30
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Bluemercury
Marketing or Exec? Claim Your Free Account
About Bluemercury's Brand
Bluemercury is widely recognized as the nation’s largest and fastest growing luxury beauty products and spa retail chain. Among its major competitors, Bluemercury is ranked in 4th place for NPS while Gilchrist & Soames is 1st, and Bath & Body Works is 2nd.
Brand at a Glance
71%
Customer Loyalty
4/5
Product Quality
3.6/5
Pricing
3.9/5
Customer Service
Bluemercury Ranking
- #3 / 4 of its competitors
Bluemercury NPS
Bluemercury's Net Promoter Score (NPS) is a 30 with 58% Promoters, 14% Passives, and 28% Detractors. Net Promoter Score tracks whether Bluemercury's customers would recommend using the product based on a scale of -100 to 100.
Bluemercury Overall NPS
| 58% | Promoters |
|---|---|
| 14% | Passives |
| 28% | Detractors |
Bluemercury NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 38 | Oct 2023 | 38 |
Nov 2023 40 | Nov 2023 | 40 |
Dec 2023 45 | Dec 2023 | 45 |
Feb 2024 48 | Feb 2024 | 48 |
Mar 2024 50 | Mar 2024 | 50 |
Apr 2024 42 | Apr 2024 | 42 |
May 2024 41 | May 2024 | 41 |
Jul 2024 44 | Jul 2024 | 44 |
Oct 2024 38 | Oct 2024 | 38 |
Nov 2024 33 | Nov 2024 | 33 |
Dec 2024 29 | Dec 2024 | 29 |
Jan 2026 30 | Jan 2026 | 30 |
How Other Brands Compare
Bluemercury is ranked third for NPS among its competitors. Bath & Body Works and Neutrogena come in first and second, with Regis Corporation coming in at #4.
Bluemercury |  Bath & Body Works |  Neutrogena |  Regis Corporation | |
| Global Ranking | #- | #40 | #- | #- |
| NPS | 30 | 38 | 38 | - |
| Valuation Updated every 24 hours for public companies | - | $14.00B | $428.68B | $450.56M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bluemercury NPS by Gender
Bluemercury's NPS was rated 15 by Female customers on Comparably.
Female
15
Bluemercury's NPS was rated 15 by Female customers on Comparably.
46%
Promoters
23%
Passives
31%
Detractors
Male
N/A
Bluemercury's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Bluemercury NPS by Ethnicity
Bluemercury's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 11 | Caucasian | 11 |
Other 34 | Other | 34 |
Bluemercury NPS by Age
Bluemercury's NPS was rated 25 points by customers ages 31-35 on Comparably.
Bluemercury NPS by Usage
Bluemercury's NPS was rated the highest by customers who have used Bluemercury's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
2 to 5 Years 67 | 2 to 5 Years | 67 |
5 to 10 Years -20 | 5 to 10 Years | -20 |
Bluemercury NPS vs. Competitors
Compared to its competitors, Bluemercury's NPS is rated right above NARS Cosmetics, and is preceded by Neutrogena.
| COMPANY | NPS Score | |
|---|---|---|
 | Gilchrist & Soames | 100 |
| Bath & Body Works | 38 |
| Neutrogena | 38 |
| Bluemercury | 30 |
 | NARS Cosmetics | 25 |
| Regis Corporation | N/A |
Bluemercury Customer Reviews
Out of the 6 Bluemercury customer reviews 4 were positive and 2 were constructive. Bluemercury customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Bluemercury Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of Bluemercury users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Bluemercury Customer Loyalty Score by Gender
Bluemercury's Customer Loyalty score was rated 58 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Bluemercury.
Female
58%
Yes
Male
N/A
Yes
Bluemercury Customer Loyalty Score by Ethnicity
Bluemercury's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Bluemercury.
70
out of 100
Caucasian
40
out of 100
Other
Bluemercury Customer Loyalty Score by Age
Bluemercury's Customer Loyalty score was rated 78% by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Bluemercury.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 78% | 31-35 | 78% |
Bluemercury Customer Loyalty Score by Usage
Bluemercury's Customer Loyalty score was rated the highest by customers who have used Bluemercury's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Bluemercury Customer Loyalty vs. Competitors
Compared to its competitors, Bluemercury's Customer Loyalty score is rated right above Regis Corporation, and is preceded by Neutrogena.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Gilchrist & Soames | 100% |
| Bath & Body Works | 87% |
| NARS Cosmetics | 87% |
| Neutrogena | 85% |
| Bluemercury | 71% |
| Regis Corporation | N/A |
Unlock Bluemercury Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Bluemercury Customer Loyalty vs. Competitors data and gain insights into your customers today.
Bluemercury Product Quality
4/5
Bluemercury has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Bluemercury's overall Product Quality score rated by its users and customers.
Bluemercury Product Information
Bluemercury’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- http://www.bluemercury.com/
- Company Size
- 501-1,000 Employees
Industry
Ecommerce and Marketplaces
Marketplaces
Sports & Entertainment
Quick Insights into Bluemercury Product Quality
Bluemercury's Product Quality score was rated highest by customers who have used Bluemercury's products/services for 2 to 5 Years, and rated lowest by customers who have used Bluemercury's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked Bluemercury's Product Quality.
Ranked Bluemercury Product Quality the Highest
Ranked Bluemercury Product Quality the Lowest
Bluemercury Product Quality Score by Gender
Bluemercury's Product Quality score was rated 4 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Bluemercury.
Female
4/5
Male
N/A
Bluemercury Product Quality Score by Ethnicity
Bluemercury's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Bluemercury.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Other 4.6 | Other | 4.6 |
Bluemercury Product Quality Score by Age
Bluemercury's Product Quality score was rated 3.6 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Bluemercury.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.6 | 31-35 | 3.6 |
Bluemercury Product Quality Score by Usage
Bluemercury's Product Quality score was rated the highest by customers who have used Bluemercury's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Bluemercury Product Quality vs. Competitors
Compared to its competitors, Bluemercury's Product Quality score is rated right above Neutrogena, and is preceded by NARS Cosmetics.
| COMPANY | Product Quality Score | |
|---|---|---|
| Gilchrist & Soames | 5/5 |
| Bath & Body Works | 4.1/5 |
| NARS Cosmetics | 4.1/5 |
| Bluemercury | 4/5 |
| Neutrogena | 3.9/5 |
| Regis Corporation | N/A |
Unlock Bluemercury Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Bluemercury Product Quality vs. Competitors data and gain insights into your customers today.
Bluemercury Pricing
Bluemercury ROI & Value For Money
3.6/5
Bluemercury has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Bluemercury's overall ROI score rated by its users and customers.
Quick Insights into Bluemercury ROI
Bluemercury's ROI score was rated highest by customers who have used Bluemercury's products/services for 2 to 5 Years, and rated lowest by customers who have used Bluemercury's products/services for 5 to 10 Years.
Sign Up to unlock insights into how customers have ranked Bluemercury's ROI score.
Ranked Bluemercury ROI the Highest
Ranked Bluemercury ROI the Lowest
Bluemercury ROI Score by Gender
Bluemercury's ROI score was rated 3.5 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Bluemercury.
Female
3.5/5
Male
N/A
Bluemercury ROI Score by Ethnicity
Bluemercury's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Bluemercury.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Other 4 | Other | 4 |
Bluemercury ROI Score by Age
Bluemercury's ROI score was rated 3.6 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Bluemercury.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.6 | 31-35 | 3.6 |
Bluemercury ROI Score by Usage
Bluemercury's ROI score was rated the highest by customers who have used Bluemercury's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Bluemercury Pricing vs. Competitors
Compared to its competitors, Bluemercury's ROI score is rated right above Regis Corporation, and is preceded by Neutrogena.
| COMPANY | Pricing Score | |
|---|---|---|
| Gilchrist & Soames | 5/5 |
| NARS Cosmetics | 3.9/5 |
| Bath & Body Works | 3.8/5 |
| Neutrogena | 3.6/5 |
| Bluemercury | 3.6/5 |
| Regis Corporation | N/A |
Unlock Bluemercury ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Bluemercury ROI vs. Competitors data and gain insights into your customers today.
Bluemercury Customer Satisfaction (CSAT)
Bluemercury Customer Satisfaction (CSAT) Score
78 / 100
Bluemercury has an overall Customer Satisfaction score of 78 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
48%
Satisfied
30%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
22%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Bluemercury Customer Satisfaction
Bluemercury's Customer Satisfaction score was rated highest by customers who have used Bluemercury's products/services for 2 to 5 Years, and rated lowest by customers who have used Bluemercury's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked Bluemercury's Customer Satisfaction.
Ranked Bluemercury Customer Satisfaction the Highest
Ranked Bluemercury Customer Satisfaction the Lowest
Bluemercury Customer Satisfaction Score by Gender
Bluemercury's Customer Satisfaction score was rated 85 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Bluemercury.
85 / 100
FemaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 47% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 15% |
Bluemercury Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Bluemercury's Customer Satisfaction (CSAT) score was rated 78% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Bluemercury.
78 / 100
Very Satisfied
44%
Satisfied
34%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
22%
CSAT according to Other
Bluemercury's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Bluemercury.
100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Bluemercury Customer Satisfaction Score by Age
Bluemercury's Customer Satisfaction score was rated 75 points by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Bluemercury.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 75% |
Bluemercury Customer Satisfaction Score by Usage
Bluemercury's Customer Satisfaction score was rated the highest by customers who have used Bluemercury's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Bluemercury Customer Satisfaction vs. Competitors
Compared to its competitors, Bluemercury's Customer Satisfaction score is rated right above Neutrogena, and is preceded by Bath & Body Works.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Gilchrist & Soames | 100% |
| NARS Cosmetics | 83% |
| Bath & Body Works | 81% |
| Bluemercury | 78% |
| Neutrogena | 73% |
| Regis Corporation | 0% |
Unlock Bluemercury Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Bluemercury Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Bluemercury Customer Service
3.9/5
Bluemercury has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Bluemercury's overall Customer Service score rated by its users and customers.
About Bluemercury's Customer Service
Address
1010 Wisconsin Avenue NW, Suite 700, Washington, DC
Website
http://www.bluemercury.com/
Phone Number
(202) 342-9800
Quick Insights into Bluemercury Customer Service
Bluemercury's Customer Service score was rated highest by customers who have used Bluemercury's products/services for 2 to 5 Years, and rated lowest by customers who have used Bluemercury's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked Bluemercury's Customer Service score.
Ranked Bluemercury Customer Service the Highest
Ranked Bluemercury Customer Service the Lowest
Bluemercury Customer Service Score by Gender
Bluemercury's Customer Service score was rated 3.8 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Bluemercury.
Female
3.8/5
Male
N/A
Bluemercury Customer Service Score by Ethnicity
Bluemercury's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Bluemercury.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Other 4 | Other | 4 |
Bluemercury Customer Service Score by Age
Bluemercury's Customer Service score was rated 3.6 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Bluemercury.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 3.6 | 31-35 | 3.6 |
Bluemercury Customer Service Score by Usage
Bluemercury's Customer Service score was rated the highest by customers who have used Bluemercury's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Bluemercury Customer Service vs. Competitors
Compared to its competitors, Bluemercury's Customer Service score is rated right above NARS Cosmetics, and is preceded by Bath & Body Works.
| COMPANY | Customer Service Score | |
|---|---|---|
| Gilchrist & Soames | 5/5 |
| Bath & Body Works | 4/5 |
| Bluemercury | 3.9/5 |
| NARS Cosmetics | 3.8/5 |
| Neutrogena | 3.3/5 |
| Regis Corporation | N/A |
Unlock Bluemercury Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Bluemercury Customer Service vs. Competitors data and gain insights into your customers today.
Bluemercury as an Employer
2.8/5
Bluemercury has a 2.8/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Bluemercury scored a 30 for Net Promoter Score and a -28 for Employee Net Promoter Score. NPS gauges how likely a customer of Bluemercury would recommend the brand to a friend. ENPS measures how likely Bluemercury employees would recommend working at Bluemercury to a friend.
Net Promoter Score
30
NPS Score
| 58% | Promoters |
|---|---|
| 14% | Passive |
| 28% | Detractors |
Employee Net Promoter Score
-28
eNPS Score
| 31% | Promoters |
|---|---|
| 10% | Passive |
| 59% | Detractors |
