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NPS
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Oakley is ranked #32 in Fashion and Beauty Brands
Oakley is ranked #32 in Fashion and Beauty Brands
About Oakley's Brand
"Oakley manufactures and distributes sunglasses, prescription lenses, frames, goggles, apparel, outerwear and other accessories." Oakley’s brand is ranked #269 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Oakley. When compared to other organizations within the Fashion and Beauty industry, Oakley is ranked #32. Among its major competitors, Oakley is ranked in 3rd place for NPS while Billabong is 1st, and Ray-Ban is 2nd.
Brand at a Glance
75%
Customer Loyalty
3.6/5
Product Quality
3.4/5
Pricing
3.3/5
Customer Service
Oakley CMO
Oakley Ranking
- #269 in Global Best Brands
- #32 in Fashion and Beauty
- #3 / 4 of its competitors
Oakley NPS
Oakley's Net Promoter Score (NPS) is a 21 with 54% Promoters, 13% Passives, and 33% Detractors. Net Promoter Score tracks whether Oakley's customers would recommend using the product based on a scale of -100 to 100.
Oakley Overall NPS
| 54% | Promoters |
|---|---|
| 13% | Passives |
| 33% | Detractors |
Oakley NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2025 20 | Jan 2025 | 20 |
Feb 2025 21 | Feb 2025 | 21 |
Mar 2025 22 | Mar 2025 | 22 |
Apr 2025 23 | Apr 2025 | 23 |
May 2025 23 | May 2025 | 23 |
Jun 2025 23 | Jun 2025 | 23 |
Jul 2025 21 | Jul 2025 | 21 |
Aug 2025 21 | Aug 2025 | 21 |
Sep 2025 21 | Sep 2025 | 21 |
Oct 2025 21 | Oct 2025 | 21 |
Nov 2025 21 | Nov 2025 | 21 |
Jan 2026 21 | Jan 2026 | 21 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Oakley NPS by Gender
Male customers rated Oakley's NPS 41 points higher than Female customers.
Male
15
Oakley's NPS was rated 15 by Male customers on Comparably.
53%
Promoters
9%
Passives
38%
Detractors
Female
-26
Oakley's NPS was rated -26 by Female customers on Comparably.
37%
Promoters
0%
Passives
63%
Detractors
Oakley NPS by Ethnicity
Oakley's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 11 | Hispanic or Latino | 11 |
African American/Black 80 | African American/Black | 80 |
Asian or Pacific Islander 10 | Asian or Pacific Islander | 10 |
Other -13 | Other | -13 |
Oakley NPS by Age
Oakley's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Oakley NPS by Usage
Oakley's NPS was rated the highest by customers who have used Oakley's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 30 | Less than 1 Year | 30 |
1 to 2 Years -50 | 1 to 2 Years | -50 |
2 to 5 Years 37 | 2 to 5 Years | 37 |
5 to 10 Years -5 | 5 to 10 Years | -5 |
Over 10 Years 10 | Over 10 Years | 10 |
Oakley Customer Reviews
Out of the 27 Oakley customer reviews 16 were positive and 11 were constructive. Oakley customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Oakley Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Oakley users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Oakley Customer Loyalty Score by Gender
Male customers rated Oakley's Customer Loyalty score 11% higher than Female customers.
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Male
83%
Yes
Female
72%
Yes
Oakley Customer Loyalty Score by Ethnicity
Oakley's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Oakley.
84
out of 100
Caucasian
89
out of 100
Hispanic or Latino
46
out of 100
African American/Black
75
out of 100
Asian or Pacific Islander
66
out of 100
Other
Oakley Customer Loyalty Score by Age
Oakley's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 77% | 18-25 | 77% |
26-30 100% | 26-30 | 100% |
31-35 78% | 31-35 | 78% |
36-40 92% | 36-40 | 92% |
41-45 90% | 41-45 | 90% |
46-50 82% | 46-50 | 82% |
51-55 73% | 51-55 | 73% |
56-60 90% | 56-60 | 90% |
61-65 70% | 61-65 | 70% |
66+ 72% | 66+ | 72% |
Oakley Customer Loyalty Score by Usage
Oakley's Customer Loyalty score was rated the highest by customers who have used Oakley's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Oakley Customer Loyalty Score by Industry
Oakley's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Government and Public Policy industry customers.
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Oakley Customer Loyalty vs. Competitors
Compared to its competitors, Oakley's Customer Loyalty score is rated right above Nautica, and is preceded by Ray-Ban.
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Customer Loyalty for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Oakley's Customer Loyalty score is rated right below Gucci.
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Oakley Product Quality
3.6/5
Oakley has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Oakley Product Information
Oakley’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Construction industry rated Oakley's product the highest. Reviewers from the Professional Services industry rated Oakley the lowest at 3.1.
- Website
- http://oakley.com
- Company Size
- 5,001-10,000 Employees
Industry
Fashion and Beauty
Quick Insights into Oakley Product Quality
Oakley's Product Quality score was rated highest by African American/Black customers, and rated lowest by customers from the Government and Public Policy industry.
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Ranked Oakley Product Quality the Highest
Ranked Oakley Product Quality the Lowest
Oakley Product Quality Score by Gender
Male customers rated Oakley's Product Quality score 0.8 stars higher than Female customers.
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Male
3.5/5
Female
2.7/5
Oakley Product Quality Score by Ethnicity
Oakley's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 5 | African American/Black | 5 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Other 2.4 | Other | 2.4 |
Oakley Product Quality Score by Age
Oakley's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.7 | 26-30 | 4.7 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3.3 | 41-45 | 3.3 |
46-50 3.6 | 46-50 | 3.6 |
51-55 3 | 51-55 | 3 |
56-60 2.9 | 56-60 | 2.9 |
61-65 1.6 | 61-65 | 1.6 |
66+ 2 | 66+ | 2 |
Oakley Product Quality Score by Usage
Oakley's Product Quality score was rated the highest by customers who have used Oakley's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Oakley Product Quality Score by Industry
Oakley's Product Quality score was rated the highest by Construction industry customers, and the lowest by Government and Public Policy industry customers.
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Oakley Product Quality vs. Competitors
Compared to its competitors, Oakley's Product Quality score is rated right above Nautica, and is preceded by Ray-Ban.
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Product Quality for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Oakley's Product Quality score is rated right below Crocs.
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Oakley Pricing
Oakley ROI & Value For Money
3.4/5
Oakley has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Oakley Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Government and Public Policy industry think that they had the lowest ROI from Oakley.
Quick Insights into Oakley ROI
Oakley's ROI score was rated highest by African American/Black customers, and rated lowest by customers from the Government and Public Policy industry.
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Ranked Oakley ROI the Highest
Ranked Oakley ROI the Lowest
Oakley ROI Score by Gender
Male customers rated Oakley's ROI score 0.2 stars higher than Female customers.
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Male
3.3/5
Female
3.1/5
Oakley ROI Score by Ethnicity
Oakley's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 4.9 | African American/Black | 4.9 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Other 3.5 | Other | 3.5 |
Oakley ROI Score by Age
Oakley's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.5 | 26-30 | 4.5 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3.6 | 46-50 | 3.6 |
51-55 2.6 | 51-55 | 2.6 |
56-60 2.4 | 56-60 | 2.4 |
61-65 3.5 | 61-65 | 3.5 |
66+ 2.1 | 66+ | 2.1 |
Oakley ROI Score by Usage
Oakley's ROI score was rated the highest by customers who have used Oakley's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Oakley ROI Score by Industry
Oakley's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Government and Public Policy industry customers.
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Oakley Pricing vs. Competitors
Compared to its competitors, Oakley's ROI score is rated right above Nautica, and is preceded by Ray-Ban.
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ROI for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Oakley's ROI score is rated right below Crocs.
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Oakley Customer Satisfaction (CSAT)
Oakley Customer Satisfaction (CSAT) Score
63 / 100
Oakley has an overall Customer Satisfaction score of 63 rated by its users and customers.
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Very Satisfied
42%
Satisfied
21%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
5%
Very Dissatisfied
24%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Oakley Customer Satisfaction
Oakley's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Education industry.
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Ranked Oakley Customer Satisfaction the Highest
Ranked Oakley Customer Satisfaction the Lowest
Oakley Customer Satisfaction Score by Gender
Male customers rated Oakley's Customer Satisfaction score 18 points higher than Female customers.
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56 / 100
MaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 6% | |
Very Dissatisfied | 36% |
38 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 0% | |
Very Dissatisfied | 56% |
Oakley Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Oakley's Customer Satisfaction (CSAT) score was rated 52% according to Caucasian users and customers.
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52 / 100
Very Satisfied
41%
Satisfied
11%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
4%
Very Dissatisfied
41%
CSAT according to Hispanic or Latino
Oakley's Customer Satisfaction (CSAT) score was rated 66% according to Hispanic or Latino users and customers.
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66 / 100
Very Satisfied
50%
Satisfied
16%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
17%
CSAT according to African American/Black
Oakley's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
80%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Oakley's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
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50 / 100
Very Satisfied
30%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
CSAT according to Other
Oakley's Customer Satisfaction (CSAT) score was rated 38% according to Other users and customers.
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38 / 100
Very Satisfied
13%
Satisfied
25%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
50%
Oakley Customer Satisfaction Score by Age
Oakley's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Oakley.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 84% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 63% | |||||||||||||||
| 36-40 | 64% | |||||||||||||||
| 41-45 | 66% | |||||||||||||||
| 46-50 | 64% | |||||||||||||||
| 51-55 | 20% | |||||||||||||||
| 56-60 | 37% | |||||||||||||||
| 61-65 | 17% | |||||||||||||||
| 66+ | 23% |
Oakley Customer Satisfaction Score by Usage
Oakley's Customer Satisfaction score was rated the highest by customers who have used Oakley's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Oakley Customer Satisfaction Score by Industry
Oakley's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Education industry customers.
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{
"title": "Oakley Customer Satisfaction Score by Industry",
"text": "Oakley's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Education industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 58,
"stars": 0,
"csatScore": 58,
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"scoreClassName": "",
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{
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"groupId": 495,
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},
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{
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"groupId": 499,
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"stars": 0,
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"scoreClassName": "",
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},
{
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"score": 40,
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"scoreClassName": "",
"scoreLabel": 40
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 50,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Construction",
"groupId": 510,
"score": 100,
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},
{
"label": "Education",
"groupId": 515,
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"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
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},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 20,
"stars": 0,
"csatScore": 20,
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"scoreClassName": "",
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},
{
"label": "Military and Defense",
"groupId": 538,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Professional Services",
"groupId": 549,
"score": 33,
"stars": 0,
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"scoreClassName": "",
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},
{
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"groupId": 562,
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"scoreClassName": "max",
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]
}Oakley Customer Satisfaction vs. Competitors
Compared to its competitors, Oakley's Customer Satisfaction score is rated right below Nautica.
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Customer Satisfaction for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Oakley's Customer Satisfaction score is rated right below Gucci.
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Oakley Customer Service
3.3/5
Oakley has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About Oakley's Customer Service
Address
One Icon, Foothill Ranch, CA 92610
Website
http://oakley.com
Phone Number
949-672-6925
Quick Insights into Oakley Customer Service
Oakley's Customer Service score was rated highest by customers from the Sporting Goods industry, and rated lowest by customers from the Professional Services industry.
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Ranked Oakley Customer Service the Highest
Ranked Oakley Customer Service the Lowest
Oakley Customer Service Score by Gender
Male customers rated Oakley's Customer Service score 0.2 stars higher than Female customers.
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Male
3.1/5
Female
2.9/5
Oakley Customer Service Score by Ethnicity
Oakley's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 4.9 | African American/Black | 4.9 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 3.1 | Other | 3.1 |
Oakley Customer Service Score by Age
Oakley's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3.5 | 36-40 | 3.5 |
41-45 3.3 | 41-45 | 3.3 |
46-50 3.2 | 46-50 | 3.2 |
51-55 2.2 | 51-55 | 2.2 |
56-60 2.7 | 56-60 | 2.7 |
61-65 1.8 | 61-65 | 1.8 |
66+ 1.9 | 66+ | 1.9 |
Oakley Customer Service Score by Usage
Oakley's Customer Service score was rated the highest by customers who have used Oakley's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Oakley Customer Service Score by Industry
Oakley's Customer Service score was rated the highest by Sporting Goods industry customers, and the lowest by Professional Services industry customers.
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Oakley Customer Service vs. Competitors
Compared to its competitors, Oakley's Customer Service score is rated right above Nautica, and is preceded by Ray-Ban.
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Customer Service for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Oakley's Customer Service score is rated right below Crocs.
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Consumer vs. Employees
Oakley scored a 21 for Net Promoter Score and a -18 for Employee Net Promoter Score. NPS gauges how likely a customer of Oakley would recommend the brand to a friend. ENPS measures how likely Oakley employees would recommend working at Oakley to a friend.
Net Promoter Score
21
NPS Score
| 54% | Promoters |
|---|---|
| 13% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
-18
eNPS Score
| 29% | Promoters |
|---|---|
| 24% | Passive |
| 47% | Detractors |
Global Ranking Snapshot
Oakley is ranked #269 in the Global Top 100 Brands. It ranks just behind NetApp and just ahead of Dove.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
267 |  | CBRE |  | Bob Sulentic | Business and Consumer Services |
268 |  | NetApp |  | George Kurian | Tech |
269 | | Oakley |  | Luca Tait | Fashion and Beauty |
270 |  | Dove | | Consumer Goods | |
271 |  | Palantir Technologies |  | Alex Karp | Tech |
272 |  | Ericsson |  | Borje Ekholm | Business and Consumer Services |
273 |  | Ernst & Young (EY) |  | Carmine Di Sibio | Business and Consumer Services |
Fashion and Beauty Ranking Snapshot
Oakley is ranked #32 in the Fashion and Beauty Industry. It ranks just behind Columbia Sportswear and just ahead of DSW.
| RANK | COMPANY | Location | |
|---|---|---|---|
30 |  | Brooks Running | Seattle, WA |
31 |  | Columbia Sportswear | Portland, OR |
32 | | Oakley | Foothill Ranch, CA |
33 |  | DSW | Columbus, OH |
34 |  | Abercrombie & Fitch Company | New Albany, OH |
35 |  | Zulily | Seattle, WA |
36 |  | Fanatics Commerce | Jacksonville, FL |
