JBL NPS & Customer Reviews | Comparably
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JBL
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About JBL's Brand

JBL, a unit of Harman International Industries, Incorporated, designs and builds audio equipment for consumers.

Brand at a Glance

81%
Customer Loyalty
3.6/5
Product Quality
3.4/5
Pricing
3.4/5
Customer Service

JBL NPS

JBL's Net Promoter Score (NPS) is a 22 with 53% Promoters, 16% Passives, and 31% Detractors. Net Promoter Score tracks whether JBL's customers would recommend using the product based on a scale of -100 to 100.

JBL Overall NPS

22
NPS
53%Promoters
16%Passives
31%Detractors
JBL Overall NPS

JBL NPS Trend

-100
-50
0
50
100
Jan 2025
20
Jan 202520
Feb 2025
20
Feb 202520
Mar 2025
20
Mar 202520
Apr 2025
20
Apr 202520
May 2025
20
May 202520
Jun 2025
20
Jun 202520
Aug 2025
21
Aug 202521
Sep 2025
20
Sep 202520
Oct 2025
20
Oct 202520
Nov 2025
20
Nov 202520
Dec 2025
20
Dec 202520
Jan 2026
20
Jan 202620

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

JBL NPS by Gender

Female customers rated JBL's NPS 40 points higher than Male customers.

Male

9

JBL's NPS was rated 9 by Male customers on Comparably.

50%
Promoters
9%
Passives
41%
Detractors

Female

49

JBL's NPS was rated 49 by Female customers on Comparably.

68%
Promoters
13%
Passives
19%
Detractors

JBL NPS by Ethnicity

JBL's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
-12
Caucasian-12
Hispanic or Latino
64
Hispanic or Latino64
African American/Black
56
African American/Black56
Asian or Pacific Islander
12
Asian or Pacific Islander12
Native American
20
Native American20
Other
12
Other12

JBL NPS by Age

JBL's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

0
20
40
60
80
100
Promoters
71%
Passives
15%
Detractors
14%
18-2571%15%14%
Promoters
59%
Passives
15%
Detractors
26%
26-3059%15%26%
Promoters
40%
Passives
0%
Detractors
60%
31-3540%0%60%
Promoters
57%
Passives
0%
Detractors
43%
36-4057%0%43%
Promoters
22%
Passives
0%
Detractors
78%
41-4522%0%78%
Promoters
42%
Passives
0%
Detractors
58%
46-5042%0%58%
Promoters
23%
Passives
0%
Detractors
77%
51-5523%0%77%
Promoters
0%
Passives
17%
Detractors
83%
56-600%17%83%
Promoters
0%
Passives
0%
Detractors
100%
61-650%0%100%
Promoters
17%
Passives
0%
Detractors
83%
66+17%0%83%

JBL NPS by Usage

JBL's NPS was rated the highest by customers who have used JBL's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100
-50
0
50
100
Less than 1 Year
-52
Less than 1 Year-52
1 to 2 Years
33
1 to 2 Years33
2 to 5 Years
46
2 to 5 Years46
5 to 10 Years
43
5 to 10 Years43
Over 10 Years
-14
Over 10 Years-14

JBL Customer Reviews

Out of the 40 JBL customer reviews 30 were positive and 10 were constructive. JBL customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
The best headphones and speakers company, and it is impossible to deal with any company other than JBL. I will deal with JBL forever
What do you value most about this brand?
Quality, Sound, Appearance, Customer Service
What can this brand most improve?
After sales service / communication / being customer centric
What can this brand most improve?
When you personalize headphones, make sure it can be read.
What do you value most about this brand?
Quality products offered by JBL

JBL Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of JBL users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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81
81%
19
19%
JBL Customer Loyalty

JBL Customer Loyalty Score by Gender

Female customers rated JBL's Customer Loyalty score 7% higher than Male customers.

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Male
79%
Yes
Female
86%
Yes

JBL Customer Loyalty Score by Ethnicity

JBL's Customer Loyalty score was rated the highest by Other customers, and the lowest by Native American customers.

% who answered "Yes"

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68
out of 100
Caucasian
79
out of 100
Hispanic or Latino
86
out of 100
African American/Black
84
out of 100
Asian or Pacific Islander
64
out of 100
Native American
91
out of 100
Other

JBL Customer Loyalty Score by Age

JBL's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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0
20%
40%
60%
80%
100%
18-25
84%
18-2584%
26-30
97%
26-3097%
31-35
74%
31-3574%
36-40
74%
36-4074%
41-45
70%
41-4570%
46-50
55%
46-5055%
51-55
93%
51-5593%
56-60
55%
56-6055%
61-65
70%
61-6570%
66+
40%
66+40%

JBL Customer Loyalty Score by Usage

JBL's Customer Loyalty score was rated the highest by customers who have used JBL's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
54%
1 to 2 Years
81%
2 to 5 Years
85%
5 to 10 Years
87%
Over 10 Years
87%

JBL Customer Loyalty Score by Industry

JBL's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Media and Entertainment industry customers.

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Tech
71%
Accounting
94%
Architecture and Planning
100%
Arts and Entertainment
94%
Automotive and Transportation
82%
Banking and Financial Services
78%
Business and Consumer Services
90%
Construction
55%
Consumer Electronics
78%
Education
85%
Healthcare, Hospitals and Medicine
82%
Hospitality
100%
Logistics and Supply Chain
100%
Marketing, Advertising and Research
75%
Mechanical, Civil or Industrial Engineering
70%
Media and Entertainment
40%
Military and Defense
78%
Non-Profit
70%
Energy and Manufacturing
40%

JBL Product Quality

3.6/5

JBL has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

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JBL Product Information

JBL’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated JBL's product the highest. Reviewers from the Automotive and Transportation industry rated JBL the lowest at 4.1.

Website
https://in.jbl.com/
Company Size
10,000+ Employees

Industry

Hardware and Devices
SaaS

Quick Insights into JBL Product Quality

JBL's Product Quality score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Non-Profit industry.

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Ranked JBL Product Quality the Highest

Hospitality
4.6
18-25
4.3
Hispanic or Latino
4.3

Ranked JBL Product Quality the Lowest

Less than 1 Year
2.2
66+
1.5
Non-Profit
1.5

JBL Product Quality Score by Gender

Female customers rated JBL's Product Quality score 0.9 stars higher than Male customers.

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Male

3.2/5

Female

4.1/5

JBL Product Quality Score by Ethnicity

JBL's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of JBL.
0
1
2
3
4
5
Caucasian
2.8
Caucasian2.8
Hispanic or Latino
4.3
Hispanic or Latino4.3
African American/Black
4
African American/Black4
Asian or Pacific Islander
3.3
Asian or Pacific Islander3.3
Native American
3
Native American3
Other
3.1
Other3.1

JBL Product Quality Score by Age

JBL's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
4.3
18-254.3
26-30
3.7
26-303.7
31-35
2.5
31-352.5
36-40
3.3
36-403.3
41-45
1.5
41-451.5
46-50
2.4
46-502.4
51-55
2.3
51-552.3
56-60
1.5
56-601.5
61-65
1.5
61-651.5
66+
1.5
66+1.5

JBL Product Quality Score by Usage

JBL's Product Quality score was rated the highest by customers who have used JBL's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.2
1 to 2 Years
3.6
2 to 5 Years
4
5 to 10 Years
3.6
Over 10 Years
2.8

JBL Product Quality Score by Industry

JBL's Product Quality score was rated the highest by Hospitality industry customers, and the lowest by Non-Profit industry customers.

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Tech
2.8
Accounting
4.4
Architecture and Planning
4.5
Arts and Entertainment
3.9
Automotive and Transportation
4.1
Banking and Financial Services
2.5
Business and Consumer Services
4.3
Construction
3.2
Consumer Electronics
1.5
Education
3.5
Healthcare, Hospitals and Medicine
4.1
Hospitality
4.6
Logistics and Supply Chain
4.6
Marketing, Advertising and Research
4.2
Mechanical, Civil or Industrial Engineering
4.3
Media and Entertainment
3.1
Military and Defense
3.7
Non-Profit
1.5
Energy and Manufacturing
1.5

JBL Pricing

JBL ROI & Value For Money

3.4/5

JBL has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

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JBL Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry. The users from the Consumer Electronics industry think that they had the lowest ROI from JBL.

Quick Insights into JBL ROI

JBL's ROI score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Non-Profit industry.

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Ranked JBL ROI the Highest

Hospitality
4.6
Hispanic or Latino
4.2
18-25
3.9

Ranked JBL ROI the Lowest

Less than 1 Year
1.9
66+
1.5
Non-Profit
1.5

JBL ROI Score by Gender

Female customers rated JBL's ROI score 0.6 stars higher than Male customers.

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Male

3/5

Female

3.6/5

JBL ROI Score by Ethnicity

JBL's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2.6
Caucasian2.6
Hispanic or Latino
4.2
Hispanic or Latino4.2
African American/Black
3.7
African American/Black3.7
Asian or Pacific Islander
2.8
Asian or Pacific Islander2.8
Native American
3.2
Native American3.2
Other
3.1
Other3.1

JBL ROI Score by Age

JBL's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
3.9
18-253.9
26-30
3.5
26-303.5
31-35
2.1
31-352.1
36-40
3
36-403
41-45
1.6
41-451.6
46-50
2.3
46-502.3
51-55
1.9
51-551.9
56-60
1.5
56-601.5
61-65
1.8
61-651.8
66+
1.5
66+1.5

JBL ROI Score by Usage

JBL's ROI score was rated the highest by customers who have used JBL's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.9
1 to 2 Years
3.4
2 to 5 Years
3.7
5 to 10 Years
3.4
Over 10 Years
2.8

JBL ROI Score by Industry

JBL's ROI score was rated the highest by Hospitality industry customers, and the lowest by Non-Profit industry customers.

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Tech
2.8
Accounting
3.5
Architecture and Planning
3.5
Arts and Entertainment
3.6
Automotive and Transportation
4.1
Banking and Financial Services
2.1
Business and Consumer Services
4
Construction
2.9
Consumer Electronics
1.5
Education
3.3
Healthcare, Hospitals and Medicine
4
Hospitality
4.6
Logistics and Supply Chain
4.3
Marketing, Advertising and Research
4.2
Mechanical, Civil or Industrial Engineering
4.1
Media and Entertainment
2.8
Military and Defense
3.7
Non-Profit
1.5
Energy and Manufacturing
1.5

JBL Customer Satisfaction (CSAT)

JBL Customer Satisfaction (CSAT) Score

68 / 100

JBL has an overall Customer Satisfaction score of 68 rated by its users and customers.

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Very Satisfied43%
Satisfied25%
Neither Satisfied nor Dissatisfied7%
Dissatisfied4%
Very Dissatisfied21%
Very Satisfied
43%
Satisfied
25%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
4%
Very Dissatisfied
21%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into JBL Customer Satisfaction

JBL's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Non-Profit industry.

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Ranked JBL Customer Satisfaction the Highest

Accounting
100%
Hispanic or Latino
88%
Female
83%

Ranked JBL Customer Satisfaction the Lowest

Less than 1 Year
20%
66+
17%
Non-Profit
0%

JBL Customer Satisfaction Score by Gender

Female customers rated JBL's Customer Satisfaction score 29 points higher than Male customers.

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54 / 100
Male
Very Satisfied
38%
Satisfied
16%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
5%
Very Dissatisfied
38%
83 / 100
Female
Very Satisfied
46%
Satisfied
37%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
0%
Very Dissatisfied
12%

JBL Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

JBL's Customer Satisfaction (CSAT) score was rated 45% according to Caucasian users and customers.

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45 / 100
Very Satisfied34%
Satisfied11%
Neither Satisfied nor Dissatisfied2%
Dissatisfied6%
Very Dissatisfied47%
Very Satisfied
34%
Satisfied
11%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
6%
Very Dissatisfied
47%

CSAT according to Hispanic or Latino

JBL's Customer Satisfaction (CSAT) score was rated 88% according to Hispanic or Latino users and customers.

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88 / 100
Very Satisfied57%
Satisfied31%
Neither Satisfied nor Dissatisfied6%
Dissatisfied0%
Very Dissatisfied6%
Very Satisfied
57%
Satisfied
31%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
6%

CSAT according to African American/Black

JBL's Customer Satisfaction (CSAT) score was rated 84% according to African American/Black users and customers.

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84 / 100
Very Satisfied46%
Satisfied38%
Neither Satisfied nor Dissatisfied3%
Dissatisfied0%
Very Dissatisfied13%
Very Satisfied
46%
Satisfied
38%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
0%
Very Dissatisfied
13%

CSAT according to Asian or Pacific Islander

JBL's Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.

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60 / 100
Very Satisfied33%
Satisfied27%
Neither Satisfied nor Dissatisfied5%
Dissatisfied3%
Very Dissatisfied32%
Very Satisfied
33%
Satisfied
27%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
3%
Very Dissatisfied
32%

CSAT according to Native American

JBL's Customer Satisfaction (CSAT) score was rated 50% according to Native American users and customers.

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50 / 100
Very Satisfied50%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied50%
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%

CSAT according to Other

JBL's Customer Satisfaction (CSAT) score was rated 64% according to Other users and customers.

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64 / 100
Very Satisfied46%
Satisfied18%
Neither Satisfied nor Dissatisfied0%
Dissatisfied7%
Very Dissatisfied29%
Very Satisfied
46%
Satisfied
18%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
7%
Very Dissatisfied
29%

JBL Customer Satisfaction Score by Age

JBL's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
20
40
60
80
100
18-25 CSAT Score
82%
Very Satisfied
50%
Satisfied
32%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
4%
Very Dissatisfied
8%
18-2582%
26-30 CSAT Score
70%
Very Satisfied
40%
Satisfied
30%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
10%
Very Dissatisfied
20%
26-3070%
31-35 CSAT Score
45%
Very Satisfied
45%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
55%
31-3545%
36-40 CSAT Score
67%
Very Satisfied
50%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
36-4067%
41-45 CSAT Score
43%
Very Satisfied
29%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
57%
41-4543%
46-50 CSAT Score
45%
Very Satisfied
36%
Satisfied
9%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
55%
46-5045%
51-55 CSAT Score
20%
Very Satisfied
20%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
80%
51-5520%
56-60 CSAT Score
17%
Very Satisfied
0%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
16%
Very Dissatisfied
67%
56-6017%
66+ CSAT Score
17%
Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
83%
66+17%

JBL Customer Satisfaction Score by Usage

JBL's Customer Satisfaction score was rated the highest by customers who have used JBL's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
20
1 to 2 Years
61
2 to 5 Years
79
5 to 10 Years
72
Over 10 Years
50

JBL Customer Satisfaction Score by Industry

JBL's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Non-Profit industry customers.

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Tech
40
Accounting
100
Architecture and Planning
100
Arts and Entertainment
79
Business and Consumer Services
89
Construction
50
Consumer Electronics
0
Education
67
Healthcare, Hospitals and Medicine
75
Hospitality
100
Marketing, Advertising and Research
86
Military and Defense
100
Non-Profit
0

JBL Customer Service

3.4/5

JBL has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About JBL's Customer Service

Address

Los Angeles, CA


Website

https://in.jbl.com/

Quick Insights into JBL Customer Service

JBL's Customer Service score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Non-Profit industry.

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Ranked JBL Customer Service the Highest

Hospitality
5
18-25
4.1
African American/Black
3.9

Ranked JBL Customer Service the Lowest

Less than 1 Year
1.8
66+
1.5
Non-Profit
1.5

JBL Customer Service Score by Gender

Female customers rated JBL's Customer Service score 0.9 stars higher than Male customers.

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Male

2.9/5

Female

3.8/5

JBL Customer Service Score by Ethnicity

JBL's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
2.6
Caucasian2.6
Hispanic or Latino
3.8
Hispanic or Latino3.8
African American/Black
3.9
African American/Black3.9
Asian or Pacific Islander
3.1
Asian or Pacific Islander3.1
Native American
3.1
Native American3.1
Other
2.8
Other2.8

JBL Customer Service Score by Age

JBL's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
20
40
60
80
100
18-25
4.1
18-254.1
26-30
3.3
26-303.3
31-35
2.1
31-352.1
36-40
2.5
36-402.5
41-45
1.5
41-451.5
46-50
2.1
46-502.1
51-55
1.7
51-551.7
56-60
1.5
56-601.5
61-65
1.5
61-651.5
66+
1.5
66+1.5

JBL Customer Service Score by Usage

JBL's Customer Service score was rated the highest by customers who have used JBL's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.8
1 to 2 Years
3.3
2 to 5 Years
3.7
5 to 10 Years
3.3
Over 10 Years
2.6

JBL Customer Service Score by Industry

JBL's Customer Service score was rated the highest by Hospitality industry customers, and the lowest by Non-Profit industry customers.

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Tech
2.7
Accounting
4
Architecture and Planning
3.9
Arts and Entertainment
3.4
Automotive and Transportation
4.1
Banking and Financial Services
2.1
Business and Consumer Services
3.8
Construction
2.6
Consumer Electronics
1.5
Education
3.7
Healthcare, Hospitals and Medicine
3.8
Hospitality
5
Logistics and Supply Chain
4.6
Marketing, Advertising and Research
3.8
Mechanical, Civil or Industrial Engineering
3.3
Media and Entertainment
3.1
Military and Defense
3.2
Non-Profit
1.5
Energy and Manufacturing
1.5

JBL as an Employer

4.6/5

JBL has a 4.6/5 stars for its overall company culture rated by their employees

  JBL CEO
top
35%
CEO of JBL

In the Top 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

JBL scored a 22 for Net Promoter Score and a 12 for Employee Net Promoter Score. NPS gauges how likely a customer of JBL would recommend the brand to a friend. ENPS measures how likely JBL employees would recommend working at JBL to a friend.

Net Promoter Score

22
NPS Score
53%Promoters
16%Passive
31%Detractors

Employee Net Promoter Score

12
eNPS Score
49%Promoters
14%Passive
37%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail