
Bose is is a research company that develops sound solutions for entertainment, home audio, aviation, and automotive industries. Bose’s brand is ranked #99 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Bose. When compared to other organizations within the Consumer Goods industry, Bose is ranked #17. Among its major competitors, Bose is ranked in 2nd place for NPS while Sennheiser is 1st, and HARMAN International is 3rd.Their current valuation is $9.99B
Bose's Net Promoter Score (NPS) is a 31 with 56% Promoters, 19% Passives, and 25% Detractors. Net Promoter Score tracks whether Bose's customers would recommend using the product based on a scale of -100 to 100.
| 56% | Promoters |
|---|---|
| 19% | Passives |
| 25% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2024 28 | Nov 2024 | 28 |
Dec 2024 28 | Dec 2024 | 28 |
Jan 2025 28 | Jan 2025 | 28 |
Feb 2025 30 | Feb 2025 | 30 |
Mar 2025 30 | Mar 2025 | 30 |
Apr 2025 29 | Apr 2025 | 29 |
Jul 2025 29 | Jul 2025 | 29 |
Aug 2025 29 | Aug 2025 | 29 |
Oct 2025 29 | Oct 2025 | 29 |
Nov 2025 29 | Nov 2025 | 29 |
Dec 2025 29 | Dec 2025 | 29 |
Jan 2026 29 | Jan 2026 | 29 |
Bose is ranked first for NPS among its competitors. JBL and Emerson come in second and third, with Sonos coming in at #4. Among those competitors, it is the second most valued company behind Emerson.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Bose's NPS 4 points higher than Female customers.
Bose's NPS was rated 35 by Male customers on Comparably.
Bose's NPS was rated 31 by Female customers on Comparably.
Bose's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 20 | Caucasian | 20 |
Hispanic or Latino 60 | Hispanic or Latino | 60 |
African American/Black 50 | African American/Black | 50 |
Asian or Pacific Islander 43 | Asian or Pacific Islander | 43 |
Native American 25 | Native American | 25 |
Other 52 | Other | 52 |
Bose's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 31-35.
Bose's NPS was rated the highest by customers who have used Bose's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 14 | Less than 1 Year | 14 |
1 to 2 Years 18 | 1 to 2 Years | 18 |
2 to 5 Years 42 | 2 to 5 Years | 42 |
5 to 10 Years 42 | 5 to 10 Years | 42 |
Over 10 Years 34 | Over 10 Years | 34 |
Compared to its competitors, Bose's NPS is rated right above HARMAN International, and is preceded by Sennheiser.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Sennheiser | 35 |
![]() | Bose | 31 |
![]() | HARMAN International | 29 |
![]() | JBL | 22 |
![]() | Emerson | 13 |
![]() | Sonos | -43 |
In the Consumer Goods industry, Bose's NPS is rated right above Gucci, and is preceded by Crocs.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Lego Group | 54 |
![]() | Red Bull | 42 |
![]() | Bath & Body Works | 38 |
![]() | Colgate Palmolive | 36 |
![]() | Hershey Company | 35 |
![]() | Crocs | 34 |
![]() | Bose | 31 |
![]() | Gucci | 31 |
![]() | Tiffany & Co | 31 |
Out of the 78 Bose customer reviews 62 were positive and 16 were constructive. Bose customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Bose users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Bose's Customer Loyalty score 5% higher than Female customers.
Bose's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Native American customers.
% who answered "Yes"
Bose's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 84% | 18-25 | 84% |
26-30 65% | 26-30 | 65% |
31-35 73% | 31-35 | 73% |
36-40 81% | 36-40 | 81% |
41-45 86% | 41-45 | 86% |
46-50 89% | 46-50 | 89% |
51-55 94% | 51-55 | 94% |
56-60 94% | 56-60 | 94% |
61-65 89% | 61-65 | 89% |
66+ 79% | 66+ | 79% |
Bose's Customer Loyalty score was rated the highest by customers who have used Bose's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Bose's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Retail industry customers.
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Compared to its competitors, Bose's Customer Loyalty score is rated right above JBL.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Bose | 81% |
![]() | JBL | 81% |
![]() | Sonos | 80% |
![]() | HARMAN International | 79% |
![]() | Sennheiser | 76% |
![]() | Emerson | 73% |
In the Consumer Goods industry, Bose's Customer Loyalty score is rated right above Red Bull, and is preceded by Colgate Palmolive.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Bath & Body Works | 87% |
![]() | Lego Group | 86% |
![]() | Colgate Palmolive | 85% |
![]() | Bose | 81% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | Crocs | 79% |
![]() | Gucci | 76% |
![]() | Tiffany & Co | 73% |
Bose has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Bose’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Logistics and Supply Chain industry rated Bose's product the highest. Reviewers from the Fashion and Beauty industry rated Bose the lowest at 4.4.
Bose's Product Quality score was rated highest by customers from the Logistics and Supply Chain industry, and rated lowest by customers from the Military and Defense industry.
Male customers rated Bose's Product Quality score 0.2 stars higher than Female customers.
Bose's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Native American 4.4 | Native American | 4.4 |
Other 4.4 | Other | 4.4 |
Bose's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4 | 31-35 | 4 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4.3 | 41-45 | 4.3 |
46-50 4.4 | 46-50 | 4.4 |
51-55 4.5 | 51-55 | 4.5 |
56-60 3.4 | 56-60 | 3.4 |
61-65 4.6 | 61-65 | 4.6 |
66+ 3.8 | 66+ | 3.8 |
Bose's Product Quality score was rated the highest by customers who have used Bose's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Bose's Product Quality score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Military and Defense industry customers.
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Compared to its competitors, Bose's Product Quality score is rated right above HARMAN International, and is preceded by Sennheiser.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Sennheiser | 4.3/5 |
![]() | Bose | 4.1/5 |
![]() | HARMAN International | 4/5 |
![]() | Emerson | 3.6/5 |
![]() | JBL | 3.6/5 |
![]() | Sonos | 2.2/5 |
In the Consumer Goods industry, Bose's Product Quality score is rated right above Bath & Body Works, and is preceded by Gucci.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Lego Group | 4.5/5 |
![]() | Red Bull | 4.2/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | Bose | 4.1/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Crocs | 4.1/5 |
![]() | Tiffany & Co | 4/5 |
Bose has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Logistics and Supply Chain industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Bose.
Bose's ROI score was rated highest by customers from the Logistics and Supply Chain industry, and rated lowest by customers from the Consumer Goods industry.
Bose's ROI score was rated 3.7 by both Female and Male customers on Comparably.
Bose's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 3.6 | Native American | 3.6 |
Other 3.9 | Other | 3.9 |
Bose's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.7 | 36-40 | 3.7 |
41-45 4 | 41-45 | 4 |
46-50 4 | 46-50 | 4 |
51-55 4 | 51-55 | 4 |
56-60 3.2 | 56-60 | 3.2 |
61-65 3.8 | 61-65 | 3.8 |
66+ 3.4 | 66+ | 3.4 |
Bose's ROI score was rated the highest by customers who have used Bose's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Bose's ROI score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Consumer Goods industry customers.
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Compared to its competitors, Bose's ROI score is rated right above HARMAN International, and is preceded by Sennheiser.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Sennheiser | 4/5 |
![]() | Bose | 3.8/5 |
![]() | HARMAN International | 3.8/5 |
![]() | Emerson | 3.5/5 |
![]() | JBL | 3.4/5 |
![]() | Sonos | 2/5 |
In the Consumer Goods industry, Bose's ROI score is rated right above Bath & Body Works, and is preceded by Gucci.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Colgate Palmolive | 4/5 |
![]() | Lego Group | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Gucci | 3.8/5 |
![]() | Bose | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Crocs | 3.7/5 |
![]() | Tiffany & Co | 3.7/5 |
Bose has an overall Customer Satisfaction score of 74 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Bose's Customer Satisfaction score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Military and Defense industry.
Female customers rated Bose's Customer Satisfaction score 3 points higher than Male customers.
Very Satisfied | 46% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 3% | |
Very Dissatisfied | 10% |
Very Satisfied | 54% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 7% | |
Very Dissatisfied | 2% |
Bose's Customer Satisfaction (CSAT) score was rated 70% according to Caucasian users and customers.
Bose's Customer Satisfaction (CSAT) score was rated 88% according to Hispanic or Latino users and customers.
Bose's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
Bose's Customer Satisfaction (CSAT) score was rated 86% according to Asian or Pacific Islander users and customers.
Bose's Customer Satisfaction (CSAT) score was rated 75% according to Native American users and customers.
Bose's Customer Satisfaction (CSAT) score was rated 72% according to Other users and customers.
Bose's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 88% | |||||||||||||||
| 26-30 | 81% | |||||||||||||||
| 31-35 | 67% | |||||||||||||||
| 36-40 | 76% | |||||||||||||||
| 41-45 | 79% | |||||||||||||||
| 46-50 | 91% | |||||||||||||||
| 51-55 | 91% | |||||||||||||||
| 56-60 | 58% | |||||||||||||||
| 61-65 | 85% | |||||||||||||||
| 66+ | 61% |
Bose's Customer Satisfaction score was rated the highest by customers who have used Bose's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Bose's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Military and Defense industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Bose Customer Satisfaction Score by Industry",
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"groupId": 504,
"score": 67,
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"groupId": 510,
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"label": "Education",
"groupId": 515,
"score": 89,
"stars": 0,
"csatScore": 89,
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
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"label": "Hospitality",
"groupId": 523,
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{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 34,
"stars": 0,
"csatScore": 34,
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"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 86,
"stars": 0,
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"groupId": 538,
"score": 33,
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}Compared to its competitors, Bose's Customer Satisfaction score is rated right above Sennheiser, and is preceded by HARMAN International.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | HARMAN International | 79% |
![]() | Bose | 74% |
![]() | Sennheiser | 72% |
![]() | JBL | 68% |
![]() | Emerson | 62% |
![]() | Sonos | 29% |
In the Consumer Goods industry, Bose's Customer Satisfaction score is rated right above Tiffany & Co, and is preceded by Gucci.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Lego Group | 89% |
![]() | Red Bull | 83% |
![]() | Colgate Palmolive | 83% |
![]() | Bath & Body Works | 81% |
![]() | Hershey Company | 80% |
![]() | Crocs | 79% |
![]() | Gucci | 79% |
![]() | Bose | 74% |
![]() | Tiffany & Co | 72% |
Bose has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Bose's overall Customer Service score rated by its users and customers.
Online Commerce Group, MS 740, Framingham, MA 01701-8863
http://www.bose.com
(508) 766-4325
Bose's Customer Service score was rated highest by customers from the Logistics and Supply Chain industry, and rated lowest by customers from the Architecture and Planning industry.
Female customers rated Bose's Customer Service score 0.1 stars higher than Male customers.
Bose's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Native American 3.6 | Native American | 3.6 |
Other 3.6 | Other | 3.6 |
Bose's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.2 | 31-35 | 3.2 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.7 | 41-45 | 3.7 |
46-50 3.6 | 46-50 | 3.6 |
51-55 4 | 51-55 | 4 |
56-60 3 | 56-60 | 3 |
61-65 3.7 | 61-65 | 3.7 |
66+ 3.3 | 66+ | 3.3 |
Bose's Customer Service score was rated the highest by customers who have used Bose's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Bose's Customer Service score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Bose's Customer Service score is rated right above HARMAN International, and is preceded by Sennheiser.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Sennheiser | 4/5 |
![]() | Bose | 3.7/5 |
![]() | HARMAN International | 3.7/5 |
![]() | Emerson | 3.6/5 |
![]() | JBL | 3.4/5 |
![]() | Sonos | 1.9/5 |
In the Consumer Goods industry, Bose's Customer Service score is rated right below Tiffany & Co.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Lego Group | 4.2/5 |
![]() | Gucci | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Crocs | 3.8/5 |
![]() | Tiffany & Co | 3.8/5 |
![]() | Bose | 3.7/5 |
Bose has a 3.0/5 stars for its overall company culture rated by their employees

Bose scored a 31 for Net Promoter Score and a -6 for Employee Net Promoter Score. NPS gauges how likely a customer of Bose would recommend the brand to a friend. ENPS measures how likely Bose employees would recommend working at Bose to a friend.
| 56% | Promoters |
|---|---|
| 19% | Passive |
| 25% | Detractors |
| 41% | Promoters |
|---|---|
| 12% | Passive |
| 47% | Detractors |
Bose is ranked #99 in the Global Top 100 Brands. It ranks just behind Philips and just ahead of Foot Locker.
Bose is ranked #17 in the Consumer Goods Industry. It ranks just behind Philips and just ahead of Samsung.
| RANK | COMPANY | Location | |
|---|---|---|---|
15 | ![]() | 3M | Saint Paul, MN |
16 | ![]() | Philips | Cambridge, MA |
17 | ![]() | Bose | Framingham, MA |
18 | ![]() | Samsung | San Jose, CA |
19 | ![]() | PepsiCo | Purchase, NY |
20 | ![]() | Mattel, Inc. | |
21 | ![]() | General Mills Inc. | Minneapolis, MN |