Learn More about Brand Intelligence Solutions

Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry

Thank you for inquiring about Comparably's Brand Intelligence Solutions

A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions

Unilever is

Ranked

#69

Global Top 100 Brands

Brand Page

Unilever

Marketing or Exec? Claim Your Free Account

Unilever

Rate this Brand

Unilever is ranked #69 in Global Top 100 Brands
Awards & Recognition

About Unilever's Brand

Every day we work to make the world a little better. It’s been our goal – and part of our business – for over a hundred years. We’re on a global mission to do good. To make our environmental footprint smaller, to better support our employees and partners, and to help local communities thrive. And when you scrub, brush, lick or slurp one of our products, you help do some good by supporting one of our many causes. Then, imagine millions of people across the globe licking, slurping, brushing and scrubbing. That good adds up, making a pretty big impact! There’s still lots to do, but together, we can create a better business, a better world and a better you. Unilever’s brand is ranked #69 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Unilever. When compared to other organizations within the Consumer Goods industry, Unilever is ranked #12. Among its major competitors, Unilever is ranked in 2nd place for NPS while Colgate Palmolive is 1st, and Mondelez International North America is 3rd. Overall, Unilever has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $7.12B

Brand at a Glance

84%

Customer Loyalty

4.2/5

Product Quality

3.9/5

Pricing

4/5

Customer Service

Unilever CMO

Conny Braams

Conny Braams was appointed Chief Digital & Marketing Officer in January 2020 and is part of the Unilever Leadership Executive (ULE). As Chief Digital and Marketing Officer, Conny is a member of the Unilever Leadership Executive and responsible for the end-to-end digital transformation of Unilever and Marketing worldwide. She has held this role since January 2020. Conny’s broad international business experience and her track-record in driving change at scale, is critical to lead the transformation of Unilever into a future-fit, purpose-led, fully digitised organisation at the leading edge of consumer marketing.

Unilever Ranking

^#69 / 100 in Global Best Brands
^#12 in Consumer Goods
^#2 / 4 of its competitors

Unilever NPS

Unilever's Net Promoter Score (NPS) is a 31 with 54% Promoters, 23% Passives, and 23% Detractors. Net Promoter Score tracks whether Unilever's customers would recommend using the product based on a scale of -100 to 100.

Unilever Overall NPS

NPS

54%	Promoters
23%	Passives
23%	Detractors

Unilever NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 30	Feb 2025	30
Mar 2025 30	Mar 2025	30
Apr 2025 30	Apr 2025	30
May 2025 30	May 2025	30
Jun 2025 30	Jun 2025	30
Jul 2025 30	Jul 2025	30
Aug 2025 30	Aug 2025	30
Sep 2025 30	Sep 2025	30
Oct 2025 30	Oct 2025	30
Nov 2025 30	Nov 2025	30
Dec 2025 30	Dec 2025	30
Jan 2026 30	Jan 2026	30

How Other Brands Compare

Unilever is ranked second for NPS among its competitors. Colgate Palmolive and Procter & Gamble come in first and third, with Johnson & Johnson coming in at #4. Among those competitors, it is the lowest valued company behind Johnson & Johnson.

	Unilever	Colgate Palmolive	Johnson & Johnson	Procter & Gamble
Global Ranking	#69	#39	#89	#92
NPS	31	36	26	28
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	-	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$7.12B	$67.40B	$428.68B	$330.66B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Unilever NPS by Gender

Female customers rated Unilever's NPS 14 points higher than Male customers.

Male

Unilever's NPS was rated 30 by Male customers on Comparably.

52%

Promoters

26%

Passives

22%

Detractors

Female

Unilever's NPS was rated 44 by Female customers on Comparably.

58%

Promoters

28%

Passives

14%

Detractors

Unilever NPS by Ethnicity

Unilever's NPS was rated the highest by African American/Black customers, and the lowest by Native American customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 2	Caucasian	2
Hispanic or Latino 33	Hispanic or Latino	33
African American/Black 55	African American/Black	55
Asian or Pacific Islander 36	Asian or Pacific Islander	36
Native American -20	Native American	-20
Other 40	Other	40

Unilever NPS by Age

Unilever's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

52%

30%

18%

26-30

60%

21%

19%

31-35

51%

28%

21%

36-40

51%

23%

26%

41-45

66%

26%

46-50

59%

19%

22%

51-55

62%

25%

13%

56-60

67%

22%

11%

61-65

40%

20%

40%

66+

67%

33%

Unilever NPS by Usage

Unilever's NPS was rated the highest by customers who have used Unilever's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 17	Less than 1 Year	17
1 to 2 Years 25	1 to 2 Years	25
2 to 5 Years 24	2 to 5 Years	24
5 to 10 Years 48	5 to 10 Years	48
Over 10 Years 43	Over 10 Years	43

Unilever NPS vs. Competitors

Compared to its competitors, Unilever's NPS is rated right above Mondelez International North America, and is preceded by Colgate Palmolive.

COMPANY		NPS Score
	Colgate Palmolive	36
	Unilever	31
	Mondelez International North America	31
	Procter & Gamble	28
	Johnson & Johnson	26
	Nestle USA	22
	Edgewell Personal Care	-12

Unilever NPS vs Companies in Consumer Goods

In the Consumer Goods industry, Unilever's NPS is rated right above Gucci, and is preceded by Crocs.

COMPANY		NPS Score
	Lego Group	54
	Red Bull	42
	Bath & Body Works	38
	Colgate Palmolive	36
	Hershey Company	35
	Crocs	34
	Unilever	31
	Gucci	31
	Tiffany & Co	31

Unilever Customer Reviews

Out of the 130 Unilever customer reviews 121 were positive and 9 were constructive. Unilever customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Unilever Customer Loyalty

84%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

84% of Unilever users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

84%

16%

Unilever Customer Loyalty Score by Gender

Female customers rated Unilever's Customer Loyalty score 2% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Unilever.

Male

83%

Yes

Female

85%

Yes

Unilever Customer Loyalty Score by Ethnicity

Unilever's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Unilever.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Unilever Customer Loyalty Score by Age

Unilever's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Unilever.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 83%	18-25	83%
26-30 86%	26-30	86%
31-35 82%	31-35	82%
36-40 75%	36-40	75%
41-45 88%	41-45	88%
46-50 100%	46-50	100%
51-55 83%	51-55	83%
56-60 70%	56-60	70%
61-65 28%	61-65	28%
66+ 100%	66+	100%

Unilever Customer Loyalty Score by Usage

Unilever's Customer Loyalty score was rated the highest by customers who have used Unilever's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	67%
1 to 2 Years	78%
2 to 5 Years	84%
5 to 10 Years	90%
Over 10 Years	84%

Unilever Customer Loyalty Score by Industry

Unilever's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Government and Public Policy industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	79%
Accounting	87%
Aerospace and Aviation	70%
Fashion and Beauty	82%
Architecture and Planning	87%
Arts and Entertainment	80%
Automotive and Transportation	100%
Banking and Financial Services	78%
Beverage, Wine and Spirits	70%
Biotech and Pharmaceuticals	87%
Business and Consumer Services	85%
Business Supplies and Equipment	87%
Chemicals	70%
Construction	100%
Consulting	89%
Consumer Goods	81%
Consumer Services	92%
Education	88%
Government and Public Policy	40%
Healthcare, Hospitals and Medicine	93%
Legal	100%
Logistics and Supply Chain	90%
Manufacturing and Machinery	100%
Marketing, Advertising and Research	82%
Mechanical, Civil or Industrial Engineering	100%
Non-Profit	100%
Energy and Manufacturing	100%
Professional Services	70%
Real Estate	78%
Retail	80%

Unilever Customer Loyalty vs. Competitors

Compared to its competitors, Unilever's Customer Loyalty score is rated right above Procter & Gamble, and is preceded by Colgate Palmolive.

COMPANY		Customer Loyalty Score
	Colgate Palmolive	85%
	Unilever	84%
	Procter & Gamble	79%
	Johnson & Johnson	79%
	Nestle USA	79%
	Mondelez International North America	78%
	Edgewell Personal Care	67%

Unlock Unilever Customer Loyalty vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Unilever Customer Loyalty vs. Competitors data and gain insights into your customers today.

Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, Unilever's Customer Loyalty score is rated right above Red Bull, and is preceded by Colgate Palmolive.

COMPANY		Customer Loyalty Score
	Bath & Body Works	87%
	Lego Group	86%
	Colgate Palmolive	85%
	Unilever	84%
	Red Bull	81%
	Hershey Company	81%
	Crocs	79%
	Gucci	76%
	Tiffany & Co	73%

Unlock Unilever Customer Loyalty vs. Companies in Consumer Goods Data

Sign Up for Brand Profile PRO to get the full Unilever Customer Loyalty vs. Companies in Consumer Goods data and gain insights into your customers today.

Unilever Product Quality

4.2/5

Unilever has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

Sign Up to unlock Unilever's overall Product Quality score rated by its users and customers.

Unilever Product Information

Unilever’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Manufacturing and Machinery industry rated Unilever's product the highest. Reviewers from the Business Supplies and Equipment industry rated Unilever the lowest at 4.4.

Website: http://www.unilever.com

Company Size: 10,000+ Employees

Industry

Consumer Goods

Quick Insights into Unilever Product Quality

Unilever's Product Quality score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by customers ages 61-65.

Sign Up to unlock insights into how customers have ranked Unilever's Product Quality.

Ranked Unilever Product Quality the Highest

Manufacturing and Machinery	4.7
41-45	4.4
5 to 10 Years	4.3

Ranked Unilever Product Quality the Lowest

Less than 1 Year	3.8
Government and Public Policy	3.5
61-65	2.9

Unilever Product Quality Score by Gender

Female customers rated Unilever's Product Quality score 0.1 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Unilever.

Male

4.1/5

Female

4.2/5

Unilever Product Quality Score by Ethnicity

Unilever's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Unilever.

Summary	Ethnicity	Score
Caucasian 3.8	Caucasian	3.8
Hispanic or Latino 4.2	Hispanic or Latino	4.2
African American/Black 4.3	African American/Black	4.3
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Native American 4.2	Native American	4.2
Other 4.3	Other	4.3

Unilever Product Quality Score by Age

Unilever's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Unilever.

Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 4.1	26-30	4.1
31-35 4.2	31-35	4.2
36-40 4	36-40	4
41-45 4.4	41-45	4.4
46-50 4.1	46-50	4.1
51-55 4	51-55	4
56-60 4.4	56-60	4.4
61-65 2.9	61-65	2.9
66+ 3.5	66+	3.5

Unilever Product Quality Score by Usage

Unilever's Product Quality score was rated the highest by customers who have used Unilever's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year	3.8
1 to 2 Years	4
2 to 5 Years	4.1
5 to 10 Years	4.3
Over 10 Years	4.2

Unilever Product Quality Score by Industry

Unilever's Product Quality score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Government and Public Policy industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech	3.9
Accounting	4.2
Aerospace and Aviation	3.7
Fashion and Beauty	4.6
Architecture and Planning	4
Arts and Entertainment	4
Automotive and Transportation	4.6
Banking and Financial Services	4.3
Beverage, Wine and Spirits	4.1
Biotech and Pharmaceuticals	3.7
Business and Consumer Services	4.1
Business Supplies and Equipment	4.4
Chemicals	4.6
Construction	3.8
Consulting	3.7
Consumer Goods	4.4
Consumer Services	3.9
Education	4.4
Government and Public Policy	3.5
Healthcare, Hospitals and Medicine	4.5
Legal	4.2
Logistics and Supply Chain	4.4
Manufacturing and Machinery	4.7
Marketing, Advertising and Research	4.1
Mechanical, Civil or Industrial Engineering	4.7
Non-Profit	4.6
Energy and Manufacturing	3.9
Professional Services	3.8
Real Estate	3.6
Retail	4.1

Unilever Product Quality vs. Competitors

Compared to its competitors, Unilever's Product Quality score is rated right above Johnson & Johnson, and is preceded by Colgate Palmolive.

COMPANY		Product Quality Score
	Colgate Palmolive	4.2/5
	Unilever	4.2/5
	Johnson & Johnson	4/5
	Mondelez International North America	4/5
	Procter & Gamble	4/5
	Nestle USA	3.9/5
	Edgewell Personal Care	3.3/5

Unlock Unilever Product Quality vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Unilever Product Quality vs. Competitors data and gain insights into your customers today.

Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, Unilever's Product Quality score is rated right above Red Bull, and is preceded by Lego Group.

COMPANY		Product Quality Score
	Lego Group	4.5/5
	Unilever	4.2/5
	Red Bull	4.2/5
	Colgate Palmolive	4.2/5
	Gucci	4.2/5
	Bath & Body Works	4.1/5
	Hershey Company	4.1/5
	Crocs	4.1/5
	Tiffany & Co	4/5

Unlock Unilever Product Quality vs. Companies in Consumer Goods Data

Sign Up for Brand Profile PRO to get the full Unilever Product Quality vs. Companies in Consumer Goods data and gain insights into your customers today.

Unilever Pricing

Unilever ROI & Value For Money

3.9/5

Unilever has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

Sign Up to unlock Unilever's overall ROI score rated by its users and customers.

Unilever Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Legal industry. The users from the Construction industry think that they had the lowest ROI from Unilever.

Quick Insights into Unilever ROI

Unilever's ROI score was rated highest by customers from the Legal industry, and rated lowest by customers from the Construction industry.

Sign Up to unlock insights into how customers have ranked Unilever's ROI score.

Ranked Unilever ROI the Highest

Legal	4.4
41-45	4.3
African American/Black	4.2

Ranked Unilever ROI the Lowest

Caucasian	3.5
66+	3.1
Construction	2.6

Unilever ROI Score by Gender

Female customers rated Unilever's ROI score 0.2 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Unilever.

Male

3.8/5

Female

4/5

Unilever ROI Score by Ethnicity

Unilever's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Unilever.

Summary	Ethnicity	Score
Caucasian 3.5	Caucasian	3.5
Hispanic or Latino 3.9	Hispanic or Latino	3.9
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Native American 3.9	Native American	3.9
Other 3.9	Other	3.9

Unilever ROI Score by Age

Unilever's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Unilever.

Summary	Age	Score
18-25 3.9	18-25	3.9
26-30 4	26-30	4
31-35 4	31-35	4
36-40 3.5	36-40	3.5
41-45 4.3	41-45	4.3
46-50 3.8	46-50	3.8
51-55 3.9	51-55	3.9
56-60 4.2	56-60	4.2
61-65 3.3	61-65	3.3
66+ 3.1	66+	3.1

Unilever ROI Score by Usage

Unilever's ROI score was rated the highest by customers who have used Unilever's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year	3.9
1 to 2 Years	3.8
2 to 5 Years	3.9
5 to 10 Years	3.9
Over 10 Years	3.9

Unilever ROI Score by Industry

Unilever's ROI score was rated the highest by Legal industry customers, and the lowest by Construction industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech	3.8
Accounting	3.9
Aerospace and Aviation	3.6
Fashion and Beauty	4.2
Architecture and Planning	3.6
Arts and Entertainment	3.8
Automotive and Transportation	3.9
Banking and Financial Services	3.9
Beverage, Wine and Spirits	3.8
Biotech and Pharmaceuticals	3.5
Business and Consumer Services	3.8
Business Supplies and Equipment	4.3
Chemicals	3.3
Construction	2.6
Consulting	3.8
Consumer Goods	3.9
Consumer Services	3.5
Education	4.1
Government and Public Policy	3.5
Healthcare, Hospitals and Medicine	4.1
Legal	4.4
Logistics and Supply Chain	4.4
Manufacturing and Machinery	4.4
Marketing, Advertising and Research	4.1
Mechanical, Civil or Industrial Engineering	4.3
Non-Profit	3.8
Energy and Manufacturing	3.9
Professional Services	3.6
Real Estate	3.5
Retail	3.9

Unilever Pricing vs. Competitors

Compared to its competitors, Unilever's ROI score is rated right above Procter & Gamble, and is preceded by Colgate Palmolive.

COMPANY		Pricing Score
	Colgate Palmolive	4/5
	Unilever	3.9/5
	Procter & Gamble	3.9/5
	Johnson & Johnson	3.9/5
	Mondelez International North America	3.8/5
	Nestle USA	3.7/5
	Edgewell Personal Care	3.2/5

Unlock Unilever ROI vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Unilever ROI vs. Competitors data and gain insights into your customers today.

ROI for Other Consumer Goods Brands

In the Consumer Goods industry, Unilever's ROI score is rated right above Lego Group, and is preceded by Colgate Palmolive.

COMPANY		Pricing Score
	Colgate Palmolive	4/5
	Unilever	3.9/5
	Lego Group	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Gucci	3.8/5
	Bath & Body Works	3.8/5
	Crocs	3.7/5
	Tiffany & Co	3.7/5

Unlock Unilever ROI vs. Companies in Consumer Goods Data

Sign Up for Brand Profile PRO to get the full Unilever ROI vs. Companies in Consumer Goods data and gain insights into your customers today.

Unilever Customer Satisfaction (CSAT)

Unilever Customer Satisfaction (CSAT) Score

85 / 100

Unilever has an overall Customer Satisfaction score of 85 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	42%
Satisfied	43%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	1%
Very Dissatisfied	4%

Very Satisfied

42%

Satisfied

43%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Unilever Customer Satisfaction

Unilever's Customer Satisfaction score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers from the Government and Public Policy industry.

Sign Up to unlock insights into how customers have ranked Unilever's Customer Satisfaction.

Ranked Unilever Customer Satisfaction the Highest

Automotive and Transportation	100%
41-45	97%
African American/Black	93%

Ranked Unilever Customer Satisfaction the Lowest

Caucasian	76%
61-65	34%
Government and Public Policy	33%

Unilever Customer Satisfaction Score by Gender

Female customers rated Unilever's Customer Satisfaction score 7 points higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Unilever.

84 / 100

Male

	Very Satisfied	42%
	Satisfied	42%
	Neither Satisfied nor Dissatisfied	11%
	Dissatisfied	0%
	Very Dissatisfied	5%

91 / 100

Female

	Very Satisfied	39%
	Satisfied	52%
	Neither Satisfied nor Dissatisfied	7%
	Dissatisfied	1%
	Very Dissatisfied	1%

Unilever Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Unilever's Customer Satisfaction (CSAT) score was rated 76% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Unilever.

76 / 100

Very Satisfied	24%
Satisfied	52%
Neither Satisfied nor Dissatisfied	19%
Dissatisfied	0%
Very Dissatisfied	5%

Very Satisfied

24%

Satisfied

52%

Neither Satisfied nor Dissatisfied

19%

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

Unilever's Customer Satisfaction (CSAT) score was rated 80% according to Hispanic or Latino users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Unilever.

80 / 100

Very Satisfied	45%
Satisfied	35%
Neither Satisfied nor Dissatisfied	15%
Dissatisfied	0%
Very Dissatisfied	5%

Very Satisfied

45%

Satisfied

35%

Neither Satisfied nor Dissatisfied

15%

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Unilever's Customer Satisfaction (CSAT) score was rated 93% according to African American/Black users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Unilever.

93 / 100

Very Satisfied	48%
Satisfied	45%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	1%
Very Dissatisfied	1%

Very Satisfied

48%

Satisfied

45%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Unilever's Customer Satisfaction (CSAT) score was rated 87% according to Asian or Pacific Islander users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Unilever.

87 / 100

Very Satisfied	36%
Satisfied	51%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	0%
Very Dissatisfied	2%

Very Satisfied

36%

Satisfied

51%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

CSAT according to Native American

Unilever's Customer Satisfaction (CSAT) score was rated 80% according to Native American users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Unilever.

80 / 100

Very Satisfied	20%
Satisfied	60%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

20%

Satisfied

60%

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

Very Dissatisfied

CSAT according to Other

Unilever's Customer Satisfaction (CSAT) score was rated 92% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Unilever.

92 / 100

Very Satisfied	48%
Satisfied	44%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	0%
Very Dissatisfied	4%

Very Satisfied

48%

Satisfied

44%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Unilever Customer Satisfaction Score by Age

Unilever's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Unilever.

100

Breakdown

Age

Score

18-25

88%

26-30

87%

31-35

91%

36-40

81%

41-45

97%

46-50

88%

51-55

84%

56-60

76%

61-65

34%

66+

67%

Unilever Customer Satisfaction Score by Usage

Unilever's Customer Satisfaction score was rated the highest by customers who have used Unilever's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year	82
1 to 2 Years	85
2 to 5 Years	88
5 to 10 Years	90
Over 10 Years	87

Unilever Customer Satisfaction Score by Industry

Unilever's Customer Satisfaction score was rated the highest by Automotive and Transportation industry customers, and the lowest by Government and Public Policy industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "Unilever Customer Satisfaction Score by Industry",
	"text": "Unilever's Customer Satisfaction score was rated the highest by Automotive and Transportation industry customers, and the lowest by Government and Public Policy industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 84,
			"stars": 0,
			"csatScore": 84,
			"text": "Unilever's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 84
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 88,
			"stars": 0,
			"csatScore": 88,
			"text": "Unilever's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 88
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 72,
			"stars": 0,
			"csatScore": 72,
			"text": "Unilever's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 72
		},
		{
			"label": "Fashion and Beauty",
			"groupId": 497,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Unilever's Customer Satisfaction score is  rated by Fashion and Beauty customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 90,
			"stars": 0,
			"csatScore": 90,
			"text": "Unilever's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 90
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 81,
			"stars": 0,
			"csatScore": 81,
			"text": "Unilever's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 81
		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Unilever's Customer Satisfaction score is  rated by Automotive and Transportation customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 93,
			"stars": 0,
			"csatScore": 93,
			"text": "Unilever's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 93
		},
		{
			"label": "Beverage, Wine and Spirits",
			"groupId": 502,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Unilever's Customer Satisfaction score is  rated by Beverage, Wine and Spirits customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Biotech and Pharmaceuticals",
			"groupId": 503,
			"score": 72,
			"stars": 0,
			"csatScore": 72,
			"text": "Unilever's Customer Satisfaction score is  rated by Biotech and Pharmaceuticals customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 72
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 92,
			"stars": 0,
			"csatScore": 92,
			"text": "Unilever's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 92
		},
		{
			"label": "Business Supplies and Equipment",
			"groupId": 505,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Unilever's Customer Satisfaction score is  rated by Business Supplies and Equipment customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Chemicals",
			"groupId": 506,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Unilever's Customer Satisfaction score is  rated by Chemicals customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Unilever's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "Unilever's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 90,
			"stars": 0,
			"csatScore": 90,
			"text": "Unilever's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 90
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 76,
			"stars": 0,
			"csatScore": 76,
			"text": "Unilever's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 76
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 96,
			"stars": 0,
			"csatScore": 96,
			"text": "Unilever's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 96
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Unilever's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 91,
			"stars": 0,
			"csatScore": 91,
			"text": "Unilever's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 91
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Unilever's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Logistics and Supply Chain",
			"groupId": 531,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Unilever's Customer Satisfaction score is  rated by Logistics and Supply Chain customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Unilever's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 88,
			"stars": 0,
			"csatScore": 88,
			"text": "Unilever's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 88
		},
		{
			"label": "Mechanical, Civil or Industrial Engineering",
			"groupId": 536,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Unilever's Customer Satisfaction score is  rated by Mechanical, Civil or Industrial Engineering customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Unilever's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Unilever's Customer Satisfaction score is  rated by Energy and Manufacturing customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Unilever's Customer Satisfaction score is  rated by Professional Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Real Estate",
			"groupId": 554,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Unilever's Customer Satisfaction score is  rated by Real Estate customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "Unilever's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		}
	]
}

Tech	84
Accounting	88
Aerospace and Aviation	72
Fashion and Beauty	100
Architecture and Planning	90
Arts and Entertainment	81
Automotive and Transportation	100
Banking and Financial Services	93
Beverage, Wine and Spirits	67
Biotech and Pharmaceuticals	72
Business and Consumer Services	92
Business Supplies and Equipment	100
Chemicals	67
Construction	67
Consulting	86
Consumer Goods	90
Consumer Services	76
Education	96
Government and Public Policy	33
Healthcare, Hospitals and Medicine	91
Legal	100
Logistics and Supply Chain	100
Manufacturing and Machinery	100
Marketing, Advertising and Research	88
Mechanical, Civil or Industrial Engineering	100
Non-Profit	100
Energy and Manufacturing	100
Professional Services	67
Real Estate	67
Retail	86

Unilever Customer Satisfaction vs. Competitors

Compared to its competitors, Unilever's Customer Satisfaction score is rated right above Colgate Palmolive.

COMPANY		Customer Satisfaction (CSAT) Score
	Unilever	85%
	Colgate Palmolive	83%
	Mondelez International North America	79%
	Procter & Gamble	78%
	Johnson & Johnson	78%
	Nestle USA	73%
	Edgewell Personal Care	35%

Unlock Unilever Customer Satisfaction vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Unilever Customer Satisfaction vs. Competitors data and gain insights into your customers today.

Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, Unilever's Customer Satisfaction score is rated right above Red Bull, and is preceded by Lego Group.

COMPANY		Customer Satisfaction (CSAT) Score
	Lego Group	89%
	Unilever	85%
	Red Bull	83%
	Colgate Palmolive	83%
	Bath & Body Works	81%
	Hershey Company	80%
	Crocs	79%
	Gucci	79%
	Tiffany & Co	72%

Unlock Unilever Customer Satisfaction vs. Companies in Consumer Goods Data

Sign Up for Brand Profile PRO to get the full Unilever Customer Satisfaction vs. Companies in Consumer Goods data and gain insights into your customers today.

Unilever Customer Service

4/5

Unilever has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

Sign Up to unlock Unilever's overall Customer Service score rated by its users and customers.

About Unilever's Customer Service

Address

100 Victoria Embankment, London, EC4Y 0DH United Kingdom

Website

http://www.unilever.com

Phone Number

0800 010109

Unilever's Social Links

linkedin.com/company/unilever

Quick Insights into Unilever Customer Service

Unilever's Customer Service score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by customers from the Government and Public Policy industry.

Sign Up to unlock insights into how customers have ranked Unilever's Customer Service score.

Ranked Unilever Customer Service the Highest

Manufacturing and Machinery	4.5
56-60	4.4
African American/Black	4.2

Ranked Unilever Customer Service the Lowest

Caucasian	3.6
66+	3.1
Government and Public Policy	3.1

Unilever Customer Service Score by Gender

Female customers rated Unilever's Customer Service score 0.1 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Unilever.

Male

3.9/5

Female

4/5

Unilever Customer Service Score by Ethnicity

Unilever's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Unilever.

100

Summary	Ethnicity	Customer Service Score
Caucasian 3.6	Caucasian	3.6
Hispanic or Latino 4	Hispanic or Latino	4
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Native American 3.9	Native American	3.9
Other 4	Other	4

Unilever Customer Service Score by Age

Unilever's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Unilever.

100

Summary	Age	Customer Service Score
18-25 3.9	18-25	3.9
26-30 4	26-30	4
31-35 4	31-35	4
36-40 3.6	36-40	3.6
41-45 4.3	41-45	4.3
46-50 3.8	46-50	3.8
51-55 3.8	51-55	3.8
56-60 4.4	56-60	4.4
61-65 3.3	61-65	3.3
66+ 3.1	66+	3.1

Unilever Customer Service Score by Usage

Unilever's Customer Service score was rated the highest by customers who have used Unilever's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year	3.8
1 to 2 Years	4
2 to 5 Years	4
5 to 10 Years	3.9
Over 10 Years	3.9

Unilever Customer Service Score by Industry

Unilever's Customer Service score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Government and Public Policy industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech	3.9
Accounting	3.9
Aerospace and Aviation	3.7
Fashion and Beauty	4.3
Architecture and Planning	3.9
Arts and Entertainment	3.8
Automotive and Transportation	3.9
Banking and Financial Services	4
Beverage, Wine and Spirits	3.9
Biotech and Pharmaceuticals	3.6
Business and Consumer Services	3.9
Business Supplies and Equipment	4.3
Chemicals	3.6
Construction	3.3
Consulting	3.8
Consumer Goods	3.9
Consumer Services	3.6
Education	4.1
Government and Public Policy	3.1
Healthcare, Hospitals and Medicine	4.1
Legal	4.2
Logistics and Supply Chain	4.3
Manufacturing and Machinery	4.5
Marketing, Advertising and Research	4.1
Mechanical, Civil or Industrial Engineering	4.2
Non-Profit	4
Energy and Manufacturing	3.7
Professional Services	3.6
Real Estate	3.4
Retail	4

Unilever Customer Service vs. Competitors

Compared to its competitors, Unilever's Customer Service score is rated right above Johnson & Johnson, and is preceded by Colgate Palmolive.

COMPANY		Customer Service Score
	Colgate Palmolive	4/5
	Unilever	4/5
	Johnson & Johnson	4/5
	Mondelez International North America	3.9/5
	Procter & Gamble	3.9/5
	Nestle USA	3.9/5
	Edgewell Personal Care	3.3/5

Unlock Unilever Customer Service vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Unilever Customer Service vs. Competitors data and gain insights into your customers today.

Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, Unilever's Customer Service score is rated right above Red Bull, and is preceded by Gucci.

COMPANY		Customer Service Score
	Lego Group	4.2/5
	Gucci	4/5
	Unilever	4/5
	Red Bull	4/5
	Colgate Palmolive	4/5
	Bath & Body Works	4/5
	Hershey Company	3.9/5
	Crocs	3.8/5
	Tiffany & Co	3.8/5

Unlock Unilever Customer Service vs. Companies in Consumer Goods Data

Sign Up for Brand Profile PRO to get the full Unilever Customer Service vs. Companies in Consumer Goods data and gain insights into your customers today.

Unilever as an Employer

4.1/5

Unilever has a 4.1/5 stars for its overall company culture rated by their employees

top

20%

CEO of Unilever

Fabian Garcia

In the Top 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Unilever scored a 31 for Net Promoter Score and a 21 for Employee Net Promoter Score. NPS gauges how likely a customer of Unilever would recommend the brand to a friend. ENPS measures how likely Unilever employees would recommend working at Unilever to a friend.

Net Promoter Score

NPS Score

54%	Promoters
23%	Passive
23%	Detractors

Employee Net Promoter Score

eNPS Score

49%	Promoters
23%	Passive
28%	Detractors

Global Ranking Snapshot

Unilever is ranked #69 in the Global Top 100 Brands. It ranks just behind Whole Foods Market and just ahead of USAA.

RANK			INDUSTRY
67	Block	Jack Dorsey	Tech
68	Whole Foods Market	Jason Buechel	Retail
69	Unilever	Fabian Garcia	Consumer Goods
70	USAA	Wayne Peacock	Banking and Financial Services
71	Cisco	Chuck Robbins	Tech
72	JPMorgan Chase & Co	Jamie Dimon	Banking and Financial Services
73	Bungie	Pete Parsons	Media and Entertainment