60
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
The Farmer's Dog is ranked #66 in Consumer Goods Brands
The Farmer's Dog is ranked #66 in Consumer Goods Brands
About The Farmer's Dog's Brand
The Farmer's Dog’s brand is ranked #749 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of The Farmer's Dog. When compared to other organizations within the Consumer Goods industry, The Farmer's Dog is ranked #66. Among its major competitors, The Farmer's Dog is ranked in 1st place for NPS while Ollie is 2nd, and tails.com is 3rd.Their current valuation is $150.00M
Brand at a Glance
83%
Customer Loyalty
4.4/5
Product Quality
4.1/5
Pricing
4.1/5
Customer Service
The Farmer's Dog Ranking
- #749 in Global Best Brands
- #66 in Consumer Goods
- #1 / 3 of its competitors
The Farmer's Dog NPS
The Farmer's Dog's Net Promoter Score (NPS) is a 60 with 74% Promoters, 12% Passives, and 14% Detractors. Net Promoter Score tracks whether The Farmer's Dog's customers would recommend using the product based on a scale of -100 to 100.
The Farmer's Dog Overall NPS
| 74% | Promoters |
|---|---|
| 12% | Passives |
| 14% | Detractors |
The Farmer's Dog NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 68 | Mar 2024 | 68 |
Apr 2024 68 | Apr 2024 | 68 |
Jun 2024 68 | Jun 2024 | 68 |
Jul 2024 68 | Jul 2024 | 68 |
Sep 2024 68 | Sep 2024 | 68 |
Oct 2024 63 | Oct 2024 | 63 |
Jan 2025 65 | Jan 2025 | 65 |
Apr 2025 63 | Apr 2025 | 63 |
Oct 2025 65 | Oct 2025 | 65 |
Nov 2025 61 | Nov 2025 | 61 |
Dec 2025 62 | Dec 2025 | 62 |
Jan 2026 60 | Jan 2026 | 60 |
How Other Brands Compare
The Farmer's Dog is ranked first for NPS among its competitors. Ollie and tails.com come in second and third. Among those competitors, it is the most valued company.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Farmer's Dog NPS by Gender
The Farmer's Dog's NPS was rated 42 by Female customers on Comparably.
Female
42
The Farmer's Dog's NPS was rated 42 by Female customers on Comparably.
67%
Promoters
8%
Passives
25%
Detractors
Male
N/A
The Farmer's Dog's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
The Farmer's Dog NPS by Ethnicity
The Farmer's Dog's NPS was rated 61 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 61 | Caucasian | 61 |
The Farmer's Dog NPS by Usage
The Farmer's Dog's NPS was rated the highest by customers who have used The Farmer's Dog's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 61 | Less than 1 Year | 61 |
1 to 2 Years 60 | 1 to 2 Years | 60 |
The Farmer's Dog NPS vs. Competitors
Compared to its competitors, The Farmer's Dog's NPS is rated right above Ollie.
| COMPANY | NPS Score | |
|---|---|---|
 | The Farmer's Dog | 60 |
 | Ollie | 17 |
The Farmer's Dog NPS vs Companies in Consumer Goods
In the Consumer Goods industry, The Farmer's Dog's NPS is rated right above Lego Group.
| COMPANY | NPS Score | |
|---|---|---|
| The Farmer's Dog | 60 |
 | Lego Group | 54 |
 | Red Bull | 42 |
 | Bath & Body Works | 38 |
 | Colgate Palmolive | 36 |
 | Hershey Company | 35 |
 | Crocs | 34 |
 | Gucci | 31 |
 | Tiffany & Co | 31 |
The Farmer's Dog Customer Reviews
Out of the 2 The Farmer's Dog customer reviews 2 were positive and 0 were constructive. The Farmer's Dog customer reviews reflect that all customers have a favorable experience using the products/services of the company.
The Farmer's Dog Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of The Farmer's Dog users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
The Farmer's Dog Customer Loyalty Score by Gender
The Farmer's Dog's Customer Loyalty score was rated 93 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of The Farmer's Dog.
Female
93%
Yes
Male
N/A
Yes
The Farmer's Dog Customer Loyalty Score by Ethnicity
The Farmer's Dog's Customer Loyalty score was rated 89% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of The Farmer's Dog.
89
out of 100
Caucasian
The Farmer's Dog Customer Loyalty Score by Usage
The Farmer's Dog's Customer Loyalty score was rated the highest by customers who have used The Farmer's Dog's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
The Farmer's Dog Customer Loyalty vs. Competitors
Compared to its competitors, The Farmer's Dog's Customer Loyalty score is rated right above Ollie.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| The Farmer's Dog | 83% |
| Ollie | 76% |
Unlock The Farmer's Dog Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full The Farmer's Dog Customer Loyalty vs. Competitors data and gain insights into your customers today.
Customer Loyalty for Other Consumer Goods Brands
In the Consumer Goods industry, The Farmer's Dog's Customer Loyalty score is rated right above Red Bull, and is preceded by Colgate Palmolive.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Bath & Body Works | 87% |
| Lego Group | 86% |
| Colgate Palmolive | 85% |
| The Farmer's Dog | 83% |
| Red Bull | 81% |
| Hershey Company | 81% |
| Crocs | 79% |
| Gucci | 76% |
| Tiffany & Co | 73% |
Unlock The Farmer's Dog Customer Loyalty vs. Companies in Consumer Goods Data
VS
Sign Up for Brand Profile PRO to get the full The Farmer's Dog Customer Loyalty vs. Companies in Consumer Goods data and gain insights into your customers today.
The Farmer's Dog Product Quality
4.4/5
The Farmer's Dog has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
Sign Up to unlock The Farmer's Dog's overall Product Quality score rated by its users and customers.
The Farmer's Dog Product Information
The Farmer's Dog’s product quality score is a 4.4 out of 5 as rated by its users and customers.
- Company Size
- 51-200 Employees
Industry
Tech
Ecommerce and Marketplaces
Quick Insights into The Farmer's Dog Product Quality
The Farmer's Dog's Product Quality score was rated highest by Caucasian customers, and rated lowest by customers who have used The Farmer's Dog's products/services for 1 to 2 Years.
Sign Up to unlock insights into how customers have ranked The Farmer's Dog's Product Quality.
Ranked The Farmer's Dog Product Quality the Highest
Ranked The Farmer's Dog Product Quality the Lowest
The Farmer's Dog Product Quality Score by Gender
The Farmer's Dog's Product Quality score was rated 4.8 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of The Farmer's Dog.
Female
4.8/5
Male
N/A
The Farmer's Dog Product Quality Score by Ethnicity
The Farmer's Dog's Product Quality score was rated 4.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of The Farmer's Dog.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.9 | Caucasian | 4.9 |
The Farmer's Dog Product Quality Score by Usage
The Farmer's Dog's Product Quality score was rated the highest by customers who have used The Farmer's Dog's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
The Farmer's Dog Product Quality vs. Competitors
Compared to its competitors, The Farmer's Dog's Product Quality score is rated right above Ollie.
| COMPANY | Product Quality Score | |
|---|---|---|
| The Farmer's Dog | 4.4/5 |
| Ollie | 4.1/5 |
Unlock The Farmer's Dog Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full The Farmer's Dog Product Quality vs. Competitors data and gain insights into your customers today.
Product Quality for Other Consumer Goods Brands
In the Consumer Goods industry, The Farmer's Dog's Product Quality score is rated right above Red Bull, and is preceded by Lego Group.
| COMPANY | Product Quality Score | |
|---|---|---|
| Lego Group | 4.5/5 |
| The Farmer's Dog | 4.4/5 |
| Red Bull | 4.2/5 |
| Colgate Palmolive | 4.2/5 |
| Gucci | 4.2/5 |
| Bath & Body Works | 4.1/5 |
| Hershey Company | 4.1/5 |
| Crocs | 4.1/5 |
| Tiffany & Co | 4/5 |
Unlock The Farmer's Dog Product Quality vs. Companies in Consumer Goods Data
VS
Sign Up for Brand Profile PRO to get the full The Farmer's Dog Product Quality vs. Companies in Consumer Goods data and gain insights into your customers today.
The Farmer's Dog Pricing
The Farmer's Dog ROI & Value For Money
4.1/5
The Farmer's Dog has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock The Farmer's Dog's overall ROI score rated by its users and customers.
Quick Insights into The Farmer's Dog ROI
The Farmer's Dog's ROI score was rated highest by customers who have used The Farmer's Dog's products/services for 1 to 2 Years, and rated lowest by customers who have used The Farmer's Dog's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked The Farmer's Dog's ROI score.
Ranked The Farmer's Dog ROI the Highest
Ranked The Farmer's Dog ROI the Lowest
The Farmer's Dog ROI Score by Gender
The Farmer's Dog's ROI score was rated 4.1 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of The Farmer's Dog.
Female
4.1/5
Male
N/A
The Farmer's Dog ROI Score by Ethnicity
The Farmer's Dog's ROI score was rated 4.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of The Farmer's Dog.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
The Farmer's Dog ROI Score by Usage
The Farmer's Dog's ROI score was rated the highest by customers who have used The Farmer's Dog's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
The Farmer's Dog Pricing vs. Competitors
Compared to its competitors, The Farmer's Dog's ROI score is rated right above Ollie.
| COMPANY | Pricing Score | |
|---|---|---|
| The Farmer's Dog | 4.1/5 |
| Ollie | 3.5/5 |
Unlock The Farmer's Dog ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full The Farmer's Dog ROI vs. Competitors data and gain insights into your customers today.
ROI for Other Consumer Goods Brands
In the Consumer Goods industry, The Farmer's Dog's ROI score is rated right above Colgate Palmolive.
| COMPANY | Pricing Score | |
|---|---|---|
| The Farmer's Dog | 4.1/5 |
| Colgate Palmolive | 4/5 |
| Lego Group | 3.9/5 |
| Hershey Company | 3.9/5 |
| Red Bull | 3.8/5 |
| Gucci | 3.8/5 |
| Bath & Body Works | 3.8/5 |
| Crocs | 3.7/5 |
| Tiffany & Co | 3.7/5 |
Unlock The Farmer's Dog ROI vs. Companies in Consumer Goods Data
VS
Sign Up for Brand Profile PRO to get the full The Farmer's Dog ROI vs. Companies in Consumer Goods data and gain insights into your customers today.
The Farmer's Dog Customer Satisfaction (CSAT)
The Farmer's Dog Customer Satisfaction (CSAT) Score
90 / 100
The Farmer's Dog has an overall Customer Satisfaction score of 90 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
59%
Satisfied
31%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into The Farmer's Dog Customer Satisfaction
The Farmer's Dog's Customer Satisfaction score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked The Farmer's Dog's Customer Satisfaction.
Ranked The Farmer's Dog Customer Satisfaction the Highest
The Farmer's Dog Customer Satisfaction Score by Gender
The Farmer's Dog's Customer Satisfaction score was rated 85 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of The Farmer's Dog.
85 / 100
FemaleVery Satisfied | 71% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 15% |
The Farmer's Dog Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
The Farmer's Dog's Customer Satisfaction (CSAT) score was rated 85% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of The Farmer's Dog.
85 / 100
Very Satisfied
71%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
15%
The Farmer's Dog Customer Satisfaction vs. Competitors
Compared to its competitors, The Farmer's Dog's Customer Satisfaction score is rated right below Ollie.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Ollie | 100% |
| The Farmer's Dog | 90% |
Unlock The Farmer's Dog Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full The Farmer's Dog Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Customer Satisfaction for Other Consumer Goods Brands
In the Consumer Goods industry, The Farmer's Dog's Customer Satisfaction score is rated right above Lego Group.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| The Farmer's Dog | 90% |
| Lego Group | 89% |
| Colgate Palmolive | 83% |
| Red Bull | 82% |
| Bath & Body Works | 81% |
| Hershey Company | 80% |
| Crocs | 79% |
| Gucci | 79% |
| Tiffany & Co | 72% |
Unlock The Farmer's Dog Customer Satisfaction vs. Companies in Consumer Goods Data
VS
Sign Up for Brand Profile PRO to get the full The Farmer's Dog Customer Satisfaction vs. Companies in Consumer Goods data and gain insights into your customers today.
The Farmer's Dog Customer Service
4.1/5
The Farmer's Dog has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock The Farmer's Dog's overall Customer Service score rated by its users and customers.
About The Farmer's Dog's Customer Service
Website
https://www.thefarmersdog.com
Quick Insights into The Farmer's Dog Customer Service
The Farmer's Dog's Customer Service score was rated highest by customers who have used The Farmer's Dog's products/services for 1 to 2 Years, and rated lowest by customers who have used The Farmer's Dog's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked The Farmer's Dog's Customer Service score.
Ranked The Farmer's Dog Customer Service the Highest
Ranked The Farmer's Dog Customer Service the Lowest
The Farmer's Dog Customer Service Score by Gender
The Farmer's Dog's Customer Service score was rated 4.2 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of The Farmer's Dog.
Female
4.2/5
Male
N/A
The Farmer's Dog Customer Service Score by Ethnicity
The Farmer's Dog's Customer Service score was rated 4.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of The Farmer's Dog.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
The Farmer's Dog Customer Service Score by Usage
The Farmer's Dog's Customer Service score was rated the highest by customers who have used The Farmer's Dog's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
The Farmer's Dog Customer Service vs. Competitors
Compared to its competitors, The Farmer's Dog's Customer Service score is rated right above Ollie.
| COMPANY | Customer Service Score | |
|---|---|---|
| The Farmer's Dog | 4.1/5 |
| Ollie | 3.8/5 |
Unlock The Farmer's Dog Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full The Farmer's Dog Customer Service vs. Competitors data and gain insights into your customers today.
Customer Service for Other Consumer Goods Brands
In the Consumer Goods industry, The Farmer's Dog's Customer Service score is rated right above Gucci, and is preceded by Lego Group.
| COMPANY | Customer Service Score | |
|---|---|---|
| Lego Group | 4.2/5 |
| The Farmer's Dog | 4.1/5 |
| Gucci | 4/5 |
| Red Bull | 4/5 |
| Colgate Palmolive | 4/5 |
| Bath & Body Works | 4/5 |
| Hershey Company | 3.9/5 |
| Crocs | 3.8/5 |
| Tiffany & Co | 3.8/5 |
Unlock The Farmer's Dog Customer Service vs. Companies in Consumer Goods Data
VS
Sign Up for Brand Profile PRO to get the full The Farmer's Dog Customer Service vs. Companies in Consumer Goods data and gain insights into your customers today.
The Farmer's Dog as an Employer
2.8/5
The Farmer's Dog has a 2.8/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
The Farmer's Dog scored a 60 for Net Promoter Score and a -8 for Employee Net Promoter Score. NPS gauges how likely a customer of The Farmer's Dog would recommend the brand to a friend. ENPS measures how likely The Farmer's Dog employees would recommend working at The Farmer's Dog to a friend.
Net Promoter Score
60
NPS Score
| 74% | Promoters |
|---|---|
| 12% | Passive |
| 14% | Detractors |
Employee Net Promoter Score
-8
eNPS Score
| 46% | Promoters |
|---|---|
| 0% | Passive |
| 54% | Detractors |
Global Ranking Snapshot
The Farmer's Dog is ranked #749 in the Global Top 100 Brands. It ranks just behind USANA Health Sciences and just ahead of PING.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
747 |  | Ramsey Solutions |  | Banking and Financial Services | |
748 |  | USANA Health Sciences |  | Kevin G. Guest | Consumer Goods |
749 | | The Farmer's Dog | | Jonathan Regev | Consumer Goods |
750 |  | PING |  | John Solheim | Consumer Goods |
751 |  | Funko |  | Brian Mariotti | Media and Entertainment |
752 |  | JAMF Software |  | Dean Hager | Tech |
753 |  | Meow Wolf | | Media and Entertainment |
Consumer Goods Ranking Snapshot
The Farmer's Dog is ranked #66 in the Consumer Goods Industry. It ranks just behind USANA Health Sciences and just ahead of PING.
| RANK | COMPANY | Location | |
|---|---|---|---|
64 |  | BARK | New York City, NY |
65 | | USANA Health Sciences | Salt Lake City, UT |
66 | | The Farmer's Dog | |
67 | | PING | Phoenix, AZ |
68 |  | Wrigley | Peoria, IL |
69 |  | doTERRA | Pleasant Grove, UT |
70 |  | OnePlus Corporation | Northbrook, IL |
