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GoNoodle is

Ranked

#63

Health and Wellness Brands

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GoNoodle

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GoNoodle is ranked #63 in Health and Wellness Brands

About GoNoodle's Brand

GoNoodle gets kids moving to be their smartest, strongest, bravest, silliest, bestest selves. GoNoodle’s brand is ranked #760 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of GoNoodle. When compared to other organizations within the Health and Wellness industry, GoNoodle is ranked #63. Among its major competitors, GoNoodle is ranked in 1st place for NPS while LeapFrog is 2nd, and NYU Langone Health is 3rd.

Brand at a Glance

82%

Customer Loyalty

4.1/5

Product Quality

4.2/5

Pricing

4.2/5

Customer Service

GoNoodle Ranking

^#63 in Health and Wellness
^#1 / 3 of its competitors

GoNoodle NPS

GoNoodle's Net Promoter Score (NPS) is a 46 with 63% Promoters, 20% Passives, and 17% Detractors. Net Promoter Score tracks whether GoNoodle's customers would recommend using the product based on a scale of -100 to 100.

GoNoodle Overall NPS

NPS

63%	Promoters
20%	Passives
17%	Detractors

GoNoodle NPS Trend

-100

-50

100

Summary	Date	Score
Oct 2023 52	Oct 2023	52
Nov 2023 51	Nov 2023	51
Jan 2024 51	Jan 2024	51
Feb 2024 52	Feb 2024	52
Mar 2024 51	Mar 2024	51
Jun 2024 47	Jun 2024	47
Jul 2024 44	Jul 2024	44
Aug 2024 46	Aug 2024	46
Mar 2025 45	Mar 2025	45
May 2025 45	May 2025	45
Jun 2025 47	Jun 2025	47
Sep 2025 46	Sep 2025	46

How Other Brands Compare

GoNoodle is ranked first for NPS among its competitors. LeapFrog and NYU Langone Health come in second and third.

	GoNoodle	LeapFrog	NYU Langone Health
Global Ranking	#760	#-	#-
NPS	46	28	2

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

GoNoodle NPS by Gender

GoNoodle's NPS was rated 55 by Female customers on Comparably.

Female

GoNoodle's NPS was rated 55 by Female customers on Comparably.

73%

Promoters

Passives

18%

Detractors

Male

N/A

GoNoodle's NPS is not yet rated by Male customers.

Promoters

Passives

Detractors

GoNoodle NPS by Ethnicity

GoNoodle's NPS was rated -20 points by African American/Black customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
African American/Black -20	African American/Black	-20

GoNoodle NPS by Age

GoNoodle's NPS was rated -17 points by customers ages 18-25 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

18-25

33%

17%

50%

GoNoodle NPS by Usage

GoNoodle's NPS was rated 60 points by customers who have used GoNoodle's products/services for 2 to 5 Years.

-100

-50

100

Summary	Usage	Score
2 to 5 Years 60	2 to 5 Years	60

GoNoodle NPS vs. Competitors

Compared to its competitors, GoNoodle's NPS is rated right above LeapFrog.

COMPANY		NPS Score
	GoNoodle	46
	LeapFrog	28
	NYU Langone Health	2

GoNoodle NPS vs Companies in Health and Wellness

In the Health and Wellness industry, GoNoodle's NPS is rated right above Headspace.

COMPANY		NPS Score
	GoNoodle	46
	Headspace	41
	Glossier	38
	Colgate Palmolive	36
	Peloton	31
	Johnson & Johnson	26
	Philips	18
	CVS Health	18
	WW (formally Weight Watchers)	-11

GoNoodle Customer Reviews

Out of the 2 GoNoodle customer reviews 1 was positive and 1 was constructive. GoNoodle customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

GoNoodle Customer Loyalty

82%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

82% of GoNoodle users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

82%

18%

GoNoodle Customer Loyalty Score by Gender

GoNoodle's Customer Loyalty score was rated 75 by Female customers on Comparably.

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Female

75%

Yes

Male

N/A

Yes

GoNoodle Customer Loyalty Score by Ethnicity

GoNoodle's Customer Loyalty score was rated 28% by African American/Black customers on Comparably.

% who answered "Yes"

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out of 100

African American/Black

GoNoodle Customer Loyalty Score by Age

GoNoodle's Customer Loyalty score was rated 70% by customers ages 18-25 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 70%	18-25	70%

GoNoodle Customer Loyalty Score by Usage

GoNoodle's Customer Loyalty score was rated 82% by customers who have used GoNoodle's products/services for 2 to 5 Years.

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2 to 5 Years	82%

GoNoodle Customer Loyalty Score by Industry

GoNoodle's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Tech industry customers.

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Tech	40%
Education	100%

GoNoodle Customer Loyalty vs. Competitors

Compared to its competitors, GoNoodle's Customer Loyalty score is rated right above NYU Langone Health.

COMPANY		Customer Loyalty Score
	GoNoodle	82%
	NYU Langone Health	74%
	LeapFrog	69%

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Customer Loyalty for Other Health and Wellness Brands

In the Health and Wellness industry, GoNoodle's Customer Loyalty score is rated right above Peloton, and is preceded by Colgate Palmolive.

COMPANY		Customer Loyalty Score
	Colgate Palmolive	85%
	GoNoodle	82%
	Peloton	82%
	Headspace	82%
	CVS Health	80%
	Johnson & Johnson	79%
	Glossier	77%
	Philips	76%
	WW (formally Weight Watchers)	73%

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GoNoodle Product Quality

4.1/5

GoNoodle has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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GoNoodle Product Information

GoNoodle’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Education industry rated GoNoodle's product the highest. Reviewers from the Tech industry rated GoNoodle the lowest at 1.5.

Website: https://www.gonoodle.com/

Company Size: 51-200 Employees

Industry

Tech

Healthcare

SaaS

Quick Insights into GoNoodle Product Quality

GoNoodle's Product Quality score was rated highest by customers from the Education industry, and rated lowest by customers from the Tech industry.

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Ranked GoNoodle Product Quality the Highest

Education	4.7
2 to 5 Years	3.9
Female	3.1

Ranked GoNoodle Product Quality the Lowest

Tech	1.5

GoNoodle Product Quality Score by Gender

GoNoodle's Product Quality score was rated 3.1 by Female customers on Comparably.

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Female

3.1/5

Male

N/A

GoNoodle Product Quality Score by Ethnicity

GoNoodle's Product Quality score was rated 2.3 stars by African American/Black customers on Comparably.

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Summary	Ethnicity	Score
African American/Black 2.3	African American/Black	2.3

GoNoodle Product Quality Score by Age

GoNoodle's Product Quality score was rated 2.7 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 2.7	18-25	2.7

GoNoodle Product Quality Score by Usage

GoNoodle's Product Quality score was rated 3.9 stars by customers who have used GoNoodle's products/services for 2 to 5 Years.

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2 to 5 Years	3.9

GoNoodle Product Quality Score by Industry

GoNoodle's Product Quality score was rated the highest by Education industry customers, and the lowest by Tech industry customers.

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Tech	1.5
Education	4.7

GoNoodle Product Quality vs. Competitors

Compared to its competitors, GoNoodle's Product Quality score is rated right above LeapFrog.

COMPANY		Product Quality Score
	GoNoodle	4.1/5
	LeapFrog	4/5
	NYU Langone Health	3.1/5

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Product Quality for Other Health and Wellness Brands

In the Health and Wellness industry, GoNoodle's Product Quality score is rated right above Peloton, and is preceded by Colgate Palmolive.

COMPANY		Product Quality Score
	Headspace	4.3/5
	Glossier	4.3/5
	Colgate Palmolive	4.2/5
	GoNoodle	4.1/5
	Peloton	4/5
	Johnson & Johnson	4/5
	Philips	3.8/5
	CVS Health	3.5/5
	WW (formally Weight Watchers)	3.1/5

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GoNoodle Pricing

GoNoodle ROI & Value For Money

4.2/5

GoNoodle has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.

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GoNoodle Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Tech industry think that they had the lowest ROI from GoNoodle.

Quick Insights into GoNoodle ROI

GoNoodle's ROI score was rated highest by customers from the Education industry, and rated lowest by customers from the Tech industry.

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Ranked GoNoodle ROI the Highest

Education	4.5
2 to 5 Years	4
Female	3.5

Ranked GoNoodle ROI the Lowest

Tech	2.7

GoNoodle ROI Score by Gender

GoNoodle's ROI score was rated 3.5 by Female customers on Comparably.

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Female

3.5/5

Male

N/A

GoNoodle ROI Score by Ethnicity

GoNoodle's ROI score was rated 3.2 stars by African American/Black customers on Comparably.

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Summary	Ethnicity	Score
African American/Black 3.2	African American/Black	3.2

GoNoodle ROI Score by Age

GoNoodle's ROI score was rated 3.1 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 3.1	18-25	3.1

GoNoodle ROI Score by Usage

GoNoodle's ROI score was rated 4 stars by customers who have used GoNoodle's products/services for 2 to 5 Years.

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2 to 5 Years	4

GoNoodle ROI Score by Industry

GoNoodle's ROI score was rated the highest by Education industry customers, and the lowest by Tech industry customers.

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Tech	2.7
Education	4.5

GoNoodle Pricing vs. Competitors

Compared to its competitors, GoNoodle's ROI score is rated right above LeapFrog.

COMPANY		Pricing Score
	GoNoodle	4.2/5
	LeapFrog	4/5
	NYU Langone Health	3/5

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ROI for Other Health and Wellness Brands

In the Health and Wellness industry, GoNoodle's ROI score is rated right above Peloton.

COMPANY		Pricing Score
	GoNoodle	4.2/5
	Peloton	4/5
	Colgate Palmolive	4/5
	Headspace	3.9/5
	Glossier	3.9/5
	Johnson & Johnson	3.9/5
	Philips	3.6/5
	CVS Health	3.4/5
	WW (formally Weight Watchers)	2.8/5

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GoNoodle Customer Satisfaction (CSAT)

GoNoodle Customer Satisfaction (CSAT) Score

82 / 100

GoNoodle has an overall Customer Satisfaction score of 82 rated by its users and customers.

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Very Satisfied	44%
Satisfied	38%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	3%
Very Dissatisfied	9%

Very Satisfied

44%

Satisfied

38%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into GoNoodle Customer Satisfaction

GoNoodle's Customer Satisfaction score was rated highest by Female customers.

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Ranked GoNoodle Customer Satisfaction the Highest

Female	43%
18-25	40%
Tech	20%

GoNoodle Customer Satisfaction Score by Gender

GoNoodle's Customer Satisfaction score was rated 43 by Female customers on Comparably.

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43 / 100

Female

	Very Satisfied	14%
	Satisfied	29%
	Neither Satisfied nor Dissatisfied	14%
	Dissatisfied	14%
	Very Dissatisfied	29%

GoNoodle Customer Satisfaction Score by Age

GoNoodle's Customer Satisfaction score was rated 40 points by customers ages 18-25 on Comparably.

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100

Breakdown

Age

Score

18-25

40%

GoNoodle Customer Satisfaction Score by Industry

GoNoodle's Customer Satisfaction score was rated 20 points by Tech industry customers.

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Tech	20

GoNoodle Customer Satisfaction vs. Competitors

Compared to its competitors, GoNoodle's Customer Satisfaction score is rated right above LeapFrog.

COMPANY		Customer Satisfaction (CSAT) Score
	GoNoodle	82%
	LeapFrog	80%
	NYU Langone Health	55%

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Customer Satisfaction for Other Health and Wellness Brands

In the Health and Wellness industry, GoNoodle's Customer Satisfaction score is rated right above Glossier, and is preceded by Colgate Palmolive.

COMPANY		Customer Satisfaction (CSAT) Score
	Headspace	84%
	Colgate Palmolive	83%
	GoNoodle	82%
	Glossier	79%
	Johnson & Johnson	78%
	Philips	74%
	CVS Health	68%
	Peloton	63%
	WW (formally Weight Watchers)	46%

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GoNoodle Customer Service

4.2/5

GoNoodle has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.

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About GoNoodle's Customer Service

Address

Nashville, TN

Website

https://www.gonoodle.com/

Phone Number

(615)724-0688

Quick Insights into GoNoodle Customer Service

GoNoodle's Customer Service score was rated highest by customers from the Education industry, and rated lowest by customers from the Tech industry.

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Ranked GoNoodle Customer Service the Highest

Education	4.6
2 to 5 Years	4.1
Female	4

Ranked GoNoodle Customer Service the Lowest

Tech	2.8

GoNoodle Customer Service Score by Gender

GoNoodle's Customer Service score was rated 4 by Female customers on Comparably.

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Female

4/5

Male

N/A

GoNoodle Customer Service Score by Ethnicity

GoNoodle's Customer Service score was rated 3.2 stars by African American/Black customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
African American/Black 3.2	African American/Black	3.2

GoNoodle Customer Service Score by Age

GoNoodle's Customer Service score was rated 3.8 stars by customers ages 18-25 on Comparably.

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100

Summary	Age	Customer Service Score
18-25 3.8	18-25	3.8

GoNoodle Customer Service Score by Usage

GoNoodle's Customer Service score was rated 4.1 stars by customers who have used GoNoodle's products/services for 2 to 5 Years.

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2 to 5 Years	4.1

GoNoodle Customer Service Score by Industry

GoNoodle's Customer Service score was rated the highest by Education industry customers, and the lowest by Tech industry customers.

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Tech	2.8
Education	4.6

GoNoodle Customer Service vs. Competitors

Compared to its competitors, GoNoodle's Customer Service score is rated right above LeapFrog.

COMPANY		Customer Service Score
	GoNoodle	4.2/5
	LeapFrog	4/5
	NYU Langone Health	3/5

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Customer Service for Other Health and Wellness Brands

In the Health and Wellness industry, GoNoodle's Customer Service score is rated right above Glossier.

COMPANY		Customer Service Score
	GoNoodle	4.2/5
	Glossier	4.2/5
	Peloton	4/5
	Colgate Palmolive	4/5
	Johnson & Johnson	4/5
	Headspace	3.9/5
	Philips	3.7/5
	CVS Health	3.7/5
	WW (formally Weight Watchers)	3/5

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GoNoodle as an Employer

2.5/5

GoNoodle has a 2.5/5 stars for its overall company culture rated by their employees

bottom

15%

CEO of GoNoodle

KC Estenson

In the Bottom 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

GoNoodle scored a 46 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of GoNoodle would recommend the brand to a friend. ENPS measures how likely GoNoodle employees would recommend working at GoNoodle to a friend.

Net Promoter Score

NPS Score

63%	Promoters
20%	Passive
17%	Detractors

Employee Net Promoter Score

-34

eNPS Score

33%	Promoters
0%	Passive
67%	Detractors

Global Ranking Snapshot

GoNoodle is ranked #760 in the Global Top 100 Brands. It ranks just behind Who What Wear and just ahead of BioFire Diagnostics.

RANK			INDUSTRY
758	Shippo	Laura Behrens	Tech
759	Who What Wear		Fashion and Beauty
760	GoNoodle	KC Estenson	Health and Wellness
761	BioFire Diagnostics	Randy Rasmussen	Health and Wellness
762	Melaleuca	Frank VanderSloot	Health and Wellness
763	GoodRx	Doug Hirsch / Trevor Bezdek	Health and Wellness
764	L.L. Bean	Stephen Smith	Retail

Health and Wellness Ranking Snapshot

GoNoodle is ranked #63 in the Health and Wellness Industry. It ranks just behind USANA Health Sciences and just ahead of BioFire Diagnostics.

RANK		Location
61	Arthrex	Naples, FL
62	USANA Health Sciences	Salt Lake City, UT
63	GoNoodle	Nashville, TN
64	BioFire Diagnostics	Salt Lake City, UT
65	Melaleuca	Idaho Falls, ID
66	GoodRx	Santa Monica, CA
67	Osmosis	Kaysville, UT