by Age
Bath & Body Works's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Bath & Body Works NPS by Usage
Bath & Body Works's NPS was rated the highest by customers who have used Bath & Body Works's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 36 | Less than 1 Year | 36 |
1 to 2 Years 62 | 1 to 2 Years | 62 |
2 to 5 Years 51 | 2 to 5 Years | 51 |
5 to 10 Years 52 | 5 to 10 Years | 52 |
Over 10 Years 30 | Over 10 Years | 30 |
Bath & Body Works NPS vs. Competitors
Compared to its competitors, Bath & Body Works's NPS is rated right above Bluemercury.
| COMPANY | NPS Score | |
|---|---|---|
| Bath & Body Works | 38 |
| Bluemercury | 30 |
| Dove | 27 |
| Laura Mercier Cosmetics | -100 |
Bath & Body Works NPS vs Companies in Retail
In the Retail industry, Bath & Body Works's NPS is rated right above Target, and is preceded by American Eagle Outfitters.
| COMPANY | NPS Score | |
|---|---|---|
 | REI | 53 |
 | Costco | 50 |
 | Amazon | 49 |
 | Trader Joe's | 46 |
 | American Eagle Outfitters | 44 |
| Bath & Body Works | 38 |
 | Target | 36 |
 | Chipotle | 16 |
Bath & Body Works Customer Reviews
Out of the 63 Bath & Body Works customer reviews 56 were positive and 7 were constructive. Bath & Body Works customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Bath & Body Works Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Bath & Body Works users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Bath & Body Works Customer Loyalty Score by Gender
Female customers rated Bath & Body Works's Customer Loyalty score 11% higher than Male customers.
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Male
82%
Yes
Female
93%
Yes
Bath & Body Works Customer Loyalty Score by Ethnicity
Bath & Body Works's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Other customers.
% who answered "Yes"
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92
out of 100
Caucasian
97
out of 100
Hispanic or Latino
85
out of 100
African American/Black
95
out of 100
Asian or Pacific Islander
100
out of 100
Native American
81
out of 100
Other
Bath & Body Works Customer Loyalty Score by Age
Bath & Body Works's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 90% | 18-25 | 90% |
26-30 85% | 26-30 | 85% |
31-35 91% | 31-35 | 91% |
36-40 97% | 36-40 | 97% |
41-45 96% | 41-45 | 96% |
46-50 90% | 46-50 | 90% |
51-55 92% | 51-55 | 92% |
56-60 85% | 56-60 | 85% |
61-65 76% | 61-65 | 76% |
66+ 95% | 66+ | 95% |
Bath & Body Works Customer Loyalty Score by Usage
Bath & Body Works's Customer Loyalty score was rated the highest by customers who have used Bath & Body Works's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Bath & Body Works Customer Loyalty Score by Industry
Bath & Body Works's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
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Bath & Body Works Customer Loyalty vs. Competitors
Compared to its competitors, Bath & Body Works's Customer Loyalty score is rated right above Dove.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Bath & Body Works | 87% |
| Dove | 81% |
| Bluemercury | 71% |
| Laura Mercier Cosmetics | 10% |
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Customer Loyalty for Other Retail Brands
In the Retail industry, Bath & Body Works's Customer Loyalty score is rated right above REI, and is preceded by Amazon.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Costco | 89% |
| Amazon | 89% |
| Bath & Body Works | 87% |
| REI | 87% |
| American Eagle Outfitters | 87% |
| Trader Joe's | 86% |
| Target | 82% |
| Chipotle | 76% |
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Bath & Body Works Product Quality
4.1/5
Bath & Body Works has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Bath & Body Works Product Information
Bath & Body Works’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Military and Defense industry rated Bath & Body Works's product the highest. Reviewers from the Accounting industry rated Bath & Body Works the lowest at 4.2.
- Company Size
- 10,000+ Employees
Industry
Fashion and Beauty
Ecommerce and Marketplaces
Quick Insights into Bath & Body Works Product Quality
Bath & Body Works's Product Quality score was rated highest by customers from the Military and Defense industry, and rated lowest by customers ages 66+.
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Ranked Bath & Body Works Product Quality the Highest
Ranked Bath & Body Works Product Quality the Lowest
Bath & Body Works Product Quality Score by Gender
Male customers rated Bath & Body Works's Product Quality score 0.1 stars higher than Female customers.
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Male
4.2/5
Female
4.1/5
Bath & Body Works Product Quality Score by Ethnicity
Bath & Body Works's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Native American 4.6 | Native American | 4.6 |
Other 3.5 | Other | 3.5 |
Bath & Body Works Product Quality Score by Age
Bath & Body Works's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4 | 26-30 | 4 |
31-35 4 | 31-35 | 4 |
36-40 4.6 | 36-40 | 4.6 |
41-45 4.6 | 41-45 | 4.6 |
46-50 3.6 | 46-50 | 3.6 |
51-55 3.6 | 51-55 | 3.6 |
56-60 2.8 | 56-60 | 2.8 |
61-65 3.4 | 61-65 | 3.4 |
66+ 2.3 | 66+ | 2.3 |
Bath & Body Works Product Quality Score by Usage
Bath & Body Works's Product Quality score was rated the highest by customers who have used Bath & Body Works's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Bath & Body Works Product Quality Score by Industry
Bath & Body Works's Product Quality score was rated the highest by Military and Defense industry customers, and the lowest by Aerospace and Aviation industry customers.
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Bath & Body Works Product Quality vs. Competitors
Compared to its competitors, Bath & Body Works's Product Quality score is rated right above Dove.
| COMPANY | Product Quality Score | |
|---|---|---|
| Bath & Body Works | 4.1/5 |
| Dove | 4.1/5 |
| Bluemercury | 4/5 |
| Laura Mercier Cosmetics | 2.2/5 |
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Product Quality for Other Retail Brands
In the Retail industry, Bath & Body Works's Product Quality score is rated right above Target, and is preceded by American Eagle Outfitters.
| COMPANY | Product Quality Score | |
|---|---|---|
| REI | 4.3/5 |
| Costco | 4.3/5 |
| Amazon | 4.2/5 |
| Trader Joe's | 4.2/5 |
| American Eagle Outfitters | 4.2/5 |
| Bath & Body Works | 4.1/5 |
| Target | 4.1/5 |
| Chipotle | 3.8/5 |
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Bath & Body Works Pricing
Bath & Body Works ROI & Value For Money
3.8/5
Bath & Body Works has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Bath & Body Works Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Government and Public Policy industry. The users from the Biotech and Pharmaceuticals industry think that they had the lowest ROI from Bath & Body Works.
Quick Insights into Bath & Body Works ROI
Bath & Body Works's ROI score was rated highest by customers from the Government and Public Policy industry, and rated lowest by customers ages 66+.
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Ranked Bath & Body Works ROI the Highest
Ranked Bath & Body Works ROI the Lowest
Bath & Body Works ROI Score by Gender
Bath & Body Works's ROI score was rated 3.8 by both Female and Male customers on Comparably.
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Male
3.8/5
Female
3.8/5
Bath & Body Works ROI Score by Ethnicity
Bath & Body Works's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 3.7 | Native American | 3.7 |
Other 3.2 | Other | 3.2 |
Bath & Body Works ROI Score by Age
Bath & Body Works's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.6 | 31-35 | 3.6 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4.3 | 41-45 | 4.3 |
46-50 3.6 | 46-50 | 3.6 |
51-55 3.6 | 51-55 | 3.6 |
56-60 2.9 | 56-60 | 2.9 |
61-65 3.1 | 61-65 | 3.1 |
66+ 2.3 | 66+ | 2.3 |
Bath & Body Works ROI Score by Usage
Bath & Body Works's ROI score was rated the highest by customers who have used Bath & Body Works's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Bath & Body Works ROI Score by Industry
Bath & Body Works's ROI score was rated the highest by Government and Public Policy industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.
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Bath & Body Works Pricing vs. Competitors
Compared to its competitors, Bath & Body Works's ROI score is rated right above Dove.
| COMPANY | Pricing Score | |
|---|---|---|
| Bath & Body Works | 3.8/5 |
| Dove | 3.8/5 |
| Bluemercury | 3.6/5 |
| Laura Mercier Cosmetics | 1.5/5 |
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ROI for Other Retail Brands
In the Retail industry, Bath & Body Works's ROI score is rated right above Chipotle, and is preceded by American Eagle Outfitters.
| COMPANY | Pricing Score | |
|---|---|---|
| Costco | 4.1/5 |
| Amazon | 4.1/5 |
| REI | 4.1/5 |
| Trader Joe's | 4/5 |
| Target | 3.9/5 |
| American Eagle Outfitters | 3.8/5 |
| Bath & Body Works | 3.8/5 |
| Chipotle | 3.5/5 |
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Bath & Body Works Customer Satisfaction (CSAT)
Bath & Body Works Customer Satisfaction (CSAT) Score
81 / 100
Bath & Body Works has an overall Customer Satisfaction score of 81 rated by its users and customers.
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Very Satisfied
51%
Satisfied
30%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
4%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Bath & Body Works Customer Satisfaction
Bath & Body Works's Customer Satisfaction score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers ages 66+.
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Ranked Bath & Body Works Customer Satisfaction the Highest
Ranked Bath & Body Works Customer Satisfaction the Lowest
Bath & Body Works Customer Satisfaction Score by Gender
Male customers rated Bath & Body Works's Customer Satisfaction score 10 points higher than Female customers.
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91 / 100
MaleVery Satisfied | 64% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 4% | |
Very Dissatisfied | 5% |
81 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 3% | |
Very Dissatisfied | 13% |
Bath & Body Works Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Bath & Body Works' Customer Satisfaction (CSAT) score was rated 76% according to Caucasian users and customers.
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76 / 100
Very Satisfied
41%
Satisfied
35%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
5%
Very Dissatisfied
16%
CSAT according to Hispanic or Latino
Bath & Body Works' Customer Satisfaction (CSAT) score was rated 91% according to Hispanic or Latino users and customers.
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91 / 100
Very Satisfied
65%
Satisfied
26%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
9%
CSAT according to African American/Black
Bath & Body Works' Customer Satisfaction (CSAT) score was rated 82% according to African American/Black users and customers.
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82 / 100
Very Satisfied
53%
Satisfied
29%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
3%
Very Dissatisfied
8%
CSAT according to Asian or Pacific Islander
Bath & Body Works' Customer Satisfaction (CSAT) score was rated 97% according to Asian or Pacific Islander users and customers.
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97 / 100
Very Satisfied
65%
Satisfied
32%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
3%
CSAT according to Native American
Bath & Body Works' Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Bath & Body Works' Customer Satisfaction (CSAT) score was rated 64% according to Other users and customers.
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64 / 100
Very Satisfied
37%
Satisfied
27%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
7%
Very Dissatisfied
23%
Bath & Body Works Customer Satisfaction Score by Age
Bath & Body Works's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 99% | |||||||||||||||
| 26-30 | 80% | |||||||||||||||
| 31-35 | 87% | |||||||||||||||
| 36-40 | 85% | |||||||||||||||
| 41-45 | 94% | |||||||||||||||
| 46-50 | 77% | |||||||||||||||
| 51-55 | 53% | |||||||||||||||
| 56-60 | 67% | |||||||||||||||
| 61-65 | 54% | |||||||||||||||
| 66+ | 32% |
Bath & Body Works Customer Satisfaction Score by Usage
Bath & Body Works's Customer Satisfaction score was rated the highest by customers who have used Bath & Body Works's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Bath & Body Works Customer Satisfaction Score by Industry
Bath & Body Works's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Fashion and Beauty industry customers.
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{
"title": "Bath & Body Works Customer Satisfaction Score by Industry",
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"bars": [
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{
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{
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"groupId": 499,
"score": 88,
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"scoreClassName": "",
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},
{
"label": "Construction",
"groupId": 510,
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}Bath & Body Works Customer Satisfaction vs. Competitors
Compared to its competitors, Bath & Body Works's Customer Satisfaction score is rated right above Bluemercury, and is preceded by Dove.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Dove | 83% |
| Bath & Body Works | 81% |
| Bluemercury | 78% |
| Laura Mercier Cosmetics | 0% |
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Customer Satisfaction for Other Retail Brands
In the Retail industry, Bath & Body Works's Customer Satisfaction score is rated right above Target, and is preceded by American Eagle Outfitters.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| REI | 85% |
| Costco | 84% |
| Amazon | 84% |
| American Eagle Outfitters | 82% |
| Bath & Body Works | 81% |
| Target | 79% |
| Trader Joe's | 79% |
| Chipotle | 62% |
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Bath & Body Works Customer Service
4/5
Bath & Body Works has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Bath & Body Works's Customer Service
Address
Reynoldsburg, OH 43068
Website
http://www.bathandbodyworks.com
Phone Number
614-856-6000
Quick Insights into Bath & Body Works Customer Service
Bath & Body Works's Customer Service score was rated highest by Native American customers, and rated lowest by customers from the Legal industry.
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Ranked Bath & Body Works Customer Service the Highest
Ranked Bath & Body Works Customer Service the Lowest
Bath & Body Works Customer Service Score by Gender
Female customers rated Bath & Body Works's Customer Service score 0.1 stars higher than Male customers.
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Male
3.8/5
Female
3.9/5
Bath & Body Works Customer Service Score by Ethnicity
Bath & Body Works's Customer Service score was rated the highest by Native American customers, and the lowest by Other customers.
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0
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40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 5 | Native American | 5 |
Other 3.2 | Other | 3.2 |
Bath & Body Works Customer Service Score by Age
Bath & Body Works's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
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40
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100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.7 | 31-35 | 3.7 |
36-40 4.3 | 36-40 | 4.3 |
41-45 4.2 | 41-45 | 4.2 |
46-50 3.1 | 46-50 | 3.1 |
51-55 3.2 | 51-55 | 3.2 |
56-60 3 | 56-60 | 3 |
61-65 2.7 | 61-65 | 2.7 |
66+ 2.2 | 66+ | 2.2 |
Bath & Body Works Customer Service Score by Usage
Bath & Body Works's Customer Service score was rated the highest by customers who have used Bath & Body Works's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Bath & Body Works Customer Service Score by Industry
Bath & Body Works's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Legal industry customers.
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Bath & Body Works Customer Service vs. Competitors
Compared to its competitors, Bath & Body Works's Customer Service score is rated right above Bluemercury.
| COMPANY | Customer Service Score | |
|---|---|---|
| Bath & Body Works | 4/5 |
| Bluemercury | 3.9/5 |
| Dove | 3.8/5 |
| Laura Mercier Cosmetics | 1.5/5 |
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Customer Service for Other Retail Brands
In the Retail industry, Bath & Body Works's Customer Service score is rated right above Target, and is preceded by American Eagle Outfitters.
| COMPANY | Customer Service Score | |
|---|---|---|
| REI | 4.4/5 |
| Costco | 4.2/5 |
| Amazon | 4.2/5 |
| Trader Joe's | 4.2/5 |
| American Eagle Outfitters | 4/5 |
| Bath & Body Works | 4/5 |
| Target | 4/5 |
| Chipotle | 3.6/5 |
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Bath & Body Works as an Employer
4.0/5
Bath & Body Works has a 4.0/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Bath & Body Works scored a 38 for Net Promoter Score and a 2 for Employee Net Promoter Score. NPS gauges how likely a customer of Bath & Body Works would recommend the brand to a friend. ENPS measures how likely Bath & Body Works employees would recommend working at Bath & Body Works to a friend.
Net Promoter Score
38
NPS Score
| 62% | Promoters |
|---|---|
| 14% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
2
eNPS Score
| 41% | Promoters |
|---|---|
| 20% | Passive |
| 39% | Detractors |
Global Ranking Snapshot
Bath & Body Works is ranked #40 in the Global Top 100 Brands. It ranks just behind Colgate Palmolive and just ahead of Mercedes-Benz USA.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
38 |  | Red Bull |  | Dietrich Mateschitz | Food and Beverages |
39 |  | Colgate Palmolive |  | Noel Wallace | Consumer Goods |
40 | | Bath & Body Works | | Andrew Meslow | Retail |
41 |  | Mercedes-Benz USA |  | Ola Källenius | Automotive and Transportation |
42 |  | Hershey Company |  | Michele Buck | Food and Beverages |
43 |  | Dunkin' |  | David Hoffman | Travel and Hospitality |
44 |  | Porsche |  | Kjell Gruner | Automotive and Transportation |
Retail Ranking Snapshot
Bath & Body Works is ranked #7 in the Retail Industry. It ranks just behind American Eagle Outfitters and just ahead of Chipotle.
| RANK | COMPANY | Location | |
|---|---|---|---|
5 | | REI | Seattle, WA |
6 | | American Eagle Outfitters | Pittsburgh, PA |
7 | | Bath & Body Works | Reynoldsburg, OH |
8 | | Chipotle | Newport Beach, CA |
9 |  | Crocs | Broomfield, CO |
10 |  | Tiffany & Co | New York City, NY |
11 |  | SEPHORA | San Francisco, CA |
