-23
NPS
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Signet Jewelers
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About Signet Jewelers' Brand
As the world’s largest retailer of diamond jewelry, Signet Jewelers is positioned like no other to inspire love the world over. We operate 2,800 stores in the U.S., Canada and U.K. under the name brands of Kay Jewelers, Zales, Jared, H. Samuel, Ernest Jones, Piercing Pagoda and JamesAllen.com. Among its major competitors, Signet Jewelers is ranked in 4th place for NPS while LVMH is 1st, and Tiffany & Co is 2nd.Their current market cap is $2.42B
Brand at a Glance
59%
Customer Loyalty
2.6/5
Product Quality
2.7/5
Pricing
2.8/5
Customer Service
Signet Jewelers CMO
William Brace
William Brace serves as the Chief Marketing Officer and Executive General Manager of Jared Stores of Signet. William started at Signet in September of 2018. William currently resides in the Cincinnati, Ohio Area.
Signet Jewelers Ranking
- #4 / 4 of its competitors
Signet Jewelers NPS
Signet Jewelers's Net Promoter Score (NPS) is a -23 with 34% Promoters, 9% Passives, and 57% Detractors. Net Promoter Score tracks whether Signet Jewelers's customers would recommend using the product based on a scale of -100 to 100.
Signet Jewelers Overall NPS
| 34% | Promoters |
|---|---|
| 9% | Passives |
| 57% | Detractors |
Signet Jewelers NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 -26 | Apr 2024 | -26 |
May 2024 -26 | May 2024 | -26 |
Jul 2024 -26 | Jul 2024 | -26 |
Aug 2024 -26 | Aug 2024 | -26 |
Nov 2024 -24 | Nov 2024 | -24 |
Jan 2025 -27 | Jan 2025 | -27 |
Feb 2025 -26 | Feb 2025 | -26 |
Mar 2025 -28 | Mar 2025 | -28 |
Apr 2025 -26 | Apr 2025 | -26 |
May 2025 -24 | May 2025 | -24 |
Jul 2025 -24 | Jul 2025 | -24 |
Aug 2025 -24 | Aug 2025 | -24 |
How Other Brands Compare
Signet Jewelers is ranked #4 for NPS among its competitors. LVMH and Tiffany & Co come in first and second, with Harry Winston coming in at third. Among those competitors, it is the lowest valued company behind LVMH.
Signet Jewelers |  Tiffany & Co |  LVMH |  Harry Winston | |
| Global Ranking | #- | #54 | #76 | #- |
| NPS | -23 | 31 | 39 | 28 |
| Valuation Updated every 24 hours for public companies | $2.42B | $15.96B | $341.97B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Signet Jewelers NPS by Gender
Female customers rated Signet Jewelers's NPS 18 points higher than Male customers.
Male
-45
Signet Jewelers's NPS was rated -45 by Male customers on Comparably.
20%
Promoters
15%
Passives
65%
Detractors
Female
-27
Signet Jewelers's NPS was rated -27 by Female customers on Comparably.
33%
Promoters
7%
Passives
60%
Detractors
Signet Jewelers NPS by Ethnicity
Signet Jewelers's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -53 | Caucasian | -53 |
Hispanic or Latino -17 | Hispanic or Latino | -17 |
African American/Black -50 | African American/Black | -50 |
Asian or Pacific Islander 100 | Asian or Pacific Islander | 100 |
Other -66 | Other | -66 |
Signet Jewelers NPS by Age
Signet Jewelers's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
Signet Jewelers NPS by Usage
Signet Jewelers's NPS was rated the highest by customers who have used Signet Jewelers's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -39 | Less than 1 Year | -39 |
1 to 2 Years -34 | 1 to 2 Years | -34 |
2 to 5 Years -20 | 2 to 5 Years | -20 |
5 to 10 Years -51 | 5 to 10 Years | -51 |
Over 10 Years -39 | Over 10 Years | -39 |
Signet Jewelers NPS vs. Competitors
Compared to its competitors, Signet Jewelers's NPS is rated right below Harry Winston.
| COMPANY | NPS Score | |
|---|---|---|
| LVMH | 39 |
| Tiffany & Co | 31 |
| Harry Winston | 28 |
| Signet Jewelers | -23 |
Signet Jewelers Customer Reviews
Out of the 12 Signet Jewelers customer reviews 6 were positive and 6 were constructive. Signet Jewelers customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Signet Jewelers Customer Loyalty
59%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
59% of Signet Jewelers users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Signet Jewelers Customer Loyalty Score by Gender
Male customers rated Signet Jewelers's Customer Loyalty score 2% higher than Female customers.
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Male
69%
Yes
Female
67%
Yes
Signet Jewelers Customer Loyalty Score by Ethnicity
Signet Jewelers's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Signet Jewelers.
68
out of 100
Caucasian
100
out of 100
Hispanic or Latino
78
out of 100
African American/Black
46
out of 100
Asian or Pacific Islander
55
out of 100
Other
Signet Jewelers Customer Loyalty Score by Age
Signet Jewelers's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 46% | 18-25 | 46% |
31-35 82% | 31-35 | 82% |
36-40 40% | 36-40 | 40% |
41-45 78% | 41-45 | 78% |
46-50 85% | 46-50 | 85% |
51-55 74% | 51-55 | 74% |
56-60 40% | 56-60 | 40% |
61-65 40% | 61-65 | 40% |
66+ 100% | 66+ | 100% |
Signet Jewelers Customer Loyalty Score by Usage
Signet Jewelers's Customer Loyalty score was rated the highest by customers who have used Signet Jewelers's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Signet Jewelers Customer Loyalty Score by Industry
Signet Jewelers's Customer Loyalty score was rated the highest by Retail industry customers, and the lowest by Business and Consumer Services industry customers.
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Signet Jewelers Customer Loyalty vs. Competitors
Compared to its competitors, Signet Jewelers's Customer Loyalty score is rated right below Harry Winston.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| LVMH | 75% |
| Tiffany & Co | 73% |
| Harry Winston | 63% |
| Signet Jewelers | 59% |
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Signet Jewelers Product Quality
2.6/5
Signet Jewelers has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
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Signet Jewelers Product Information
Signet Jewelers’s product quality score is a 2.6 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Signet Jewelers's product the highest. Reviewers from the Business and Consumer Services industry rated Signet Jewelers the lowest at 2.1.
- Company Size
- 10,000+ Employees
Industry
Retail
Quick Insights into Signet Jewelers Product Quality
Signet Jewelers's Product Quality score was rated highest by customers ages 46-50, and rated lowest by Other customers.
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Ranked Signet Jewelers Product Quality the Highest
Ranked Signet Jewelers Product Quality the Lowest
Signet Jewelers Product Quality Score by Gender
Female customers rated Signet Jewelers's Product Quality score 0.2 stars higher than Male customers.
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Male
2.3/5
Female
2.5/5
Signet Jewelers Product Quality Score by Ethnicity
Signet Jewelers's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Signet Jewelers.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 1.5 | Other | 1.5 |
Signet Jewelers Product Quality Score by Age
Signet Jewelers's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Signet Jewelers.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
31-35 3 | 31-35 | 3 |
36-40 1.5 | 36-40 | 1.5 |
41-45 2.2 | 41-45 | 2.2 |
46-50 3.9 | 46-50 | 3.9 |
51-55 2.1 | 51-55 | 2.1 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 3.1 | 66+ | 3.1 |
Signet Jewelers Product Quality Score by Usage
Signet Jewelers's Product Quality score was rated the highest by customers who have used Signet Jewelers's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Signet Jewelers Product Quality Score by Industry
Signet Jewelers's Product Quality score was rated the highest by Retail industry customers, and the lowest by Business and Consumer Services industry customers.
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Signet Jewelers Product Quality vs. Competitors
Compared to its competitors, Signet Jewelers's Product Quality score is rated right below Harry Winston.
| COMPANY | Product Quality Score | |
|---|---|---|
| LVMH | 4.3/5 |
| Tiffany & Co | 4/5 |
| Harry Winston | 3.6/5 |
| Signet Jewelers | 2.6/5 |
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Signet Jewelers Pricing
Signet Jewelers ROI & Value For Money
2.7/5
Signet Jewelers has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Signet Jewelers Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from Signet Jewelers.
Quick Insights into Signet Jewelers ROI
Signet Jewelers's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 61-65.
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Ranked Signet Jewelers ROI the Highest
Ranked Signet Jewelers ROI the Lowest
Signet Jewelers ROI Score by Gender
Male customers rated Signet Jewelers's ROI score 0.1 stars higher than Female customers.
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Male
2.6/5
Female
2.5/5
Signet Jewelers ROI Score by Ethnicity
Signet Jewelers's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Signet Jewelers.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 1.7 | African American/Black | 1.7 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 1.7 | Other | 1.7 |
Signet Jewelers ROI Score by Age
Signet Jewelers's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Signet Jewelers.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
31-35 3 | 31-35 | 3 |
36-40 2.1 | 36-40 | 2.1 |
41-45 2.5 | 41-45 | 2.5 |
46-50 3.6 | 46-50 | 3.6 |
51-55 2.7 | 51-55 | 2.7 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 3.3 | 66+ | 3.3 |
Signet Jewelers ROI Score by Usage
Signet Jewelers's ROI score was rated the highest by customers who have used Signet Jewelers's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Signet Jewelers ROI Score by Industry
Signet Jewelers's ROI score was rated the highest by Retail industry customers, and the lowest by Business and Consumer Services industry customers.
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Signet Jewelers Pricing vs. Competitors
Compared to its competitors, Signet Jewelers's ROI score is rated right below Harry Winston.
| COMPANY | Pricing Score | |
|---|---|---|
| LVMH | 3.9/5 |
| Tiffany & Co | 3.7/5 |
| Harry Winston | 3.3/5 |
| Signet Jewelers | 2.7/5 |
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Signet Jewelers Customer Satisfaction (CSAT)
Signet Jewelers Customer Satisfaction (CSAT) Score
42 / 100
Signet Jewelers has an overall Customer Satisfaction score of 42 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
22%
Satisfied
20%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
12%
Very Dissatisfied
39%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Signet Jewelers Customer Satisfaction
Signet Jewelers's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by customers ages 61-65.
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Ranked Signet Jewelers Customer Satisfaction the Highest
Ranked Signet Jewelers Customer Satisfaction the Lowest
Signet Jewelers Customer Satisfaction Score by Gender
Female customers rated Signet Jewelers's Customer Satisfaction score 4 points higher than Male customers.
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35 / 100
MaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 10% | |
Very Dissatisfied | 55% |
39 / 100
FemaleVery Satisfied | 23% | |
|---|---|---|
Satisfied | 16% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 15% | |
Very Dissatisfied | 42% |
Signet Jewelers Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Signet Jewelers' Customer Satisfaction (CSAT) score was rated 27% according to Caucasian users and customers.
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27 / 100
Very Satisfied
12%
Satisfied
15%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
15%
Very Dissatisfied
54%
CSAT according to Hispanic or Latino
Signet Jewelers' Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
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67 / 100
Very Satisfied
50%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to African American/Black
Signet Jewelers' Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
CSAT according to Asian or Pacific Islander
Signet Jewelers' Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.
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60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
20%
CSAT according to Other
Signet Jewelers' Customer Satisfaction (CSAT) score was rated 20% according to Other users and customers.
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20 / 100
Very Satisfied
20%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
60%
Signet Jewelers Customer Satisfaction Score by Age
Signet Jewelers's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 50% | |||||||||||||||
| 31-35 | 60% | |||||||||||||||
| 36-40 | 0% | |||||||||||||||
| 41-45 | 33% | |||||||||||||||
| 46-50 | 80% | |||||||||||||||
| 51-55 | 43% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 67% |
Signet Jewelers Customer Satisfaction Score by Usage
Signet Jewelers's Customer Satisfaction score was rated the highest by customers who have used Signet Jewelers's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Signet Jewelers Customer Satisfaction Score by Industry
Signet Jewelers's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
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}Signet Jewelers Customer Satisfaction vs. Competitors
Compared to its competitors, Signet Jewelers's Customer Satisfaction score is rated right below Tiffany & Co.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| LVMH | 84% |
| Harry Winston | 82% |
| Tiffany & Co | 72% |
| Signet Jewelers | 41% |
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Signet Jewelers Customer Service
2.8/5
Signet Jewelers has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About Signet Jewelers's Customer Service
Address
375 Ghent Road, Akron, OH 44333
Website
http://www.signetjewelers.com
Phone Number
330-668-5000
Signet Jewelers's Social Links
Quick Insights into Signet Jewelers Customer Service
Signet Jewelers's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 61-65.
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Ranked Signet Jewelers Customer Service the Highest
Ranked Signet Jewelers Customer Service the Lowest
Signet Jewelers Customer Service Score by Gender
Signet Jewelers's Customer Service score was rated 2.4 by both Female and Male customers on Comparably.
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Male
2.4/5
Female
2.4/5
Signet Jewelers Customer Service Score by Ethnicity
Signet Jewelers's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Signet Jewelers.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 2.1 | Other | 2.1 |
Signet Jewelers Customer Service Score by Age
Signet Jewelers's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
31-35 3 | 31-35 | 3 |
36-40 1.8 | 36-40 | 1.8 |
41-45 2.1 | 41-45 | 2.1 |
46-50 3.7 | 46-50 | 3.7 |
51-55 2.3 | 51-55 | 2.3 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 3.5 | 66+ | 3.5 |
Signet Jewelers Customer Service Score by Usage
Signet Jewelers's Customer Service score was rated the highest by customers who have used Signet Jewelers's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Signet Jewelers Customer Service Score by Industry
Signet Jewelers's Customer Service score was rated the highest by Tech industry customers, and the lowest by Retail industry customers.
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Signet Jewelers Customer Service vs. Competitors
Compared to its competitors, Signet Jewelers's Customer Service score is rated right below Harry Winston.
| COMPANY | Customer Service Score | |
|---|---|---|
| LVMH | 4.1/5 |
| Tiffany & Co | 3.8/5 |
| Harry Winston | 3.3/5 |
| Signet Jewelers | 2.8/5 |
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Signet Jewelers as an Employer
2.5/5
Signet Jewelers has a 2.5/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Signet Jewelers scored a -23 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of Signet Jewelers would recommend the brand to a friend. ENPS measures how likely Signet Jewelers employees would recommend working at Signet Jewelers to a friend.
Net Promoter Score
-23
NPS Score
| 34% | Promoters |
|---|---|
| 9% | Passive |
| 57% | Detractors |
Employee Net Promoter Score
-25
eNPS Score
| 29% | Promoters |
|---|---|
| 17% | Passive |
| 54% | Detractors |
