

Nu Skin Enterprises, Inc. (NYSE: NUS) is a global beauty and wellness company, powered by a dynamic affiliate opportunity platform. We help people look, feel and live their best with products that combine the best of science, technology and nature. Backed by more than 35 years of scientific research, Nu Skin develops innovative products including Nu Skin® personal care, Pharmanex® nutrition and the ageLOC® anti-aging brand which includes an award-winning line of beauty device systems. Nu Skin operates in approximately 50 markets worldwide in the Americas, Asia, Europe, Africa and the Pacific. Nu Skin is committed to sustainability, including global initiatives such as transitioning to reduced and sustainable packaging for all products by 2030. Nu Skin is a certified Most Loved Workplace® and was also named to the Forbes list of the “World’s Top Female-Friendly Employers” in 2021 and to the list of “America’s Best Employers” in 2022. Nu Skin Enterprises’s brand is ranked #740 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Nu Skin Enterprises. When compared to other organizations within the Fashion and Beauty industry, Nu Skin Enterprises is ranked #69. Among its major competitors, Nu Skin Enterprises is ranked in 3rd place for NPS while Beautycounter is 1st, and USANA Health Sciences is 2nd.Their current market cap is $1.72B
Nu Skin Enterprises's Net Promoter Score (NPS) is a 63 with 79% Promoters, 5% Passives, and 16% Detractors. Net Promoter Score tracks whether Nu Skin Enterprises's customers would recommend using the product based on a scale of -100 to 100.
| 79% | Promoters |
|---|---|
| 5% | Passives |
| 16% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2023 78 | Mar 2023 | 78 |
Apr 2023 73 | Apr 2023 | 73 |
Jun 2023 69 | Jun 2023 | 69 |
Aug 2023 71 | Aug 2023 | 71 |
Sep 2023 65 | Sep 2023 | 65 |
Oct 2023 65 | Oct 2023 | 65 |
Dec 2023 66 | Dec 2023 | 66 |
Jan 2024 66 | Jan 2024 | 66 |
Oct 2024 66 | Oct 2024 | 66 |
Jan 2025 64 | Jan 2025 | 64 |
Feb 2025 62 | Feb 2025 | 62 |
Nov 2025 62 | Nov 2025 | 62 |
Nu Skin Enterprises is ranked second for NPS among its competitors. USANA Health Sciences and Mary Kay come in first and third, with Herbalife coming in at #4. Among those competitors, it is the second most valued company behind USANA Health Sciences.
![]() Nu Skin Enterprises | ![]() Herbalife | ![]() USANA Health Sciences | ![]() Mary Kay | |
| Global Ranking | #740 | #727 | #748 | #821 |
| NPS | 63 | 33 | 70 | 53 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $1.72B | $1.21B | $2.05B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Nu Skin Enterprises's NPS 16 points higher than Female customers.
Nu Skin Enterprises's NPS was rated 74 by Male customers on Comparably.
Nu Skin Enterprises's NPS was rated 58 by Female customers on Comparably.
Nu Skin Enterprises's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 54 | Caucasian | 54 |
Asian or Pacific Islander 70 | Asian or Pacific Islander | 70 |
Other 20 | Other | 20 |
Nu Skin Enterprises's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
Nu Skin Enterprises's NPS was rated the highest by customers who have used Nu Skin Enterprises's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 56 | Less than 1 Year | 56 |
1 to 2 Years 57 | 1 to 2 Years | 57 |
2 to 5 Years 100 | 2 to 5 Years | 100 |
5 to 10 Years 34 | 5 to 10 Years | 34 |
Over 10 Years 60 | Over 10 Years | 60 |
Compared to its competitors, Nu Skin Enterprises's NPS is rated right above Amway Corporation, and is preceded by USANA Health Sciences.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Beautycounter | 83 |
![]() | USANA Health Sciences | 70 |
![]() | Nu Skin Enterprises | 63 |
![]() | Amway Corporation | 56 |
![]() | Mary Kay | 53 |
![]() | Rodan and Fields | 35 |
![]() | Herbalife | 33 |
In the Fashion and Beauty industry, Nu Skin Enterprises's NPS is rated right above Nike.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nu Skin Enterprises | 63 |
![]() | Nike | 48 |
![]() | Vans | 47 |
![]() | American Eagle Outfitters | 44 |
![]() | Uniqlo | 40 |
![]() | CHANEL | 39 |
![]() | Glossier | 38 |
![]() | Crocs | 34 |
![]() | Gucci | 31 |
Out of the 12 Nu Skin Enterprises customer reviews 10 were positive and 2 were constructive. Nu Skin Enterprises customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Nu Skin Enterprises users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Nu Skin Enterprises's Customer Loyalty score 1% higher than Male customers.
Nu Skin Enterprises's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Nu Skin Enterprises's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 100% | 26-30 | 100% |
31-35 100% | 31-35 | 100% |
41-45 100% | 41-45 | 100% |
46-50 85% | 46-50 | 85% |
51-55 100% | 51-55 | 100% |
61-65 78% | 61-65 | 78% |
Nu Skin Enterprises's Customer Loyalty score was rated the highest by customers who have used Nu Skin Enterprises's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Nu Skin Enterprises's Customer Loyalty score was rated 100% by both Banking and Financial Services and Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Nu Skin Enterprises's Customer Loyalty score is rated right above Amway Corporation, and is preceded by Herbalife.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | USANA Health Sciences | 90% |
![]() | Mary Kay | 90% |
![]() | Herbalife | 88% |
![]() | Nu Skin Enterprises | 87% |
![]() | Amway Corporation | 87% |
![]() | Beautycounter | 73% |
![]() | Rodan and Fields | 68% |
In the Fashion and Beauty industry, Nu Skin Enterprises's Customer Loyalty score is rated right above American Eagle Outfitters.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Nu Skin Enterprises | 87% |
![]() | American Eagle Outfitters | 87% |
![]() | Vans | 85% |
![]() | Nike | 83% |
![]() | Uniqlo | 81% |
![]() | CHANEL | 79% |
![]() | Crocs | 79% |
![]() | Glossier | 77% |
![]() | Gucci | 76% |
Nu Skin Enterprises has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
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Nu Skin Enterprises’s product quality score is a 4.4 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Nu Skin Enterprises's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Nu Skin Enterprises the lowest at 4.9.
Nu Skin Enterprises's Product Quality score was rated highest by customers who have used Nu Skin Enterprises's products/services for 2 to 5 Years, and rated lowest by Other customers.
Male customers rated Nu Skin Enterprises's Product Quality score 0.2 stars higher than Female customers.
Nu Skin Enterprises's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Asian or Pacific Islander 4.9 | Asian or Pacific Islander | 4.9 |
Other 3.9 | Other | 3.9 |
Nu Skin Enterprises's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
26-30 4.6 | 26-30 | 4.6 |
31-35 4.7 | 31-35 | 4.7 |
41-45 5 | 41-45 | 5 |
46-50 4.2 | 46-50 | 4.2 |
51-55 4.5 | 51-55 | 4.5 |
61-65 4.7 | 61-65 | 4.7 |
Nu Skin Enterprises's Product Quality score was rated the highest by customers who have used Nu Skin Enterprises's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Nu Skin Enterprises's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Nu Skin Enterprises's Product Quality score is rated right above Herbalife, and is preceded by Mary Kay.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | USANA Health Sciences | 4.7/5 |
![]() | Amway Corporation | 4.5/5 |
![]() | Mary Kay | 4.5/5 |
![]() | Nu Skin Enterprises | 4.4/5 |
![]() | Herbalife | 4.3/5 |
![]() | Rodan and Fields | 4.1/5 |
![]() | Beautycounter | 3.9/5 |
In the Fashion and Beauty industry, Nu Skin Enterprises's Product Quality score is rated right above Uniqlo.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nu Skin Enterprises | 4.4/5 |
![]() | Uniqlo | 4.3/5 |
![]() | Nike | 4.3/5 |
![]() | Vans | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | CHANEL | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | Crocs | 4.1/5 |
Nu Skin Enterprises has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Nu Skin Enterprises.
Nu Skin Enterprises's ROI score was rated highest by customers ages 41-45, and rated lowest by Other customers.
Female customers rated Nu Skin Enterprises's ROI score 0.2 stars higher than Male customers.
Nu Skin Enterprises's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 3.5 | Other | 3.5 |
Nu Skin Enterprises's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
26-30 4 | 26-30 | 4 |
31-35 4.4 | 31-35 | 4.4 |
41-45 4.8 | 41-45 | 4.8 |
46-50 4.1 | 46-50 | 4.1 |
51-55 3.9 | 51-55 | 3.9 |
61-65 3.6 | 61-65 | 3.6 |
Nu Skin Enterprises's ROI score was rated the highest by customers who have used Nu Skin Enterprises's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Nu Skin Enterprises's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Nu Skin Enterprises's ROI score is rated right above Rodan and Fields, and is preceded by Beautycounter.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | USANA Health Sciences | 4.5/5 |
![]() | Amway Corporation | 4.3/5 |
![]() | Mary Kay | 4.2/5 |
![]() | Beautycounter | 4.2/5 |
![]() | Nu Skin Enterprises | 4/5 |
![]() | Rodan and Fields | 3.9/5 |
![]() | Herbalife | 3.8/5 |
In the Fashion and Beauty industry, Nu Skin Enterprises's ROI score is rated right above Vans.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Nu Skin Enterprises | 4/5 |
![]() | Vans | 4/5 |
![]() | Uniqlo | 4/5 |
![]() | Nike | 3.9/5 |
![]() | CHANEL | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Gucci | 3.8/5 |
![]() | Crocs | 3.7/5 |
Nu Skin Enterprises has an overall Customer Satisfaction score of 82 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Nu Skin Enterprises's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers who have used Nu Skin Enterprises's products/services for Over 10 Years.
Female customers rated Nu Skin Enterprises's Customer Satisfaction score 20 points higher than Male customers.
Very Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 0% |
Very Satisfied | 70% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 13% |
Nu Skin Enterprises' Customer Satisfaction (CSAT) score was rated 73% according to Caucasian users and customers.
Nu Skin Enterprises' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Nu Skin Enterprises' Customer Satisfaction (CSAT) score was rated 80% according to Other users and customers.
Nu Skin Enterprises's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 46-50 | 80% | |||||||||||||||
| 61-65 | 75% |
Nu Skin Enterprises's Customer Satisfaction score was rated the highest by customers who have used Nu Skin Enterprises's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Nu Skin Enterprises's Customer Satisfaction score was rated 100 points by both Banking and Financial Services and Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Nu Skin Enterprises's Customer Satisfaction score is rated right above Herbalife, and is preceded by Amway Corporation.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | USANA Health Sciences | 90% |
![]() | Mary Kay | 90% |
![]() | Rodan and Fields | 86% |
![]() | Amway Corporation | 83% |
![]() | Nu Skin Enterprises | 82% |
![]() | Herbalife | 78% |
![]() | Beautycounter | 50% |
In the Fashion and Beauty industry, Nu Skin Enterprises's Customer Satisfaction score is rated right above American Eagle Outfitters, and is preceded by Vans.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Uniqlo | 88% |
![]() | Nike | 86% |
![]() | Vans | 85% |
![]() | Nu Skin Enterprises | 82% |
![]() | American Eagle Outfitters | 82% |
![]() | CHANEL | 80% |
![]() | Glossier | 79% |
![]() | Crocs | 79% |
![]() | Gucci | 79% |
Nu Skin Enterprises has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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75 W Center St, Provo, UT 84601
http://www.nuskin.com/
801-345-1000
Nu Skin Enterprises's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers who have used Nu Skin Enterprises's products/services for Over 10 Years.
Female customers rated Nu Skin Enterprises's Customer Service score 0.2 stars higher than Male customers.
Nu Skin Enterprises's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 3.8 | Other | 3.8 |
Nu Skin Enterprises's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4 | 26-30 | 4 |
31-35 4.5 | 31-35 | 4.5 |
41-45 4.8 | 41-45 | 4.8 |
46-50 4.2 | 46-50 | 4.2 |
51-55 3.9 | 51-55 | 3.9 |
61-65 3.9 | 61-65 | 3.9 |
Nu Skin Enterprises's Customer Service score was rated the highest by customers who have used Nu Skin Enterprises's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Nu Skin Enterprises's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Nu Skin Enterprises's Customer Service score is rated right above Rodan and Fields, and is preceded by Beautycounter.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | USANA Health Sciences | 4.6/5 |
![]() | Mary Kay | 4.5/5 |
![]() | Amway Corporation | 4.4/5 |
![]() | Beautycounter | 4.1/5 |
![]() | Nu Skin Enterprises | 4.1/5 |
![]() | Rodan and Fields | 4.1/5 |
![]() | Herbalife | 4/5 |
In the Fashion and Beauty industry, Nu Skin Enterprises's Customer Service score is rated right above Nike, and is preceded by Uniqlo.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Uniqlo | 4.1/5 |
![]() | Nu Skin Enterprises | 4.1/5 |
![]() | Nike | 4.1/5 |
![]() | Vans | 4.1/5 |
![]() | CHANEL | 4.1/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Gucci | 4/5 |
![]() | Crocs | 3.8/5 |
Nu Skin Enterprises has a 4.6/5 stars for its overall company culture rated by their employees

Nu Skin Enterprises scored a 63 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Nu Skin Enterprises would recommend the brand to a friend. ENPS measures how likely Nu Skin Enterprises employees would recommend working at Nu Skin Enterprises to a friend.
| 79% | Promoters |
|---|---|
| 5% | Passive |
| 16% | Detractors |
| 46% | Promoters |
|---|---|
| 33% | Passive |
| 21% | Detractors |
Nu Skin Enterprises is ranked #740 in the Global Top 100 Brands. It ranks just behind Square Enix and just ahead of Arthrex.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
738 | ![]() | DPR Construction | ![]() | Douglas Woods | Business and Consumer Services |
739 | ![]() | Square Enix | ![]() | Media and Entertainment | |
740 | ![]() | Nu Skin Enterprises | ![]() | Ryan Napierski | Fashion and Beauty |
741 | ![]() | Arthrex | ![]() | Reinhold Schmieding | Health and Wellness |
742 | ![]() | Cotopaxi | ![]() | Davis Smith | Consumer Goods |
743 | ![]() | Insomniac Games | ![]() | Ted Price | Media and Entertainment |
744 | ![]() | BARK | ![]() | Matt Meeker | Consumer Goods |
Nu Skin Enterprises is ranked #69 in the Fashion and Beauty Industry. It ranks just behind Kate Spade and just ahead of Who What Wear.
| RANK | COMPANY | Location | |
|---|---|---|---|
67 | ![]() | ipsy | San Mateo, CA |
68 | ![]() | Kate Spade | New York City, NY |
69 | ![]() | Nu Skin Enterprises | Provo, UT |
70 | ![]() | Who What Wear | Los Angeles, CA |
71 | ![]() | Farfetch | |
72 | ![]() | Dr Martens | Portland, OR |
73 | ![]() | Lakme |