
Tiffany & Company is an American multinational luxury jewelry and specialty retailer headquartered in New York City, United States. Tiffany & Co’s brand is ranked #54 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Tiffany & Co. When compared to other organizations within the Fashion and Beauty industry, Tiffany & Co is ranked #9. Among its major competitors, Tiffany & Co is ranked in 5th place for NPS while Swarovski Crystal is 1st, and BVLGARI is 2nd.Their current market cap is $15.96B
Tiffany & Co's Net Promoter Score (NPS) is a 31 with 58% Promoters, 15% Passives, and 27% Detractors. Net Promoter Score tracks whether Tiffany & Co's customers would recommend using the product based on a scale of -100 to 100.
| 58% | Promoters |
|---|---|
| 15% | Passives |
| 27% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2024 32 | Dec 2024 | 32 |
Jan 2025 32 | Jan 2025 | 32 |
Feb 2025 32 | Feb 2025 | 32 |
Mar 2025 32 | Mar 2025 | 32 |
Apr 2025 32 | Apr 2025 | 32 |
May 2025 32 | May 2025 | 32 |
Jun 2025 30 | Jun 2025 | 30 |
Aug 2025 30 | Aug 2025 | 30 |
Sep 2025 30 | Sep 2025 | 30 |
Oct 2025 30 | Oct 2025 | 30 |
Nov 2025 30 | Nov 2025 | 30 |
Dec 2025 30 | Dec 2025 | 30 |
Tiffany & Co is ranked third for NPS among its competitors. Kendra Scott, LLC. and LVMH come in first and second, with Chow Tai Fook coming in at #4. Among those competitors, it is the third most valued company behind LVMH.
![]() Tiffany & Co | ![]() LVMH | ![]() Kendra Scott, LLC. | ![]() Chow Tai Fook | |
| Global Ranking | #54 | #76 | #882 | #- |
| NPS | 31 | 39 | 42 | 0 |
| Valuation Updated every 24 hours for public companies | $15.96B | $341.97B | - | $12.51B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Tiffany & Co's NPS 20 points higher than Male customers.
Tiffany & Co's NPS was rated by Male customers on Comparably.
Tiffany & Co's NPS was rated 20 by Female customers on Comparably.
Tiffany & Co's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 7 | Caucasian | 7 |
Hispanic or Latino -1 | Hispanic or Latino | -1 |
African American/Black -3 | African American/Black | -3 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Other 3 | Other | 3 |
Tiffany & Co's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Tiffany & Co's NPS was rated the highest by customers who have used Tiffany & Co's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 2 | Less than 1 Year | 2 |
1 to 2 Years 45 | 1 to 2 Years | 45 |
2 to 5 Years 28 | 2 to 5 Years | 28 |
5 to 10 Years 13 | 5 to 10 Years | 13 |
Over 10 Years 5 | Over 10 Years | 5 |
Compared to its competitors, Tiffany & Co's NPS is rated right above Harry Winston, and is preceded by LVMH.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Swarovski Crystal | 45 |
![]() | BVLGARI | 44 |
![]() | Kendra Scott, LLC. | 42 |
![]() | LVMH | 39 |
![]() | Tiffany & Co | 31 |
![]() | Harry Winston | 28 |
![]() | David Yurman | 26 |
![]() | Chow Tai Fook | 0 |
![]() | Worthy | 0 |
![]() | Signet Jewelers | -23 |
In the Fashion and Beauty industry, Tiffany & Co's NPS is rated right above Gucci, and is preceded by Crocs.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nike | 48 |
![]() | Vans | 47 |
![]() | American Eagle Outfitters | 44 |
![]() | Uniqlo | 40 |
![]() | CHANEL | 39 |
![]() | Glossier | 38 |
![]() | Crocs | 34 |
![]() | Tiffany & Co | 31 |
![]() | Gucci | 31 |
Out of the 48 Tiffany & Co customer reviews 29 were positive and 19 were constructive. Tiffany & Co customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Tiffany & Co users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Tiffany & Co's Customer Loyalty score 10% higher than Male customers.
Tiffany & Co's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
Tiffany & Co's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 73% | 18-25 | 73% |
26-30 73% | 26-30 | 73% |
31-35 80% | 31-35 | 80% |
36-40 75% | 36-40 | 75% |
41-45 89% | 41-45 | 89% |
46-50 90% | 46-50 | 90% |
51-55 81% | 51-55 | 81% |
56-60 61% | 56-60 | 61% |
61-65 84% | 61-65 | 84% |
66+ 58% | 66+ | 58% |
Tiffany & Co's Customer Loyalty score was rated the highest by customers who have used Tiffany & Co's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Tiffany & Co's Customer Loyalty score was rated the highest by Consulting industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Compared to its competitors, Tiffany & Co's Customer Loyalty score is rated right above BVLGARI, and is preceded by LVMH.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Worthy | 100% |
![]() | David Yurman | 82% |
![]() | Swarovski Crystal | 81% |
![]() | Kendra Scott, LLC. | 81% |
![]() | LVMH | 75% |
![]() | Tiffany & Co | 73% |
![]() | BVLGARI | 71% |
![]() | Chow Tai Fook | 65% |
![]() | Harry Winston | 63% |
![]() | Signet Jewelers | 59% |
In the Fashion and Beauty industry, Tiffany & Co's Customer Loyalty score is rated right below Gucci.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | American Eagle Outfitters | 87% |
![]() | Vans | 85% |
![]() | Nike | 83% |
![]() | Uniqlo | 81% |
![]() | CHANEL | 79% |
![]() | Crocs | 79% |
![]() | Glossier | 77% |
![]() | Gucci | 76% |
![]() | Tiffany & Co | 73% |
Tiffany & Co has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Tiffany & Co’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Consulting industry rated Tiffany & Co's product the highest. Reviewers from the Accounting industry rated Tiffany & Co the lowest at 3.9.
Tiffany & Co's Product Quality score was rated highest by customers from the Consulting industry, and rated lowest by customers ages 66+.
Female customers rated Tiffany & Co's Product Quality score 0.3 stars higher than Male customers.
Tiffany & Co's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.6 | Other | 3.6 |
Tiffany & Co's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.7 | 31-35 | 3.7 |
36-40 4.5 | 36-40 | 4.5 |
41-45 4.4 | 41-45 | 4.4 |
46-50 3.8 | 46-50 | 3.8 |
51-55 3.2 | 51-55 | 3.2 |
56-60 2.3 | 56-60 | 2.3 |
61-65 3.3 | 61-65 | 3.3 |
66+ 1.5 | 66+ | 1.5 |
Tiffany & Co's Product Quality score was rated the highest by customers who have used Tiffany & Co's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Tiffany & Co's Product Quality score was rated the highest by Consulting industry customers, and the lowest by Education industry customers.
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Compared to its competitors, Tiffany & Co's Product Quality score is rated right above David Yurman, and is preceded by Kendra Scott, LLC..
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Worthy | 5/5 |
![]() | BVLGARI | 4.4/5 |
![]() | LVMH | 4.3/5 |
![]() | Kendra Scott, LLC. | 4.1/5 |
![]() | Tiffany & Co | 4/5 |
![]() | David Yurman | 4/5 |
![]() | Chow Tai Fook | 3.8/5 |
![]() | Swarovski Crystal | 3.7/5 |
![]() | Harry Winston | 3.6/5 |
![]() | Signet Jewelers | 2.6/5 |
In the Fashion and Beauty industry, Tiffany & Co's Product Quality score is rated right below Crocs.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Uniqlo | 4.3/5 |
![]() | Nike | 4.3/5 |
![]() | Vans | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | CHANEL | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | Crocs | 4.1/5 |
![]() | Tiffany & Co | 4/5 |
Tiffany & Co has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Luxury Goods and Jewelry industry. The users from the Education industry think that they had the lowest ROI from Tiffany & Co.
Tiffany & Co's ROI score was rated highest by customers from the Luxury Goods and Jewelry industry, and rated lowest by customers ages 66+.
Female customers rated Tiffany & Co's ROI score 0.3 stars higher than Male customers.
Tiffany & Co's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 3.3 | Other | 3.3 |
Tiffany & Co's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.2 | 26-30 | 3.2 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3.9 | 36-40 | 3.9 |
41-45 4.1 | 41-45 | 4.1 |
46-50 3.8 | 46-50 | 3.8 |
51-55 2.8 | 51-55 | 2.8 |
56-60 2.2 | 56-60 | 2.2 |
61-65 2.6 | 61-65 | 2.6 |
66+ 2 | 66+ | 2 |
Tiffany & Co's ROI score was rated the highest by customers who have used Tiffany & Co's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Tiffany & Co's ROI score was rated the highest by Luxury Goods and Jewelry industry customers, and the lowest by Education industry customers.
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Compared to its competitors, Tiffany & Co's ROI score is rated right above David Yurman, and is preceded by Swarovski Crystal.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Worthy | 5/5 |
![]() | BVLGARI | 4/5 |
![]() | LVMH | 3.9/5 |
![]() | Kendra Scott, LLC. | 3.9/5 |
![]() | Swarovski Crystal | 3.7/5 |
![]() | Tiffany & Co | 3.7/5 |
![]() | David Yurman | 3.7/5 |
![]() | Chow Tai Fook | 3.5/5 |
![]() | Harry Winston | 3.3/5 |
![]() | Signet Jewelers | 2.7/5 |
In the Fashion and Beauty industry, Tiffany & Co's ROI score is rated right below Crocs.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Vans | 4/5 |
![]() | Uniqlo | 4/5 |
![]() | Nike | 3.9/5 |
![]() | CHANEL | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Gucci | 3.8/5 |
![]() | Crocs | 3.7/5 |
![]() | Tiffany & Co | 3.7/5 |
Tiffany & Co has an overall Customer Satisfaction score of 72 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Tiffany & Co's Customer Satisfaction score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers ages 66+.
Female customers rated Tiffany & Co's Customer Satisfaction score 13 points higher than Male customers.
Very Satisfied | 28% | |
|---|---|---|
Satisfied | 28% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 12% | |
Very Dissatisfied | 25% |
Very Satisfied | 44% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 4% | |
Very Dissatisfied | 21% |
Tiffany & Co's Customer Satisfaction (CSAT) score was rated 59% according to Caucasian users and customers.
Tiffany & Co's Customer Satisfaction (CSAT) score was rated 76% according to Hispanic or Latino users and customers.
Tiffany & Co's Customer Satisfaction (CSAT) score was rated 63% according to African American/Black users and customers.
Tiffany & Co's Customer Satisfaction (CSAT) score was rated 79% according to Asian or Pacific Islander users and customers.
Tiffany & Co's Customer Satisfaction (CSAT) score was rated 61% according to Other users and customers.
Tiffany & Co's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 26-30 | 73% | |||||||||||||||
| 31-35 | 66% | |||||||||||||||
| 36-40 | 95% | |||||||||||||||
| 41-45 | 81% | |||||||||||||||
| 46-50 | 64% | |||||||||||||||
| 51-55 | 46% | |||||||||||||||
| 56-60 | 36% | |||||||||||||||
| 61-65 | 46% | |||||||||||||||
| 66+ | 9% |
Tiffany & Co's Customer Satisfaction score was rated the highest by customers who have used Tiffany & Co's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Tiffany & Co's Customer Satisfaction score was rated the highest by Fashion and Beauty industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 499,
"score": 86,
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"groupId": 501,
"score": 75,
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"groupId": 504,
"score": 73,
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"groupId": 515,
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"groupId": 521,
"score": 67,
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"groupId": 522,
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"groupId": 523,
"score": 45,
"stars": 0,
"csatScore": 45,
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"scoreClassName": "",
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"label": "Legal",
"groupId": 529,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
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"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 50,
"stars": 0,
"csatScore": 50,
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}Compared to its competitors, Tiffany & Co's Customer Satisfaction score is rated right above Chow Tai Fook, and is preceded by Kendra Scott, LLC..
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Swarovski Crystal | 88% |
![]() | LVMH | 84% |
![]() | BVLGARI | 83% |
![]() | Harry Winston | 82% |
![]() | David Yurman | 73% |
![]() | Kendra Scott, LLC. | 72% |
![]() | Tiffany & Co | 72% |
![]() | Chow Tai Fook | 70% |
![]() | Signet Jewelers | 42% |
![]() | Worthy | 0% |
In the Fashion and Beauty industry, Tiffany & Co's Customer Satisfaction score is rated right below Gucci.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Uniqlo | 88% |
![]() | Nike | 86% |
![]() | Vans | 85% |
![]() | American Eagle Outfitters | 82% |
![]() | CHANEL | 80% |
![]() | Glossier | 79% |
![]() | Crocs | 79% |
![]() | Gucci | 79% |
![]() | Tiffany & Co | 72% |
Tiffany & Co has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Tiffany & Co's overall Customer Service score rated by its users and customers.
New York City, NY
http://www.tiffany.com
212-755-8000
Tiffany & Co's Customer Service score was rated highest by customers from the Consulting industry, and rated lowest by customers ages 66+.
Female customers rated Tiffany & Co's Customer Service score 0.5 stars higher than Male customers.
Tiffany & Co's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.1 | Other | 3.1 |
Tiffany & Co's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.2 | 26-30 | 3.2 |
31-35 3.4 | 31-35 | 3.4 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4.4 | 41-45 | 4.4 |
46-50 3.6 | 46-50 | 3.6 |
51-55 2.4 | 51-55 | 2.4 |
56-60 2 | 56-60 | 2 |
61-65 2.8 | 61-65 | 2.8 |
66+ 1.5 | 66+ | 1.5 |
Tiffany & Co's Customer Service score was rated the highest by customers who have used Tiffany & Co's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Tiffany & Co's Customer Service score was rated the highest by Consulting industry customers, and the lowest by Hospitality industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Tiffany & Co's Customer Service score is rated right above David Yurman, and is preceded by Kendra Scott, LLC..
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Worthy | 5/5 |
![]() | BVLGARI | 4.2/5 |
![]() | LVMH | 4.1/5 |
![]() | Kendra Scott, LLC. | 4/5 |
![]() | Tiffany & Co | 3.8/5 |
![]() | David Yurman | 3.8/5 |
![]() | Swarovski Crystal | 3.8/5 |
![]() | Chow Tai Fook | 3.5/5 |
![]() | Harry Winston | 3.3/5 |
![]() | Signet Jewelers | 2.8/5 |
In the Fashion and Beauty industry, Tiffany & Co's Customer Service score is rated right above Crocs, and is preceded by Gucci.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Uniqlo | 4.1/5 |
![]() | Nike | 4.1/5 |
![]() | Vans | 4.1/5 |
![]() | CHANEL | 4.1/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Gucci | 4/5 |
![]() | Tiffany & Co | 3.8/5 |
![]() | Crocs | 3.8/5 |
Tiffany & Co has a 3.4/5 stars for its overall company culture rated by their employees

Tiffany & Co scored a 31 for Net Promoter Score and a -5 for Employee Net Promoter Score. NPS gauges how likely a customer of Tiffany & Co would recommend the brand to a friend. ENPS measures how likely Tiffany & Co employees would recommend working at Tiffany & Co to a friend.
| 58% | Promoters |
|---|---|
| 15% | Passive |
| 27% | Detractors |
| 40% | Promoters |
|---|---|
| 15% | Passive |
| 45% | Detractors |
Tiffany & Co is ranked #54 in the Global Top 100 Brands. It ranks just behind AMD and just ahead of The Coca-Cola Company.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
52 | ![]() | Gucci | ![]() | Marco Bizzarri | Fashion and Beauty |
53 | ![]() | AMD | ![]() | Lisa Su | Tech |
54 | ![]() | Tiffany & Co | ![]() | Anthony Ledru | Fashion and Beauty |
55 | ![]() | The Coca-Cola Company | ![]() | James Quincey | Food and Beverages |
56 | ![]() | Rooster Teeth | ![]() | Jordan Levin | Media and Entertainment |
57 | ![]() | National Geographic | ![]() | Courteney Monroe | Media and Entertainment |
58 | ![]() | adidas | ![]() | Kasper Rorsted | Fashion and Beauty |
Tiffany & Co is ranked #9 in the Fashion and Beauty Industry. It ranks just behind Gucci and just ahead of adidas.