42
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Shippo is ranked #250 in Tech Brands
Shippo is ranked #250 in Tech Brands
About Shippo's Brand
Shippo makes shipping easy & cheap for ecommerce stores, with a developer-friendly API & seamless web interface. Shippo’s brand is ranked #758 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Shippo. When compared to other organizations within the Tech industry, Shippo is ranked #250. Among its major competitors, Shippo is ranked in 4th place for NPS while Ordoro is 1st, and Jazva is 2nd.Their current valuation is $200.00M
Brand at a Glance
75%
Customer Loyalty
3.9/5
Product Quality
4.1/5
Pricing
3.3/5
Customer Service
Shippo Ranking
- #250 in Tech
- #3 / 4 of its competitors
Shippo NPS
Shippo's Net Promoter Score (NPS) is a 42 with 63% Promoters, 16% Passives, and 21% Detractors. Net Promoter Score tracks whether Shippo's customers would recommend using the product based on a scale of -100 to 100.
Shippo Overall NPS
| 63% | Promoters |
|---|---|
| 16% | Passives |
| 21% | Detractors |
Shippo NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2022 61 | Jul 2022 | 61 |
Aug 2022 61 | Aug 2022 | 61 |
Sep 2022 59 | Sep 2022 | 59 |
Oct 2022 57 | Oct 2022 | 57 |
Nov 2022 54 | Nov 2022 | 54 |
Dec 2022 52 | Dec 2022 | 52 |
Mar 2023 50 | Mar 2023 | 50 |
Jul 2023 48 | Jul 2023 | 48 |
Feb 2024 43 | Feb 2024 | 43 |
Mar 2025 45 | Mar 2025 | 45 |
May 2025 43 | May 2025 | 43 |
Nov 2025 41 | Nov 2025 | 41 |
How Other Brands Compare
Shippo is ranked third for NPS among its competitors. Ordoro and Jazva come in first and second, with Coyote Logistics coming in at #4. Among those competitors, it is the lowest valued company behind Coyote Logistics.
 Shippo |  Coyote Logistics |  Ordoro |  Jazva | |
| Global Ranking | #758 | #- | #- | #- |
| NPS | 42 | -19 | 91 | 80 |
| Valuation Updated every 24 hours for public companies | $200.00M | $13.03B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Shippo NPS by Usage
Shippo's NPS was rated the highest by customers who have used Shippo's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 64 | Less than 1 Year | 64 |
1 to 2 Years 80 | 1 to 2 Years | 80 |
2 to 5 Years 55 | 2 to 5 Years | 55 |
5 to 10 Years 87 | 5 to 10 Years | 87 |
Shippo NPS vs. Competitors
Compared to its competitors, Shippo's NPS is rated right above Parcel, and is preceded by ShipStation.
| COMPANY | NPS Score | |
|---|---|---|
| Ordoro | 91 |
| Jazva | 80 |
 | ShipStation | 58 |
| Shippo | 42 |
 | Parcel | N/A |
| Coyote Logistics | -19 |
 | EasyPost | -48 |
Shippo Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Shippo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Shippo Customer Loyalty vs. Competitors
Compared to its competitors, Shippo's Customer Loyalty score is rated right above ShipStation.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Shippo | 75% |
| ShipStation | 73% |
| Coyote Logistics | 68% |
| EasyPost | 46% |
| Ordoro | N/A |
| Jazva | N/A |
| Parcel | N/A |
Unlock Shippo Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Shippo Customer Loyalty vs. Competitors data and gain insights into your customers today.
Customer Loyalty for Other Tech Brands
In the Tech industry, Shippo's Customer Loyalty score is rated right below Peloton.
Unlock Shippo Customer Loyalty vs. Companies in Tech Data
VS
Sign Up for Brand Profile PRO to get the full Shippo Customer Loyalty vs. Companies in Tech data and gain insights into your customers today.
Shippo Product Quality
3.9/5
Shippo has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Shippo's overall Product Quality score rated by its users and customers.
Shippo Product Information
Shippo serves markets in the United States. Shippo supports Web devices and offers products for small, medium, and large sized businesses.
Shippo’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- https://goshippo.com
- Company Size
- 51-200 Employees
Industry
Tech
Business Services
Ecommerce and Marketplaces
SaaS
Languages Supported
English
Product Type
eCommerce Software
Inventory Management Software
Order Management Software
Distributor Software
Logistics Software
Shipping Software
Quick Insights into Shippo Product Quality
Shippo's Product Quality score was rated highest by customers who have used Shippo's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked Shippo's Product Quality.
Ranked Shippo Product Quality the Highest
Shippo Product Quality Score by Usage
Shippo's Product Quality score was rated 4.5 stars by customers who have used Shippo's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Shippo Product Quality vs. Competitors
Compared to its competitors, Shippo's Product Quality score is rated right above Coyote Logistics, and is preceded by ShipStation.
| COMPANY | Product Quality Score | |
|---|---|---|
| Ordoro | 4.4/5 |
| ShipStation | 4.2/5 |
| Shippo | 3.9/5 |
| Coyote Logistics | 3/5 |
| Jazva | 2.9/5 |
| EasyPost | 1.9/5 |
| Parcel | N/A |
Unlock Shippo Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Shippo Product Quality vs. Competitors data and gain insights into your customers today.
Product Quality for Other Tech Brands
In the Tech industry, Shippo's Product Quality score is rated right below ROBLOX.
Unlock Shippo Product Quality vs. Companies in Tech Data
VS
Sign Up for Brand Profile PRO to get the full Shippo Product Quality vs. Companies in Tech data and gain insights into your customers today.
Shippo Pricing
Shippo ROI & Value For Money
4.1/5
Shippo has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Shippo's overall ROI score rated by its users and customers.
Shippo Pricing Plans
Shippo has a pricing structure that accommodates small, medium, and large businesses. Starting from $0.05, Shippo uses a subscription model and offers the following: Professional: from $10/month, based on the number of labels required. and Premier: contact Shippo for pricing..
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Shippo.
Who Uses Shippo?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Shippo ROI
Shippo's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers from the Arts and Entertainment industry.
Sign Up to unlock insights into how customers have ranked Shippo's ROI score.
Ranked Shippo ROI the Highest
Ranked Shippo ROI the Lowest
Shippo ROI Score by Industry
Shippo's ROI score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Shippo Pricing vs. Competitors
Compared to its competitors, Shippo's ROI score is rated right above Jazva, and is preceded by ShipStation.
| COMPANY | Pricing Score | |
|---|---|---|
| Ordoro | 4.4/5 |
| ShipStation | 4.3/5 |
| Shippo | 4.1/5 |
| Jazva | 3.4/5 |
| Coyote Logistics | 2.7/5 |
| EasyPost | 1.9/5 |
| Parcel | N/A |
Unlock Shippo ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Shippo ROI vs. Competitors data and gain insights into your customers today.
ROI for Other Tech Brands
In the Tech industry, Shippo's ROI score is rated right above Zoom Video Communications.
Unlock Shippo ROI vs. Companies in Tech Data
VS
Sign Up for Brand Profile PRO to get the full Shippo ROI vs. Companies in Tech data and gain insights into your customers today.
Shippo Customer Satisfaction (CSAT)
Shippo Customer Satisfaction (CSAT) Score
25 / 100
Shippo has an overall Customer Satisfaction score of 25 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
17%
Satisfied
8%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
25%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Shippo Customer Satisfaction vs. Competitors
Compared to its competitors, Shippo's Customer Satisfaction score is rated right above Ordoro, and is preceded by ShipStation.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Coyote Logistics | 43% |
| EasyPost | 27% |
| ShipStation | 25% |
| Shippo | 25% |
| Ordoro | 0% |
| Jazva | 0% |
| Parcel | 0% |
Unlock Shippo Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Shippo Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Customer Satisfaction for Other Tech Brands
In the Tech industry, Shippo's Customer Satisfaction score is rated right below Peloton.
Unlock Shippo Customer Satisfaction vs. Companies in Tech Data
VS
Sign Up for Brand Profile PRO to get the full Shippo Customer Satisfaction vs. Companies in Tech data and gain insights into your customers today.
Shippo Customer Service
3.3/5
Shippo has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Shippo's overall Customer Service score rated by its users and customers.
About Shippo's Customer Service
Address
San Francisco, CA
Website
https://goshippo.com
Phone Number
<<not-applicable>>
Shippo Customer Service vs. Competitors
Compared to its competitors, Shippo's Customer Service score is rated right above Jazva, and is preceded by Ordoro.
| COMPANY | Customer Service Score | |
|---|---|---|
| Ordoro | 5/5 |
| Shippo | 3.3/5 |
| Jazva | 3.3/5 |
| Coyote Logistics | 2.9/5 |
| ShipStation | 2.8/5 |
| EasyPost | 1.9/5 |
| Parcel | N/A |
Unlock Shippo Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Shippo Customer Service vs. Competitors data and gain insights into your customers today.
Customer Service for Other Tech Brands
In the Tech industry, Shippo's Customer Service score is rated right below ROBLOX.
Unlock Shippo Customer Service vs. Companies in Tech Data
VS
Sign Up for Brand Profile PRO to get the full Shippo Customer Service vs. Companies in Tech data and gain insights into your customers today.
Shippo as an Employer
3.2/5
Shippo has a 3.2/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Shippo scored a 42 for Net Promoter Score and a -12 for Employee Net Promoter Score. NPS gauges how likely a customer of Shippo would recommend the brand to a friend. ENPS measures how likely Shippo employees would recommend working at Shippo to a friend.
Net Promoter Score
42
NPS Score
| 63% | Promoters |
|---|---|
| 16% | Passive |
| 21% | Detractors |
Employee Net Promoter Score
-12
eNPS Score
| 29% | Promoters |
|---|---|
| 30% | Passive |
| 41% | Detractors |
Global Ranking Snapshot
Shippo is ranked #758 in the Global Top 100 Brands. It ranks just behind Fairmont and just ahead of Who What Wear.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
756 |  | ITW |  | E. Scott Santi | Energy and Manufacturing |
757 |  | Fairmont |  | William Fatt | Travel and Hospitality |
758 | | Shippo | | Laura Behrens | Tech |
759 |  | Who What Wear |  | Fashion and Beauty | |
760 |  | GoNoodle |  | KC Estenson | Health and Wellness |
761 |  | BioFire Diagnostics |  | Randy Rasmussen | Health and Wellness |
762 |  | Melaleuca |  | Frank VanderSloot | Health and Wellness |
Tech Ranking Snapshot
Shippo is ranked #250 in the Tech Industry. It ranks just behind JAMF Software and just ahead of Melaleuca.
