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ITW is

Ranked

#64

Energy and Manufacturing Brands

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ITW

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ITW

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ITW is ranked #64 in Energy and Manufacturing Brands

About ITW's Brand

ITW ITW’s brand is ranked #756 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of ITW. When compared to other organizations within the Energy and Manufacturing industry, ITW is ranked #64. Among its major competitors, ITW is ranked in 1st place for NPS while Aerotech is 2nd, and Dover Corporation is 3rd.

Brand at a Glance

72%

Customer Loyalty

3.7/5

Product Quality

3.7/5

Pricing

3.9/5

Customer Service

ITW Ranking

^#64 in Energy and Manufacturing
^#1 / 4 of its competitors

ITW NPS

ITW's Net Promoter Score (NPS) is a 34 with 64% Promoters, 6% Passives, and 30% Detractors. Net Promoter Score tracks whether ITW's customers would recommend using the product based on a scale of -100 to 100.

ITW Overall NPS

NPS

64%	Promoters
6%	Passives
30%	Detractors

ITW NPS Trend

-100

-50

100

Summary	Date	Score
Aug 2023 44	Aug 2023	44
Oct 2023 46	Oct 2023	46
Dec 2023 47	Dec 2023	47
Feb 2024 43	Feb 2024	43
Apr 2024 41	Apr 2024	41
May 2024 37	May 2024	37
Aug 2024 35	Aug 2024	35
Sep 2024 37	Sep 2024	37
Oct 2024 34	Oct 2024	34
Jan 2025 34	Jan 2025	34
Feb 2025 36	Feb 2025	36
Apr 2025 34	Apr 2025	34

How Other Brands Compare

ITW is ranked first for NPS among its competitors. Aerotech and Dover Corporation come in second and third, with MTS Systems coming in at #4.

	ITW	Dover Corporation	MTS Systems	Aerotech
Global Ranking	#756	#-	#-	#-
NPS	34	19	-89	34
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	-	$17.56B	$1.14B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

ITW NPS by Gender

Male customers rated ITW's NPS 30 points higher than Female customers.

Male

ITW's NPS was rated 50 by Male customers on Comparably.

75%

Promoters

Passives

25%

Detractors

Female

ITW's NPS was rated 20 by Female customers on Comparably.

60%

Promoters

Passives

40%

Detractors

ITW NPS by Ethnicity

ITW's NPS was rated 50 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 50	Caucasian	50

ITW NPS by Age

ITW's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.

100

Summary

Age

Promoters

Passives

Detractors

18-25

33%

67%

36-40

80%

20%

51-55

100%

ITW NPS by Usage

ITW's NPS was rated the highest by customers who have used ITW's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

-100

-50

100

Summary	Usage	Score
1 to 2 Years 100	1 to 2 Years	100
2 to 5 Years 20	2 to 5 Years	20
Over 10 Years 50	Over 10 Years	50

ITW NPS vs. Competitors

Compared to its competitors, ITW's NPS is rated right above Aerotech.

COMPANY		NPS Score
	ITW	34
	Aerotech	34
	Dover Corporation	19
	SHIMADZU CORPORATION	0
	MTS Systems	-89

ITW NPS vs Companies in Energy and Manufacturing

In the Energy and Manufacturing industry, ITW's NPS is rated right above Audi, and is preceded by Honda.

COMPANY		NPS Score
	Toyota	43
	Mercedes-Benz USA	39
	Honda	37
	ITW	34
	Audi	34
	Tesla	29
	3M	22
	Stanley Black & Decker	22
	Ford Motor Company	13

ITW Customer Reviews

Out of the 4 ITW customer reviews 3 were positive and 1 was constructive. ITW customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

ITW Customer Loyalty

72%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

72% of ITW users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

72%

28%

ITW Customer Loyalty Score by Gender

Female customers rated ITW's Customer Loyalty score 22% higher than Male customers.

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Male

78%

Yes

Female

100%

Yes

ITW Customer Loyalty Score by Ethnicity

ITW's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.

% who answered "Yes"

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100

out of 100

Caucasian

ITW Customer Loyalty Score by Age

ITW's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of ITW.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 70%	18-25	70%
36-40 82%	36-40	82%
51-55 100%	51-55	100%

ITW Customer Loyalty Score by Usage

ITW's Customer Loyalty score was rated the highest by customers who have used ITW's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years	70%
2 to 5 Years	100%
Over 10 Years	78%

ITW Customer Loyalty Score by Industry

ITW's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Manufacturing and Machinery industry customers.

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Tech	100%
Manufacturing and Machinery	78%

ITW Customer Loyalty vs. Competitors

Compared to its competitors, ITW's Customer Loyalty score is rated right above Dover Corporation, and is preceded by Aerotech.

COMPANY		Customer Loyalty Score
	SHIMADZU CORPORATION	100%
	Aerotech	85%
	ITW	72%
	Dover Corporation	62%
	MTS Systems	57%

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Customer Loyalty for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, ITW's Customer Loyalty score is rated right below Tesla.

COMPANY		Customer Loyalty Score
	Honda	86%
	Audi	84%
	Mercedes-Benz USA	84%
	Toyota	83%
	Stanley Black & Decker	82%
	3M	80%
	Ford Motor Company	80%
	Tesla	77%
	ITW	72%

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ITW Product Quality

3.7/5

ITW has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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ITW Product Information

ITW’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated ITW's product the highest.

Website: http://www.itw.com

Company Size: 10,000+ Employees

Industry

Tech

Hardware and Devices

Manufacturing

Quick Insights into ITW Product Quality

ITW's Product Quality score was rated highest by customers who have used ITW's products/services for 1 to 2 Years, and rated lowest by customers ages 18-25.

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Ranked ITW Product Quality the Highest

1 to 2 Years	4.6
51-55	4.6
Male	4.2

Ranked ITW Product Quality the Lowest

2 to 5 Years	3.4
Female	3.2
18-25	3

ITW Product Quality Score by Gender

Male customers rated ITW's Product Quality score 1 stars higher than Female customers.

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Male

4.2/5

Female

3.2/5

ITW Product Quality Score by Ethnicity

ITW's Product Quality score was rated 3.6 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 3.6	Caucasian	3.6

ITW Product Quality Score by Age

ITW's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.

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Summary	Age	Score
18-25 3	18-25	3
36-40 3.9	36-40	3.9
51-55 4.6	51-55	4.6

ITW Product Quality Score by Usage

ITW's Product Quality score was rated the highest by customers who have used ITW's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years	4.6
2 to 5 Years	3.4
Over 10 Years	4.1

ITW Product Quality Score by Industry

ITW's Product Quality score was rated 4.1 stars by both Manufacturing and Machinery and Tech industry customers.

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Tech	4.1
Manufacturing and Machinery	4.1

ITW Product Quality vs. Competitors

Compared to its competitors, ITW's Product Quality score is rated right above SHIMADZU CORPORATION, and is preceded by Aerotech.

COMPANY		Product Quality Score
	Aerotech	4.1/5
	ITW	3.7/5
	SHIMADZU CORPORATION	3.7/5
	Dover Corporation	3.1/5
	MTS Systems	2.4/5

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Product Quality for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, ITW's Product Quality score is rated right above Ford Motor Company, and is preceded by Stanley Black & Decker.

COMPANY		Product Quality Score
	Mercedes-Benz USA	4.2/5
	Honda	4.1/5
	Toyota	4.1/5
	Tesla	3.9/5
	3M	3.9/5
	Audi	3.9/5
	Stanley Black & Decker	3.8/5
	ITW	3.7/5
	Ford Motor Company	3.5/5

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ITW Pricing

ITW ROI & Value For Money

3.7/5

ITW has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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ITW Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Manufacturing and Machinery industry.

Quick Insights into ITW ROI

ITW's ROI score was rated highest by customers ages 51-55, and rated lowest by Female customers.

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Ranked ITW ROI the Highest

51-55	4.1
Male	4.1
Over 10 Years	4

Ranked ITW ROI the Lowest

2 to 5 Years	3.4
18-25	3.1
Female	3

ITW ROI Score by Gender

Male customers rated ITW's ROI score 1.1 stars higher than Female customers.

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Male

4.1/5

Female

3/5

ITW ROI Score by Ethnicity

ITW's ROI score was rated 3.2 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 3.2	Caucasian	3.2

ITW ROI Score by Age

ITW's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.

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Summary	Age	Score
18-25 3.1	18-25	3.1
36-40 3.4	36-40	3.4
51-55 4.1	51-55	4.1

ITW ROI Score by Usage

ITW's ROI score was rated the highest by customers who have used ITW's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years	3.6
2 to 5 Years	3.4
Over 10 Years	4

ITW ROI Score by Industry

ITW's ROI score was rated 3.7 stars by both Manufacturing and Machinery and Tech industry customers.

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Tech	3.7
Manufacturing and Machinery	3.7

ITW Pricing vs. Competitors

Compared to its competitors, ITW's ROI score is rated right above Dover Corporation, and is preceded by SHIMADZU CORPORATION.

COMPANY		Pricing Score
	Aerotech	4.1/5
	SHIMADZU CORPORATION	3.7/5
	ITW	3.7/5
	Dover Corporation	3.4/5
	MTS Systems	1.9/5

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ROI for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, ITW's ROI score is rated right above Stanley Black & Decker, and is preceded by Audi.

COMPANY		Pricing Score
	Toyota	4/5
	Mercedes-Benz USA	4/5
	Honda	3.9/5
	Tesla	3.9/5
	3M	3.8/5
	Audi	3.8/5
	ITW	3.7/5
	Stanley Black & Decker	3.7/5
	Ford Motor Company	3.4/5

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ITW Customer Satisfaction (CSAT)

ITW Customer Satisfaction (CSAT) Score

67 / 100

ITW has an overall Customer Satisfaction score of 67 rated by its users and customers.

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Very Satisfied	48%
Satisfied	19%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	6%
Very Dissatisfied	17%

Very Satisfied

48%

Satisfied

19%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

17%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into ITW Customer Satisfaction

ITW's Customer Satisfaction score was rated highest by Male customers, and rated lowest by customers ages 18-25.

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Ranked ITW Customer Satisfaction the Highest

Male	86%
36-40	75%
Tech	75%

Ranked ITW Customer Satisfaction the Lowest

Female	50%
18-25	34%

ITW Customer Satisfaction Score by Gender

Male customers rated ITW's Customer Satisfaction score 36 points higher than Female customers.

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86 / 100

Male

	Very Satisfied	71%
	Satisfied	15%
	Neither Satisfied nor Dissatisfied	14%
	Dissatisfied	0%
	Very Dissatisfied	0%

50 / 100

Female

	Very Satisfied	25%
	Satisfied	25%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	25%
	Very Dissatisfied	25%

ITW Customer Satisfaction Score by Ethnicity

Caucasian
66%

CSAT according to Caucasian

ITW's Customer Satisfaction (CSAT) score was rated 66% according to Caucasian users and customers.

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66 / 100

Very Satisfied	33%
Satisfied	33%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	34%

Very Satisfied

33%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

34%

ITW Customer Satisfaction Score by Age

ITW's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.

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100

Breakdown

Age

Score

18-25

34%

36-40

75%

ITW Customer Satisfaction Score by Usage

ITW's Customer Satisfaction score was rated 50 points by customers who have used ITW's products/services for 2 to 5 Years.

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2 to 5 Years	50

ITW Customer Satisfaction Score by Industry

ITW's Customer Satisfaction score was rated 75 points by Tech industry customers.

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Tech	75

ITW Customer Satisfaction vs. Competitors

Compared to its competitors, ITW's Customer Satisfaction score is rated right above Dover Corporation, and is preceded by Aerotech.

COMPANY		Customer Satisfaction (CSAT) Score
	SHIMADZU CORPORATION	100%
	Aerotech	80%
	ITW	68%
	Dover Corporation	65%
	MTS Systems	9%

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Customer Satisfaction for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, ITW's Customer Satisfaction score is rated right above Ford Motor Company, and is preceded by Stanley Black & Decker.

COMPANY		Customer Satisfaction (CSAT) Score
	Toyota	82%
	Honda	81%
	Mercedes-Benz USA	80%
	3M	75%
	Tesla	74%
	Audi	74%
	Stanley Black & Decker	70%
	ITW	68%
	Ford Motor Company	61%

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ITW Customer Service

3.9/5

ITW has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About ITW's Customer Service

Address

Glenview, IL

Website

http://www.itw.com

Quick Insights into ITW Customer Service

ITW's Customer Service score was rated highest by customers who have used ITW's products/services for 1 to 2 Years, and rated lowest by customers ages 18-25.

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Ranked ITW Customer Service the Highest

1 to 2 Years	4.5
51-55	4.5
Tech	4.5

Ranked ITW Customer Service the Lowest

2 to 5 Years	3.6
Female	3.6
18-25	3.5

ITW Customer Service Score by Gender

Male customers rated ITW's Customer Service score 0.6 stars higher than Female customers.

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Male

4.2/5

Female

3.6/5

ITW Customer Service Score by Ethnicity

ITW's Customer Service score was rated 3.7 stars by Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.7	Caucasian	3.7

ITW Customer Service Score by Age

ITW's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.

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100

Summary	Age	Customer Service Score
18-25 3.5	18-25	3.5
36-40 3.8	36-40	3.8
51-55 4.5	51-55	4.5

ITW Customer Service Score by Usage

ITW's Customer Service score was rated the highest by customers who have used ITW's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years	4.5
2 to 5 Years	3.6
Over 10 Years	4.1

ITW Customer Service Score by Industry

ITW's Customer Service score was rated the highest by Tech industry customers, and the lowest by Manufacturing and Machinery industry customers.

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Tech	4.5
Manufacturing and Machinery	4

ITW Customer Service vs. Competitors

Compared to its competitors, ITW's Customer Service score is rated right above Dover Corporation, and is preceded by SHIMADZU CORPORATION.

COMPANY		Customer Service Score
	Aerotech	4.2/5
	SHIMADZU CORPORATION	4/5
	ITW	3.9/5
	Dover Corporation	3.5/5
	MTS Systems	2.5/5

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Customer Service for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, ITW's Customer Service score is rated right above Tesla, and is preceded by Honda.

COMPANY		Customer Service Score
	Mercedes-Benz USA	4.1/5
	Toyota	4/5
	Honda	4/5
	ITW	3.9/5
	Tesla	3.8/5
	Audi	3.8/5
	Stanley Black & Decker	3.8/5
	3M	3.8/5
	Ford Motor Company	3.4/5

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ITW as an Employer

3.2/5

ITW has a 3.2/5 stars for its overall company culture rated by their employees

bottom

45%

CEO of ITW

E. Scott Santi

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

ITW scored a 34 for Net Promoter Score and a -10 for Employee Net Promoter Score. NPS gauges how likely a customer of ITW would recommend the brand to a friend. ENPS measures how likely ITW employees would recommend working at ITW to a friend.

Net Promoter Score

NPS Score

64%	Promoters
6%	Passive
30%	Detractors

Employee Net Promoter Score

-10

eNPS Score

35%	Promoters
20%	Passive
45%	Detractors

Global Ranking Snapshot

ITW is ranked #756 in the Global Top 100 Brands. It ranks just behind Expeditors and just ahead of Fairmont.

RANK			INDUSTRY
754	Philippine Airlines		Travel and Hospitality
755	Expeditors	Jeffrey Musser	Automotive and Transportation
756	ITW	E. Scott Santi	Energy and Manufacturing
757	Fairmont	William Fatt	Travel and Hospitality
758	Shippo	Laura Behrens	Tech
759	Who What Wear		Fashion and Beauty
760	GoNoodle	KC Estenson	Health and Wellness