37
NPS
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Ranked
#65
Fashion and Beauty Brands
Brand Page
Urban Decay Cosmetics
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Urban Decay Cosmetics is ranked #65 in Fashion and Beauty Brands
Urban Decay Cosmetics is ranked #65 in Fashion and Beauty Brands
About Urban Decay Cosmetics' Brand
Urban Decay is a manufacturer and supplier of cosmetics products. Urban Decay Cosmetics’s brand is ranked #710 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Urban Decay Cosmetics. When compared to other organizations within the Fashion and Beauty industry, Urban Decay Cosmetics is ranked #65. Among its major competitors, Urban Decay Cosmetics is ranked in 2nd place for NPS while NYX Cosmetics is 1st, and MAC Cosmetics is 3rd.
Brand at a Glance
90%
Customer Loyalty
3.9/5
Product Quality
3.7/5
Pricing
3.5/5
Customer Service
Urban Decay Cosmetics Ranking
- #65 in Fashion and Beauty
- #2 / 4 of its competitors
Urban Decay Cosmetics NPS
Urban Decay Cosmetics's Net Promoter Score (NPS) is a 37 with 55% Promoters, 27% Passives, and 18% Detractors. Net Promoter Score tracks whether Urban Decay Cosmetics's customers would recommend using the product based on a scale of -100 to 100.
Urban Decay Cosmetics Overall NPS
| 55% | Promoters |
|---|---|
| 27% | Passives |
| 18% | Detractors |
Urban Decay Cosmetics NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2023 45 | Feb 2023 | 45 |
Mar 2023 48 | Mar 2023 | 48 |
May 2023 49 | May 2023 | 49 |
Jun 2023 44 | Jun 2023 | 44 |
Oct 2023 39 | Oct 2023 | 39 |
Feb 2024 34 | Feb 2024 | 34 |
Mar 2024 35 | Mar 2024 | 35 |
May 2024 36 | May 2024 | 36 |
Sep 2024 34 | Sep 2024 | 34 |
Oct 2024 36 | Oct 2024 | 36 |
Dec 2024 37 | Dec 2024 | 37 |
Oct 2025 37 | Oct 2025 | 37 |
How Other Brands Compare
Urban Decay Cosmetics is ranked second for NPS among its competitors. NYX Cosmetics and MAC Cosmetics come in first and third, with NARS Cosmetics coming in at #4.
Urban Decay Cosmetics |  MAC Cosmetics |  NYX Cosmetics |  NARS Cosmetics | |
| Global Ranking | #710 | #74 | #- | #- |
| NPS | 37 | 31 | 45 | 25 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Urban Decay Cosmetics NPS by Gender
Urban Decay Cosmetics's NPS was rated 0 by Female customers on Comparably.
Female
0
Urban Decay Cosmetics's NPS was rated by Female customers on Comparably.
40%
Promoters
20%
Passives
40%
Detractors
Male
N/A
Urban Decay Cosmetics's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Urban Decay Cosmetics NPS by Ethnicity
Urban Decay Cosmetics's NPS was rated 0 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Urban Decay Cosmetics NPS by Age
Urban Decay Cosmetics's NPS was rated 43 points by customers ages 18-25 on Comparably.
Urban Decay Cosmetics NPS by Usage
Urban Decay Cosmetics's NPS was rated the highest by customers who have used Urban Decay Cosmetics's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 57 | 2 to 5 Years | 57 |
Over 10 Years 0 | Over 10 Years | 0 |
Urban Decay Cosmetics NPS vs. Competitors
Compared to its competitors, Urban Decay Cosmetics's NPS is rated right above MAC Cosmetics, and is preceded by NYX Cosmetics.
| COMPANY | NPS Score | |
|---|---|---|
| NYX Cosmetics | 45 |
| Urban Decay Cosmetics | 37 |
| MAC Cosmetics | 31 |
| NARS Cosmetics | 25 |
 | IT Cosmetics | -72 |
Urban Decay Cosmetics NPS vs Companies in Fashion and Beauty
In the Fashion and Beauty industry, Urban Decay Cosmetics's NPS is rated right above Crocs, and is preceded by Glossier.
| COMPANY | NPS Score | |
|---|---|---|
 | Nike | 48 |
 | Vans | 47 |
 | American Eagle Outfitters | 44 |
 | Uniqlo | 40 |
 | CHANEL | 39 |
 | Glossier | 38 |
| Urban Decay Cosmetics | 37 |
 | Crocs | 34 |
 | Gucci | 31 |
Urban Decay Cosmetics Customer Reviews
Out of the 2 Urban Decay Cosmetics customer reviews 1 was positive and 1 was constructive. Urban Decay Cosmetics customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Urban Decay Cosmetics Customer Loyalty
90%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
90% of Urban Decay Cosmetics users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Urban Decay Cosmetics Customer Loyalty Score by Gender
Urban Decay Cosmetics's Customer Loyalty score was rated 80 by Female customers on Comparably.
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Female
80%
Yes
Male
N/A
Yes
Urban Decay Cosmetics Customer Loyalty Score by Ethnicity
Urban Decay Cosmetics's Customer Loyalty score was rated 40% by Caucasian customers on Comparably.
% who answered "Yes"
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40
out of 100
Caucasian
Urban Decay Cosmetics Customer Loyalty Score by Age
Urban Decay Cosmetics's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
Urban Decay Cosmetics Customer Loyalty Score by Usage
Urban Decay Cosmetics's Customer Loyalty score was rated the highest by customers who have used Urban Decay Cosmetics's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Urban Decay Cosmetics Customer Loyalty vs. Competitors
Compared to its competitors, Urban Decay Cosmetics's Customer Loyalty score is rated right above NARS Cosmetics.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Urban Decay Cosmetics | 90% |
| NARS Cosmetics | 87% |
| NYX Cosmetics | 80% |
| MAC Cosmetics | 80% |
| IT Cosmetics | 68% |
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Customer Loyalty for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Urban Decay Cosmetics's Customer Loyalty score is rated right above American Eagle Outfitters.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Urban Decay Cosmetics | 90% |
| American Eagle Outfitters | 87% |
| Vans | 85% |
| Nike | 83% |
| Uniqlo | 81% |
| CHANEL | 79% |
| Crocs | 79% |
| Glossier | 77% |
| Gucci | 76% |
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Urban Decay Cosmetics Product Quality
3.9/5
Urban Decay Cosmetics has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Urban Decay Cosmetics Product Information
Urban Decay Cosmetics’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- http://UrbanDecay.com
- Company Size
- 201-500 Employees
Industry
Tech
Consumer Services
Quick Insights into Urban Decay Cosmetics Product Quality
Urban Decay Cosmetics's Product Quality score was rated highest by customers who have used Urban Decay Cosmetics's products/services for 2 to 5 Years, and rated lowest by customers who have used Urban Decay Cosmetics's products/services for Over 10 Years.
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Ranked Urban Decay Cosmetics Product Quality the Highest
Ranked Urban Decay Cosmetics Product Quality the Lowest
Urban Decay Cosmetics Product Quality Score by Gender
Urban Decay Cosmetics's Product Quality score was rated 3.5 by Female customers on Comparably.
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Female
3.5/5
Male
N/A
Urban Decay Cosmetics Product Quality Score by Ethnicity
Urban Decay Cosmetics's Product Quality score was rated 1.6 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Urban Decay Cosmetics Product Quality Score by Age
Urban Decay Cosmetics's Product Quality score was rated 4.2 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
Urban Decay Cosmetics Product Quality Score by Usage
Urban Decay Cosmetics's Product Quality score was rated the highest by customers who have used Urban Decay Cosmetics's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Urban Decay Cosmetics Product Quality vs. Competitors
Compared to its competitors, Urban Decay Cosmetics's Product Quality score is rated right above IT Cosmetics, and is preceded by NARS Cosmetics.
| COMPANY | Product Quality Score | |
|---|---|---|
| MAC Cosmetics | 4.2/5 |
| NYX Cosmetics | 4.1/5 |
| NARS Cosmetics | 4.1/5 |
| Urban Decay Cosmetics | 3.9/5 |
| IT Cosmetics | 3.1/5 |
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Product Quality for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Urban Decay Cosmetics's Product Quality score is rated right below Crocs.
| COMPANY | Product Quality Score | |
|---|---|---|
| Uniqlo | 4.3/5 |
| Nike | 4.3/5 |
| Vans | 4.3/5 |
| Glossier | 4.3/5 |
| CHANEL | 4.2/5 |
| American Eagle Outfitters | 4.2/5 |
| Gucci | 4.2/5 |
| Crocs | 4.1/5 |
| Urban Decay Cosmetics | 3.9/5 |
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Urban Decay Cosmetics Pricing
Urban Decay Cosmetics ROI & Value For Money
3.7/5
Urban Decay Cosmetics has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Quick Insights into Urban Decay Cosmetics ROI
Urban Decay Cosmetics's ROI score was rated highest by customers ages 18-25, and rated lowest by customers who have used Urban Decay Cosmetics's products/services for Over 10 Years.
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Ranked Urban Decay Cosmetics ROI the Highest
Ranked Urban Decay Cosmetics ROI the Lowest
Urban Decay Cosmetics ROI Score by Gender
Urban Decay Cosmetics's ROI score was rated 3.4 by Female customers on Comparably.
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Female
3.4/5
Male
N/A
Urban Decay Cosmetics ROI Score by Ethnicity
Urban Decay Cosmetics's ROI score was rated 2.7 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Urban Decay Cosmetics ROI Score by Age
Urban Decay Cosmetics's ROI score was rated 4 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
Urban Decay Cosmetics ROI Score by Usage
Urban Decay Cosmetics's ROI score was rated the highest by customers who have used Urban Decay Cosmetics's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Urban Decay Cosmetics Pricing vs. Competitors
Compared to its competitors, Urban Decay Cosmetics's ROI score is rated right above IT Cosmetics, and is preceded by MAC Cosmetics.
| COMPANY | Pricing Score | |
|---|---|---|
| NARS Cosmetics | 3.9/5 |
| NYX Cosmetics | 3.8/5 |
| MAC Cosmetics | 3.8/5 |
| Urban Decay Cosmetics | 3.7/5 |
| IT Cosmetics | 2.6/5 |
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ROI for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Urban Decay Cosmetics's ROI score is rated right above Crocs, and is preceded by Gucci.
| COMPANY | Pricing Score | |
|---|---|---|
| Vans | 4/5 |
| Uniqlo | 4/5 |
| Nike | 3.9/5 |
| CHANEL | 3.9/5 |
| Glossier | 3.9/5 |
| American Eagle Outfitters | 3.8/5 |
| Gucci | 3.8/5 |
| Urban Decay Cosmetics | 3.7/5 |
| Crocs | 3.7/5 |
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Urban Decay Cosmetics Customer Satisfaction (CSAT)
Urban Decay Cosmetics Customer Satisfaction (CSAT) Score
63 / 100
Urban Decay Cosmetics has an overall Customer Satisfaction score of 63 rated by its users and customers.
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Very Satisfied
37%
Satisfied
26%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
26%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Urban Decay Cosmetics Customer Satisfaction
Urban Decay Cosmetics's Customer Satisfaction score was rated highest by customers ages 18-25.
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Ranked Urban Decay Cosmetics Customer Satisfaction the Highest
Urban Decay Cosmetics Customer Satisfaction Score by Gender
Urban Decay Cosmetics's Customer Satisfaction score was rated 43 by Female customers on Comparably.
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43 / 100
FemaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 43% |
Urban Decay Cosmetics Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Urban Decay Cosmetics' Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
Urban Decay Cosmetics Customer Satisfaction Score by Age
Urban Decay Cosmetics's Customer Satisfaction score was rated 75 points by customers ages 18-25 on Comparably.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% |
Urban Decay Cosmetics Customer Satisfaction Score by Usage
Urban Decay Cosmetics's Customer Satisfaction score was rated 67 points by customers who have used Urban Decay Cosmetics's products/services for Over 10 Years.
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Urban Decay Cosmetics Customer Satisfaction vs. Competitors
Compared to its competitors, Urban Decay Cosmetics's Customer Satisfaction score is rated right above IT Cosmetics, and is preceded by MAC Cosmetics.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| NYX Cosmetics | 86% |
| NARS Cosmetics | 83% |
| MAC Cosmetics | 82% |
| Urban Decay Cosmetics | 63% |
| IT Cosmetics | 20% |
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Customer Satisfaction for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Urban Decay Cosmetics's Customer Satisfaction score is rated right below Gucci.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Uniqlo | 88% |
| Nike | 86% |
| Vans | 85% |
| American Eagle Outfitters | 82% |
| CHANEL | 80% |
| Glossier | 79% |
| Crocs | 79% |
| Gucci | 79% |
| Urban Decay Cosmetics | 63% |
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Urban Decay Cosmetics Customer Service
3.5/5
Urban Decay Cosmetics has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Urban Decay Cosmetics's Customer Service
Address
Newport Beach, CA
Website
http://UrbanDecay.com
Quick Insights into Urban Decay Cosmetics Customer Service
Urban Decay Cosmetics's Customer Service score was rated highest by customers who have used Urban Decay Cosmetics's products/services for 2 to 5 Years, and rated lowest by customers who have used Urban Decay Cosmetics's products/services for Over 10 Years.
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Ranked Urban Decay Cosmetics Customer Service the Highest
Ranked Urban Decay Cosmetics Customer Service the Lowest
Urban Decay Cosmetics Customer Service Score by Gender
Urban Decay Cosmetics's Customer Service score was rated 2.9 by Female customers on Comparably.
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Female
2.9/5
Male
N/A
Urban Decay Cosmetics Customer Service Score by Ethnicity
Urban Decay Cosmetics's Customer Service score was rated 2.1 stars by Caucasian customers on Comparably.
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0
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Urban Decay Cosmetics Customer Service Score by Age
Urban Decay Cosmetics's Customer Service score was rated 4.3 stars by customers ages 18-25 on Comparably.
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0
20
40
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
Urban Decay Cosmetics Customer Service Score by Usage
Urban Decay Cosmetics's Customer Service score was rated the highest by customers who have used Urban Decay Cosmetics's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Urban Decay Cosmetics Customer Service vs. Competitors
Compared to its competitors, Urban Decay Cosmetics's Customer Service score is rated right above IT Cosmetics, and is preceded by NARS Cosmetics.
| COMPANY | Customer Service Score | |
|---|---|---|
| MAC Cosmetics | 3.9/5 |
| NYX Cosmetics | 3.9/5 |
| NARS Cosmetics | 3.8/5 |
| Urban Decay Cosmetics | 3.5/5 |
| IT Cosmetics | 2/5 |
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Customer Service for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Urban Decay Cosmetics's Customer Service score is rated right below Crocs.
| COMPANY | Customer Service Score | |
|---|---|---|
| Glossier | 4.2/5 |
| Uniqlo | 4.1/5 |
| Nike | 4.1/5 |
| Vans | 4.1/5 |
| CHANEL | 4.1/5 |
| American Eagle Outfitters | 4/5 |
| Gucci | 4/5 |
| Crocs | 3.8/5 |
| Urban Decay Cosmetics | 3.5/5 |
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Urban Decay Cosmetics as an Employer
3.9/5
Urban Decay Cosmetics has a 3.9/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Urban Decay Cosmetics scored a 37 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Urban Decay Cosmetics would recommend the brand to a friend. ENPS measures how likely Urban Decay Cosmetics employees would recommend working at Urban Decay Cosmetics to a friend.
Net Promoter Score
37
NPS Score
| 55% | Promoters |
|---|---|
| 27% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
Global Ranking Snapshot
Urban Decay Cosmetics is ranked #710 in the Global Top 100 Brands. It ranks just behind NPR and just ahead of BTS.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
708 |  | Cleveland Clinic |  | Tomislav Mihaljevic | Health and Wellness |
709 |  | NPR |  | Jarl Mohn | Media and Entertainment |
710 | | Urban Decay Cosmetics | | Tim Warner | Fashion and Beauty |
711 |  | BTS |  | Henrik Ekelund | Media and Entertainment |
712 |  | Saudi Aramco |  | Amin Nasser | Energy and Manufacturing |
713 |  | CNBC |  | Mark Hoffman | Media and Entertainment |
714 |  | Xiaomi Technology |  | Jun Lei | Tech |
Fashion and Beauty Ranking Snapshot
Urban Decay Cosmetics is ranked #65 in the Fashion and Beauty Industry. It ranks just behind Tommy Bahama and just ahead of Benefit Cosmetics.
| RANK | COMPANY | Location | |
|---|---|---|---|
63 |  | Stitch Fix | San Francisco, CA |
64 |  | Tommy Bahama | Seattle, WA |
65 | | Urban Decay Cosmetics | Newport Beach, CA |
66 |  | Benefit Cosmetics | San Francisco, CA |
67 |  | ipsy | San Mateo, CA |
68 |  | Kate Spade | New York City, NY |
69 |  | Nu Skin Enterprises | Provo, UT |
