39
NPS
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Billabong
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About Billabong's Brand
Billabong is a sports wear and casual clothing manufacturer. Among its major competitors, Billabong is ranked in 3rd place for NPS while O'Neill is 1st, and Volcom is 2nd.
Brand at a Glance
82%
Customer Loyalty
4.1/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
Billabong Ranking
- #2 / 4 of its competitors
Billabong NPS
Billabong's Net Promoter Score (NPS) is a 39 with 58% Promoters, 23% Passives, and 19% Detractors. Net Promoter Score tracks whether Billabong's customers would recommend using the product based on a scale of -100 to 100.
Billabong Overall NPS
| 58% | Promoters |
|---|---|
| 23% | Passives |
| 19% | Detractors |
Billabong NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2024 41 | May 2024 | 41 |
Jun 2024 40 | Jun 2024 | 40 |
Jul 2024 41 | Jul 2024 | 41 |
Aug 2024 41 | Aug 2024 | 41 |
Sep 2024 42 | Sep 2024 | 42 |
Oct 2024 40 | Oct 2024 | 40 |
Jan 2025 39 | Jan 2025 | 39 |
Mar 2025 41 | Mar 2025 | 41 |
Apr 2025 40 | Apr 2025 | 40 |
Aug 2025 39 | Aug 2025 | 39 |
Nov 2025 41 | Nov 2025 | 41 |
Dec 2025 39 | Dec 2025 | 39 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Billabong NPS by Gender
Male customers rated Billabong's NPS 41 points higher than Female customers.
Male
60
Billabong's NPS was rated 60 by Male customers on Comparably.
60%
Promoters
40%
Passives
0%
Detractors
Female
19
Billabong's NPS was rated 19 by Female customers on Comparably.
50%
Promoters
19%
Passives
31%
Detractors
Billabong NPS by Ethnicity
Billabong's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 37 | Caucasian | 37 |
Other 0 | Other | 0 |
Billabong NPS by Age
Billabong's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.
Billabong NPS by Usage
Billabong's NPS was rated the highest by customers who have used Billabong's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 36 | 2 to 5 Years | 36 |
5 to 10 Years 25 | 5 to 10 Years | 25 |
Over 10 Years 66 | Over 10 Years | 66 |
Billabong NPS vs. Competitors
Compared to its competitors, Billabong's NPS is rated right above Quiksilver, and is preceded by Volcom.
| COMPANY | NPS Score | |
|---|---|---|
 | O'Neill | 55 |
 | Volcom | 40 |
| Billabong | 39 |
 | Quiksilver | 35 |
 | Burberry | 33 |
 | Perry Ellis International | 29 |
 | Oakley | 21 |
Billabong Customer Reviews
Out of the 7 Billabong customer reviews 6 were positive and 1 was constructive. Billabong customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Billabong Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Billabong users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Billabong Customer Loyalty Score by Gender
Male customers rated Billabong's Customer Loyalty score 28% higher than Female customers.
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Male
100%
Yes
Female
72%
Yes
Billabong Customer Loyalty Score by Ethnicity
Billabong's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Billabong.
84
out of 100
Caucasian
85
out of 100
Other
Billabong Customer Loyalty Score by Age
Billabong's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
46-50 100% | 46-50 | 100% |
Billabong Customer Loyalty Score by Usage
Billabong's Customer Loyalty score was rated the highest by customers who have used Billabong's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Billabong Customer Loyalty Score by Industry
Billabong's Customer Loyalty score was rated 100% by Marketing, Advertising and Research industry customers.
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Billabong Customer Loyalty vs. Competitors
Compared to its competitors, Billabong's Customer Loyalty score is rated right above O'Neill, and is preceded by Volcom.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Volcom | 86% |
| Billabong | 82% |
| O'Neill | 77% |
| Burberry | 75% |
| Oakley | 75% |
| Perry Ellis International | 74% |
| Quiksilver | 73% |
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Billabong Product Quality
4.1/5
Billabong has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Billabong Product Information
Billabong’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Billabong's product the highest.
- Website
- http://billabong.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Retail
Quick Insights into Billabong Product Quality
Billabong's Product Quality score was rated highest by customers ages 46-50, and rated lowest by Caucasian customers.
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Ranked Billabong Product Quality the Highest
Ranked Billabong Product Quality the Lowest
Billabong Product Quality Score by Gender
Male customers rated Billabong's Product Quality score 0.5 stars higher than Female customers.
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Male
4.6/5
Female
4.1/5
Billabong Product Quality Score by Ethnicity
Billabong's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Other 4.3 | Other | 4.3 |
Billabong Product Quality Score by Age
Billabong's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
46-50 5 | 46-50 | 5 |
Billabong Product Quality Score by Usage
Billabong's Product Quality score was rated the highest by customers who have used Billabong's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Billabong Product Quality Score by Industry
Billabong's Product Quality score was rated 4.8 stars by Marketing, Advertising and Research industry customers.
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Billabong Product Quality vs. Competitors
Compared to its competitors, Billabong's Product Quality score is rated right above Quiksilver, and is preceded by Burberry.
| COMPANY | Product Quality Score | |
|---|---|---|
| Volcom | 4.3/5 |
| Burberry | 4.2/5 |
| Billabong | 4.1/5 |
| Quiksilver | 4.1/5 |
| O'Neill | 3.7/5 |
| Perry Ellis International | 3.6/5 |
| Oakley | 3.6/5 |
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Billabong Pricing
Billabong ROI & Value For Money
3.8/5
Billabong has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Billabong Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry.
Quick Insights into Billabong ROI
Billabong's ROI score was rated highest by customers ages 46-50, and rated lowest by customers who have used Billabong's products/services for 5 to 10 Years.
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Ranked Billabong ROI the Highest
Ranked Billabong ROI the Lowest
Billabong ROI Score by Gender
Male customers rated Billabong's ROI score 0.4 stars higher than Female customers.
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Male
4/5
Female
3.6/5
Billabong ROI Score by Ethnicity
Billabong's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Other 3.5 | Other | 3.5 |
Billabong ROI Score by Age
Billabong's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
46-50 4.8 | 46-50 | 4.8 |
Billabong ROI Score by Usage
Billabong's ROI score was rated the highest by customers who have used Billabong's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Billabong ROI Score by Industry
Billabong's ROI score was rated 4.5 stars by Marketing, Advertising and Research industry customers.
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Billabong Pricing vs. Competitors
Compared to its competitors, Billabong's ROI score is rated right above Quiksilver, and is preceded by O'Neill.
| COMPANY | Pricing Score | |
|---|---|---|
| Volcom | 4/5 |
| Burberry | 3.9/5 |
| Perry Ellis International | 3.9/5 |
| O'Neill | 3.8/5 |
| Billabong | 3.8/5 |
| Quiksilver | 3.8/5 |
| Oakley | 3.4/5 |
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Billabong Customer Satisfaction (CSAT)
Billabong Customer Satisfaction (CSAT) Score
79 / 100
Billabong has an overall Customer Satisfaction score of 79 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
29%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
5%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Billabong Customer Satisfaction
Billabong's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by Female customers.
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Ranked Billabong Customer Satisfaction the Highest
Ranked Billabong Customer Satisfaction the Lowest
Billabong Customer Satisfaction Score by Gender
Male customers rated Billabong's Customer Satisfaction score 31 points higher than Female customers.
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100 / 100
MaleVery Satisfied | 75% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
69 / 100
FemaleVery Satisfied | 46% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 15% | |
Very Dissatisfied | 8% |
Billabong Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Billabong's Customer Satisfaction (CSAT) score was rated 70% according to Caucasian users and customers.
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70 / 100
Very Satisfied
50%
Satisfied
20%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
20%
Very Dissatisfied
0%
CSAT according to Other
Billabong's Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
Billabong Customer Satisfaction Score by Age
Billabong's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.
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0
20
40
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80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 87% | |||||||||||||||
| 46-50 | 100% |
Billabong Customer Satisfaction Score by Usage
Billabong's Customer Satisfaction score was rated the highest by customers who have used Billabong's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Billabong Customer Satisfaction Score by Industry
Billabong's Customer Satisfaction score was rated 100 points by Marketing, Advertising and Research industry customers.
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}Billabong Customer Satisfaction vs. Competitors
Compared to its competitors, Billabong's Customer Satisfaction score is rated right above Perry Ellis International, and is preceded by Burberry.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Volcom | 92% |
| Quiksilver | 85% |
| Burberry | 82% |
| Billabong | 79% |
| Perry Ellis International | 78% |
| O'Neill | 77% |
| Oakley | 63% |
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Billabong Customer Service
3.9/5
Billabong has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Billabong's Customer Service
Address
Irvine, CA
Website
http://billabong.com/
Quick Insights into Billabong Customer Service
Billabong's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers who have used Billabong's products/services for 5 to 10 Years.
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Ranked Billabong Customer Service the Highest
Ranked Billabong Customer Service the Lowest
Billabong Customer Service Score by Gender
Male customers rated Billabong's Customer Service score 0.3 stars higher than Female customers.
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Male
4.2/5
Female
3.9/5
Billabong Customer Service Score by Ethnicity
Billabong's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Other 3.6 | Other | 3.6 |
Billabong Customer Service Score by Age
Billabong's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
46-50 4.8 | 46-50 | 4.8 |
Billabong Customer Service Score by Usage
Billabong's Customer Service score was rated the highest by customers who have used Billabong's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Billabong Customer Service Score by Industry
Billabong's Customer Service score was rated 4.5 stars by Marketing, Advertising and Research industry customers.
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Billabong Customer Service vs. Competitors
Compared to its competitors, Billabong's Customer Service score is rated right above Perry Ellis International, and is preceded by Burberry.
| COMPANY | Customer Service Score | |
|---|---|---|
| Burberry | 4.1/5 |
| Billabong | 3.9/5 |
| Perry Ellis International | 3.9/5 |
| O'Neill | 3.8/5 |
| Volcom | 3.8/5 |
| Quiksilver | 3.7/5 |
| Oakley | 3.3/5 |
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Billabong as an Employer
3.2/5
Billabong has a 3.2/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
Billabong scored a 39 for Net Promoter Score and a -8 for Employee Net Promoter Score. NPS gauges how likely a customer of Billabong would recommend the brand to a friend. ENPS measures how likely Billabong employees would recommend working at Billabong to a friend.
Net Promoter Score
39
NPS Score
| 58% | Promoters |
|---|---|
| 23% | Passive |
| 19% | Detractors |
Employee Net Promoter Score
-8
eNPS Score
| 38% | Promoters |
|---|---|
| 16% | Passive |
| 46% | Detractors |
