61
NPS
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Ranked
#96
Media and Entertainment Brands
Brand Page
Square Enix
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Square Enix is ranked #96 in Media and Entertainment Brands
Square Enix is ranked #96 in Media and Entertainment Brands
About Square Enix's Brand
Square Enix is one of the most influential providers of digital entertainment content in the gaming industry. Square Enix’s brand is ranked #739 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Square Enix. When compared to other organizations within the Media and Entertainment industry, Square Enix is ranked #96. Among its major competitors, Square Enix is ranked in 1st place for NPS while Nintendo is 2nd, and Capcom is 3rd.Their current market cap is $7.01B
Brand at a Glance
87%
Customer Loyalty
4.4/5
Product Quality
4/5
Pricing
3.8/5
Customer Service
Square Enix Ranking
- #739 in Global Best Brands
- #96 in Media and Entertainment
- #1 / 4 of its competitors
Square Enix NPS
Square Enix's Net Promoter Score (NPS) is a 61 with 74% Promoters, 13% Passives, and 13% Detractors. Net Promoter Score tracks whether Square Enix's customers would recommend using the product based on a scale of -100 to 100.
Square Enix Overall NPS
| 74% | Promoters |
|---|---|
| 13% | Passives |
| 13% | Detractors |
Square Enix NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2021 75 | Oct 2021 | 75 |
Nov 2021 76 | Nov 2021 | 76 |
Dec 2021 64 | Dec 2021 | 64 |
Feb 2022 67 | Feb 2022 | 67 |
Mar 2022 58 | Mar 2022 | 58 |
Apr 2022 60 | Apr 2022 | 60 |
Oct 2022 57 | Oct 2022 | 57 |
Jan 2023 60 | Jan 2023 | 60 |
May 2023 62 | May 2023 | 62 |
Feb 2024 58 | Feb 2024 | 58 |
Nov 2024 60 | Nov 2024 | 60 |
Jan 2025 63 | Jan 2025 | 63 |
How Other Brands Compare
Square Enix is ranked first for NPS among its competitors. Nintendo and Capcom come in second and third, with Block coming in at #4. Among those competitors, it is the lowest valued company behind Block.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Square Enix NPS by Gender
Square Enix's NPS was rated 34 by Male customers on Comparably.
Male
34
Square Enix's NPS was rated 34 by Male customers on Comparably.
56%
Promoters
22%
Passives
22%
Detractors
Female
N/A
Square Enix's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Square Enix NPS by Age
Square Enix's NPS was rated 25 points by customers ages 18-25 on Comparably.
Square Enix NPS by Usage
Square Enix's NPS was rated the highest by customers who have used Square Enix's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 40 | 5 to 10 Years | 40 |
Over 10 Years 100 | Over 10 Years | 100 |
Square Enix NPS vs. Competitors
Compared to its competitors, Square Enix's NPS is rated right above Nintendo.
| COMPANY | NPS Score | |
|---|---|---|
| Square Enix | 61 |
 | Nintendo | 55 |
 | Capcom | 38 |
 | Sega | 37 |
 | Block | 25 |
Square Enix NPS vs Companies in Media and Entertainment
In the Media and Entertainment industry, Square Enix's NPS is rated right above Nintendo.
| COMPANY | NPS Score | |
|---|---|---|
| Square Enix | 61 |
| Nintendo | 55 |
 | Spotify | 49 |
 | Apple | 48 |
 | Netflix | 43 |
 | The Walt Disney Company | 38 |
 | ROBLOX | 38 |
 | Rockstar Games | 38 |
 | 21 | |
Square Enix Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Square Enix users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Square Enix Customer Loyalty Score by Gender
Square Enix's Customer Loyalty score was rated 90 by Male customers on Comparably.
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Male
90%
Yes
Female
N/A
Yes
Square Enix Customer Loyalty Score by Age
Square Enix's Customer Loyalty score was rated 89% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 89% | 18-25 | 89% |
Square Enix Customer Loyalty Score by Usage
Square Enix's Customer Loyalty score was rated 100% by customers who have used Square Enix's products/services for 5 to 10 Years, and by customers with Over 10 Years of usage.
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Square Enix Customer Loyalty vs. Competitors
Compared to its competitors, Square Enix's Customer Loyalty score is rated right above Block, and is preceded by Nintendo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Capcom | 91% |
| Nintendo | 89% |
| Square Enix | 87% |
| Block | 76% |
| Sega | 75% |
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Customer Loyalty for Other Media and Entertainment Brands
In the Media and Entertainment industry, Square Enix's Customer Loyalty score is rated right above Netflix, and is preceded by Nintendo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| ROBLOX | 89% |
| Nintendo | 89% |
| Square Enix | 87% |
| Netflix | 87% |
| Spotify | 87% |
| Apple | 86% |
| 84% | |
| Rockstar Games | 84% |
| The Walt Disney Company | 83% |
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Square Enix Product Quality
4.4/5
Square Enix has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
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Square Enix Product Information
Square Enix’s product quality score is a 4.4 out of 5 as rated by its users and customers.
- Company Size
- 1,001-5,000 Employees
Quick Insights into Square Enix Product Quality
Square Enix's Product Quality score was rated highest by customers who have used Square Enix's products/services for Over 10 Years, and rated lowest by customers who have used Square Enix's products/services for 5 to 10 Years.
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Ranked Square Enix Product Quality the Highest
Ranked Square Enix Product Quality the Lowest
Square Enix Product Quality Score by Gender
Square Enix's Product Quality score was rated 4.5 by Male customers on Comparably.
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Male
4.5/5
Female
N/A
Square Enix Product Quality Score by Age
Square Enix's Product Quality score was rated 4.4 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
Square Enix Product Quality Score by Usage
Square Enix's Product Quality score was rated the highest by customers who have used Square Enix's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Square Enix Product Quality vs. Competitors
Compared to its competitors, Square Enix's Product Quality score is rated right above Nintendo.
| COMPANY | Product Quality Score | |
|---|---|---|
| Square Enix | 4.4/5 |
| Nintendo | 4.4/5 |
| Sega | 4.3/5 |
| Capcom | 4.2/5 |
| Block | 3.6/5 |
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Product Quality for Other Media and Entertainment Brands
In the Media and Entertainment industry, Square Enix's Product Quality score is rated right above Nintendo.
| COMPANY | Product Quality Score | |
|---|---|---|
| Square Enix | 4.4/5 |
| Nintendo | 4.4/5 |
| Apple | 4.3/5 |
| Netflix | 4.2/5 |
| Spotify | 4.2/5 |
| The Walt Disney Company | 4.1/5 |
| Rockstar Games | 4.1/5 |
| ROBLOX | 4/5 |
| 3.7/5 |
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Square Enix Pricing
Square Enix ROI & Value For Money
4/5
Square Enix has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Quick Insights into Square Enix ROI
Square Enix's ROI score was rated highest by customers who have used Square Enix's products/services for Over 10 Years, and rated lowest by customers who have used Square Enix's products/services for 5 to 10 Years.
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Ranked Square Enix ROI the Highest
Ranked Square Enix ROI the Lowest
Square Enix ROI Score by Gender
Square Enix's ROI score was rated 4.2 by Male customers on Comparably.
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Male
4.2/5
Female
N/A
Square Enix ROI Score by Age
Square Enix's ROI score was rated 4.2 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
Square Enix ROI Score by Usage
Square Enix's ROI score was rated the highest by customers who have used Square Enix's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Square Enix Pricing vs. Competitors
Compared to its competitors, Square Enix's ROI score is rated right above Capcom, and is preceded by Nintendo.
| COMPANY | Pricing Score | |
|---|---|---|
| Nintendo | 4/5 |
| Square Enix | 4/5 |
| Capcom | 4/5 |
| Sega | 4/5 |
| Block | 3.6/5 |
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ROI for Other Media and Entertainment Brands
In the Media and Entertainment industry, Square Enix's ROI score is rated right above Netflix, and is preceded by Nintendo.
| COMPANY | Pricing Score | |
|---|---|---|
| Spotify | 4/5 |
| Nintendo | 4/5 |
| Square Enix | 4/5 |
| Netflix | 4/5 |
| Apple | 4/5 |
| Rockstar Games | 3.8/5 |
| ROBLOX | 3.8/5 |
| The Walt Disney Company | 3.7/5 |
| 3.5/5 |
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Square Enix Customer Satisfaction (CSAT)
Square Enix Customer Satisfaction (CSAT) Score
75 / 100
Square Enix has an overall Customer Satisfaction score of 75 rated by its users and customers.
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Very Satisfied
42%
Satisfied
33%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Square Enix Customer Satisfaction
Square Enix's Customer Satisfaction score was rated highest by Male customers.
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Ranked Square Enix Customer Satisfaction the Highest
Square Enix Customer Satisfaction Score by Gender
Square Enix's Customer Satisfaction score was rated 80 by Male customers on Comparably.
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80 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Square Enix Customer Satisfaction Score by Age
Square Enix's Customer Satisfaction score was rated 75 points by customers ages 18-25 on Comparably.
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100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% |
Square Enix Customer Satisfaction vs. Competitors
Compared to its competitors, Square Enix's Customer Satisfaction score is rated right above Block, and is preceded by Capcom.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nintendo | 88% |
| Sega | 84% |
| Capcom | 82% |
| Square Enix | 75% |
| Block | 63% |
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Customer Satisfaction for Other Media and Entertainment Brands
In the Media and Entertainment industry, Square Enix's Customer Satisfaction score is rated right above ROBLOX, and is preceded by Rockstar Games.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nintendo | 88% |
| Netflix | 85% |
| Apple | 85% |
| Spotify | 85% |
| The Walt Disney Company | 77% |
| Rockstar Games | 76% |
| Square Enix | 75% |
| ROBLOX | 73% |
| 61% |
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Square Enix Customer Service
3.8/5
Square Enix has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Square Enix's Customer Service
Address
Shinjuku Eastside Square, Tokyo, 160-8430 Afghanistan
Website
https://www.square-enix-games.com/
Phone Number
7
Quick Insights into Square Enix Customer Service
Square Enix's Customer Service score was rated highest by customers who have used Square Enix's products/services for Over 10 Years, and rated lowest by customers who have used Square Enix's products/services for 5 to 10 Years.
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Ranked Square Enix Customer Service the Highest
Ranked Square Enix Customer Service the Lowest
Square Enix Customer Service Score by Gender
Square Enix's Customer Service score was rated 4 by Male customers on Comparably.
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Male
4/5
Female
N/A
Square Enix Customer Service Score by Age
Square Enix's Customer Service score was rated 4 stars by customers ages 18-25 on Comparably.
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0
20
40
60
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100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
Square Enix Customer Service Score by Usage
Square Enix's Customer Service score was rated the highest by customers who have used Square Enix's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Square Enix Customer Service vs. Competitors
Compared to its competitors, Square Enix's Customer Service score is rated right above Block, and is preceded by Capcom.
| COMPANY | Customer Service Score | |
|---|---|---|
| Nintendo | 4/5 |
| Sega | 4/5 |
| Capcom | 3.9/5 |
| Square Enix | 3.8/5 |
| Block | 3.4/5 |
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Customer Service for Other Media and Entertainment Brands
In the Media and Entertainment industry, Square Enix's Customer Service score is rated right above Rockstar Games, and is preceded by Spotify.
| COMPANY | Customer Service Score | |
|---|---|---|
| Apple | 4.2/5 |
| The Walt Disney Company | 4.1/5 |
| Nintendo | 4/5 |
| Netflix | 4/5 |
| Spotify | 4/5 |
| Square Enix | 3.8/5 |
| Rockstar Games | 3.7/5 |
| ROBLOX | 3.6/5 |
| 3.3/5 |
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Global Ranking Snapshot
Square Enix is ranked #739 in the Global Top 100 Brands. It ranks just behind DPR Construction and just ahead of Nu Skin Enterprises.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
737 |  | Pull and Bear |  | Retail | |
738 |  | DPR Construction |  | Douglas Woods | Business and Consumer Services |
739 | | Square Enix | | Media and Entertainment | |
740 |  | Nu Skin Enterprises |  | Ryan Napierski | Fashion and Beauty |
741 |  | Arthrex |  | Reinhold Schmieding | Health and Wellness |
742 |  | Cotopaxi |  | Davis Smith | Consumer Goods |
743 |  | Insomniac Games |  | Ted Price | Media and Entertainment |
Media and Entertainment Ranking Snapshot
Square Enix is ranked #96 in the Media and Entertainment Industry. It ranks just behind Naughty Dog and just ahead of Insomniac Games.
| RANK | COMPANY | Location | |
|---|---|---|---|
94 |  | Just Dance | New Lebanon, OH |
95 |  | Naughty Dog | Santa Monica, CA |
96 | | Square Enix | |
97 | | Insomniac Games | Burbank, CA |
98 |  | Funko | Lynnwood, WA |
99 |  | Meow Wolf | Santa Fe, NM |
100 |  | Chess.com | Mountain View, CA |
