

Everything we do has an impact and a purpose: to help the millions of children who play with our products build skills, confidence and a love for learning. Among its major competitors, LeapFrog is ranked in 4th place for NPS while JAKKS Pacific is 1st, and GoNoodle is 2nd.
LeapFrog's Net Promoter Score (NPS) is a 28 with 57% Promoters, 14% Passives, and 29% Detractors. Net Promoter Score tracks whether LeapFrog's customers would recommend using the product based on a scale of -100 to 100.
| 57% | Promoters |
|---|---|
| 14% | Passives |
| 29% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2020 -100 | Oct 2020 | -100 |
Feb 2021 0 | Feb 2021 | 0 |
Oct 2021 33 | Oct 2021 | 33 |
Mar 2022 50 | Mar 2022 | 50 |
Aug 2022 60 | Aug 2022 | 60 |
Mar 2023 49 | Mar 2023 | 49 |
Jan 2025 29 | Jan 2025 | 29 |
LeapFrog is ranked third for NPS among its competitors. JAKKS Pacific and GoNoodle come in first and second, with Education.com coming in at #4.
![]() LeapFrog | ![]() GoNoodle | ![]() Education.com | ![]() JAKKS Pacific | |
| Global Ranking | #- | #760 | #- | #- |
| NPS | 28 | 46 | 20 | 71 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | - | $90.00M | $44.43M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, LeapFrog's NPS is rated right above Education.com, and is preceded by Fisher-Price.
| COMPANY | NPS Score | |
|---|---|---|
![]() | JAKKS Pacific | 71 |
![]() | GoNoodle | 46 |
![]() | Fisher-Price | 37 |
![]() | LeapFrog | 28 |
![]() | Education.com | 20 |
![]() | eSpark | N/A |
![]() | Apex Learning | -18 |
![]() | Parchment | -100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of LeapFrog users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, LeapFrog's Customer Loyalty score is rated right above Apex Learning, and is preceded by Education.com.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Fisher-Price | 87% |
![]() | GoNoodle | 82% |
![]() | Education.com | 82% |
![]() | LeapFrog | 69% |
![]() | Apex Learning | 62% |
![]() | JAKKS Pacific | 60% |
![]() | Parchment | 42% |
![]() | eSpark | N/A |
LeapFrog has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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LeapFrog’s product quality score is a 4 out of 5 as rated by its users and customers.
Compared to its competitors, LeapFrog's Product Quality score is rated right above Fisher-Price, and is preceded by GoNoodle.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | GoNoodle | 4.1/5 |
![]() | LeapFrog | 4/5 |
![]() | Fisher-Price | 3.9/5 |
![]() | Education.com | 3.9/5 |
![]() | Apex Learning | 3.1/5 |
![]() | JAKKS Pacific | 2.8/5 |
![]() | Parchment | 1.5/5 |
![]() | eSpark | N/A |
LeapFrog has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Compared to its competitors, LeapFrog's ROI score is rated right above Fisher-Price, and is preceded by JAKKS Pacific.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | GoNoodle | 4.2/5 |
![]() | JAKKS Pacific | 4/5 |
![]() | LeapFrog | 4/5 |
![]() | Fisher-Price | 3.6/5 |
![]() | Education.com | 3.5/5 |
![]() | Apex Learning | 3.1/5 |
![]() | Parchment | 1.5/5 |
![]() | eSpark | N/A |
LeapFrog has an overall Customer Satisfaction score of 80 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, LeapFrog's Customer Satisfaction score is rated right above Education.com, and is preceded by Fisher-Price.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | GoNoodle | 82% |
![]() | Fisher-Price | 81% |
![]() | LeapFrog | 80% |
![]() | Education.com | 71% |
![]() | JAKKS Pacific | 50% |
![]() | Apex Learning | 43% |
![]() | Parchment | 0% |
![]() | eSpark | 0% |
LeapFrog has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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6401 Hollis Street, Emeryville, CA 94608
http://www.leapfrog.com
510-420-5000
Compared to its competitors, LeapFrog's Customer Service score is rated right above Fisher-Price, and is preceded by JAKKS Pacific.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | GoNoodle | 4.2/5 |
![]() | JAKKS Pacific | 4.2/5 |
![]() | LeapFrog | 4/5 |
![]() | Fisher-Price | 3.8/5 |
![]() | Education.com | 3.5/5 |
![]() | Apex Learning | 2.9/5 |
![]() | Parchment | 1.5/5 |
![]() | eSpark | N/A |
LeapFrog has a 2.6/5 stars for its overall company culture rated by their employees

LeapFrog scored a 28 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of LeapFrog would recommend the brand to a friend. ENPS measures how likely LeapFrog employees would recommend working at LeapFrog to a friend.
| 57% | Promoters |
|---|---|
| 14% | Passive |
| 29% | Detractors |
| 25% | Promoters |
|---|---|
| 0% | Passive |
| 75% | Detractors |