NARS Cosmetics NPS & Customer Reviews | Comparably
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NARS Cosmetics
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About NARS Cosmetics' Brand

NARS is a cosmetics company that manufactures and sells makeup and skincare products. Among its major competitors, NARS Cosmetics is ranked in 6th place for NPS while Too Faced Cosmetics is 1st, and Urban Decay Cosmetics is 2nd.

Brand at a Glance

87%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
3.8/5
Customer Service

NARS Cosmetics Ranking

NARS Cosmetics NPS

NARS Cosmetics's Net Promoter Score (NPS) is a 25 with 56% Promoters, 13% Passives, and 31% Detractors. Net Promoter Score tracks whether NARS Cosmetics's customers would recommend using the product based on a scale of -100 to 100.

NARS Cosmetics Overall NPS

25
NPS
56%Promoters
13%Passives
31%Detractors
NARS Cosmetics Overall NPS

NARS Cosmetics NPS Trend

-100
-50
0
50
100
Apr 2024
15
Apr 202415
May 2024
11
May 202411
Jun 2024
14
Jun 202414
Jul 2024
19
Jul 202419
Sep 2024
23
Sep 202423
Oct 2024
22
Oct 202422
Nov 2024
23
Nov 202423
Dec 2024
22
Dec 202422
Feb 2025
22
Feb 202522
Apr 2025
24
Apr 202524
Jul 2025
23
Jul 202523
Oct 2025
25
Oct 202525

How Other Brands Compare

NARS Cosmetics is ranked #4 for NPS among its competitors. Urban Decay Cosmetics and SEPHORA come in first and second, with MAC Cosmetics coming in at third.

NARS Cosmetics' Logo
NARS Cosmetics
SEPHORA's Logo
SEPHORA
MAC Cosmetics' Logo
MAC Cosmetics
Urban Decay Cosmetics' Logo
Urban Decay Cosmetics
Global Ranking#-#59#74#710
NPS25353137
Social Sentiment Calculated by analyzing social media and other online mentions-NeutralNeutral-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

NARS Cosmetics NPS by Gender

Female customers rated NARS Cosmetics's NPS 65 points higher than Male customers.

Male

0

NARS Cosmetics's NPS was rated by Male customers on Comparably.

33%
Promoters
34%
Passives
33%
Detractors

Female

65

NARS Cosmetics's NPS was rated 65 by Female customers on Comparably.

75%
Promoters
15%
Passives
10%
Detractors

NARS Cosmetics NPS by Ethnicity

NARS Cosmetics's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
0
Caucasian0
African American/Black
66
African American/Black66
Asian or Pacific Islander
100
Asian or Pacific Islander100
Other
80
Other80

NARS Cosmetics NPS by Age

NARS Cosmetics's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.

0
20
40
60
80
100
Promoters
67%
Passives
25%
Detractors
8%
18-2567%25%8%
Promoters
100%
Passives
0%
Detractors
0%
36-40100%0%0%

NARS Cosmetics NPS by Usage

NARS Cosmetics's NPS was rated the highest by customers who have used NARS Cosmetics's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100
-50
0
50
100
Less than 1 Year
20
Less than 1 Year20
1 to 2 Years
80
1 to 2 Years80
2 to 5 Years
49
2 to 5 Years49
5 to 10 Years
100
5 to 10 Years100
Over 10 Years
50
Over 10 Years50

NARS Cosmetics NPS vs. Competitors

Compared to its competitors, NARS Cosmetics's NPS is rated right below Bluemercury.

NARS Cosmetics Customer Reviews

Out of the 2 NARS Cosmetics customer reviews 2 were positive and 0 were constructive. NARS Cosmetics customer reviews reflect that all customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
Their quality and lightweight marketing
What do you value most about this brand?
Lipstick, bronzers, foundation, mascara, lipgloss

NARS Cosmetics Customer Loyalty

87%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

87% of NARS Cosmetics users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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87
87%
13
13%
NARS Cosmetics Customer Loyalty

NARS Cosmetics Customer Loyalty Score by Gender

Female customers rated NARS Cosmetics's Customer Loyalty score 26% higher than Male customers.

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Male
70%
Yes
Female
96%
Yes

NARS Cosmetics Customer Loyalty Score by Ethnicity

NARS Cosmetics's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

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82
out of 100
Caucasian
100
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
100
out of 100
Other

NARS Cosmetics Customer Loyalty Score by Age

NARS Cosmetics's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.

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0
20%
40%
60%
80%
100%
18-25
85%
18-2585%
36-40
100%
36-40100%

NARS Cosmetics Customer Loyalty Score by Usage

NARS Cosmetics's Customer Loyalty score was rated the highest by customers who have used NARS Cosmetics's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
82%
1 to 2 Years
100%
2 to 5 Years
85%
5 to 10 Years
100%
Over 10 Years
100%

NARS Cosmetics Customer Loyalty Score by Industry

NARS Cosmetics's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Architecture and Planning industry customers.

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Fashion and Beauty
100%
Architecture and Planning
55%
Arts and Entertainment
100%

NARS Cosmetics Customer Loyalty vs. Competitors

Compared to its competitors, NARS Cosmetics's Customer Loyalty score is rated right above SEPHORA, and is preceded by Urban Decay Cosmetics.

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NARS Cosmetics' Logo
VS
Too Faced Cosmetics' Logo
Urban Decay Cosmetics' Logo
SEPHORA's Logo
MAC Cosmetics' Logo
Bluemercury's Logo

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NARS Cosmetics Product Quality

4.1/5

NARS Cosmetics has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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NARS Cosmetics Product Information

NARS Cosmetics’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated NARS Cosmetics's product the highest. Reviewers from the Architecture and Planning industry rated NARS Cosmetics the lowest at 2.9.

Website
www.narscosmetics.com
Company Size
201-500 Employees

Industry

Tech
Healthcare

Quick Insights into NARS Cosmetics Product Quality

NARS Cosmetics's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers from the Architecture and Planning industry.

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Ranked NARS Cosmetics Product Quality the Highest

36-40
5
5 to 10 Years
5
Fashion and Beauty
5

Ranked NARS Cosmetics Product Quality the Lowest

Caucasian
3.6
Male
3.3
Architecture and Planning
2.9

NARS Cosmetics Product Quality Score by Gender

Female customers rated NARS Cosmetics's Product Quality score 1.2 stars higher than Male customers.

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Male

3.3/5

Female

4.5/5

NARS Cosmetics Product Quality Score by Ethnicity

NARS Cosmetics's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.6
Caucasian3.6
African American/Black
4.6
African American/Black4.6
Asian or Pacific Islander
4.6
Asian or Pacific Islander4.6
Other
4.8
Other4.8

NARS Cosmetics Product Quality Score by Age

NARS Cosmetics's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.

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0
1
2
3
4
5
18-25
4.4
18-254.4
36-40
5
36-405

NARS Cosmetics Product Quality Score by Usage

NARS Cosmetics's Product Quality score was rated the highest by customers who have used NARS Cosmetics's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.8
1 to 2 Years
4.8
2 to 5 Years
4.4
5 to 10 Years
5
Over 10 Years
3.9

NARS Cosmetics Product Quality Score by Industry

NARS Cosmetics's Product Quality score was rated the highest by Fashion and Beauty industry customers, and the lowest by Architecture and Planning industry customers.

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Fashion and Beauty
5
Architecture and Planning
2.9
Arts and Entertainment
3.5

NARS Cosmetics Product Quality vs. Competitors

Compared to its competitors, NARS Cosmetics's Product Quality score is rated right above Bluemercury, and is preceded by SEPHORA.

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NARS Cosmetics' Logo
VS
Too Faced Cosmetics' Logo
MAC Cosmetics' Logo
SEPHORA's Logo
Bluemercury's Logo
Urban Decay Cosmetics' Logo

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NARS Cosmetics Pricing

NARS Cosmetics ROI & Value For Money

3.9/5

NARS Cosmetics has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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NARS Cosmetics Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from NARS Cosmetics.

Quick Insights into NARS Cosmetics ROI

NARS Cosmetics's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.

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Ranked NARS Cosmetics ROI the Highest

Asian or Pacific Islander
5
36-40
4.9
5 to 10 Years
4.8

Ranked NARS Cosmetics ROI the Lowest

Less than 1 Year
3.4
Arts and Entertainment
3.3
Caucasian
2.9

NARS Cosmetics ROI Score by Gender

Female customers rated NARS Cosmetics's ROI score 0.1 stars higher than Male customers.

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Male

4/5

Female

4.1/5

NARS Cosmetics ROI Score by Ethnicity

NARS Cosmetics's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2.9
Caucasian2.9
African American/Black
4.6
African American/Black4.6
Asian or Pacific Islander
5
Asian or Pacific Islander5
Other
4.3
Other4.3

NARS Cosmetics ROI Score by Age

NARS Cosmetics's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.

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0
1
2
3
4
5
18-25
4
18-254
36-40
4.9
36-404.9

NARS Cosmetics ROI Score by Usage

NARS Cosmetics's ROI score was rated the highest by customers who have used NARS Cosmetics's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.4
1 to 2 Years
4.5
2 to 5 Years
4.2
5 to 10 Years
4.8
Over 10 Years
3.9

NARS Cosmetics ROI Score by Industry

NARS Cosmetics's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Arts and Entertainment industry customers.

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Fashion and Beauty
4.1
Architecture and Planning
3.4
Arts and Entertainment
3.3

NARS Cosmetics Pricing vs. Competitors

Compared to its competitors, NARS Cosmetics's ROI score is rated right above SEPHORA, and is preceded by Too Faced Cosmetics.

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NARS Cosmetics' Logo
VS
Too Faced Cosmetics' Logo
SEPHORA's Logo
MAC Cosmetics' Logo
Urban Decay Cosmetics' Logo
Bluemercury's Logo

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NARS Cosmetics Customer Satisfaction (CSAT)

NARS Cosmetics Customer Satisfaction (CSAT) Score

83 / 100

NARS Cosmetics has an overall Customer Satisfaction score of 83 rated by its users and customers.

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Very Satisfied51%
Satisfied32%
Neither Satisfied nor Dissatisfied6%
Dissatisfied0%
Very Dissatisfied11%
Very Satisfied
51%
Satisfied
32%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
11%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into NARS Cosmetics Customer Satisfaction

NARS Cosmetics's Customer Satisfaction score was rated highest by customers who have used NARS Cosmetics's products/services for 1 to 2 Years, and rated lowest by customers from the Architecture and Planning industry.

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Ranked NARS Cosmetics Customer Satisfaction the Highest

1 to 2 Years
100%
36-40
100%
Asian or Pacific Islander
100%

Ranked NARS Cosmetics Customer Satisfaction the Lowest

Over 10 Years
75%
Caucasian
60%
Architecture and Planning
33%

NARS Cosmetics Customer Satisfaction Score by Gender

NARS Cosmetics's Customer Satisfaction score was rated 90 by Female customers on Comparably.

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90 / 100
Female
Very Satisfied
43%
Satisfied
47%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
0%
Very Dissatisfied
5%

NARS Cosmetics Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

NARS Cosmetics' Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.

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60 / 100
Very Satisfied40%
Satisfied20%
Neither Satisfied nor Dissatisfied20%
Dissatisfied0%
Very Dissatisfied20%
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%

CSAT according to African American/Black

NARS Cosmetics' Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.

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83 / 100
Very Satisfied33%
Satisfied50%
Neither Satisfied nor Dissatisfied17%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
33%
Satisfied
50%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Asian or Pacific Islander

NARS Cosmetics' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100
Very Satisfied67%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

NARS Cosmetics' Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

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100 / 100
Very Satisfied60%
Satisfied40%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
60%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

NARS Cosmetics Customer Satisfaction Score by Age

NARS Cosmetics's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.

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0
20
40
60
80
100
18-25 CSAT Score
90%
Very Satisfied
40%
Satisfied
50%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
0%
18-2590%
36-40 CSAT Score
100%
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
36-40100%

NARS Cosmetics Customer Satisfaction Score by Usage

NARS Cosmetics's Customer Satisfaction score was rated the highest by customers who have used NARS Cosmetics's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
75
1 to 2 Years
100
2 to 5 Years
80
5 to 10 Years
100
Over 10 Years
75

NARS Cosmetics Customer Satisfaction Score by Industry

NARS Cosmetics's Customer Satisfaction score was rated the highest by Fashion and Beauty industry customers, and the lowest by Architecture and Planning industry customers.

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Fashion and Beauty
100
Architecture and Planning
33

NARS Cosmetics Customer Satisfaction vs. Competitors

Compared to its competitors, NARS Cosmetics's Customer Satisfaction score is rated right above MAC Cosmetics.

COMPANYCustomer Satisfaction (CSAT) Score
NARS Cosmetics83%
MAC Cosmetics82%
SEPHORA78%
Bluemercury78%
Urban Decay Cosmetics63%
Too Faced Cosmetics0%

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NARS Cosmetics' Logo
VS
MAC Cosmetics' Logo
SEPHORA's Logo
Bluemercury's Logo
Urban Decay Cosmetics' Logo
Too Faced Cosmetics' Logo

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NARS Cosmetics Customer Service

3.8/5

NARS Cosmetics has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About NARS Cosmetics's Customer Service

Address

York, NY


Website

www.narscosmetics.com

Quick Insights into NARS Cosmetics Customer Service

NARS Cosmetics's Customer Service score was rated highest by customers who have used NARS Cosmetics's products/services for 5 to 10 Years, and rated lowest by customers from the Arts and Entertainment industry.

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Ranked NARS Cosmetics Customer Service the Highest

5 to 10 Years
4.8
African American/Black
4.6
36-40
4.5

Ranked NARS Cosmetics Customer Service the Lowest

Over 10 Years
3.2
Caucasian
2.4
Arts and Entertainment
2.3

NARS Cosmetics Customer Service Score by Gender

Male customers rated NARS Cosmetics's Customer Service score 0.1 stars higher than Female customers.

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Male

4/5

Female

3.9/5

NARS Cosmetics Customer Service Score by Ethnicity

NARS Cosmetics's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
2.4
Caucasian2.4
African American/Black
4.6
African American/Black4.6
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1
Other
4.5
Other4.5

NARS Cosmetics Customer Service Score by Age

NARS Cosmetics's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.

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0
20
40
60
80
100
18-25
4.1
18-254.1
36-40
4.5
36-404.5

NARS Cosmetics Customer Service Score by Usage

NARS Cosmetics's Customer Service score was rated the highest by customers who have used NARS Cosmetics's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.7
1 to 2 Years
3.9
2 to 5 Years
4.2
5 to 10 Years
4.8
Over 10 Years
3.2

NARS Cosmetics Customer Service Score by Industry

NARS Cosmetics's Customer Service score was rated the highest by Fashion and Beauty industry customers, and the lowest by Arts and Entertainment industry customers.

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Fashion and Beauty
4
Architecture and Planning
3.4
Arts and Entertainment
2.3

NARS Cosmetics Customer Service vs. Competitors

Compared to its competitors, NARS Cosmetics's Customer Service score is rated right above Urban Decay Cosmetics, and is preceded by Bluemercury.

COMPANYCustomer Service Score
Too Faced Cosmetics5/5
SEPHORA3.9/5
MAC Cosmetics3.9/5
Bluemercury3.9/5
NARS Cosmetics3.8/5
Urban Decay Cosmetics3.5/5

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NARS Cosmetics' Logo
VS
Too Faced Cosmetics' Logo
SEPHORA's Logo
MAC Cosmetics' Logo
Bluemercury's Logo
Urban Decay Cosmetics' Logo

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NARS Cosmetics as an Employer

4.1/5

NARS Cosmetics has a 4.1/5 stars for its overall company culture rated by their employees

  NARS Cosmetics CEO
top
30%
CEO of NARS Cosmetics

In the Top 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

NARS Cosmetics scored a 25 for Net Promoter Score and a 28 for Employee Net Promoter Score. NPS gauges how likely a customer of NARS Cosmetics would recommend the brand to a friend. ENPS measures how likely NARS Cosmetics employees would recommend working at NARS Cosmetics to a friend.

Net Promoter Score

25
NPS Score
56%Promoters
13%Passive
31%Detractors

Employee Net Promoter Score

28
eNPS Score
55%Promoters
18%Passive
27%Detractors

Global Ranking Snapshot

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7
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