Nautica NPS & Customer Reviews

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Nautica

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Nautica

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About Nautica's Brand

Nautica is a leading water-inspired global lifestyle brand including men’s, women’s and children’s apparel and accessories. Among its major competitors, Nautica is ranked in 5th place for NPS while Ralph Lauren Corporation is 1st, and Lacoste is 2nd.

Brand at a Glance

66%

Customer Loyalty

3.4/5

Product Quality

3.2/5

Pricing

3.1/5

Customer Service

Nautica Ranking

^#3 / 4 of its competitors

Nautica NPS

Nautica's Net Promoter Score (NPS) is a 0 with 45% Promoters, 10% Passives, and 45% Detractors. Net Promoter Score tracks whether Nautica's customers would recommend using the product based on a scale of -100 to 100.

Nautica Overall NPS

NPS

45%	Promoters
10%	Passives
45%	Detractors

Nautica NPS Trend

-100

-50

100

Summary	Date	Score
Apr 2024 2	Apr 2024	2
Jul 2024 0	Jul 2024	0
Aug 2024 -4	Aug 2024	-4
Nov 2024 -7	Nov 2024	-7
Jan 2025 -5	Jan 2025	-5
Feb 2025 -7	Feb 2025	-7
Mar 2025 -6	Mar 2025	-6
May 2025 -4	May 2025	-4
Jun 2025 -6	Jun 2025	-6
Oct 2025 -4	Oct 2025	-4
Nov 2025 -2	Nov 2025	-2
Dec 2025 0	Dec 2025	0

How Other Brands Compare

Nautica is ranked third for NPS among its competitors. Calvin Klein and Oakley come in first and second, with Macy's coming in at #4.

	Nautica	Macy's	Oakley	Calvin Klein
Global Ranking	#-	#254	#269	#413
NPS	0	-11	21	30
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	-	$4.88B	-	$5.25B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Nautica NPS by Gender

Male customers rated Nautica's NPS 34 points higher than Female customers.

Male

Nautica's NPS was rated by Male customers on Comparably.

47%

Promoters

Passives

47%

Detractors

Female

-34

Nautica's NPS was rated -34 by Female customers on Comparably.

33%

Promoters

Passives

67%

Detractors

Nautica NPS by Ethnicity

Nautica's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -13	Caucasian	-13
African American/Black -50	African American/Black	-50
Asian or Pacific Islander -20	Asian or Pacific Islander	-20
Other -34	Other	-34

Nautica NPS by Age

Nautica's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

31-35

25%

50%

61-65

67%

33%

66+

25%

75%

Nautica NPS by Usage

Nautica's NPS was rated the highest by customers who have used Nautica's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -34	Less than 1 Year	-34
2 to 5 Years 34	2 to 5 Years	34
5 to 10 Years 0	5 to 10 Years	0
Over 10 Years 0	Over 10 Years	0

Nautica NPS vs. Competitors

Compared to its competitors, Nautica's NPS is rated right above Macy's, and is preceded by Oakley.

COMPANY		NPS Score
	Ralph Lauren Corporation	44
	Lacoste	33
	Calvin Klein	30
	Oakley	21
	Nautica	0
	Macy's	-11

Nautica Customer Reviews

Out of the 9 Nautica customer reviews 4 were positive and 5 were constructive. Nautica customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

Nautica Customer Loyalty

66%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

66% of Nautica users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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66%

34%

Nautica Customer Loyalty Score by Gender

Male customers rated Nautica's Customer Loyalty score 19% higher than Female customers.

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Male

74%

Yes

Female

55%

Yes

Nautica Customer Loyalty Score by Ethnicity

Nautica's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

African American/Black

100

out of 100

Asian or Pacific Islander

out of 100

Other

Nautica Customer Loyalty Score by Age

Nautica's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.

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20%

40%

60%

80%

100%

Summary	Age	Score
31-35 78%	31-35	78%
61-65 85%	61-65	85%
66+ 33%	66+	33%

Nautica Customer Loyalty Score by Usage

Nautica's Customer Loyalty score was rated the highest by customers who have used Nautica's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	40%
2 to 5 Years	70%
5 to 10 Years	82%
Over 10 Years	73%

Nautica Customer Loyalty Score by Industry

Nautica's Customer Loyalty score was rated the highest by Government and Public Policy industry customers, and the lowest by Tech industry customers.

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Tech	40%
Government and Public Policy	70%

Nautica Customer Loyalty vs. Competitors

Compared to its competitors, Nautica's Customer Loyalty score is rated right below Oakley.

COMPANY		Customer Loyalty Score
	Ralph Lauren Corporation	84%
	Lacoste	78%
	Calvin Klein	77%
	Macy's	77%
	Oakley	75%
	Nautica	66%

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Nautica Product Quality

3.4/5

Nautica has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.

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Nautica Product Information

Nautica’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Nautica's product the highest. Reviewers from the Government and Public Policy industry rated Nautica the lowest at 3.5.

Website: http://www.nautica.com/

Company Size: 10,000+ Employees

Industry

Fashion and Beauty

Social

Quick Insights into Nautica Product Quality

Nautica's Product Quality score was rated highest by customers who have used Nautica's products/services for 2 to 5 Years, and rated lowest by African American/Black customers.

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Ranked Nautica Product Quality the Highest

2 to 5 Years	4.3
Tech	4
61-65	3.5

Ranked Nautica Product Quality the Lowest

Over 10 Years	2.7
66+	2.6
African American/Black	2.5

Nautica Product Quality Score by Gender

Male customers rated Nautica's Product Quality score 0.3 stars higher than Female customers.

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Male

3.4/5

Female

3.1/5

Nautica Product Quality Score by Ethnicity

Nautica's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 3	Caucasian	3
African American/Black 2.5	African American/Black	2.5
Asian or Pacific Islander 3.5	Asian or Pacific Islander	3.5
Other 3.3	Other	3.3

Nautica Product Quality Score by Age

Nautica's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.

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Summary	Age	Score
31-35 3.4	31-35	3.4
61-65 3.5	61-65	3.5
66+ 2.6	66+	2.6

Nautica Product Quality Score by Usage

Nautica's Product Quality score was rated the highest by customers who have used Nautica's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.5
2 to 5 Years	4.3
5 to 10 Years	3.9
Over 10 Years	2.7

Nautica Product Quality Score by Industry

Nautica's Product Quality score was rated the highest by Tech industry customers, and the lowest by Government and Public Policy industry customers.

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Tech	4
Government and Public Policy	3.5

Nautica Product Quality vs. Competitors

Compared to its competitors, Nautica's Product Quality score is rated right above Macy's, and is preceded by Oakley.

COMPANY		Product Quality Score
	Ralph Lauren Corporation	4.3/5
	Lacoste	4.2/5
	Calvin Klein	4.1/5
	Oakley	3.6/5
	Nautica	3.4/5
	Macy's	3.1/5

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Nautica Pricing

Nautica ROI & Value For Money

3.2/5

Nautica has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.

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Nautica Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Government and Public Policy industry think that they had the lowest ROI from Nautica.

Quick Insights into Nautica ROI

Nautica's ROI score was rated highest by customers who have used Nautica's products/services for 2 to 5 Years, and rated lowest by African American/Black customers.

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Ranked Nautica ROI the Highest

2 to 5 Years	4.6
Other	3.8
Tech	3.8

Ranked Nautica ROI the Lowest

66+	3
Over 10 Years	2.6
African American/Black	2.4

Nautica ROI Score by Gender

Nautica's ROI score was rated 3.3 by both Female and Male customers on Comparably.

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Male

3.3/5

Female

3.3/5

Nautica ROI Score by Ethnicity

Nautica's ROI score was rated the highest by Other customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 2.8	Caucasian	2.8
African American/Black 2.4	African American/Black	2.4
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Other 3.8	Other	3.8

Nautica ROI Score by Age

Nautica's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.

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Summary	Age	Score
31-35 3.1	31-35	3.1
61-65 3.3	61-65	3.3
66+ 3	66+	3

Nautica ROI Score by Usage

Nautica's ROI score was rated the highest by customers who have used Nautica's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.5
2 to 5 Years	4.6
5 to 10 Years	3.7
Over 10 Years	2.6

Nautica ROI Score by Industry

Nautica's ROI score was rated the highest by Tech industry customers, and the lowest by Government and Public Policy industry customers.

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Tech	3.8
Government and Public Policy	3.1

Nautica Pricing vs. Competitors

Compared to its competitors, Nautica's ROI score is rated right above Macy's, and is preceded by Oakley.

COMPANY		Pricing Score
	Ralph Lauren Corporation	4/5
	Lacoste	4/5
	Calvin Klein	3.9/5
	Oakley	3.4/5
	Nautica	3.2/5
	Macy's	3.1/5

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Nautica Customer Satisfaction (CSAT)

Nautica Customer Satisfaction (CSAT) Score

68 / 100

Nautica has an overall Customer Satisfaction score of 68 rated by its users and customers.

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Very Satisfied	40%
Satisfied	28%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	4%
Very Dissatisfied	28%

Very Satisfied

40%

Satisfied

28%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

28%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Nautica Customer Satisfaction

Nautica's Customer Satisfaction score was rated highest by customers who have used Nautica's products/services for 2 to 5 Years, and rated lowest by customers ages 66+.

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Ranked Nautica Customer Satisfaction the Highest

2 to 5 Years	100%
Tech	100%
Asian or Pacific Islander	80%

Ranked Nautica Customer Satisfaction the Lowest

Female	50%
Other	33%
66+	25%

Nautica Customer Satisfaction Score by Gender

Male customers rated Nautica's Customer Satisfaction score 26 points higher than Female customers.

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76 / 100

Male

	Very Satisfied	52%
	Satisfied	24%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	24%

50 / 100

Female

	Very Satisfied	17%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	33%
	Very Dissatisfied	17%

Nautica Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Nautica's Customer Satisfaction (CSAT) score was rated 62% according to Caucasian users and customers.

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62 / 100

Very Satisfied	37%
Satisfied	25%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	38%

Very Satisfied

37%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

38%

CSAT according to African American/Black

Nautica's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.

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75 / 100

Very Satisfied	50%
Satisfied	25%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	25%

Very Satisfied

50%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

25%

CSAT according to Asian or Pacific Islander

Nautica's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.

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80 / 100

Very Satisfied	40%
Satisfied	40%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	20%

Very Satisfied

40%

Satisfied

40%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

20%

CSAT according to Other

Nautica's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.

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33 / 100

Very Satisfied	33%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	67%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

67%

Very Dissatisfied

Nautica Customer Satisfaction Score by Age

Nautica's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

31-35

75%

61-65

67%

66+

25%

Nautica Customer Satisfaction Score by Usage

Nautica's Customer Satisfaction score was rated the highest by customers who have used Nautica's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	67
2 to 5 Years	100
5 to 10 Years	80
Over 10 Years	60

Nautica Customer Satisfaction Score by Industry

Nautica's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Government and Public Policy industry customers.

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Tech	100
Government and Public Policy	67

Nautica Customer Satisfaction vs. Competitors

Compared to its competitors, Nautica's Customer Satisfaction score is rated right above Oakley, and is preceded by Calvin Klein.

COMPANY		Customer Satisfaction (CSAT) Score
	Lacoste	86%
	Ralph Lauren Corporation	84%
	Calvin Klein	80%
	Nautica	68%
	Oakley	63%
	Macy's	52%

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Nautica Customer Service

3.1/5

Nautica has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.

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About Nautica's Customer Service

Address

New York City, NY

Website

http://www.nautica.com/

Quick Insights into Nautica Customer Service

Nautica's Customer Service score was rated highest by customers who have used Nautica's products/services for 2 to 5 Years, and rated lowest by customers who have used Nautica's products/services for Over 10 Years.

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Ranked Nautica Customer Service the Highest

2 to 5 Years	4.5
Tech	4
Asian or Pacific Islander	3.7

Ranked Nautica Customer Service the Lowest

66+	2.7
African American/Black	2.4
Over 10 Years	2.4

Nautica Customer Service Score by Gender

Nautica's Customer Service score was rated 3.2 by both Female and Male customers on Comparably.

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Male

3.2/5

Female

3.2/5

Nautica Customer Service Score by Ethnicity

Nautica's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.7	Caucasian	2.7
African American/Black 2.4	African American/Black	2.4
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Other 3.6	Other	3.6

Nautica Customer Service Score by Age

Nautica's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
31-35 3.4	31-35	3.4
61-65 3	61-65	3
66+ 2.7	66+	2.7

Nautica Customer Service Score by Usage

Nautica's Customer Service score was rated the highest by customers who have used Nautica's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.3
2 to 5 Years	4.5
5 to 10 Years	3.8
Over 10 Years	2.4

Nautica Customer Service Score by Industry

Nautica's Customer Service score was rated the highest by Tech industry customers, and the lowest by Government and Public Policy industry customers.

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Tech	4
Government and Public Policy	2.8

Nautica Customer Service vs. Competitors

Compared to its competitors, Nautica's Customer Service score is rated right above Macy's, and is preceded by Oakley.

COMPANY		Customer Service Score
	Ralph Lauren Corporation	4.2/5
	Lacoste	4.1/5
	Calvin Klein	4/5
	Oakley	3.3/5
	Nautica	3.1/5
	Macy's	2.9/5

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Nautica as an Employer

2.2/5

Nautica has a 2.2/5 stars for its overall company culture rated by their employees

bottom

10%

CEO of Nautica

David Chu

In the Bottom 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Nautica scored a 0 for Net Promoter Score and a -32 for Employee Net Promoter Score. NPS gauges how likely a customer of Nautica would recommend the brand to a friend. ENPS measures how likely Nautica employees would recommend working at Nautica to a friend.

Net Promoter Score

NPS Score

45%	Promoters
10%	Passive
45%	Detractors

Employee Net Promoter Score

-32

eNPS Score

31%	Promoters
6%	Passive
63%	Detractors

Global Ranking Snapshot

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3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail