

NARS is a cosmetics company that manufactures and sells makeup and skincare products. Among its major competitors, NARS Cosmetics is ranked in 6th place for NPS while Too Faced Cosmetics is 1st, and Urban Decay Cosmetics is 2nd.
NARS Cosmetics's Net Promoter Score (NPS) is a 25 with 56% Promoters, 13% Passives, and 31% Detractors. Net Promoter Score tracks whether NARS Cosmetics's customers would recommend using the product based on a scale of -100 to 100.
| 56% | Promoters |
|---|---|
| 13% | Passives |
| 31% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2024 15 | Apr 2024 | 15 |
May 2024 11 | May 2024 | 11 |
Jun 2024 14 | Jun 2024 | 14 |
Jul 2024 19 | Jul 2024 | 19 |
Sep 2024 23 | Sep 2024 | 23 |
Oct 2024 22 | Oct 2024 | 22 |
Nov 2024 23 | Nov 2024 | 23 |
Dec 2024 22 | Dec 2024 | 22 |
Feb 2025 22 | Feb 2025 | 22 |
Apr 2025 24 | Apr 2025 | 24 |
Jul 2025 23 | Jul 2025 | 23 |
Oct 2025 25 | Oct 2025 | 25 |
NARS Cosmetics is ranked #4 for NPS among its competitors. Urban Decay Cosmetics and SEPHORA come in first and second, with MAC Cosmetics coming in at third.
![]() NARS Cosmetics | ![]() SEPHORA | ![]() MAC Cosmetics | ![]() Urban Decay Cosmetics | |
| Global Ranking | #- | #59 | #74 | #710 |
| NPS | 25 | 35 | 31 | 37 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated NARS Cosmetics's NPS 65 points higher than Male customers.
NARS Cosmetics's NPS was rated by Male customers on Comparably.
NARS Cosmetics's NPS was rated 65 by Female customers on Comparably.
NARS Cosmetics's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
African American/Black 66 | African American/Black | 66 |
Asian or Pacific Islander 100 | Asian or Pacific Islander | 100 |
Other 80 | Other | 80 |
NARS Cosmetics's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
NARS Cosmetics's NPS was rated the highest by customers who have used NARS Cosmetics's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 20 | Less than 1 Year | 20 |
1 to 2 Years 80 | 1 to 2 Years | 80 |
2 to 5 Years 49 | 2 to 5 Years | 49 |
5 to 10 Years 100 | 5 to 10 Years | 100 |
Over 10 Years 50 | Over 10 Years | 50 |
Compared to its competitors, NARS Cosmetics's NPS is rated right below Bluemercury.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Too Faced Cosmetics | 50 |
![]() | Urban Decay Cosmetics | 37 |
![]() | SEPHORA | 35 |
![]() | MAC Cosmetics | 31 |
![]() | Bluemercury | 30 |
![]() | NARS Cosmetics | 25 |
Out of the 2 NARS Cosmetics customer reviews 2 were positive and 0 were constructive. NARS Cosmetics customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of NARS Cosmetics users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated NARS Cosmetics's Customer Loyalty score 26% higher than Male customers.
NARS Cosmetics's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
NARS Cosmetics's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 85% | 18-25 | 85% |
36-40 100% | 36-40 | 100% |
NARS Cosmetics's Customer Loyalty score was rated the highest by customers who have used NARS Cosmetics's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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NARS Cosmetics's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, NARS Cosmetics's Customer Loyalty score is rated right above SEPHORA, and is preceded by Urban Decay Cosmetics.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Too Faced Cosmetics | 100% |
![]() | Urban Decay Cosmetics | 90% |
![]() | NARS Cosmetics | 87% |
![]() | SEPHORA | 80% |
![]() | MAC Cosmetics | 80% |
![]() | Bluemercury | 71% |
NARS Cosmetics has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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NARS Cosmetics’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated NARS Cosmetics's product the highest. Reviewers from the Architecture and Planning industry rated NARS Cosmetics the lowest at 2.9.
NARS Cosmetics's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers from the Architecture and Planning industry.
Female customers rated NARS Cosmetics's Product Quality score 1.2 stars higher than Male customers.
NARS Cosmetics's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 4.8 | Other | 4.8 |
NARS Cosmetics's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
36-40 5 | 36-40 | 5 |
NARS Cosmetics's Product Quality score was rated the highest by customers who have used NARS Cosmetics's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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NARS Cosmetics's Product Quality score was rated the highest by Fashion and Beauty industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, NARS Cosmetics's Product Quality score is rated right above Bluemercury, and is preceded by SEPHORA.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Too Faced Cosmetics | 4.5/5 |
![]() | MAC Cosmetics | 4.2/5 |
![]() | SEPHORA | 4.1/5 |
![]() | NARS Cosmetics | 4.1/5 |
![]() | Bluemercury | 4/5 |
![]() | Urban Decay Cosmetics | 3.9/5 |
NARS Cosmetics has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from NARS Cosmetics.
NARS Cosmetics's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.
Female customers rated NARS Cosmetics's ROI score 0.1 stars higher than Male customers.
NARS Cosmetics's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 5 | Asian or Pacific Islander | 5 |
Other 4.3 | Other | 4.3 |
NARS Cosmetics's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
36-40 4.9 | 36-40 | 4.9 |
NARS Cosmetics's ROI score was rated the highest by customers who have used NARS Cosmetics's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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NARS Cosmetics's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, NARS Cosmetics's ROI score is rated right above SEPHORA, and is preceded by Too Faced Cosmetics.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Too Faced Cosmetics | 5/5 |
![]() | NARS Cosmetics | 3.9/5 |
![]() | SEPHORA | 3.8/5 |
![]() | MAC Cosmetics | 3.8/5 |
![]() | Urban Decay Cosmetics | 3.7/5 |
![]() | Bluemercury | 3.6/5 |
NARS Cosmetics has an overall Customer Satisfaction score of 83 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
NARS Cosmetics's Customer Satisfaction score was rated highest by customers who have used NARS Cosmetics's products/services for 1 to 2 Years, and rated lowest by customers from the Architecture and Planning industry.
NARS Cosmetics's Customer Satisfaction score was rated 90 by Female customers on Comparably.
Very Satisfied | 43% | |
|---|---|---|
Satisfied | 47% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 0% | |
Very Dissatisfied | 5% |
NARS Cosmetics' Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
NARS Cosmetics' Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.
NARS Cosmetics' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
NARS Cosmetics' Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
NARS Cosmetics's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 90% | |||||||||||||||
| 36-40 | 100% |
NARS Cosmetics's Customer Satisfaction score was rated the highest by customers who have used NARS Cosmetics's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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NARS Cosmetics's Customer Satisfaction score was rated the highest by Fashion and Beauty industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, NARS Cosmetics's Customer Satisfaction score is rated right above MAC Cosmetics.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | NARS Cosmetics | 83% |
![]() | MAC Cosmetics | 82% |
![]() | SEPHORA | 78% |
![]() | Bluemercury | 78% |
![]() | Urban Decay Cosmetics | 63% |
![]() | Too Faced Cosmetics | 0% |
NARS Cosmetics has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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York, NY
www.narscosmetics.com
NARS Cosmetics's Customer Service score was rated highest by customers who have used NARS Cosmetics's products/services for 5 to 10 Years, and rated lowest by customers from the Arts and Entertainment industry.
Male customers rated NARS Cosmetics's Customer Service score 0.1 stars higher than Female customers.
NARS Cosmetics's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.5 | Other | 4.5 |
NARS Cosmetics's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
36-40 4.5 | 36-40 | 4.5 |
NARS Cosmetics's Customer Service score was rated the highest by customers who have used NARS Cosmetics's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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NARS Cosmetics's Customer Service score was rated the highest by Fashion and Beauty industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, NARS Cosmetics's Customer Service score is rated right above Urban Decay Cosmetics, and is preceded by Bluemercury.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Too Faced Cosmetics | 5/5 |
![]() | SEPHORA | 3.9/5 |
![]() | MAC Cosmetics | 3.9/5 |
![]() | Bluemercury | 3.9/5 |
![]() | NARS Cosmetics | 3.8/5 |
![]() | Urban Decay Cosmetics | 3.5/5 |
NARS Cosmetics has a 4.1/5 stars for its overall company culture rated by their employees

NARS Cosmetics scored a 25 for Net Promoter Score and a 28 for Employee Net Promoter Score. NPS gauges how likely a customer of NARS Cosmetics would recommend the brand to a friend. ENPS measures how likely NARS Cosmetics employees would recommend working at NARS Cosmetics to a friend.
| 56% | Promoters |
|---|---|
| 13% | Passive |
| 31% | Detractors |
| 55% | Promoters |
|---|---|
| 18% | Passive |
| 27% | Detractors |