

Crystal Jewelry & Home Decor Among its major competitors, Swarovski Crystal is ranked in 1st place for NPS while Tiffany & Co is 2nd, and David Yurman is 3rd.
Swarovski Crystal's Net Promoter Score (NPS) is a 45 with 62% Promoters, 21% Passives, and 17% Detractors. Net Promoter Score tracks whether Swarovski Crystal's customers would recommend using the product based on a scale of -100 to 100.
| 62% | Promoters |
|---|---|
| 21% | Passives |
| 17% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2023 54 | Jan 2023 | 54 |
May 2023 58 | May 2023 | 58 |
Jun 2023 46 | Jun 2023 | 46 |
Jul 2023 50 | Jul 2023 | 50 |
Sep 2023 53 | Sep 2023 | 53 |
May 2024 40 | May 2024 | 40 |
Jun 2024 33 | Jun 2024 | 33 |
Aug 2024 36 | Aug 2024 | 36 |
Nov 2024 38 | Nov 2024 | 38 |
Jan 2025 41 | Jan 2025 | 41 |
Sep 2025 42 | Sep 2025 | 42 |
Jan 2026 45 | Jan 2026 | 45 |
Swarovski Crystal is ranked first for NPS among its competitors. Tiffany & Co and David Yurman come in second and third, with SwissJewel Company coming in at #4.
![]() Swarovski Crystal | ![]() Tiffany & Co | ![]() David Yurman | ![]() SwissJewel Company | |
| Global Ranking | #- | #54 | #- | #- |
| NPS | 45 | 31 | 26 | - |
| Valuation Updated every 24 hours for public companies | - | $15.96B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Swarovski Crystal's NPS was rated 67 by Female customers on Comparably.
Swarovski Crystal's NPS was rated 67 by Female customers on Comparably.
Swarovski Crystal's NPS is not yet rated by Male customers.
Compared to its competitors, Swarovski Crystal's NPS is rated right above Tiffany & Co.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Swarovski Crystal | 45 |
![]() | Tiffany & Co | 31 |
![]() | David Yurman | 26 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Swarovski Crystal users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Swarovski Crystal's Customer Loyalty score was rated 100 by Female customers on Comparably.
Compared to its competitors, Swarovski Crystal's Customer Loyalty score is rated right above Tiffany & Co, and is preceded by David Yurman.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | David Yurman | 82% |
![]() | Swarovski Crystal | 81% |
![]() | Tiffany & Co | 73% |
Swarovski Crystal has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Swarovski Crystal’s product quality score is a 3.7 out of 5 as rated by its users and customers.
Swarovski Crystal's Product Quality score was rated highest by Female customers.
Swarovski Crystal's Product Quality score was rated 3.8 by Female customers on Comparably.
Compared to its competitors, Swarovski Crystal's Product Quality score is rated right below David Yurman.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Tiffany & Co | 4/5 |
![]() | David Yurman | 4/5 |
![]() | Swarovski Crystal | 3.7/5 |
Swarovski Crystal has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Swarovski Crystal's ROI score was rated highest by Female customers.
Swarovski Crystal's ROI score was rated 4.1 by Female customers on Comparably.
Compared to its competitors, Swarovski Crystal's ROI score is rated right above Tiffany & Co.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Swarovski Crystal | 3.7/5 |
![]() | Tiffany & Co | 3.7/5 |
![]() | David Yurman | 3.7/5 |
Swarovski Crystal has an overall Customer Satisfaction score of 88 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Swarovski Crystal's Customer Satisfaction score is rated right above David Yurman.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Swarovski Crystal | 88% |
![]() | David Yurman | 73% |
![]() | Tiffany & Co | 72% |
Swarovski Crystal has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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Switzerland
http://www.swarovski.com
41 44 921 40 00
Swarovski Crystal's Customer Service score was rated highest by Female customers.
Swarovski Crystal's Customer Service score was rated 4 by Female customers on Comparably.
Compared to its competitors, Swarovski Crystal's Customer Service score is rated right below David Yurman.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Tiffany & Co | 3.8/5 |
![]() | David Yurman | 3.8/5 |
![]() | Swarovski Crystal | 3.8/5 |
Swarovski Crystal has a 3.9/5 stars for its overall company culture rated by their employees

Swarovski Crystal scored a 45 for Net Promoter Score and a 28 for Employee Net Promoter Score. NPS gauges how likely a customer of Swarovski Crystal would recommend the brand to a friend. ENPS measures how likely Swarovski Crystal employees would recommend working at Swarovski Crystal to a friend.
| 62% | Promoters |
|---|---|
| 21% | Passive |
| 17% | Detractors |
| 52% | Promoters |
|---|---|
| 24% | Passive |
| 24% | Detractors |