

JBL, a unit of Harman International Industries, Incorporated, designs and builds audio equipment for consumers.
JBL's Net Promoter Score (NPS) is a 22 with 53% Promoters, 16% Passives, and 31% Detractors. Net Promoter Score tracks whether JBL's customers would recommend using the product based on a scale of -100 to 100.
| 53% | Promoters |
|---|---|
| 16% | Passives |
| 31% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 20 | Jan 2025 | 20 |
Feb 2025 20 | Feb 2025 | 20 |
Mar 2025 20 | Mar 2025 | 20 |
Apr 2025 20 | Apr 2025 | 20 |
May 2025 20 | May 2025 | 20 |
Jun 2025 20 | Jun 2025 | 20 |
Aug 2025 21 | Aug 2025 | 21 |
Sep 2025 20 | Sep 2025 | 20 |
Oct 2025 20 | Oct 2025 | 20 |
Nov 2025 20 | Nov 2025 | 20 |
Dec 2025 20 | Dec 2025 | 20 |
Jan 2026 20 | Jan 2026 | 20 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated JBL's NPS 40 points higher than Male customers.
JBL's NPS was rated 9 by Male customers on Comparably.
JBL's NPS was rated 49 by Female customers on Comparably.
JBL's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -12 | Caucasian | -12 |
Hispanic or Latino 64 | Hispanic or Latino | 64 |
African American/Black 56 | African American/Black | 56 |
Asian or Pacific Islander 12 | Asian or Pacific Islander | 12 |
Native American 20 | Native American | 20 |
Other 12 | Other | 12 |
JBL's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
JBL's NPS was rated the highest by customers who have used JBL's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -52 | Less than 1 Year | -52 |
1 to 2 Years 33 | 1 to 2 Years | 33 |
2 to 5 Years 46 | 2 to 5 Years | 46 |
5 to 10 Years 43 | 5 to 10 Years | 43 |
Over 10 Years -14 | Over 10 Years | -14 |
Out of the 40 JBL customer reviews 30 were positive and 10 were constructive. JBL customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of JBL users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated JBL's Customer Loyalty score 7% higher than Male customers.
JBL's Customer Loyalty score was rated the highest by Other customers, and the lowest by Native American customers.
% who answered "Yes"
JBL's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 84% | 18-25 | 84% |
26-30 97% | 26-30 | 97% |
31-35 74% | 31-35 | 74% |
36-40 74% | 36-40 | 74% |
41-45 70% | 41-45 | 70% |
46-50 55% | 46-50 | 55% |
51-55 93% | 51-55 | 93% |
56-60 55% | 56-60 | 55% |
61-65 70% | 61-65 | 70% |
66+ 40% | 66+ | 40% |
JBL's Customer Loyalty score was rated the highest by customers who have used JBL's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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JBL's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Media and Entertainment industry customers.
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JBL has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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JBL’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated JBL's product the highest. Reviewers from the Automotive and Transportation industry rated JBL the lowest at 4.1.
JBL's Product Quality score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Non-Profit industry.
Female customers rated JBL's Product Quality score 0.9 stars higher than Male customers.
JBL's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Native American 3 | Native American | 3 |
Other 3.1 | Other | 3.1 |
JBL's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.7 | 26-30 | 3.7 |
31-35 2.5 | 31-35 | 2.5 |
36-40 3.3 | 36-40 | 3.3 |
41-45 1.5 | 41-45 | 1.5 |
46-50 2.4 | 46-50 | 2.4 |
51-55 2.3 | 51-55 | 2.3 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
JBL's Product Quality score was rated the highest by customers who have used JBL's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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JBL's Product Quality score was rated the highest by Hospitality industry customers, and the lowest by Non-Profit industry customers.
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JBL has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry. The users from the Consumer Electronics industry think that they had the lowest ROI from JBL.
JBL's ROI score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Non-Profit industry.
Female customers rated JBL's ROI score 0.6 stars higher than Male customers.
JBL's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Native American 3.2 | Native American | 3.2 |
Other 3.1 | Other | 3.1 |
JBL's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.5 | 26-30 | 3.5 |
31-35 2.1 | 31-35 | 2.1 |
36-40 3 | 36-40 | 3 |
41-45 1.6 | 41-45 | 1.6 |
46-50 2.3 | 46-50 | 2.3 |
51-55 1.9 | 51-55 | 1.9 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.8 | 61-65 | 1.8 |
66+ 1.5 | 66+ | 1.5 |
JBL's ROI score was rated the highest by customers who have used JBL's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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JBL's ROI score was rated the highest by Hospitality industry customers, and the lowest by Non-Profit industry customers.
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JBL has an overall Customer Satisfaction score of 68 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
JBL's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Non-Profit industry.
Female customers rated JBL's Customer Satisfaction score 29 points higher than Male customers.
Very Satisfied | 38% | |
|---|---|---|
Satisfied | 16% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 5% | |
Very Dissatisfied | 38% |
Very Satisfied | 46% | |
|---|---|---|
Satisfied | 37% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 0% | |
Very Dissatisfied | 12% |
JBL's Customer Satisfaction (CSAT) score was rated 45% according to Caucasian users and customers.
JBL's Customer Satisfaction (CSAT) score was rated 88% according to Hispanic or Latino users and customers.
JBL's Customer Satisfaction (CSAT) score was rated 84% according to African American/Black users and customers.
JBL's Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.
JBL's Customer Satisfaction (CSAT) score was rated 50% according to Native American users and customers.
JBL's Customer Satisfaction (CSAT) score was rated 64% according to Other users and customers.
JBL's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 82% | |||||||||||||||
| 26-30 | 70% | |||||||||||||||
| 31-35 | 45% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 41-45 | 43% | |||||||||||||||
| 46-50 | 45% | |||||||||||||||
| 51-55 | 20% | |||||||||||||||
| 56-60 | 17% | |||||||||||||||
| 66+ | 17% |
JBL's Customer Satisfaction score was rated the highest by customers who have used JBL's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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JBL's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Non-Profit industry customers.
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{
"title": "JBL Customer Satisfaction Score by Industry",
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{
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{
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"groupId": 499,
"score": 79,
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"csatScore": 79,
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{
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"groupId": 504,
"score": 89,
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{
"label": "Construction",
"groupId": 510,
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"stars": 0,
"csatScore": 50,
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{
"label": "Consumer Electronics",
"groupId": 512,
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"stars": 0,
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"scoreClassName": "",
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{
"label": "Education",
"groupId": 515,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "JBL's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 75,
"stars": 0,
"csatScore": 75,
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"label": "Hospitality",
"groupId": 523,
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{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 86,
"stars": 0,
"csatScore": 86,
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},
{
"label": "Military and Defense",
"groupId": 538,
"score": 100,
"stars": 0,
"csatScore": 100,
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"scoreClassName": "max",
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},
{
"label": "Non-Profit",
"groupId": 540,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
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]
}JBL has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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Los Angeles, CA
https://in.jbl.com/
JBL's Customer Service score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Non-Profit industry.
Female customers rated JBL's Customer Service score 0.9 stars higher than Male customers.
JBL's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Native American 3.1 | Native American | 3.1 |
Other 2.8 | Other | 2.8 |
JBL's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.3 | 26-30 | 3.3 |
31-35 2.1 | 31-35 | 2.1 |
36-40 2.5 | 36-40 | 2.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 2.1 | 46-50 | 2.1 |
51-55 1.7 | 51-55 | 1.7 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
JBL's Customer Service score was rated the highest by customers who have used JBL's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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JBL's Customer Service score was rated the highest by Hospitality industry customers, and the lowest by Non-Profit industry customers.
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JBL has a 4.6/5 stars for its overall company culture rated by their employees

JBL scored a 22 for Net Promoter Score and a 12 for Employee Net Promoter Score. NPS gauges how likely a customer of JBL would recommend the brand to a friend. ENPS measures how likely JBL employees would recommend working at JBL to a friend.
| 53% | Promoters |
|---|---|
| 16% | Passive |
| 31% | Detractors |
| 49% | Promoters |
|---|---|
| 14% | Passive |
| 37% | Detractors |