26
NPS
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David Yurman
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About David Yurman's Brand
David Yurman Inc. is a privately held American designer jewelry company founded by David and Sybil Yurman and headquartered in NYC. Among its major competitors, David Yurman is ranked in 3rd place for NPS while Swarovski Crystal is 1st, and Tiffany & Co is 2nd.
Brand at a Glance
82%
Customer Loyalty
4/5
Product Quality
3.7/5
Pricing
3.8/5
Customer Service
David Yurman Ranking
- #3 / 4 of its competitors
David Yurman NPS
David Yurman's Net Promoter Score (NPS) is a 26 with 59% Promoters, 8% Passives, and 33% Detractors. Net Promoter Score tracks whether David Yurman's customers would recommend using the product based on a scale of -100 to 100.
David Yurman Overall NPS
| 59% | Promoters |
|---|---|
| 8% | Passives |
| 33% | Detractors |
David Yurman NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 27 | Jun 2024 | 27 |
Jul 2024 30 | Jul 2024 | 30 |
Aug 2024 32 | Aug 2024 | 32 |
Sep 2024 30 | Sep 2024 | 30 |
Oct 2024 29 | Oct 2024 | 29 |
Nov 2024 31 | Nov 2024 | 31 |
Dec 2024 29 | Dec 2024 | 29 |
Jan 2025 27 | Jan 2025 | 27 |
May 2025 25 | May 2025 | 25 |
Jul 2025 25 | Jul 2025 | 25 |
Nov 2025 26 | Nov 2025 | 26 |
Jan 2026 26 | Jan 2026 | 26 |
How Other Brands Compare
David Yurman is ranked third for NPS among its competitors. Swarovski Crystal and Tiffany & Co come in first and second, with Neiman Marcus coming in at #4.
David Yurman |  Tiffany & Co |  Neiman Marcus |  Swarovski Crystal | |
| Global Ranking | #- | #54 | #567 | #- |
| NPS | 26 | 31 | 11 | 45 |
| Valuation Updated every 24 hours for public companies | - | $15.96B | $387.36M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
David Yurman NPS by Gender
Female customers rated David Yurman's NPS 3 points higher than Male customers.
Male
25
David Yurman's NPS was rated 25 by Male customers on Comparably.
58%
Promoters
9%
Passives
33%
Detractors
Female
28
David Yurman's NPS was rated 28 by Female customers on Comparably.
59%
Promoters
10%
Passives
31%
Detractors
David Yurman NPS by Ethnicity
David Yurman's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 52 | Caucasian | 52 |
Hispanic or Latino 17 | Hispanic or Latino | 17 |
African American/Black 17 | African American/Black | 17 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
David Yurman NPS by Age
David Yurman's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.
David Yurman NPS by Usage
David Yurman's NPS was rated the highest by customers who have used David Yurman's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
2 to 5 Years 28 | 2 to 5 Years | 28 |
5 to 10 Years -12 | 5 to 10 Years | -12 |
Over 10 Years 46 | Over 10 Years | 46 |
David Yurman NPS vs. Competitors
Compared to its competitors, David Yurman's NPS is rated right above Neiman Marcus, and is preceded by Tiffany & Co.
| COMPANY | NPS Score | |
|---|---|---|
| Swarovski Crystal | 45 |
| Tiffany & Co | 31 |
| David Yurman | 26 |
| Neiman Marcus | 11 |
 | SPUR | 0 |
 | Frette | 0 |
David Yurman Customer Reviews
Out of the 11 David Yurman customer reviews 9 were positive and 2 were constructive. David Yurman customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
David Yurman Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of David Yurman users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
David Yurman Customer Loyalty Score by Gender
Female customers rated David Yurman's Customer Loyalty score 3% higher than Male customers.
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Male
85%
Yes
Female
88%
Yes
David Yurman Customer Loyalty Score by Ethnicity
David Yurman's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of David Yurman.
88
out of 100
Caucasian
85
out of 100
Hispanic or Latino
85
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
David Yurman Customer Loyalty Score by Age
David Yurman's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 100% | 36-40 | 100% |
41-45 82% | 41-45 | 82% |
46-50 40% | 46-50 | 40% |
51-55 100% | 51-55 | 100% |
56-60 100% | 56-60 | 100% |
61-65 87% | 61-65 | 87% |
66+ 89% | 66+ | 89% |
David Yurman Customer Loyalty Score by Usage
David Yurman's Customer Loyalty score was rated the highest by customers who have used David Yurman's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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David Yurman Customer Loyalty Score by Industry
David Yurman's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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David Yurman Customer Loyalty vs. Competitors
Compared to its competitors, David Yurman's Customer Loyalty score is rated right above Swarovski Crystal, and is preceded by Frette.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| SPUR | 100% |
| Frette | 100% |
| David Yurman | 82% |
| Swarovski Crystal | 81% |
| Tiffany & Co | 73% |
| Neiman Marcus | 70% |
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David Yurman Product Quality
4/5
David Yurman has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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David Yurman Product Information
David Yurman’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated David Yurman's product the highest. Reviewers from the Arts and Entertainment industry rated David Yurman the lowest at 2.
- Website
- http://www.davidyurman.com
- Company Size
- 5,001-10,000 Employees
Quick Insights into David Yurman Product Quality
David Yurman's Product Quality score was rated highest by customers ages 56-60, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked David Yurman Product Quality the Highest
Ranked David Yurman Product Quality the Lowest
David Yurman Product Quality Score by Gender
Female customers rated David Yurman's Product Quality score 0.3 stars higher than Male customers.
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Male
3.6/5
Female
3.9/5
David Yurman Product Quality Score by Ethnicity
David Yurman's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
David Yurman Product Quality Score by Age
David Yurman's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.6 | 36-40 | 3.6 |
41-45 3.9 | 41-45 | 3.9 |
46-50 4.1 | 46-50 | 4.1 |
51-55 3.3 | 51-55 | 3.3 |
56-60 4.8 | 56-60 | 4.8 |
61-65 3.7 | 61-65 | 3.7 |
66+ 3.9 | 66+ | 3.9 |
David Yurman Product Quality Score by Usage
David Yurman's Product Quality score was rated the highest by customers who have used David Yurman's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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David Yurman Product Quality Score by Industry
David Yurman's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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David Yurman Product Quality vs. Competitors
Compared to its competitors, David Yurman's Product Quality score is rated right above Swarovski Crystal, and is preceded by Tiffany & Co.
| COMPANY | Product Quality Score | |
|---|---|---|
| SPUR | 5/5 |
| Frette | 5/5 |
| Tiffany & Co | 4/5 |
| David Yurman | 4/5 |
| Swarovski Crystal | 3.7/5 |
| Neiman Marcus | 3.5/5 |
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David Yurman Pricing
David Yurman ROI & Value For Money
3.7/5
David Yurman has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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David Yurman Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from David Yurman.
Quick Insights into David Yurman ROI
David Yurman's ROI score was rated highest by customers ages 41-45, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked David Yurman ROI the Highest
Ranked David Yurman ROI the Lowest
David Yurman ROI Score by Gender
Female customers rated David Yurman's ROI score 0.3 stars higher than Male customers.
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Male
3.2/5
Female
3.5/5
David Yurman ROI Score by Ethnicity
David Yurman's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
David Yurman ROI Score by Age
David Yurman's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.1 | 36-40 | 3.1 |
41-45 4.2 | 41-45 | 4.2 |
46-50 4 | 46-50 | 4 |
51-55 2.1 | 51-55 | 2.1 |
56-60 4.1 | 56-60 | 4.1 |
61-65 3.4 | 61-65 | 3.4 |
66+ 3.2 | 66+ | 3.2 |
David Yurman ROI Score by Usage
David Yurman's ROI score was rated the highest by customers who have used David Yurman's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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David Yurman ROI Score by Industry
David Yurman's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Arts and Entertainment industry customers.
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David Yurman Pricing vs. Competitors
Compared to its competitors, David Yurman's ROI score is rated right above Neiman Marcus, and is preceded by Tiffany & Co.
| COMPANY | Pricing Score | |
|---|---|---|
| SPUR | 5/5 |
| Frette | 4/5 |
| Swarovski Crystal | 3.7/5 |
| Tiffany & Co | 3.7/5 |
| David Yurman | 3.7/5 |
| Neiman Marcus | 3.3/5 |
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David Yurman Customer Satisfaction (CSAT)
David Yurman Customer Satisfaction (CSAT) Score
73 / 100
David Yurman has an overall Customer Satisfaction score of 73 rated by its users and customers.
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Very Satisfied
59%
Satisfied
14%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
1%
Very Dissatisfied
12%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into David Yurman Customer Satisfaction
David Yurman's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked David Yurman Customer Satisfaction the Highest
Ranked David Yurman Customer Satisfaction the Lowest
David Yurman Customer Satisfaction Score by Gender
Male customers rated David Yurman's Customer Satisfaction score 4 points higher than Female customers.
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75 / 100
MaleVery Satisfied | 58% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 0% | |
Very Dissatisfied | 17% |
71 / 100
FemaleVery Satisfied | 61% | |
|---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 18% |
David Yurman Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
David Yurman's Customer Satisfaction (CSAT) score was rated 74% according to Caucasian users and customers.
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74 / 100
Very Satisfied
70%
Satisfied
4%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
17%
CSAT according to Hispanic or Latino
David Yurman's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
83%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
David Yurman's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Asian or Pacific Islander
David Yurman's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
David Yurman Customer Satisfaction Score by Age
David Yurman's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 75% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 56-60 | 80% | |||||||||||||||
| 61-65 | 71% | |||||||||||||||
| 66+ | 63% |
David Yurman Customer Satisfaction Score by Usage
David Yurman's Customer Satisfaction score was rated the highest by customers who have used David Yurman's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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David Yurman Customer Satisfaction Score by Industry
David Yurman's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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{
"title": "David Yurman Customer Satisfaction Score by Industry",
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"bars": [
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}David Yurman Customer Satisfaction vs. Competitors
Compared to its competitors, David Yurman's Customer Satisfaction score is rated right above Tiffany & Co, and is preceded by Swarovski Crystal.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Frette | 100% |
| Swarovski Crystal | 88% |
| David Yurman | 73% |
| Tiffany & Co | 72% |
| Neiman Marcus | 62% |
| SPUR | 50% |
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David Yurman Customer Service
3.8/5
David Yurman has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About David Yurman's Customer Service
Address
New York City, NY
Website
http://www.davidyurman.com
Phone Number
+1 (888) 398-7626
Quick Insights into David Yurman Customer Service
David Yurman's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked David Yurman Customer Service the Highest
Ranked David Yurman Customer Service the Lowest
David Yurman Customer Service Score by Gender
Female customers rated David Yurman's Customer Service score 0.1 stars higher than Male customers.
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Male
3.6/5
Female
3.7/5
David Yurman Customer Service Score by Ethnicity
David Yurman's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of David Yurman.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
David Yurman Customer Service Score by Age
David Yurman's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 3.5 | 36-40 | 3.5 |
41-45 3.6 | 41-45 | 3.6 |
46-50 4.1 | 46-50 | 4.1 |
51-55 2.7 | 51-55 | 2.7 |
56-60 4.3 | 56-60 | 4.3 |
61-65 3.5 | 61-65 | 3.5 |
66+ 4.1 | 66+ | 4.1 |
David Yurman Customer Service Score by Usage
David Yurman's Customer Service score was rated the highest by customers who have used David Yurman's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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David Yurman Customer Service Score by Industry
David Yurman's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Arts and Entertainment industry customers.
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David Yurman Customer Service vs. Competitors
Compared to its competitors, David Yurman's Customer Service score is rated right above Swarovski Crystal, and is preceded by Tiffany & Co.
| COMPANY | Customer Service Score | |
|---|---|---|
| SPUR | 5/5 |
| Frette | 5/5 |
| Tiffany & Co | 3.8/5 |
| David Yurman | 3.8/5 |
| Swarovski Crystal | 3.8/5 |
| Neiman Marcus | 3.3/5 |
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David Yurman as an Employer
3.2/5
David Yurman has a 3.2/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
David Yurman scored a 26 for Net Promoter Score and a -30 for Employee Net Promoter Score. NPS gauges how likely a customer of David Yurman would recommend the brand to a friend. ENPS measures how likely David Yurman employees would recommend working at David Yurman to a friend.
Net Promoter Score
26
NPS Score
| 59% | Promoters |
|---|---|
| 8% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
-30
eNPS Score
| 23% | Promoters |
|---|---|
| 24% | Passive |
| 53% | Detractors |
