

Ray-Ban is an optics manufacturer of sunglasses, contact lens. Among its major competitors, Ray-Ban is ranked in 1st place for NPS while Oakley is 2nd, and Oliver Peoples is 3rd.
Ray-Ban's Net Promoter Score (NPS) is a 25 with 52% Promoters, 21% Passives, and 27% Detractors. Net Promoter Score tracks whether Ray-Ban's customers would recommend using the product based on a scale of -100 to 100.
| 52% | Promoters |
|---|---|
| 21% | Passives |
| 27% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2024 26 | Aug 2024 | 26 |
Sep 2024 25 | Sep 2024 | 25 |
Oct 2024 24 | Oct 2024 | 24 |
Nov 2024 24 | Nov 2024 | 24 |
Dec 2024 23 | Dec 2024 | 23 |
Jan 2025 25 | Jan 2025 | 25 |
Mar 2025 23 | Mar 2025 | 23 |
May 2025 24 | May 2025 | 24 |
Jun 2025 24 | Jun 2025 | 24 |
Sep 2025 24 | Sep 2025 | 24 |
Nov 2025 24 | Nov 2025 | 24 |
Dec 2025 24 | Dec 2025 | 24 |
Ray-Ban is ranked first for NPS among its competitors. Oakley and Oliver Peoples come in second and third, with Costa del Home coming in at #4.
![]() Ray-Ban | ![]() Oakley | ![]() Oliver Peoples | ![]() Costa del Home | |
| Global Ranking | #- | #269 | #- | #- |
| NPS | 25 | 21 | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Ray-Ban's NPS 7 points higher than Female customers.
Ray-Ban's NPS was rated 15 by Male customers on Comparably.
Ray-Ban's NPS was rated 8 by Female customers on Comparably.
Ray-Ban's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 7 | Caucasian | 7 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
African American/Black 16 | African American/Black | 16 |
Asian or Pacific Islander -25 | Asian or Pacific Islander | -25 |
Other 23 | Other | 23 |
Ray-Ban's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Ray-Ban's NPS was rated the highest by customers who have used Ray-Ban's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 24 | 1 to 2 Years | 24 |
2 to 5 Years 34 | 2 to 5 Years | 34 |
5 to 10 Years 11 | 5 to 10 Years | 11 |
Over 10 Years -9 | Over 10 Years | -9 |
Compared to its competitors, Ray-Ban's NPS is rated right above Oakley.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Ray-Ban | 25 |
![]() | Oakley | 21 |
![]() | Oliver Peoples | N/A |
Out of the 9 Ray-Ban customer reviews 4 were positive and 5 were constructive. Ray-Ban customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Ray-Ban users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Ray-Ban's Customer Loyalty score 9% higher than Female customers.
Ray-Ban's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
Ray-Ban's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 79% | 18-25 | 79% |
26-30 70% | 26-30 | 70% |
31-35 100% | 31-35 | 100% |
41-45 82% | 41-45 | 82% |
56-60 100% | 56-60 | 100% |
Ray-Ban's Customer Loyalty score was rated the highest by customers who have used Ray-Ban's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Ray-Ban's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Compared to its competitors, Ray-Ban's Customer Loyalty score is rated right above Oakley.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Ray-Ban | 81% |
![]() | Oakley | 75% |
![]() | Oliver Peoples | N/A |
Ray-Ban has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Ray-Ban’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Ray-Ban's product the highest. Reviewers from the Marketing, Advertising and Research industry rated Ray-Ban the lowest at 2.8.
Ray-Ban's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Marketing, Advertising and Research industry.
Female customers rated Ray-Ban's Product Quality score 0.2 stars higher than Male customers.
Ray-Ban's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.6 | Other | 3.6 |
Ray-Ban's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.1 | 31-35 | 3.1 |
41-45 3.2 | 41-45 | 3.2 |
56-60 3.9 | 56-60 | 3.9 |
Ray-Ban's Product Quality score was rated the highest by customers who have used Ray-Ban's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Ray-Ban's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Compared to its competitors, Ray-Ban's Product Quality score is rated right above Oakley.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Ray-Ban | 4/5 |
![]() | Oakley | 3.6/5 |
![]() | Oliver Peoples | N/A |
Ray-Ban has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Fashion and Beauty industry think that they had the lowest ROI from Ray-Ban.
Ray-Ban's ROI score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers ages 31-35.
Female customers rated Ray-Ban's ROI score 0.1 stars higher than Male customers.
Ray-Ban's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 3.6 | Other | 3.6 |
Ray-Ban's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.8 | 26-30 | 3.8 |
31-35 2.8 | 31-35 | 2.8 |
41-45 3.5 | 41-45 | 3.5 |
56-60 3.2 | 56-60 | 3.2 |
Ray-Ban's ROI score was rated the highest by customers who have used Ray-Ban's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Ray-Ban's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Fashion and Beauty industry customers.
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Compared to its competitors, Ray-Ban's ROI score is rated right above Oakley.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Ray-Ban | 3.8/5 |
![]() | Oakley | 3.4/5 |
![]() | Oliver Peoples | N/A |
Ray-Ban has an overall Customer Satisfaction score of 79 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Ray-Ban's Customer Satisfaction score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 56-60.
Female customers rated Ray-Ban's Customer Satisfaction score 9 points higher than Male customers.
Very Satisfied | 28% | |
|---|---|---|
Satisfied | 39% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 16% |
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 0% | |
Very Dissatisfied | 14% |
Ray-Ban's Customer Satisfaction (CSAT) score was rated 54% according to Caucasian users and customers.
Ray-Ban's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Ray-Ban's Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.
Ray-Ban's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
Ray-Ban's Customer Satisfaction (CSAT) score was rated 83% according to Other users and customers.
Ray-Ban's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 88% | |||||||||||||||
| 26-30 | 84% | |||||||||||||||
| 31-35 | 60% | |||||||||||||||
| 41-45 | 80% | |||||||||||||||
| 56-60 | 33% |
Ray-Ban's Customer Satisfaction score was rated the highest by customers who have used Ray-Ban's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Ray-Ban's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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}Compared to its competitors, Ray-Ban's Customer Satisfaction score is rated right above Oakley.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Ray-Ban | 79% |
![]() | Oakley | 63% |
![]() | Oliver Peoples | 0% |
Ray-Ban has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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Bentonville, AR United States of America
http://www.ray-ban.com
866-472-9226)
Ray-Ban's Customer Service score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Fashion and Beauty industry.
Male customers rated Ray-Ban's Customer Service score 0.4 stars higher than Female customers.
Ray-Ban's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 3.3 | Other | 3.3 |
Ray-Ban's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.7 | 26-30 | 3.7 |
31-35 2.5 | 31-35 | 2.5 |
41-45 3.2 | 41-45 | 3.2 |
56-60 3.4 | 56-60 | 3.4 |
Ray-Ban's Customer Service score was rated the highest by customers who have used Ray-Ban's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Ray-Ban's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Fashion and Beauty industry customers.
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Compared to its competitors, Ray-Ban's Customer Service score is rated right above Oakley.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Ray-Ban | 3.9/5 |
![]() | Oakley | 3.3/5 |
![]() | Oliver Peoples | N/A |
Ray-Ban scored a 25 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of Ray-Ban would recommend the brand to a friend. ENPS measures how likely Ray-Ban employees would recommend working at Ray-Ban to a friend.
| 52% | Promoters |
|---|---|
| 21% | Passive |
| 27% | Detractors |
| 47% | Promoters |
|---|---|
| 29% | Passive |
| 24% | Detractors |