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Wrigley is

Ranked

#68

Consumer Goods Brands

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Wrigley

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Wrigley

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Wrigley is ranked #68 in Consumer Goods Brands

About Wrigley's Brand

Wrigley is a leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. Wrigley’s brand is ranked #765 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Wrigley. When compared to other organizations within the Consumer Goods industry, Wrigley is ranked #68. Among its major competitors, Wrigley is ranked in 2nd place for NPS while Hershey Company is 1st, and Mondelez International North America is 3rd.

Brand at a Glance

89%

Customer Loyalty

4.1/5

Product Quality

3.9/5

Pricing

3.8/5

Customer Service

Wrigley Ranking

^#765 in Global Best Brands
^#68 in Consumer Goods
^#2 / 4 of its competitors

Wrigley NPS

Wrigley's Net Promoter Score (NPS) is a 34 with 61% Promoters, 12% Passives, and 27% Detractors. Net Promoter Score tracks whether Wrigley's customers would recommend using the product based on a scale of -100 to 100.

Wrigley Overall NPS

NPS

61%	Promoters
12%	Passives
27%	Detractors

Wrigley NPS Trend

-100

-50

100

Summary	Date	Score
Jan 2024 36	Jan 2024	36
Feb 2024 34	Feb 2024	34
Mar 2024 33	Mar 2024	33
Apr 2024 33	Apr 2024	33
May 2024 35	May 2024	35
Jul 2024 33	Jul 2024	33
Aug 2024 30	Aug 2024	30
Oct 2024 32	Oct 2024	32
Nov 2024 31	Nov 2024	31
May 2025 33	May 2025	33
Aug 2025 35	Aug 2025	35
Dec 2025 34	Dec 2025	34

How Other Brands Compare

Wrigley is ranked second for NPS among its competitors. Hershey Company and Mondelez International North America come in first and third, with Mars coming in at #4.

	Wrigley	Hershey Company	Mars	Mondelez International North America
Global Ranking	#765	#42	#61	#988
NPS	34	35	27	31
Valuation Updated every 24 hours for public companies	-	$30.98B	$31.60M	$76.69B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Wrigley NPS by Gender

Female customers rated Wrigley's NPS 27 points higher than Male customers.

Male

Wrigley's NPS was rated 23 by Male customers on Comparably.

56%

Promoters

11%

Passives

33%

Detractors

Female

Wrigley's NPS was rated 50 by Female customers on Comparably.

70%

Promoters

10%

Passives

20%

Detractors

Wrigley NPS by Ethnicity

Wrigley's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 12	Caucasian	12
Asian or Pacific Islander 0	Asian or Pacific Islander	0

Wrigley NPS by Age

Wrigley's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

100

Summary

Age

Promoters

Passives

Detractors

18-25

62%

15%

23%

26-30

100%

Wrigley NPS by Usage

Wrigley's NPS was rated the highest by customers who have used Wrigley's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

-100

-50

100

Summary	Usage	Score
1 to 2 Years 0	1 to 2 Years	0
2 to 5 Years 20	2 to 5 Years	20
Over 10 Years 80	Over 10 Years	80

Wrigley NPS vs. Competitors

Compared to its competitors, Wrigley's NPS is rated right above Mondelez International North America, and is preceded by Hershey Company.

COMPANY		NPS Score
	Hershey Company	35
	Wrigley	34
	Mondelez International North America	31
	Mars	27

Wrigley NPS vs Companies in Consumer Goods

In the Consumer Goods industry, Wrigley's NPS is rated right above Crocs, and is preceded by Hershey Company.

COMPANY		NPS Score
	Lego Group	54
	Red Bull	42
	Bath & Body Works	38
	Colgate Palmolive	36
	Hershey Company	35
	Wrigley	34
	Crocs	34
	Gucci	31
	Tiffany & Co	31

Wrigley Customer Reviews

Out of the 3 Wrigley customer reviews 2 were positive and 1 was constructive. Wrigley customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Wrigley Customer Loyalty

89%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

89% of Wrigley users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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89%

11%

Wrigley Customer Loyalty Score by Gender

Male customers rated Wrigley's Customer Loyalty score 18% higher than Female customers.

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Male

100%

Yes

Female

82%

Yes

Wrigley Customer Loyalty Score by Ethnicity

Wrigley's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Asian or Pacific Islander

Wrigley Customer Loyalty Score by Age

Wrigley's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 93%	18-25	93%
26-30 100%	26-30	100%

Wrigley Customer Loyalty Score by Usage

Wrigley's Customer Loyalty score was rated the highest by customers who have used Wrigley's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years	70%
2 to 5 Years	100%
Over 10 Years	91%

Wrigley Customer Loyalty Score by Industry

Wrigley's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Accounting	100%
Arts and Entertainment	100%
Marketing, Advertising and Research	78%

Wrigley Customer Loyalty vs. Competitors

Compared to its competitors, Wrigley's Customer Loyalty score is rated right above Hershey Company.

COMPANY		Customer Loyalty Score
	Wrigley	89%
	Hershey Company	81%
	Mondelez International North America	78%
	Mars	78%

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Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, Wrigley's Customer Loyalty score is rated right above Bath & Body Works.

COMPANY		Customer Loyalty Score
	Wrigley	89%
	Bath & Body Works	87%
	Lego Group	86%
	Colgate Palmolive	85%
	Red Bull	81%
	Hershey Company	81%
	Crocs	79%
	Gucci	76%
	Tiffany & Co	73%

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Wrigley Product Quality

4.1/5

Wrigley has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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Wrigley Product Information

Wrigley’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Wrigley's product the highest. Reviewers from the Accounting industry rated Wrigley the lowest at 4.

Website: http://www.wrigley.com

Company Size: 201-500 Employees

Industry

Tech

Hardware and Devices

Quick Insights into Wrigley Product Quality

Wrigley's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers who have used Wrigley's products/services for 2 to 5 Years.

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Ranked Wrigley Product Quality the Highest

26-30	4.6
Arts and Entertainment	4.6
Over 10 Years	4.5

Ranked Wrigley Product Quality the Lowest

Male	4.1
Accounting	4
2 to 5 Years	3.7

Wrigley Product Quality Score by Gender

Female customers rated Wrigley's Product Quality score 0.2 stars higher than Male customers.

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Male

4.1/5

Female

4.3/5

Wrigley Product Quality Score by Ethnicity

Wrigley's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 4.1	Caucasian	4.1
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3

Wrigley Product Quality Score by Age

Wrigley's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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Summary	Age	Score
18-25 4.4	18-25	4.4
26-30 4.6	26-30	4.6

Wrigley Product Quality Score by Usage

Wrigley's Product Quality score was rated the highest by customers who have used Wrigley's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years	4.3
2 to 5 Years	3.7
Over 10 Years	4.5

Wrigley Product Quality Score by Industry

Wrigley's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.

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Accounting	4
Arts and Entertainment	4.6
Marketing, Advertising and Research	4.1

Wrigley Product Quality vs. Competitors

Compared to its competitors, Wrigley's Product Quality score is rated right above Mars, and is preceded by Hershey Company.

COMPANY		Product Quality Score
	Hershey Company	4.1/5
	Wrigley	4.1/5
	Mars	4/5
	Mondelez International North America	4/5

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Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, Wrigley's Product Quality score is rated right above Crocs, and is preceded by Hershey Company.

COMPANY		Product Quality Score
	Lego Group	4.5/5
	Red Bull	4.2/5
	Colgate Palmolive	4.2/5
	Gucci	4.2/5
	Bath & Body Works	4.1/5
	Hershey Company	4.1/5
	Wrigley	4.1/5
	Crocs	4.1/5
	Tiffany & Co	4/5

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Wrigley Pricing

Wrigley ROI & Value For Money

3.9/5

Wrigley has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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Wrigley Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Accounting industry think that they had the lowest ROI from Wrigley.

Quick Insights into Wrigley ROI

Wrigley's ROI score was rated highest by customers ages 26-30, and rated lowest by Asian or Pacific Islander customers.

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Ranked Wrigley ROI the Highest

26-30	4.6
Over 10 Years	4.4
Female	4.2

Ranked Wrigley ROI the Lowest

Male	3.6
1 to 2 Years	3.5
Asian or Pacific Islander	3.5

Wrigley ROI Score by Gender

Female customers rated Wrigley's ROI score 0.6 stars higher than Male customers.

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Male

3.6/5

Female

4.2/5

Wrigley ROI Score by Ethnicity

Wrigley's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 3.8	Caucasian	3.8
Asian or Pacific Islander 3.5	Asian or Pacific Islander	3.5

Wrigley ROI Score by Age

Wrigley's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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Summary	Age	Score
18-25 3.9	18-25	3.9
26-30 4.6	26-30	4.6

Wrigley ROI Score by Usage

Wrigley's ROI score was rated the highest by customers who have used Wrigley's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years	3.5
2 to 5 Years	3.6
Over 10 Years	4.4

Wrigley ROI Score by Industry

Wrigley's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.

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Accounting	3.8
Arts and Entertainment	4.1
Marketing, Advertising and Research	3.9

Wrigley Pricing vs. Competitors

Compared to its competitors, Wrigley's ROI score is rated right above Mondelez International North America, and is preceded by Hershey Company.

COMPANY		Pricing Score
	Hershey Company	3.9/5
	Wrigley	3.9/5
	Mondelez International North America	3.8/5
	Mars	3.8/5

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ROI for Other Consumer Goods Brands

In the Consumer Goods industry, Wrigley's ROI score is rated right above Hershey Company, and is preceded by Lego Group.

COMPANY		Pricing Score
	Colgate Palmolive	4/5
	Lego Group	3.9/5
	Wrigley	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Gucci	3.8/5
	Bath & Body Works	3.8/5
	Crocs	3.7/5
	Tiffany & Co	3.7/5

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Wrigley Customer Satisfaction (CSAT)

Wrigley Customer Satisfaction (CSAT) Score

77 / 100

Wrigley has an overall Customer Satisfaction score of 77 rated by its users and customers.

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Very Satisfied	47%
Satisfied	30%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	2%
Very Dissatisfied	17%

Very Satisfied

47%

Satisfied

30%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

17%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Wrigley Customer Satisfaction

Wrigley's Customer Satisfaction score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers who have used Wrigley's products/services for Over 10 Years.

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Ranked Wrigley Customer Satisfaction the Highest

Arts and Entertainment	100%
18-25	91%
Male	83%

Ranked Wrigley Customer Satisfaction the Lowest

Female	78%
Marketing, Advertising and Research	75%
Over 10 Years	72%

Wrigley Customer Satisfaction Score by Gender

Male customers rated Wrigley's Customer Satisfaction score 5 points higher than Female customers.

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83 / 100

Male

	Very Satisfied	50%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	17%

78 / 100

Female

	Very Satisfied	44%
	Satisfied	34%
	Neither Satisfied nor Dissatisfied	11%
	Dissatisfied	0%
	Very Dissatisfied	11%

Wrigley Customer Satisfaction Score by Ethnicity

Caucasian
78%

CSAT according to Caucasian

Wrigley's Customer Satisfaction (CSAT) score was rated 78% according to Caucasian users and customers.

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78 / 100

Very Satisfied	56%
Satisfied	22%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	22%

Very Satisfied

56%

Satisfied

22%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

22%

Wrigley Customer Satisfaction Score by Age

Wrigley's Customer Satisfaction score was rated 91 points by customers ages 18-25 on Comparably.

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100

Breakdown

Age

Score

18-25

91%

Wrigley Customer Satisfaction Score by Usage

Wrigley's Customer Satisfaction score was rated the highest by customers who have used Wrigley's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years	75
Over 10 Years	72

Wrigley Customer Satisfaction Score by Industry

Wrigley's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Arts and Entertainment	100
Marketing, Advertising and Research	75

Wrigley Customer Satisfaction vs. Competitors

Compared to its competitors, Wrigley's Customer Satisfaction score is rated right above Mars, and is preceded by Mondelez International North America.

COMPANY		Customer Satisfaction (CSAT) Score
	Hershey Company	80%
	Mondelez International North America	79%
	Wrigley	77%
	Mars	74%

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Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, Wrigley's Customer Satisfaction score is rated right above Tiffany & Co, and is preceded by Gucci.

COMPANY		Customer Satisfaction (CSAT) Score
	Lego Group	89%
	Colgate Palmolive	83%
	Red Bull	82%
	Bath & Body Works	81%
	Hershey Company	80%
	Crocs	79%
	Gucci	79%
	Wrigley	77%
	Tiffany & Co	72%

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Wrigley Customer Service

3.8/5

Wrigley has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About Wrigley's Customer Service

Address

Peoria, IL

Website

http://www.wrigley.com

Phone Number

(800) 974-4539

Quick Insights into Wrigley Customer Service

Wrigley's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers who have used Wrigley's products/services for 2 to 5 Years.

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Ranked Wrigley Customer Service the Highest

26-30	4.5
Over 10 Years	4.4
Female	4

Ranked Wrigley Customer Service the Lowest

Asian or Pacific Islander	3.6
Male	3.6
2 to 5 Years	3.4

Wrigley Customer Service Score by Gender

Female customers rated Wrigley's Customer Service score 0.4 stars higher than Male customers.

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Male

3.6/5

Female

4/5

Wrigley Customer Service Score by Ethnicity

Wrigley's Customer Service score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.7	Caucasian	3.7
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6

Wrigley Customer Service Score by Age

Wrigley's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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100

Summary	Age	Customer Service Score
18-25 3.9	18-25	3.9
26-30 4.5	26-30	4.5

Wrigley Customer Service Score by Usage

Wrigley's Customer Service score was rated the highest by customers who have used Wrigley's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years	3.6
2 to 5 Years	3.4
Over 10 Years	4.4

Wrigley Customer Service Score by Industry

Wrigley's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Accounting industry customers.

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Accounting	3.6
Arts and Entertainment	3.8
Marketing, Advertising and Research	4

Wrigley Customer Service vs. Competitors

Compared to its competitors, Wrigley's Customer Service score is rated right below Mars.

COMPANY		Customer Service Score
	Hershey Company	3.9/5
	Mondelez International North America	3.9/5
	Mars	3.9/5
	Wrigley	3.8/5

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Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, Wrigley's Customer Service score is rated right above Crocs, and is preceded by Hershey Company.

COMPANY		Customer Service Score
	Lego Group	4.2/5
	Gucci	4/5
	Red Bull	4/5
	Colgate Palmolive	4/5
	Bath & Body Works	4/5
	Hershey Company	3.9/5
	Wrigley	3.8/5
	Crocs	3.8/5
	Tiffany & Co	3.8/5

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Wrigley as an Employer

2.8/5

Wrigley has a 2.8/5 stars for its overall company culture rated by their employees

bottom

20%

CEO of Wrigley

Surinder Kumar

In the Bottom 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Wrigley scored a 34 for Net Promoter Score and a -7 for Employee Net Promoter Score. NPS gauges how likely a customer of Wrigley would recommend the brand to a friend. ENPS measures how likely Wrigley employees would recommend working at Wrigley to a friend.

Net Promoter Score

NPS Score

61%	Promoters
12%	Passive
27%	Detractors

Employee Net Promoter Score

-7

eNPS Score

43%	Promoters
7%	Passive
50%	Detractors

Global Ranking Snapshot

Wrigley is ranked #765 in the Global Top 100 Brands. It ranks just behind L.L. Bean and just ahead of Bank OZK.

RANK			INDUSTRY
763	GoodRx	Doug Hirsch / Trevor Bezdek	Health and Wellness
764	L.L. Bean	Stephen Smith	Retail
765	Wrigley	Surinder Kumar	Consumer Goods
766	Bank OZK	George Gleason	Banking and Financial Services
767	Syngenta	J Fyrwald	Energy and Manufacturing
768	Alteryx	Mark Anderson	Tech
769	doTERRA	Kirk Jowers	Consumer Goods

Consumer Goods Ranking Snapshot

Wrigley is ranked #68 in the Consumer Goods Industry. It ranks just behind PING and just ahead of doTERRA.

RANK		Location
66	The Farmer's Dog
67	PING	Phoenix, AZ
68	Wrigley	Peoria, IL
69	doTERRA	Pleasant Grove, UT
70	OnePlus Corporation	Northbrook, IL
71	Pringles	Battle Creek, MI
72	Del Monte Foods	Walnut Creek, CA