
Burberry is a luxury brand distributes ready-to-wear outerwear, fashion accessories. Burberry’s brand is ranked #359 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Burberry. When compared to other organizations within the Fashion and Beauty industry, Burberry is ranked #42. Among its major competitors, Burberry is ranked in 5th place for NPS while Armani is 1st, and Prada is 2nd.Their current market cap is $10.74B
Burberry's Net Promoter Score (NPS) is a 33 with 54% Promoters, 25% Passives, and 21% Detractors. Net Promoter Score tracks whether Burberry's customers would recommend using the product based on a scale of -100 to 100.
| 54% | Promoters |
|---|---|
| 25% | Passives |
| 21% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2024 32 | Sep 2024 | 32 |
Oct 2024 30 | Oct 2024 | 30 |
Nov 2024 32 | Nov 2024 | 32 |
Dec 2024 32 | Dec 2024 | 32 |
Jan 2025 30 | Jan 2025 | 30 |
Feb 2025 32 | Feb 2025 | 32 |
Mar 2025 32 | Mar 2025 | 32 |
Apr 2025 32 | Apr 2025 | 32 |
May 2025 32 | May 2025 | 32 |
Jun 2025 32 | Jun 2025 | 32 |
Sep 2025 32 | Sep 2025 | 32 |
Nov 2025 32 | Nov 2025 | 32 |
Burberry is ranked second for NPS among its competitors. LVMH and Gucci come in first and third, with Tommy Hilfiger coming in at #4. Among those competitors, it is the second most valued company behind LVMH.
![]() Burberry | ![]() Gucci | ![]() LVMH | ![]() Tommy Hilfiger | |
| Global Ranking | #359 | #52 | #76 | #83 |
| NPS | 33 | 31 | 39 | 27 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $10.74B | - | $341.97B | $7.41B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Burberry's NPS 14 points higher than Male customers.
Burberry's NPS was rated 22 by Male customers on Comparably.
Burberry's NPS was rated 36 by Female customers on Comparably.
Burberry's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 25 | Caucasian | 25 |
Hispanic or Latino 70 | Hispanic or Latino | 70 |
African American/Black 20 | African American/Black | 20 |
Asian or Pacific Islander 11 | Asian or Pacific Islander | 11 |
Other 31 | Other | 31 |
Burberry's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.
Burberry's NPS was rated the highest by customers who have used Burberry's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 13 | Less than 1 Year | 13 |
1 to 2 Years 30 | 1 to 2 Years | 30 |
2 to 5 Years 50 | 2 to 5 Years | 50 |
5 to 10 Years 7 | 5 to 10 Years | 7 |
Over 10 Years 62 | Over 10 Years | 62 |
Out of the 24 Burberry customer reviews 22 were positive and 2 were constructive. Burberry customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Burberry users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Burberry's Customer Loyalty score 3% higher than Female customers.
Burberry's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Burberry's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 66% | 18-25 | 66% |
26-30 73% | 26-30 | 73% |
31-35 90% | 31-35 | 90% |
36-40 60% | 36-40 | 60% |
46-50 82% | 46-50 | 82% |
51-55 100% | 51-55 | 100% |
66+ 100% | 66+ | 100% |
Burberry's Customer Loyalty score was rated the highest by customers who have used Burberry's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Burberry's Customer Loyalty score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Burberry's Customer Loyalty score is rated right above Kering, and is preceded by LVMH.
In the Fashion and Beauty industry, Burberry's Customer Loyalty score is rated right below Gucci.
Burberry has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Burberry’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Burberry's product the highest. Reviewers from the Aerospace and Aviation industry rated Burberry the lowest at 3.5.
Burberry's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers from the Architecture and Planning industry.
Female customers rated Burberry's Product Quality score 0.1 stars higher than Male customers.
Burberry's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 4.1 | Other | 4.1 |
Burberry's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.4 | 26-30 | 3.4 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.5 | 36-40 | 3.5 |
46-50 4.1 | 46-50 | 4.1 |
51-55 5 | 51-55 | 5 |
66+ 3.8 | 66+ | 3.8 |
Burberry's Product Quality score was rated the highest by customers who have used Burberry's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Burberry's Product Quality score was rated the highest by Retail industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Burberry's Product Quality score is rated right above Tommy Hilfiger, and is preceded by LVMH.
In the Fashion and Beauty industry, Burberry's Product Quality score is rated right above CHANEL, and is preceded by Glossier.
Burberry has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Burberry.
Burberry's ROI score was rated highest by customers ages 51-55, and rated lowest by customers from the Tech industry.
Male customers rated Burberry's ROI score 0.1 stars higher than Female customers.
Burberry's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 3.6 | Other | 3.6 |
Burberry's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.6 | 36-40 | 3.6 |
46-50 3.5 | 46-50 | 3.5 |
51-55 4.7 | 51-55 | 4.7 |
66+ 3.6 | 66+ | 3.6 |
Burberry's ROI score was rated the highest by customers who have used Burberry's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Burberry's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Burberry's ROI score is rated right above Billabong, and is preceded by Tommy Hilfiger.
In the Fashion and Beauty industry, Burberry's ROI score is rated right above Glossier, and is preceded by CHANEL.
Burberry has an overall Customer Satisfaction score of 82 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Burberry's Customer Satisfaction score was rated highest by customers ages 51-55, and rated lowest by customers from the Aerospace and Aviation industry.
Female customers rated Burberry's Customer Satisfaction score 8 points higher than Male customers.
Very Satisfied | 38% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 14% | |
Very Dissatisfied | 7% |
Very Satisfied | 40% | |
|---|---|---|
Satisfied | 44% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 4% | |
Very Dissatisfied | 4% |
Burberry's Customer Satisfaction (CSAT) score was rated 82% according to Caucasian users and customers.
Burberry's Customer Satisfaction (CSAT) score was rated 80% according to Hispanic or Latino users and customers.
Burberry's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
Burberry's Customer Satisfaction (CSAT) score was rated 69% according to Asian or Pacific Islander users and customers.
Burberry's Customer Satisfaction (CSAT) score was rated 93% according to Other users and customers.
Burberry's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 89% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 31-35 | 72% | |||||||||||||||
| 36-40 | 84% | |||||||||||||||
| 46-50 | 60% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 66+ | 67% |
Burberry's Customer Satisfaction score was rated the highest by customers who have used Burberry's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Burberry's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.
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}Compared to its competitors, Burberry's Customer Satisfaction score is rated right above Billabong, and is preceded by Tommy Hilfiger.
In the Fashion and Beauty industry, Burberry's Customer Satisfaction score is rated right above American Eagle Outfitters, and is preceded by Vans.
Burberry has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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http://burberry.com
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Burberry's Customer Service score was rated highest by customers ages 51-55, and rated lowest by customers from the Architecture and Planning industry.
Male customers rated Burberry's Customer Service score 0.2 stars higher than Female customers.
Burberry's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.9 | Other | 3.9 |
Burberry's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.6 | 36-40 | 3.6 |
46-50 3.4 | 46-50 | 3.4 |
51-55 5 | 51-55 | 5 |
66+ 3.8 | 66+ | 3.8 |
Burberry's Customer Service score was rated the highest by customers who have used Burberry's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Burberry's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Burberry's Customer Service score is rated right above Gucci, and is preceded by LVMH.
In the Fashion and Beauty industry, Burberry's Customer Service score is rated right above Nike, and is preceded by Uniqlo.
Burberry has a 3.0/5 stars for its overall company culture rated by their employees

Burberry scored a 33 for Net Promoter Score and a -6 for Employee Net Promoter Score. NPS gauges how likely a customer of Burberry would recommend the brand to a friend. ENPS measures how likely Burberry employees would recommend working at Burberry to a friend.
| 54% | Promoters |
|---|---|
| 25% | Passive |
| 21% | Detractors |
| 42% | Promoters |
|---|---|
| 10% | Passive |
| 48% | Detractors |
Burberry is ranked #359 in the Global Top 100 Brands. It ranks just behind Mozilla and just ahead of Berkshire Hathaway.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
357 | ![]() | Nokia | ![]() | Rajeev Suri | Tech |
358 | ![]() | Mozilla | ![]() | Mitchell Baker | Tech |
359 | ![]() | Burberry | ![]() | Marco Gobbetti | Fashion and Beauty |
360 | ![]() | Berkshire Hathaway | ![]() | Warren Buffett | Banking and Financial Services |
361 | ![]() | TOMS Shoes | ![]() | Magnus Wedhammar | Fashion and Beauty |
362 | ![]() | Armani | ![]() | Giorgio Armani | Fashion and Beauty |
363 | ![]() | Concentrix | ![]() | Chris Caldwell | Business and Consumer Services |
Burberry is ranked #42 in the Fashion and Beauty Industry. It ranks just behind Urban Outfitters and just ahead of TOMS Shoes.
| RANK | COMPANY | Location | |
|---|---|---|---|
40 | ![]() | Poshmark | Redwood City, CA |
41 | ![]() | Urban Outfitters | |
42 | ![]() | Burberry | |
43 | ![]() | TOMS Shoes | Los Angeles, CA |
44 | ![]() | Armani | New York City, NY |
45 | ![]() | GUESS | Los Angeles, CA |
46 | ![]() | Marc Jacobs | New York City, NY |