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Meow Wolf is

Ranked

#99

Media and Entertainment Brands

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Meow Wolf

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Meow Wolf

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Meow Wolf is ranked #99 in Media and Entertainment Brands

About Meow Wolf's Brand

arts and entertainment production company making mind blowing, immersive, interactive alternate story-telling environments Meow Wolf’s brand is ranked #753 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Meow Wolf. When compared to other organizations within the Media and Entertainment industry, Meow Wolf is ranked #99. Among its major competitors, Meow Wolf is ranked in 1st place for NPS while Artsy is 2nd, and Digitalarti is 3rd.

Brand at a Glance

79%

Customer Loyalty

4.2/5

Product Quality

4.1/5

Pricing

4.2/5

Customer Service

Meow Wolf Ranking

Meow Wolf NPS

Meow Wolf's Net Promoter Score (NPS) is a 49 with 67% Promoters, 15% Passives, and 18% Detractors. Net Promoter Score tracks whether Meow Wolf's customers would recommend using the product based on a scale of -100 to 100.

Meow Wolf Overall NPS

NPS

67%	Promoters
15%	Passives
18%	Detractors

Meow Wolf NPS Trend

-100

-50

100

Summary	Date	Score
Jul 2024 58	Jul 2024	58
Aug 2024 57	Aug 2024	57
Sep 2024 55	Sep 2024	55
Nov 2024 57	Nov 2024	57
Dec 2024 51	Dec 2024	51
Feb 2025 52	Feb 2025	52
Mar 2025 49	Mar 2025	49
Apr 2025 50	Apr 2025	50
May 2025 48	May 2025	48
Jun 2025 48	Jun 2025	48
Jul 2025 48	Jul 2025	48
Oct 2025 50	Oct 2025	50

How Other Brands Compare

Meow Wolf is ranked first for NPS among its competitors. Artsy and Digitalarti come in second and third.

	Meow Wolf	Artsy	Digitalarti
Global Ranking	#753	#-	#-
NPS	49	-8	-
Valuation Updated every 24 hours for public companies	-	$300.00M	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Meow Wolf NPS by Gender

Female customers rated Meow Wolf's NPS 42 points higher than Male customers.

Male

Meow Wolf's NPS was rated 26 by Male customers on Comparably.

53%

Promoters

20%

Passives

27%

Detractors

Female

Meow Wolf's NPS was rated 68 by Female customers on Comparably.

80%

Promoters

Passives

12%

Detractors

Meow Wolf NPS by Ethnicity

Meow Wolf's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 65	Caucasian	65
Hispanic or Latino 60	Hispanic or Latino	60
African American/Black 49	African American/Black	49

Meow Wolf NPS by Age

Meow Wolf's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.

100

Summary

Age

Promoters

Passives

Detractors

18-25

86%

14%

31-35

57%

43%

41-45

55%

36%

46-50

100%

Meow Wolf NPS by Usage

Meow Wolf's NPS was rated the highest by customers who have used Meow Wolf's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 82	Less than 1 Year	82
1 to 2 Years 64	1 to 2 Years	64
2 to 5 Years 60	2 to 5 Years	60
5 to 10 Years 20	5 to 10 Years	20

Meow Wolf NPS vs. Competitors

Compared to its competitors, Meow Wolf's NPS is rated right above Artsy.

COMPANY		NPS Score
	Meow Wolf	49
	Artsy	-8

Meow Wolf NPS vs Companies in Media and Entertainment

In the Media and Entertainment industry, Meow Wolf's NPS is rated right above Spotify, and is preceded by Nintendo.

COMPANY		NPS Score
	Nintendo	55
	Meow Wolf	49
	Spotify	49
	Apple	48
	Netflix	43
	The Walt Disney Company	38
	ROBLOX	38
	Rockstar Games	38
	Instagram	21

Meow Wolf Customer Reviews

Out of the 12 Meow Wolf customer reviews 10 were positive and 2 were constructive. Meow Wolf customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Meow Wolf Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of Meow Wolf users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

79%

21%

Meow Wolf Customer Loyalty Score by Gender

Female customers rated Meow Wolf's Customer Loyalty score 4% higher than Male customers.

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Male

82%

Yes

Female

86%

Yes

Meow Wolf Customer Loyalty Score by Ethnicity

Meow Wolf's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

Meow Wolf Customer Loyalty Score by Age

Meow Wolf's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 87%	18-25	87%
31-35 74%	31-35	74%
41-45 84%	41-45	84%
46-50 74%	46-50	74%

Meow Wolf Customer Loyalty Score by Usage

Meow Wolf's Customer Loyalty score was rated the highest by customers who have used Meow Wolf's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	84%
1 to 2 Years	84%
2 to 5 Years	88%
5 to 10 Years	82%

Meow Wolf Customer Loyalty Score by Industry

Meow Wolf's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech	70%
Arts and Entertainment	83%

Meow Wolf Customer Loyalty vs. Competitors

Compared to its competitors, Meow Wolf's Customer Loyalty score is rated right above Artsy.

COMPANY		Customer Loyalty Score
	Meow Wolf	79%
	Artsy	75%

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Customer Loyalty for Other Media and Entertainment Brands

In the Media and Entertainment industry, Meow Wolf's Customer Loyalty score is rated right below The Walt Disney Company.

COMPANY		Customer Loyalty Score
	ROBLOX	89%
	Nintendo	89%
	Netflix	87%
	Spotify	87%
	Apple	86%
	Instagram	84%
	Rockstar Games	84%
	The Walt Disney Company	83%
	Meow Wolf	79%

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Meow Wolf Product Quality

4.2/5

Meow Wolf has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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Meow Wolf Product Information

Meow Wolf’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Meow Wolf's product the highest. Reviewers from the Tech industry rated Meow Wolf the lowest at 3.8.

Website: http://www.meowwolf.com

Company Size: 51-200 Employees

Industry

Arts and Entertainment

Quick Insights into Meow Wolf Product Quality

Meow Wolf's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers who have used Meow Wolf's products/services for 5 to 10 Years.

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Ranked Meow Wolf Product Quality the Highest

46-50	4.8
Less than 1 Year	4.7
Hispanic or Latino	4.5

Ranked Meow Wolf Product Quality the Lowest

Male	3.9
Tech	3.8
5 to 10 Years	3.6

Meow Wolf Product Quality Score by Gender

Female customers rated Meow Wolf's Product Quality score 0.4 stars higher than Male customers.

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Male

3.9/5

Female

4.3/5

Meow Wolf Product Quality Score by Ethnicity

Meow Wolf's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 4.4	Caucasian	4.4
Hispanic or Latino 4.5	Hispanic or Latino	4.5
African American/Black 4	African American/Black	4

Meow Wolf Product Quality Score by Age

Meow Wolf's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 4.1	18-25	4.1
31-35 4.2	31-35	4.2
41-45 4.1	41-45	4.1
46-50 4.8	46-50	4.8

Meow Wolf Product Quality Score by Usage

Meow Wolf's Product Quality score was rated the highest by customers who have used Meow Wolf's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	4.7
1 to 2 Years	4.3
2 to 5 Years	4.3
5 to 10 Years	3.6

Meow Wolf Product Quality Score by Industry

Meow Wolf's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech	3.8
Arts and Entertainment	4.1

Meow Wolf Product Quality vs. Competitors

Compared to its competitors, Meow Wolf's Product Quality score is rated right above Artsy.

COMPANY		Product Quality Score
	Meow Wolf	4.2/5
	Artsy	3.2/5

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Product Quality for Other Media and Entertainment Brands

In the Media and Entertainment industry, Meow Wolf's Product Quality score is rated right above Netflix, and is preceded by Apple.

COMPANY		Product Quality Score
	Nintendo	4.4/5
	Apple	4.3/5
	Meow Wolf	4.2/5
	Netflix	4.2/5
	Spotify	4.2/5
	The Walt Disney Company	4.1/5
	Rockstar Games	4.1/5
	ROBLOX	4/5
	Instagram	3.7/5

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Meow Wolf Pricing

Meow Wolf ROI & Value For Money

4.1/5

Meow Wolf has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

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Meow Wolf Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Meow Wolf.

Quick Insights into Meow Wolf ROI

Meow Wolf's ROI score was rated highest by customers who have used Meow Wolf's products/services for Less than 1 Year, and rated lowest by customers who have used Meow Wolf's products/services for 5 to 10 Years.

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Ranked Meow Wolf ROI the Highest

Less than 1 Year	4.7
18-25	4.6
Caucasian	4.2

Ranked Meow Wolf ROI the Lowest

41-45	3.7
Arts and Entertainment	3.6
5 to 10 Years	3.4

Meow Wolf ROI Score by Gender

Female customers rated Meow Wolf's ROI score 0.2 stars higher than Male customers.

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Male

3.9/5

Female

4.1/5

Meow Wolf ROI Score by Ethnicity

Meow Wolf's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 4.2	Caucasian	4.2
Hispanic or Latino 4	Hispanic or Latino	4
African American/Black 3.9	African American/Black	3.9

Meow Wolf ROI Score by Age

Meow Wolf's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 4.6	18-25	4.6
31-35 4	31-35	4
41-45 3.7	41-45	3.7
46-50 4.5	46-50	4.5

Meow Wolf ROI Score by Usage

Meow Wolf's ROI score was rated the highest by customers who have used Meow Wolf's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	4.7
1 to 2 Years	4.3
2 to 5 Years	4
5 to 10 Years	3.4

Meow Wolf ROI Score by Industry

Meow Wolf's ROI score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	4.1
Arts and Entertainment	3.6

Meow Wolf Pricing vs. Competitors

Compared to its competitors, Meow Wolf's ROI score is rated right above Artsy.

COMPANY		Pricing Score
	Meow Wolf	4.1/5
	Artsy	3.1/5

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ROI for Other Media and Entertainment Brands

In the Media and Entertainment industry, Meow Wolf's ROI score is rated right above Spotify.

COMPANY		Pricing Score
	Meow Wolf	4.1/5
	Spotify	4/5
	Nintendo	4/5
	Netflix	4/5
	Apple	4/5
	Rockstar Games	3.8/5
	ROBLOX	3.8/5
	The Walt Disney Company	3.7/5
	Instagram	3.5/5

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Meow Wolf Customer Satisfaction (CSAT)

Meow Wolf Customer Satisfaction (CSAT) Score

76 / 100

Meow Wolf has an overall Customer Satisfaction score of 76 rated by its users and customers.

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Very Satisfied	58%
Satisfied	18%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	4%
Very Dissatisfied	8%

Very Satisfied

58%

Satisfied

18%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Meow Wolf Customer Satisfaction

Meow Wolf's Customer Satisfaction score was rated highest by customers who have used Meow Wolf's products/services for Less than 1 Year, and rated lowest by customers who have used Meow Wolf's products/services for 5 to 10 Years.

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Ranked Meow Wolf Customer Satisfaction the Highest

Less than 1 Year	100%
18-25	86%
Tech	83%

Ranked Meow Wolf Customer Satisfaction the Lowest

Female	75%
31-35	71%
5 to 10 Years	60%

Meow Wolf Customer Satisfaction Score by Gender

Male customers rated Meow Wolf's Customer Satisfaction score 4 points higher than Female customers.

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79 / 100

Male

	Very Satisfied	43%
	Satisfied	36%
	Neither Satisfied nor Dissatisfied	7%
	Dissatisfied	14%
	Very Dissatisfied	0%

75 / 100

Female

	Very Satisfied	67%
	Satisfied	8%
	Neither Satisfied nor Dissatisfied	13%
	Dissatisfied	0%
	Very Dissatisfied	12%

Meow Wolf Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Meow Wolf's Customer Satisfaction (CSAT) score was rated 78% according to Caucasian users and customers.

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78 / 100

Very Satisfied	63%
Satisfied	15%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	7%
Very Dissatisfied	7%

Very Satisfied

63%

Satisfied

15%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

Meow Wolf's Customer Satisfaction (CSAT) score was rated 80% according to Hispanic or Latino users and customers.

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80 / 100

Very Satisfied	80%
Satisfied	0%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

80%

Satisfied

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Meow Wolf's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.

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80 / 100

Very Satisfied	80%
Satisfied	0%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

80%

Satisfied

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

Very Dissatisfied

Meow Wolf Customer Satisfaction Score by Age

Meow Wolf's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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100

Breakdown

Age

Score

18-25

86%

31-35

71%

41-45

73%

46-50

84%

Meow Wolf Customer Satisfaction Score by Usage

Meow Wolf's Customer Satisfaction score was rated the highest by customers who have used Meow Wolf's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	100
1 to 2 Years	91
2 to 5 Years	64
5 to 10 Years	60

Meow Wolf Customer Satisfaction Score by Industry

Meow Wolf's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	83
Arts and Entertainment	80

Meow Wolf Customer Satisfaction vs. Competitors

Compared to its competitors, Meow Wolf's Customer Satisfaction score is rated right above Artsy.

COMPANY		Customer Satisfaction (CSAT) Score
	Meow Wolf	77%
	Artsy	63%

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Customer Satisfaction for Other Media and Entertainment Brands

In the Media and Entertainment industry, Meow Wolf's Customer Satisfaction score is rated right above The Walt Disney Company, and is preceded by Spotify.

COMPANY		Customer Satisfaction (CSAT) Score
	Nintendo	88%
	Netflix	85%
	Apple	85%
	Spotify	85%
	Meow Wolf	77%
	The Walt Disney Company	77%
	Rockstar Games	76%
	ROBLOX	73%
	Instagram	61%

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Meow Wolf Customer Service

4.2/5

Meow Wolf has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.

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About Meow Wolf's Customer Service

Address

1352 Rufina Cir, Santa Fe, NM 87507

Website

http://www.meowwolf.com

Phone Number

(505)395-6369

Meow Wolf's Social Links

Quick Insights into Meow Wolf Customer Service

Meow Wolf's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers ages 41-45.

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Ranked Meow Wolf Customer Service the Highest

46-50	4.7
Less than 1 Year	4.7
Caucasian	4.2

Ranked Meow Wolf Customer Service the Lowest

5 to 10 Years	3.9
Arts and Entertainment	3.9
41-45	3.3

Meow Wolf Customer Service Score by Gender

Male customers rated Meow Wolf's Customer Service score 0.1 stars higher than Female customers.

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Male

4.2/5

Female

4.1/5

Meow Wolf Customer Service Score by Ethnicity

Meow Wolf's Customer Service score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.2	Caucasian	4.2
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 4.1	African American/Black	4.1

Meow Wolf Customer Service Score by Age

Meow Wolf's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.

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100

Summary	Age	Customer Service Score
18-25 4.4	18-25	4.4
31-35 4.1	31-35	4.1
41-45 3.3	41-45	3.3
46-50 4.7	46-50	4.7

Meow Wolf Customer Service Score by Usage

Meow Wolf's Customer Service score was rated the highest by customers who have used Meow Wolf's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	4.7
1 to 2 Years	4.1
2 to 5 Years	4
5 to 10 Years	3.9

Meow Wolf Customer Service Score by Industry

Meow Wolf's Customer Service score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	4
Arts and Entertainment	3.9

Meow Wolf Customer Service vs. Competitors

Compared to its competitors, Meow Wolf's Customer Service score is rated right above Artsy.

COMPANY		Customer Service Score
	Meow Wolf	4.2/5
	Artsy	3.4/5

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Customer Service for Other Media and Entertainment Brands

In the Media and Entertainment industry, Meow Wolf's Customer Service score is rated right above Apple.

COMPANY		Customer Service Score
	Meow Wolf	4.2/5
	Apple	4.2/5
	The Walt Disney Company	4.1/5
	Nintendo	4/5
	Netflix	4/5
	Spotify	4/5
	Rockstar Games	3.7/5
	ROBLOX	3.6/5
	Instagram	3.3/5

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Meow Wolf as an Employer

2.8/5

Meow Wolf has a 2.8/5 stars for its overall company culture rated by their employees

bottom

15%

CEO of Meow Wolf

In the Bottom 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Meow Wolf scored a 49 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of Meow Wolf would recommend the brand to a friend. ENPS measures how likely Meow Wolf employees would recommend working at Meow Wolf to a friend.

Net Promoter Score

NPS Score

67%	Promoters
15%	Passive
18%	Detractors

Employee Net Promoter Score

-15

eNPS Score

32%	Promoters
21%	Passive
47%	Detractors

Global Ranking Snapshot

Meow Wolf is ranked #753 in the Global Top 100 Brands. It ranks just behind JAMF Software and just ahead of Philippine Airlines.

RANK			INDUSTRY
751	Funko	Brian Mariotti	Media and Entertainment
752	JAMF Software	Dean Hager	Tech
753	Meow Wolf		Media and Entertainment
754	Philippine Airlines		Travel and Hospitality
755	Expeditors	Jeffrey Musser	Automotive and Transportation
756	ITW	E. Scott Santi	Energy and Manufacturing
757	Fairmont	William Fatt	Travel and Hospitality

Media and Entertainment Ranking Snapshot

Meow Wolf is ranked #99 in the Media and Entertainment Industry. It ranks just behind Funko and just ahead of Chess.com.

RANK		Location
97	Insomniac Games	Burbank, CA
98	Funko	Lynnwood, WA
99	Meow Wolf	Santa Fe, NM
100	Chess.com	Mountain View, CA
101	FANDOM	California City, CA
102	Betches	New York City, NY
103	Landmark