
Tommy Hilfiger is one of the world’s leading designer lifestyle brands. Tommy Hilfiger’s brand is ranked #83 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Tommy Hilfiger. When compared to other organizations within the Fashion and Beauty industry, Tommy Hilfiger is ranked #16. Among its major competitors, Tommy Hilfiger is ranked in 3rd place for NPS while Ralph Lauren Corporation is 1st, and Burberry is 2nd.Their current valuation is $7.41B
Tommy Hilfiger's Net Promoter Score (NPS) is a 27 with 54% Promoters, 19% Passives, and 27% Detractors. Net Promoter Score tracks whether Tommy Hilfiger's customers would recommend using the product based on a scale of -100 to 100.
| 54% | Promoters |
|---|---|
| 19% | Passives |
| 27% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 26 | Feb 2025 | 26 |
Mar 2025 26 | Mar 2025 | 26 |
Apr 2025 26 | Apr 2025 | 26 |
May 2025 26 | May 2025 | 26 |
Jun 2025 26 | Jun 2025 | 26 |
Jul 2025 28 | Jul 2025 | 28 |
Aug 2025 28 | Aug 2025 | 28 |
Sep 2025 28 | Sep 2025 | 28 |
Oct 2025 26 | Oct 2025 | 26 |
Nov 2025 26 | Nov 2025 | 26 |
Dec 2025 26 | Dec 2025 | 26 |
Jan 2026 26 | Jan 2026 | 26 |
Tommy Hilfiger is ranked third for NPS among its competitors. Ralph Lauren Corporation and Burberry come in first and second, with GUESS coming in at #4. Among those competitors, it is the third most valued company behind Burberry.
![]() Tommy Hilfiger | ![]() Burberry | ![]() GUESS | ![]() Ralph Lauren Corporation | |
| Global Ranking | #83 | #359 | #365 | #416 |
| NPS | 27 | 33 | 25 | 44 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | $7.41B | $10.74B | $1.12B | $8.77B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Tommy Hilfiger's NPS 2 points higher than Male customers.
Tommy Hilfiger's NPS was rated 50 by Male customers on Comparably.
Tommy Hilfiger's NPS was rated 52 by Female customers on Comparably.
Tommy Hilfiger's NPS was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 51 | Caucasian | 51 |
Hispanic or Latino 52 | Hispanic or Latino | 52 |
African American/Black 53 | African American/Black | 53 |
Asian or Pacific Islander 48 | Asian or Pacific Islander | 48 |
Native American 60 | Native American | 60 |
Other 48 | Other | 48 |
Tommy Hilfiger's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Tommy Hilfiger's NPS was rated the highest by customers who have used Tommy Hilfiger's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 29 | Less than 1 Year | 29 |
1 to 2 Years 49 | 1 to 2 Years | 49 |
2 to 5 Years 59 | 2 to 5 Years | 59 |
5 to 10 Years 31 | 5 to 10 Years | 31 |
Over 10 Years 54 | Over 10 Years | 54 |
Compared to its competitors, Tommy Hilfiger's NPS is rated right above GUESS, and is preceded by Burberry.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Ralph Lauren Corporation | 44 |
![]() | Burberry | 33 |
![]() | Tommy Hilfiger | 27 |
![]() | GUESS | 25 |
In the Fashion and Beauty industry, Tommy Hilfiger's NPS is rated right below Gucci.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nike | 48 |
![]() | Vans | 47 |
![]() | American Eagle Outfitters | 44 |
![]() | Uniqlo | 40 |
![]() | CHANEL | 39 |
![]() | Glossier | 38 |
![]() | Crocs | 34 |
![]() | Gucci | 31 |
![]() | Tommy Hilfiger | 27 |
Out of the 36 Tommy Hilfiger customer reviews 32 were positive and 4 were constructive. Tommy Hilfiger customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Tommy Hilfiger users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Tommy Hilfiger's Customer Loyalty score 10% higher than Female customers.
Tommy Hilfiger's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Caucasian customers.
% who answered "Yes"
Tommy Hilfiger's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 83% | 18-25 | 83% |
26-30 86% | 26-30 | 86% |
31-35 87% | 31-35 | 87% |
36-40 87% | 36-40 | 87% |
41-45 86% | 41-45 | 86% |
46-50 82% | 46-50 | 82% |
51-55 100% | 51-55 | 100% |
61-65 70% | 61-65 | 70% |
66+ 78% | 66+ | 78% |
Tommy Hilfiger's Customer Loyalty score was rated the highest by customers who have used Tommy Hilfiger's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Tommy Hilfiger's Customer Loyalty score was rated the highest by Construction industry customers, and the lowest by Business and Consumer Services industry customers.
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Compared to its competitors, Tommy Hilfiger's Customer Loyalty score is rated right above GUESS, and is preceded by Ralph Lauren Corporation.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Ralph Lauren Corporation | 84% |
![]() | Tommy Hilfiger | 80% |
![]() | GUESS | 78% |
![]() | Burberry | 75% |
In the Fashion and Beauty industry, Tommy Hilfiger's Customer Loyalty score is rated right above CHANEL, and is preceded by Uniqlo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | American Eagle Outfitters | 87% |
![]() | Vans | 85% |
![]() | Nike | 83% |
![]() | Uniqlo | 81% |
![]() | Tommy Hilfiger | 80% |
![]() | CHANEL | 79% |
![]() | Crocs | 79% |
![]() | Glossier | 77% |
![]() | Gucci | 76% |
Tommy Hilfiger has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Tommy Hilfiger’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Consumer Goods industry rated Tommy Hilfiger's product the highest. Reviewers from the Tech industry rated Tommy Hilfiger the lowest at 4.3.
Tommy Hilfiger's Product Quality score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers ages 51-55.
Tommy Hilfiger's Product Quality score was rated 4.3 by both Female and Male customers on Comparably.
Tommy Hilfiger's Product Quality score was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4.7 | African American/Black | 4.7 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 4.8 | Native American | 4.8 |
Other 4.3 | Other | 4.3 |
Tommy Hilfiger's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4 | 31-35 | 4 |
36-40 4 | 36-40 | 4 |
41-45 3.8 | 41-45 | 3.8 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.3 | 51-55 | 3.3 |
61-65 3.5 | 61-65 | 3.5 |
66+ 3.9 | 66+ | 3.9 |
Tommy Hilfiger's Product Quality score was rated the highest by customers who have used Tommy Hilfiger's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Tommy Hilfiger's Product Quality score was rated the highest by Consumer Goods industry customers, and the lowest by Consumer Services industry customers.
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Compared to its competitors, Tommy Hilfiger's Product Quality score is rated right above GUESS, and is preceded by Burberry.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Ralph Lauren Corporation | 4.3/5 |
![]() | Burberry | 4.2/5 |
![]() | Tommy Hilfiger | 4.2/5 |
![]() | GUESS | 4/5 |
In the Fashion and Beauty industry, Tommy Hilfiger's Product Quality score is rated right above CHANEL, and is preceded by Glossier.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Uniqlo | 4.3/5 |
![]() | Nike | 4.3/5 |
![]() | Vans | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | Tommy Hilfiger | 4.2/5 |
![]() | CHANEL | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | Crocs | 4.1/5 |
Tommy Hilfiger has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Construction industry. The users from the Consumer Services industry think that they had the lowest ROI from Tommy Hilfiger.
Tommy Hilfiger's ROI score was rated highest by customers from the Construction industry, and rated lowest by customers ages 61-65.
Tommy Hilfiger's ROI score was rated 4 by both Female and Male customers on Comparably.
Tommy Hilfiger's ROI score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 4.4 | Native American | 4.4 |
Other 4 | Other | 4 |
Tommy Hilfiger's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.7 | 41-45 | 3.7 |
46-50 3.7 | 46-50 | 3.7 |
51-55 3.2 | 51-55 | 3.2 |
61-65 3 | 61-65 | 3 |
66+ 3.6 | 66+ | 3.6 |
Tommy Hilfiger's ROI score was rated the highest by customers who have used Tommy Hilfiger's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Tommy Hilfiger's ROI score was rated the highest by Construction industry customers, and the lowest by Consumer Services industry customers.
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Compared to its competitors, Tommy Hilfiger's ROI score is rated right above Burberry, and is preceded by Ralph Lauren Corporation.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Ralph Lauren Corporation | 4/5 |
![]() | Tommy Hilfiger | 3.9/5 |
![]() | Burberry | 3.9/5 |
![]() | GUESS | 3.8/5 |
In the Fashion and Beauty industry, Tommy Hilfiger's ROI score is rated right above Nike, and is preceded by Uniqlo.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Vans | 4/5 |
![]() | Uniqlo | 4/5 |
![]() | Tommy Hilfiger | 3.9/5 |
![]() | Nike | 3.9/5 |
![]() | CHANEL | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Gucci | 3.8/5 |
![]() | Crocs | 3.7/5 |
Tommy Hilfiger has an overall Customer Satisfaction score of 84 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Tommy Hilfiger's Customer Satisfaction score was rated highest by customers ages 66+, and rated lowest by Native American customers.
Female customers rated Tommy Hilfiger's Customer Satisfaction score 1 points higher than Male customers.
Very Satisfied | 61% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 0% | |
Very Dissatisfied | 10% |
Very Satisfied | 42% | |
|---|---|---|
Satisfied | 45% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 2% | |
Very Dissatisfied | 9% |
Tommy Hilfiger's Customer Satisfaction (CSAT) score was rated 92% according to Caucasian users and customers.
Tommy Hilfiger's Customer Satisfaction (CSAT) score was rated 72% according to Hispanic or Latino users and customers.
Tommy Hilfiger's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Tommy Hilfiger's Customer Satisfaction (CSAT) score was rated 90% according to Asian or Pacific Islander users and customers.
Tommy Hilfiger's Customer Satisfaction (CSAT) score was rated 60% according to Native American users and customers.
Tommy Hilfiger's Customer Satisfaction (CSAT) score was rated 79% according to Other users and customers.
Tommy Hilfiger's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 94% | |||||||||||||||
| 26-30 | 90% | |||||||||||||||
| 31-35 | 72% | |||||||||||||||
| 36-40 | 84% | |||||||||||||||
| 41-45 | 78% | |||||||||||||||
| 51-55 | 63% | |||||||||||||||
| 66+ | 100% |
Tommy Hilfiger's Customer Satisfaction score was rated the highest by customers who have used Tommy Hilfiger's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Tommy Hilfiger's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Hospitality industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 514,
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"groupId": 522,
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"label": "Hospitality",
"groupId": 523,
"score": 67,
"stars": 0,
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"groupId": 535,
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}Compared to its competitors, Tommy Hilfiger's Customer Satisfaction score is rated right above Burberry, and is preceded by Ralph Lauren Corporation.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Ralph Lauren Corporation | 84% |
![]() | Tommy Hilfiger | 84% |
![]() | Burberry | 82% |
![]() | GUESS | 76% |
In the Fashion and Beauty industry, Tommy Hilfiger's Customer Satisfaction score is rated right above American Eagle Outfitters, and is preceded by Vans.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Uniqlo | 88% |
![]() | Nike | 86% |
![]() | Vans | 85% |
![]() | Tommy Hilfiger | 84% |
![]() | American Eagle Outfitters | 82% |
![]() | CHANEL | 80% |
![]() | Glossier | 79% |
![]() | Crocs | 79% |
![]() | Gucci | 79% |
Tommy Hilfiger has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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Danzigerkade 165, Amsterdam 1013 AP Netherlands
http://global.tommy.com/
81 3 5457 8500
Tommy Hilfiger's Customer Service score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers from the Consumer Services industry.
Female customers rated Tommy Hilfiger's Customer Service score 0.2 stars higher than Male customers.
Tommy Hilfiger's Customer Service score was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 4.6 | Native American | 4.6 |
Other 4 | Other | 4 |
Tommy Hilfiger's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3.7 | 41-45 | 3.7 |
46-50 3.8 | 46-50 | 3.8 |
51-55 3.5 | 51-55 | 3.5 |
61-65 3.8 | 61-65 | 3.8 |
66+ 3.9 | 66+ | 3.9 |
Tommy Hilfiger's Customer Service score was rated the highest by customers who have used Tommy Hilfiger's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Tommy Hilfiger's Customer Service score was rated the highest by Consumer Goods industry customers, and the lowest by Consumer Services industry customers.
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Compared to its competitors, Tommy Hilfiger's Customer Service score is rated right above GUESS, and is preceded by Burberry.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Ralph Lauren Corporation | 4.2/5 |
![]() | Burberry | 4.1/5 |
![]() | Tommy Hilfiger | 4/5 |
![]() | GUESS | 3.9/5 |
In the Fashion and Beauty industry, Tommy Hilfiger's Customer Service score is rated right above American Eagle Outfitters, and is preceded by CHANEL.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Uniqlo | 4.1/5 |
![]() | Nike | 4.1/5 |
![]() | Vans | 4.1/5 |
![]() | CHANEL | 4.1/5 |
![]() | Tommy Hilfiger | 4/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Gucci | 4/5 |
![]() | Crocs | 3.8/5 |
Tommy Hilfiger has a 3.8/5 stars for its overall company culture rated by their employees

Tommy Hilfiger scored a 27 for Net Promoter Score and a 1 for Employee Net Promoter Score. NPS gauges how likely a customer of Tommy Hilfiger would recommend the brand to a friend. ENPS measures how likely Tommy Hilfiger employees would recommend working at Tommy Hilfiger to a friend.
| 54% | Promoters |
|---|---|
| 19% | Passive |
| 27% | Detractors |
| 40% | Promoters |
|---|---|
| 21% | Passive |
| 39% | Detractors |
Tommy Hilfiger is ranked #83 in the Global Top 100 Brands. It ranks just behind Toyota and just ahead of Hilton.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
81 | ![]() | ZoomInfo | ![]() | Henry Schuck | Tech |
82 | ![]() | Toyota | ![]() | Akio Toyoda | Automotive and Transportation |
83 | ![]() | Tommy Hilfiger | ![]() | Martijn Hagman | Fashion and Beauty |
84 | ![]() | Hilton | ![]() | Christopher Nassetta | Travel and Hospitality |
85 | ![]() | McDonald's | ![]() | Chris Kempczinski | Food and Beverages |
86 | ![]() | The Home Depot | ![]() | Ted Decker | Retail |
87 | ![]() | Baskin Robbins | ![]() | Dave Hoffmann | Travel and Hospitality |
Tommy Hilfiger is ranked #16 in the Fashion and Beauty Industry. It ranks just behind LVMH and just ahead of Foot Locker.
| RANK | COMPANY | Location | |
|---|---|---|---|
14 | ![]() | MAC Cosmetics | New York City, NY |
15 | ![]() | LVMH | Paris |
16 | ![]() | Tommy Hilfiger | Amsterdam |
17 | ![]() | Foot Locker | New York City, NY |
18 | ![]() | Levi Strauss & Co. | San Francisco, CA |
19 | ![]() | Gap Inc. | San Francisco, CA |
20 | ![]() | Etsy | Brooklyn, NY |