Burberry NPS & Customer Reviews | Comparably
Burberry is
Ranked
#42
in
Fashion and Beauty Brands
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Burberry
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Burberry is ranked #42 in Fashion and Beauty Brands

About Burberry's Brand

Burberry is a luxury brand distributes ready-to-wear outerwear, fashion accessories. Burberry’s brand is ranked #359 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Burberry. When compared to other organizations within the Fashion and Beauty industry, Burberry is ranked #42. Among its major competitors, Burberry is ranked in 5th place for NPS while Armani is 1st, and Prada is 2nd.Their current market cap is $10.74B

Brand at a Glance

75%
Customer Loyalty
4.2/5
Product Quality
3.9/5
Pricing
4.1/5
Customer Service

Burberry Ranking

Burberry NPS

Burberry's Net Promoter Score (NPS) is a 33 with 54% Promoters, 25% Passives, and 21% Detractors. Net Promoter Score tracks whether Burberry's customers would recommend using the product based on a scale of -100 to 100.

Burberry Overall NPS

33
NPS
54%Promoters
25%Passives
21%Detractors
Burberry Overall NPS

Burberry NPS Trend

-100
-50
0
50
100
Sep 2024
32
Sep 202432
Oct 2024
30
Oct 202430
Nov 2024
32
Nov 202432
Dec 2024
32
Dec 202432
Jan 2025
30
Jan 202530
Feb 2025
32
Feb 202532
Mar 2025
32
Mar 202532
Apr 2025
32
Apr 202532
May 2025
32
May 202532
Jun 2025
32
Jun 202532
Sep 2025
32
Sep 202532
Nov 2025
32
Nov 202532

How Other Brands Compare

Burberry is ranked second for NPS among its competitors. LVMH and Gucci come in first and third, with Tommy Hilfiger coming in at #4. Among those competitors, it is the second most valued company behind LVMH.

Burberry's Logo
Burberry
Gucci's Logo
Gucci
LVMH's Logo
LVMH
Tommy Hilfiger's Logo
Tommy Hilfiger
Global Ranking#359#52#76#83
NPS33313927
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral--
Valuation Updated every 24 hours for public companies$10.74B-$341.97B$7.41B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Burberry NPS by Gender

Female customers rated Burberry's NPS 14 points higher than Male customers.

Male

22

Burberry's NPS was rated 22 by Male customers on Comparably.

42%
Promoters
38%
Passives
20%
Detractors

Female

36

Burberry's NPS was rated 36 by Female customers on Comparably.

53%
Promoters
30%
Passives
17%
Detractors

Burberry NPS by Ethnicity

Burberry's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

-100
-50
0
50
100
Caucasian
25
Caucasian25
Hispanic or Latino
70
Hispanic or Latino70
African American/Black
20
African American/Black20
Asian or Pacific Islander
11
Asian or Pacific Islander11
Other
31
Other31

Burberry NPS by Age

Burberry's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.

0
20
40
60
80
100
Promoters
49%
Passives
38%
Detractors
13%
18-2549%38%13%
Promoters
50%
Passives
30%
Detractors
20%
26-3050%30%20%
Promoters
33%
Passives
23%
Detractors
44%
31-3533%23%44%
Promoters
22%
Passives
67%
Detractors
11%
36-4022%67%11%
Promoters
40%
Passives
40%
Detractors
20%
46-5040%40%20%
Promoters
100%
Passives
0%
Detractors
0%
51-55100%0%0%
Promoters
67%
Passives
0%
Detractors
33%
66+67%0%33%

Burberry NPS by Usage

Burberry's NPS was rated the highest by customers who have used Burberry's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
13
Less than 1 Year13
1 to 2 Years
30
1 to 2 Years30
2 to 5 Years
50
2 to 5 Years50
5 to 10 Years
7
5 to 10 Years7
Over 10 Years
62
Over 10 Years62

Burberry NPS vs. Competitors

Compared to its competitors, Burberry's NPS is rated right above Gucci, and is preceded by Billabong.

Burberry NPS vs Companies in Fashion and Beauty

In the Fashion and Beauty industry, Burberry's NPS is rated right above Gucci, and is preceded by Crocs.

Burberry Customer Reviews

Out of the 24 Burberry customer reviews 22 were positive and 2 were constructive. Burberry customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
I love the casual but elegant design. I feel so empowered in so many ways wearing Burberry, I feel confident, attractive. I'd love to be able to afford more of their items or. Model them to show disabled people can wear this too
What do you value most about this brand?
Good leather bags and clothing.
What do you value most about this brand?
High quality of their products
What do you value most about this brand?
price, quality, position, shops and
What do you value most about this brand?
its clothing with the iconic stamp of the tartan pattern

Burberry Customer Loyalty

75%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

75% of Burberry users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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75
75%
25
25%
Burberry Customer Loyalty

Burberry Customer Loyalty Score by Gender

Male customers rated Burberry's Customer Loyalty score 3% higher than Female customers.

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Male
75%
Yes
Female
72%
Yes

Burberry Customer Loyalty Score by Ethnicity

Burberry's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

% who answered "Yes"

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73
out of 100
Caucasian
82
out of 100
Hispanic or Latino
73
out of 100
African American/Black
79
out of 100
Asian or Pacific Islander
72
out of 100
Other

Burberry Customer Loyalty Score by Age

Burberry's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.

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0
20%
40%
60%
80%
100%
18-25
66%
18-2566%
26-30
73%
26-3073%
31-35
90%
31-3590%
36-40
60%
36-4060%
46-50
82%
46-5082%
51-55
100%
51-55100%
66+
100%
66+100%

Burberry Customer Loyalty Score by Usage

Burberry's Customer Loyalty score was rated the highest by customers who have used Burberry's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
61%
1 to 2 Years
65%
2 to 5 Years
84%
5 to 10 Years
79%
Over 10 Years
93%

Burberry Customer Loyalty Score by Industry

Burberry's Customer Loyalty score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Architecture and Planning industry customers.

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Tech
72%
Accounting
75%
Aerospace and Aviation
78%
Fashion and Beauty
70%
Architecture and Planning
46%
Arts and Entertainment
82%
Business and Consumer Services
66%
Marketing, Advertising and Research
91%
Retail
70%

Burberry Customer Loyalty vs. Competitors

Compared to its competitors, Burberry's Customer Loyalty score is rated right above Kering, and is preceded by LVMH.

COMPANYCustomer Loyalty Score
Billabong82%
Armani81%
Tommy Hilfiger80%
Gucci76%
Prada75%
LVMH75%
Burberry75%
Kering63%

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Burberry's Logo
VS
Billabong's Logo
Armani's Logo
Tommy Hilfiger's Logo
Gucci's Logo
Prada's Logo
LVMH's Logo
Kering's Logo

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Customer Loyalty for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Burberry's Customer Loyalty score is rated right below Gucci.

COMPANYCustomer Loyalty Score
American Eagle Outfitters87%
Vans85%
Nike83%
Uniqlo81%
CHANEL79%
Crocs79%
Glossier77%
Gucci76%
Burberry75%

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Burberry's Logo
VS
American Eagle Outfitters' Logo
Vans' Logo
Nike's Logo
Uniqlo's Logo
CHANEL's Logo
Crocs' Logo
Glossier's Logo
Gucci's Logo

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Burberry Product Quality

4.2/5

Burberry has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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Burberry Product Information

Burberry’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Burberry's product the highest. Reviewers from the Aerospace and Aviation industry rated Burberry the lowest at 3.5.

Website
http://burberry.com
Company Size
10,000+ Employees

Industry

Fashion and Beauty

Quick Insights into Burberry Product Quality

Burberry's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers from the Architecture and Planning industry.

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Ranked Burberry Product Quality the Highest

51-55
5
Retail
5
2 to 5 Years
4.6

Ranked Burberry Product Quality the Lowest

5 to 10 Years
3.6
26-30
3.4
Architecture and Planning
2.7

Burberry Product Quality Score by Gender

Female customers rated Burberry's Product Quality score 0.1 stars higher than Male customers.

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Male

4/5

Female

4.1/5

Burberry Product Quality Score by Ethnicity

Burberry's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

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0
1
2
3
4
5
Caucasian
4.1
Caucasian4.1
Hispanic or Latino
4.3
Hispanic or Latino4.3
African American/Black
4
African American/Black4
Asian or Pacific Islander
3.8
Asian or Pacific Islander3.8
Other
4.1
Other4.1

Burberry Product Quality Score by Age

Burberry's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 26-30.

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0
1
2
3
4
5
18-25
4.4
18-254.4
26-30
3.4
26-303.4
31-35
3.8
31-353.8
36-40
3.5
36-403.5
46-50
4.1
46-504.1
51-55
5
51-555
66+
3.8
66+3.8

Burberry Product Quality Score by Usage

Burberry's Product Quality score was rated the highest by customers who have used Burberry's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
4.1
1 to 2 Years
3.8
2 to 5 Years
4.6
5 to 10 Years
3.6
Over 10 Years
4.3

Burberry Product Quality Score by Industry

Burberry's Product Quality score was rated the highest by Retail industry customers, and the lowest by Architecture and Planning industry customers.

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Tech
3.9
Accounting
4
Aerospace and Aviation
3.5
Fashion and Beauty
4.2
Architecture and Planning
2.7
Arts and Entertainment
4.3
Business and Consumer Services
3.8
Marketing, Advertising and Research
4.8
Retail
5

Burberry Product Quality vs. Competitors

Compared to its competitors, Burberry's Product Quality score is rated right above Tommy Hilfiger, and is preceded by LVMH.

COMPANYProduct Quality Score
Armani4.5/5
Prada4.3/5
LVMH4.3/5
Burberry4.2/5
Tommy Hilfiger4.2/5
Gucci4.2/5
Billabong4.1/5
Kering4/5

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Burberry's Logo
VS
Armani's Logo
Prada's Logo
LVMH's Logo
Tommy Hilfiger's Logo
Gucci's Logo
Billabong's Logo
Kering's Logo

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Product Quality for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Burberry's Product Quality score is rated right above CHANEL, and is preceded by Glossier.

COMPANYProduct Quality Score
Uniqlo4.3/5
Nike4.3/5
Vans4.3/5
Glossier4.3/5
Burberry4.2/5
CHANEL4.2/5
American Eagle Outfitters4.2/5
Gucci4.2/5
Crocs4.1/5

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Burberry's Logo
VS
Uniqlo's Logo
Nike's Logo
Vans' Logo
Glossier's Logo
CHANEL's Logo
American Eagle Outfitters' Logo
Gucci's Logo
Crocs' Logo

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Burberry Pricing

Burberry ROI & Value For Money

3.9/5

Burberry has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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Burberry Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Burberry.

Quick Insights into Burberry ROI

Burberry's ROI score was rated highest by customers ages 51-55, and rated lowest by customers from the Tech industry.

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Ranked Burberry ROI the Highest

51-55
4.7
Arts and Entertainment
4.7
Hispanic or Latino
4.3

Ranked Burberry ROI the Lowest

5 to 10 Years
3.4
Asian or Pacific Islander
3.4
Tech
3.4

Burberry ROI Score by Gender

Male customers rated Burberry's ROI score 0.1 stars higher than Female customers.

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Male

3.8/5

Female

3.7/5

Burberry ROI Score by Ethnicity

Burberry's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

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0
1
2
3
4
5
Caucasian
3.8
Caucasian3.8
Hispanic or Latino
4.3
Hispanic or Latino4.3
African American/Black
3.9
African American/Black3.9
Asian or Pacific Islander
3.4
Asian or Pacific Islander3.4
Other
3.6
Other3.6

Burberry ROI Score by Age

Burberry's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.

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0
1
2
3
4
5
18-25
3.8
18-253.8
26-30
3.7
26-303.7
31-35
3.4
31-353.4
36-40
3.6
36-403.6
46-50
3.5
46-503.5
51-55
4.7
51-554.7
66+
3.6
66+3.6

Burberry ROI Score by Usage

Burberry's ROI score was rated the highest by customers who have used Burberry's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
3.5
1 to 2 Years
3.7
2 to 5 Years
4.1
5 to 10 Years
3.4
Over 10 Years
3.9

Burberry ROI Score by Industry

Burberry's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech
3.4
Accounting
3.6
Aerospace and Aviation
4.4
Fashion and Beauty
3.5
Architecture and Planning
3.4
Arts and Entertainment
4.7
Business and Consumer Services
3.4
Marketing, Advertising and Research
4.4
Retail
4.5

Burberry Pricing vs. Competitors

Compared to its competitors, Burberry's ROI score is rated right above Billabong, and is preceded by Tommy Hilfiger.

COMPANYPricing Score
Armani4.2/5
Prada4/5
LVMH3.9/5
Tommy Hilfiger3.9/5
Burberry3.9/5
Billabong3.8/5
Gucci3.8/5
Kering3.3/5

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Burberry's Logo
VS
Armani's Logo
Prada's Logo
LVMH's Logo
Tommy Hilfiger's Logo
Billabong's Logo
Gucci's Logo
Kering's Logo

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ROI for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Burberry's ROI score is rated right above Glossier, and is preceded by CHANEL.

COMPANYPricing Score
Vans4/5
Uniqlo4/5
Nike3.9/5
CHANEL3.9/5
Burberry3.9/5
Glossier3.9/5
American Eagle Outfitters3.8/5
Gucci3.8/5
Crocs3.7/5

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Burberry's Logo
VS
Vans' Logo
Uniqlo's Logo
Nike's Logo
CHANEL's Logo
Glossier's Logo
American Eagle Outfitters' Logo
Gucci's Logo
Crocs' Logo

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Burberry Customer Satisfaction (CSAT)

Burberry Customer Satisfaction (CSAT) Score

82 / 100

Burberry has an overall Customer Satisfaction score of 82 rated by its users and customers.

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Very Satisfied44%
Satisfied38%
Neither Satisfied nor Dissatisfied8%
Dissatisfied4%
Very Dissatisfied6%
Very Satisfied
44%
Satisfied
38%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
4%
Very Dissatisfied
6%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Burberry Customer Satisfaction

Burberry's Customer Satisfaction score was rated highest by customers ages 51-55, and rated lowest by customers from the Aerospace and Aviation industry.

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Ranked Burberry Customer Satisfaction the Highest

51-55
100%
Arts and Entertainment
100%
Other
93%

Ranked Burberry Customer Satisfaction the Lowest

Asian or Pacific Islander
69%
46-50
60%
Aerospace and Aviation
33%

Burberry Customer Satisfaction Score by Gender

Female customers rated Burberry's Customer Satisfaction score 8 points higher than Male customers.

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76 / 100
Male
Very Satisfied
38%
Satisfied
38%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
14%
Very Dissatisfied
7%
84 / 100
Female
Very Satisfied
40%
Satisfied
44%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
4%
Very Dissatisfied
4%

Burberry Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Burberry's Customer Satisfaction (CSAT) score was rated 82% according to Caucasian users and customers.

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82 / 100
Very Satisfied41%
Satisfied41%
Neither Satisfied nor Dissatisfied18%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
41%
Satisfied
41%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Hispanic or Latino

Burberry's Customer Satisfaction (CSAT) score was rated 80% according to Hispanic or Latino users and customers.

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80 / 100
Very Satisfied40%
Satisfied40%
Neither Satisfied nor Dissatisfied10%
Dissatisfied0%
Very Dissatisfied10%
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
10%

CSAT according to African American/Black

Burberry's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.

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80 / 100
Very Satisfied50%
Satisfied30%
Neither Satisfied nor Dissatisfied0%
Dissatisfied10%
Very Dissatisfied10%
Very Satisfied
50%
Satisfied
30%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
10%
Very Dissatisfied
10%

CSAT according to Asian or Pacific Islander

Burberry's Customer Satisfaction (CSAT) score was rated 69% according to Asian or Pacific Islander users and customers.

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69 / 100
Very Satisfied31%
Satisfied38%
Neither Satisfied nor Dissatisfied8%
Dissatisfied19%
Very Dissatisfied4%
Very Satisfied
31%
Satisfied
38%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
19%
Very Dissatisfied
4%

CSAT according to Other

Burberry's Customer Satisfaction (CSAT) score was rated 93% according to Other users and customers.

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93 / 100
Very Satisfied36%
Satisfied57%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied7%
Very Satisfied
36%
Satisfied
57%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
7%

Burberry Customer Satisfaction Score by Age

Burberry's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.

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0
20
40
60
80
100
18-25 CSAT Score
89%
Very Satisfied
43%
Satisfied
46%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
5%
Very Dissatisfied
0%
18-2589%
26-30 CSAT Score
67%
Very Satisfied
20%
Satisfied
47%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
13%
26-3067%
31-35 CSAT Score
72%
Very Satisfied
43%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
14%
31-3572%
36-40 CSAT Score
84%
Very Satisfied
17%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
16%
36-4084%
46-50 CSAT Score
60%
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
0%
46-5060%
51-55 CSAT Score
100%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
51-55100%
66+ CSAT Score
67%
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
66+67%

Burberry Customer Satisfaction Score by Usage

Burberry's Customer Satisfaction score was rated the highest by customers who have used Burberry's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
89
1 to 2 Years
77
2 to 5 Years
76
5 to 10 Years
82
Over 10 Years
72

Burberry Customer Satisfaction Score by Industry

Burberry's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
72
Accounting
91
Aerospace and Aviation
33
Fashion and Beauty
100
Architecture and Planning
40
Arts and Entertainment
100
Business and Consumer Services
67
Marketing, Advertising and Research
100

Burberry Customer Satisfaction vs. Competitors

Compared to its competitors, Burberry's Customer Satisfaction score is rated right above Billabong, and is preceded by Tommy Hilfiger.

COMPANYCustomer Satisfaction (CSAT) Score
Prada89%
Armani88%
LVMH84%
Tommy Hilfiger84%
Burberry82%
Billabong79%
Gucci79%
Kering77%

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Customer Satisfaction for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Burberry's Customer Satisfaction score is rated right above American Eagle Outfitters, and is preceded by Vans.

COMPANYCustomer Satisfaction (CSAT) Score
Uniqlo88%
Nike86%
Vans85%
Burberry82%
American Eagle Outfitters82%
CHANEL80%
Glossier79%
Crocs79%
Gucci79%

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Crocs' Logo
Gucci's Logo

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Burberry Customer Service

4.1/5

Burberry has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About Burberry's Customer Service

Website

http://burberry.com


Phone Number

44 20 3367 3000

Quick Insights into Burberry Customer Service

Burberry's Customer Service score was rated highest by customers ages 51-55, and rated lowest by customers from the Architecture and Planning industry.

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Ranked Burberry Customer Service the Highest

51-55
5
Arts and Entertainment
4.7
African American/Black
4.4

Ranked Burberry Customer Service the Lowest

5 to 10 Years
3.7
46-50
3.4
Architecture and Planning
3.4

Burberry Customer Service Score by Gender

Male customers rated Burberry's Customer Service score 0.2 stars higher than Female customers.

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Male

4.1/5

Female

3.9/5

Burberry Customer Service Score by Ethnicity

Burberry's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
3.8
Caucasian3.8
Hispanic or Latino
4.2
Hispanic or Latino4.2
African American/Black
4.4
African American/Black4.4
Asian or Pacific Islander
3.8
Asian or Pacific Islander3.8
Other
3.9
Other3.9

Burberry Customer Service Score by Age

Burberry's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.

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0
20
40
60
80
100
18-25
4.2
18-254.2
26-30
4.1
26-304.1
31-35
3.4
31-353.4
36-40
3.6
36-403.6
46-50
3.4
46-503.4
51-55
5
51-555
66+
3.8
66+3.8

Burberry Customer Service Score by Usage

Burberry's Customer Service score was rated the highest by customers who have used Burberry's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
4
1 to 2 Years
3.8
2 to 5 Years
4.3
5 to 10 Years
3.7
Over 10 Years
4.1

Burberry Customer Service Score by Industry

Burberry's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Architecture and Planning industry customers.

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Tech
3.9
Accounting
3.7
Aerospace and Aviation
4.2
Fashion and Beauty
4
Architecture and Planning
3.4
Arts and Entertainment
4.7
Business and Consumer Services
3.9
Marketing, Advertising and Research
4.7
Retail
4.6

Burberry Customer Service vs. Competitors

Compared to its competitors, Burberry's Customer Service score is rated right above Gucci, and is preceded by LVMH.

COMPANYCustomer Service Score
Armani4.3/5
Prada4.1/5
LVMH4.1/5
Burberry4.1/5
Gucci4/5
Tommy Hilfiger4/5
Billabong3.9/5
Kering3.6/5

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Customer Service for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Burberry's Customer Service score is rated right above Nike, and is preceded by Uniqlo.

COMPANYCustomer Service Score
Glossier4.2/5
Uniqlo4.1/5
Burberry4.1/5
Nike4.1/5
Vans4.1/5
CHANEL4.1/5
American Eagle Outfitters4/5
Gucci4/5
Crocs3.8/5

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Crocs' Logo

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Burberry as an Employer

3.0/5

Burberry has a 3.0/5 stars for its overall company culture rated by their employees

  Burberry CEO
top
35%
CEO of Burberry

In the Top 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Burberry scored a 33 for Net Promoter Score and a -6 for Employee Net Promoter Score. NPS gauges how likely a customer of Burberry would recommend the brand to a friend. ENPS measures how likely Burberry employees would recommend working at Burberry to a friend.

Net Promoter Score

33
NPS Score
54%Promoters
25%Passive
21%Detractors

Employee Net Promoter Score

-6
eNPS Score
42%Promoters
10%Passive
48%Detractors

Global Ranking Snapshot

Burberry is ranked #359 in the Global Top 100 Brands. It ranks just behind Mozilla and just ahead of Berkshire Hathaway.

RANKCOMPANYCEOINDUSTRY
357
Nokia  Nokia CEO
Rajeev Suri
Tech
358
Mozilla  Mozilla CEO
Mitchell Baker
Tech
359
Burberry  Burberry CEO
Marco Gobbetti
Fashion and Beauty
360
Berkshire Hathaway  Berkshire Hathaway CEO
Warren Buffett
Banking and Financial Services
361
TOMS Shoes  TOMS Shoes CEO
Magnus Wedhammar
Fashion and Beauty
362
Armani  Armani CEO
Giorgio Armani
Fashion and Beauty
363
Concentrix  Concentrix CEO
Chris Caldwell
Business and Consumer Services

Fashion and Beauty Ranking Snapshot

Burberry is ranked #42 in the Fashion and Beauty Industry. It ranks just behind Urban Outfitters and just ahead of TOMS Shoes.

RANKCOMPANYLocation
40
Poshmark
Redwood City, CA
41
Urban Outfitters
42
Burberry
43
TOMS Shoes
Los Angeles, CA
44
Armani
New York City, NY
45
GUESS
Los Angeles, CA
46
Marc Jacobs
New York City, NY