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BioFire Diagnostics is

Ranked

#64

Health and Wellness Brands

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BioFire Diagnostics

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BioFire Diagnostics

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BioFire Diagnostics is ranked #64 in Health and Wellness Brands

About BioFire Diagnostics' Brand

With more than 25 years of molecular experience, BioFire Diagnostics sets the standard for molecular diagnostics through syndromic infectious disease testing. BioFire Diagnostics’s brand is ranked #761 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of BioFire Diagnostics. When compared to other organizations within the Health and Wellness industry, BioFire Diagnostics is ranked #64. Among its major competitors, BioFire Diagnostics is ranked in 3rd place for NPS while T2 Biosystems is 1st, and Myriad Genetics is 2nd.

Brand at a Glance

80%

Customer Loyalty

3.7/5

Product Quality

3.6/5

Pricing

3.7/5

Customer Service

BioFire Diagnostics Ranking

^#761 in Global Best Brands
^#64 in Health and Wellness
^#2 / 4 of its competitors

BioFire Diagnostics NPS

BioFire Diagnostics's Net Promoter Score (NPS) is a 7 with 38% Promoters, 31% Passives, and 31% Detractors. Net Promoter Score tracks whether BioFire Diagnostics's customers would recommend using the product based on a scale of -100 to 100.

BioFire Diagnostics Overall NPS

NPS

38%	Promoters
31%	Passives
31%	Detractors

BioFire Diagnostics NPS Trend

-100

-50

100

Summary	Date	Score
Jan 2022 62	Jan 2022	62
May 2022 50	May 2022	50
Jun 2022 31	Jun 2022	31
Jul 2022 28	Jul 2022	28
Mar 2023 21	Mar 2023	21
Jun 2023 25	Jun 2023	25
Jul 2023 23	Jul 2023	23
Jan 2024 22	Jan 2024	22
Mar 2024 17	Mar 2024	17
Sep 2024 12	Sep 2024	12
Jun 2025 12	Jun 2025	12
Jul 2025 7	Jul 2025	7

How Other Brands Compare

BioFire Diagnostics is ranked second for NPS among its competitors. Myriad Genetics and Accelerate Diagnostics come in first and third, with Chromatin coming in at #4.

	BioFire Diagnostics	Myriad Genetics	Chromatin	Accelerate Diagnostics
Global Ranking	#761	#-	#-	#-
NPS	7	31	-	-
Valuation Updated every 24 hours for public companies	-	$1.91B	$350.00M	$77.23M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

BioFire Diagnostics NPS by Gender

BioFire Diagnostics's NPS was rated 16 by Female customers on Comparably.

Female

BioFire Diagnostics's NPS was rated 16 by Female customers on Comparably.

33%

Promoters

50%

Passives

17%

Detractors

Male

N/A

BioFire Diagnostics's NPS is not yet rated by Male customers.

Promoters

Passives

Detractors

BioFire Diagnostics NPS by Age

BioFire Diagnostics's NPS was rated 0 points by customers ages 46-50 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

46-50

33%

34%

33%

BioFire Diagnostics NPS by Usage

BioFire Diagnostics's NPS was rated 67 points by customers who have used BioFire Diagnostics's products/services for 2 to 5 Years.

-100

-50

100

Summary	Usage	Score
2 to 5 Years 67	2 to 5 Years	67

BioFire Diagnostics NPS vs. Competitors

Compared to its competitors, BioFire Diagnostics's NPS is rated right above Accelerate Diagnostics, and is preceded by Myriad Genetics.

COMPANY		NPS Score
	T2 Biosystems	100
	Myriad Genetics	31
	BioFire Diagnostics	7
	Accelerate Diagnostics	N/A
	Chromatin	N/A

BioFire Diagnostics NPS vs Companies in Health and Wellness

In the Health and Wellness industry, BioFire Diagnostics's NPS is rated right above WW (formally Weight Watchers), and is preceded by CVS Health.

COMPANY		NPS Score
	Headspace	41
	Glossier	38
	Colgate Palmolive	36
	Peloton	31
	Johnson & Johnson	26
	Philips	18
	CVS Health	18
	BioFire Diagnostics	7
	WW (formally Weight Watchers)	-11

BioFire Diagnostics Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of BioFire Diagnostics users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

80%

20%

BioFire Diagnostics Customer Loyalty Score by Gender

BioFire Diagnostics's Customer Loyalty score was rated 85 by Female customers on Comparably.

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Female

85%

Yes

Male

N/A

Yes

BioFire Diagnostics Customer Loyalty Score by Age

BioFire Diagnostics's Customer Loyalty score was rated 100% by customers ages 46-50 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
46-50 100%	46-50	100%

BioFire Diagnostics Customer Loyalty Score by Usage

BioFire Diagnostics's Customer Loyalty score was rated 70% by customers who have used BioFire Diagnostics's products/services for 2 to 5 Years.

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2 to 5 Years	70%

BioFire Diagnostics Customer Loyalty vs. Competitors

Compared to its competitors, BioFire Diagnostics's Customer Loyalty score is rated right above Myriad Genetics.

COMPANY		Customer Loyalty Score
	BioFire Diagnostics	80%
	Myriad Genetics	59%
	T2 Biosystems	N/A
	Accelerate Diagnostics	N/A
	Chromatin	N/A

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Customer Loyalty for Other Health and Wellness Brands

In the Health and Wellness industry, BioFire Diagnostics's Customer Loyalty score is rated right above CVS Health, and is preceded by Headspace.

COMPANY		Customer Loyalty Score
	Colgate Palmolive	85%
	Peloton	82%
	Headspace	82%
	BioFire Diagnostics	80%
	CVS Health	80%
	Johnson & Johnson	79%
	Glossier	77%
	Philips	76%
	WW (formally Weight Watchers)	73%

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BioFire Diagnostics Product Quality

3.7/5

BioFire Diagnostics has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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BioFire Diagnostics Product Information

BioFire Diagnostics’s product quality score is a 3.7 out of 5 as rated by its users and customers.

Website: http://www.biofiredx.com

Company Size: 1,001-5,000 Employees

Industry

Biotech and Pharmaceuticals

Quick Insights into BioFire Diagnostics Product Quality

BioFire Diagnostics's Product Quality score was rated highest by customers who have used BioFire Diagnostics's products/services for 2 to 5 Years.

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Ranked BioFire Diagnostics Product Quality the Highest

2 to 5 Years	4.3
46-50	4.3
Female	4.3

BioFire Diagnostics Product Quality Score by Gender

BioFire Diagnostics's Product Quality score was rated 4.3 by Female customers on Comparably.

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Female

4.3/5

Male

N/A

BioFire Diagnostics Product Quality Score by Age

BioFire Diagnostics's Product Quality score was rated 4.3 stars by customers ages 46-50 on Comparably.

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Summary	Age	Score
46-50 4.3	46-50	4.3

BioFire Diagnostics Product Quality Score by Usage

BioFire Diagnostics's Product Quality score was rated 4.3 stars by customers who have used BioFire Diagnostics's products/services for 2 to 5 Years.

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2 to 5 Years	4.3

BioFire Diagnostics Product Quality vs. Competitors

Compared to its competitors, BioFire Diagnostics's Product Quality score is rated right above Myriad Genetics.

COMPANY		Product Quality Score
	BioFire Diagnostics	3.7/5
	Myriad Genetics	3.5/5
	T2 Biosystems	N/A
	Accelerate Diagnostics	N/A
	Chromatin	N/A

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Product Quality for Other Health and Wellness Brands

In the Health and Wellness industry, BioFire Diagnostics's Product Quality score is rated right above CVS Health, and is preceded by Philips.

COMPANY		Product Quality Score
	Headspace	4.3/5
	Glossier	4.3/5
	Colgate Palmolive	4.2/5
	Peloton	4/5
	Johnson & Johnson	4/5
	Philips	3.8/5
	BioFire Diagnostics	3.7/5
	CVS Health	3.5/5
	WW (formally Weight Watchers)	3.1/5

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BioFire Diagnostics Pricing

BioFire Diagnostics ROI & Value For Money

3.6/5

BioFire Diagnostics has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Quick Insights into BioFire Diagnostics ROI

BioFire Diagnostics's ROI score was rated highest by customers who have used BioFire Diagnostics's products/services for 2 to 5 Years.

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Ranked BioFire Diagnostics ROI the Highest

2 to 5 Years	4.1
Female	3.7
46-50	3.6

BioFire Diagnostics ROI Score by Gender

BioFire Diagnostics's ROI score was rated 3.7 by Female customers on Comparably.

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Female

3.7/5

Male

N/A

BioFire Diagnostics ROI Score by Age

BioFire Diagnostics's ROI score was rated 3.6 stars by customers ages 46-50 on Comparably.

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Summary	Age	Score
46-50 3.6	46-50	3.6

BioFire Diagnostics ROI Score by Usage

BioFire Diagnostics's ROI score was rated 4.1 stars by customers who have used BioFire Diagnostics's products/services for 2 to 5 Years.

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2 to 5 Years	4.1

BioFire Diagnostics Pricing vs. Competitors

Compared to its competitors, BioFire Diagnostics's ROI score is rated right above T2 Biosystems, and is preceded by Myriad Genetics.

COMPANY		Pricing Score
	Myriad Genetics	3.6/5
	BioFire Diagnostics	3.6/5
	T2 Biosystems	N/A
	Accelerate Diagnostics	N/A
	Chromatin	N/A

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ROI for Other Health and Wellness Brands

In the Health and Wellness industry, BioFire Diagnostics's ROI score is rated right above Philips, and is preceded by Johnson & Johnson.

COMPANY		Pricing Score
	Peloton	4/5
	Colgate Palmolive	4/5
	Headspace	3.9/5
	Glossier	3.9/5
	Johnson & Johnson	3.9/5
	BioFire Diagnostics	3.6/5
	Philips	3.6/5
	CVS Health	3.4/5
	WW (formally Weight Watchers)	2.8/5

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BioFire Diagnostics Customer Satisfaction (CSAT)

BioFire Diagnostics Customer Satisfaction (CSAT) Score

91 / 100

BioFire Diagnostics has an overall Customer Satisfaction score of 91 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	9%
Satisfied	82%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

Satisfied

82%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into BioFire Diagnostics Customer Satisfaction

BioFire Diagnostics's Customer Satisfaction score was rated highest by Female customers.

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Ranked BioFire Diagnostics Customer Satisfaction the Highest

Female	100%

BioFire Diagnostics Customer Satisfaction Score by Gender

BioFire Diagnostics's Customer Satisfaction score was rated 100 by Female customers on Comparably.

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100 / 100

Female

	Very Satisfied	20%
	Satisfied	80%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

BioFire Diagnostics Customer Satisfaction vs. Competitors

Compared to its competitors, BioFire Diagnostics's Customer Satisfaction score is rated right above Myriad Genetics.

COMPANY		Customer Satisfaction (CSAT) Score
	BioFire Diagnostics	91%
	Myriad Genetics	50%
	T2 Biosystems	0%
	Accelerate Diagnostics	0%
	Chromatin	0%

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Customer Satisfaction for Other Health and Wellness Brands

In the Health and Wellness industry, BioFire Diagnostics's Customer Satisfaction score is rated right above Headspace.

COMPANY		Customer Satisfaction (CSAT) Score
	BioFire Diagnostics	91%
	Headspace	84%
	Colgate Palmolive	83%
	Glossier	79%
	Johnson & Johnson	78%
	Philips	74%
	CVS Health	68%
	Peloton	63%
	WW (formally Weight Watchers)	46%

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BioFire Diagnostics Customer Service

3.7/5

BioFire Diagnostics has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About BioFire Diagnostics's Customer Service

Address

515 Colorow Drive, Salt Lake City, UT 84108

Website

http://www.biofiredx.com

Phone Number

8017366354

BioFire Diagnostics's Social Links

Quick Insights into BioFire Diagnostics Customer Service

BioFire Diagnostics's Customer Service score was rated highest by customers who have used BioFire Diagnostics's products/services for 2 to 5 Years.

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Ranked BioFire Diagnostics Customer Service the Highest

2 to 5 Years	4.3
Female	3.9
46-50	3.5

BioFire Diagnostics Customer Service Score by Gender

BioFire Diagnostics's Customer Service score was rated 3.9 by Female customers on Comparably.

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Female

3.9/5

Male

N/A

BioFire Diagnostics Customer Service Score by Age

BioFire Diagnostics's Customer Service score was rated 3.5 stars by customers ages 46-50 on Comparably.

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100

Summary	Age	Customer Service Score
46-50 3.5	46-50	3.5

BioFire Diagnostics Customer Service Score by Usage

BioFire Diagnostics's Customer Service score was rated 4.3 stars by customers who have used BioFire Diagnostics's products/services for 2 to 5 Years.

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2 to 5 Years	4.3

BioFire Diagnostics Customer Service vs. Competitors

Compared to its competitors, BioFire Diagnostics's Customer Service score is rated right above T2 Biosystems, and is preceded by Myriad Genetics.

COMPANY		Customer Service Score
	Myriad Genetics	4/5
	BioFire Diagnostics	3.7/5
	T2 Biosystems	N/A
	Accelerate Diagnostics	N/A
	Chromatin	N/A

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Customer Service for Other Health and Wellness Brands

In the Health and Wellness industry, BioFire Diagnostics's Customer Service score is rated right above Philips, and is preceded by Headspace.

COMPANY		Customer Service Score
	Glossier	4.2/5
	Peloton	4/5
	Colgate Palmolive	4/5
	Johnson & Johnson	4/5
	Headspace	3.9/5
	BioFire Diagnostics	3.7/5
	Philips	3.7/5
	CVS Health	3.7/5
	WW (formally Weight Watchers)	3/5

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BioFire Diagnostics as an Employer

4.6/5

BioFire Diagnostics has a 4.6/5 stars for its overall company culture rated by their employees

top

10%

CEO of BioFire Diagnostics

Randy Rasmussen

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

BioFire Diagnostics scored a 7 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of BioFire Diagnostics would recommend the brand to a friend. ENPS measures how likely BioFire Diagnostics employees would recommend working at BioFire Diagnostics to a friend.

Net Promoter Score

NPS Score

38%	Promoters
31%	Passive
31%	Detractors

Employee Net Promoter Score

eNPS Score

62%	Promoters
13%	Passive
25%	Detractors

Global Ranking Snapshot

BioFire Diagnostics is ranked #761 in the Global Top 100 Brands. It ranks just behind GoNoodle and just ahead of Melaleuca.

RANK			INDUSTRY
759	Who What Wear		Fashion and Beauty
760	GoNoodle	KC Estenson	Health and Wellness
761	BioFire Diagnostics	Randy Rasmussen	Health and Wellness
762	Melaleuca	Frank VanderSloot	Health and Wellness
763	GoodRx	Doug Hirsch / Trevor Bezdek	Health and Wellness
764	L.L. Bean	Stephen Smith	Retail
765	Wrigley	Surinder Kumar	Consumer Goods

Health and Wellness Ranking Snapshot

BioFire Diagnostics is ranked #64 in the Health and Wellness Industry. It ranks just behind GoNoodle and just ahead of Melaleuca.

RANK		Location
62	USANA Health Sciences	Salt Lake City, UT
63	GoNoodle	Nashville, TN
64	BioFire Diagnostics	Salt Lake City, UT
65	Melaleuca	Idaho Falls, ID
66	GoodRx	Santa Monica, CA
67	Osmosis	Kaysville, UT
68	Boehringer Ingelheim	Ridgefield, CT