25
NPS
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Ray-Ban
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About Ray-Ban's Brand
Ray-Ban is an optics manufacturer of sunglasses, contact lens. Among its major competitors, Ray-Ban is ranked in 1st place for NPS while Oakley is 2nd, and Oliver Peoples is 3rd.
Brand at a Glance
81%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
Ray-Ban Ranking
- #1 / 4 of its competitors
Ray-Ban NPS
Ray-Ban's Net Promoter Score (NPS) is a 25 with 52% Promoters, 21% Passives, and 27% Detractors. Net Promoter Score tracks whether Ray-Ban's customers would recommend using the product based on a scale of -100 to 100.
Ray-Ban Overall NPS
| 52% | Promoters |
|---|---|
| 21% | Passives |
| 27% | Detractors |
Ray-Ban NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2024 26 | Aug 2024 | 26 |
Sep 2024 25 | Sep 2024 | 25 |
Oct 2024 24 | Oct 2024 | 24 |
Nov 2024 24 | Nov 2024 | 24 |
Dec 2024 23 | Dec 2024 | 23 |
Jan 2025 25 | Jan 2025 | 25 |
Mar 2025 23 | Mar 2025 | 23 |
May 2025 24 | May 2025 | 24 |
Jun 2025 24 | Jun 2025 | 24 |
Sep 2025 24 | Sep 2025 | 24 |
Nov 2025 24 | Nov 2025 | 24 |
Dec 2025 24 | Dec 2025 | 24 |
How Other Brands Compare
Ray-Ban is ranked first for NPS among its competitors. Oakley and Oliver Peoples come in second and third, with Costa del Home coming in at #4.
Ray-Ban |  Oakley |  Oliver Peoples |  Costa del Home | |
| Global Ranking | #- | #269 | #- | #- |
| NPS | 25 | 21 | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ray-Ban NPS by Gender
Male customers rated Ray-Ban's NPS 7 points higher than Female customers.
Male
15
Ray-Ban's NPS was rated 15 by Male customers on Comparably.
45%
Promoters
25%
Passives
30%
Detractors
Female
8
Ray-Ban's NPS was rated 8 by Female customers on Comparably.
40%
Promoters
28%
Passives
32%
Detractors
Ray-Ban NPS by Ethnicity
Ray-Ban's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 7 | Caucasian | 7 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
African American/Black 16 | African American/Black | 16 |
Asian or Pacific Islander -25 | Asian or Pacific Islander | -25 |
Other 23 | Other | 23 |
Ray-Ban NPS by Age
Ray-Ban's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Ray-Ban NPS by Usage
Ray-Ban's NPS was rated the highest by customers who have used Ray-Ban's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 24 | 1 to 2 Years | 24 |
2 to 5 Years 34 | 2 to 5 Years | 34 |
5 to 10 Years 11 | 5 to 10 Years | 11 |
Over 10 Years -9 | Over 10 Years | -9 |
Ray-Ban NPS vs. Competitors
Compared to its competitors, Ray-Ban's NPS is rated right above Oakley.
| COMPANY | NPS Score | |
|---|---|---|
| Ray-Ban | 25 |
| Oakley | 21 |
| Oliver Peoples | N/A |
Ray-Ban Customer Reviews
Out of the 9 Ray-Ban customer reviews 4 were positive and 5 were constructive. Ray-Ban customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Ray-Ban Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Ray-Ban users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Ray-Ban Customer Loyalty Score by Gender
Male customers rated Ray-Ban's Customer Loyalty score 9% higher than Female customers.
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Male
87%
Yes
Female
78%
Yes
Ray-Ban Customer Loyalty Score by Ethnicity
Ray-Ban's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
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74
out of 100
Caucasian
100
out of 100
Hispanic or Latino
70
out of 100
African American/Black
78
out of 100
Asian or Pacific Islander
93
out of 100
Other
Ray-Ban Customer Loyalty Score by Age
Ray-Ban's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 79% | 18-25 | 79% |
26-30 70% | 26-30 | 70% |
31-35 100% | 31-35 | 100% |
41-45 82% | 41-45 | 82% |
56-60 100% | 56-60 | 100% |
Ray-Ban Customer Loyalty Score by Usage
Ray-Ban's Customer Loyalty score was rated the highest by customers who have used Ray-Ban's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Ray-Ban Customer Loyalty Score by Industry
Ray-Ban's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Ray-Ban Customer Loyalty vs. Competitors
Compared to its competitors, Ray-Ban's Customer Loyalty score is rated right above Oakley.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Ray-Ban | 81% |
| Oakley | 75% |
| Oliver Peoples | N/A |
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Ray-Ban Product Quality
4/5
Ray-Ban has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Ray-Ban Product Information
Ray-Ban’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Ray-Ban's product the highest. Reviewers from the Marketing, Advertising and Research industry rated Ray-Ban the lowest at 2.8.
- Website
- http://www.ray-ban.com
- Company Size
- 10,000+ Employees
Industry
Tech
Fashion and Beauty
Quick Insights into Ray-Ban Product Quality
Ray-Ban's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked Ray-Ban Product Quality the Highest
Ranked Ray-Ban Product Quality the Lowest
Ray-Ban Product Quality Score by Gender
Female customers rated Ray-Ban's Product Quality score 0.2 stars higher than Male customers.
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Male
3.6/5
Female
3.8/5
Ray-Ban Product Quality Score by Ethnicity
Ray-Ban's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.6 | Other | 3.6 |
Ray-Ban Product Quality Score by Age
Ray-Ban's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.1 | 31-35 | 3.1 |
41-45 3.2 | 41-45 | 3.2 |
56-60 3.9 | 56-60 | 3.9 |
Ray-Ban Product Quality Score by Usage
Ray-Ban's Product Quality score was rated the highest by customers who have used Ray-Ban's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Ray-Ban Product Quality Score by Industry
Ray-Ban's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Ray-Ban Product Quality vs. Competitors
Compared to its competitors, Ray-Ban's Product Quality score is rated right above Oakley.
| COMPANY | Product Quality Score | |
|---|---|---|
| Ray-Ban | 4/5 |
| Oakley | 3.6/5 |
| Oliver Peoples | N/A |
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Ray-Ban Pricing
Ray-Ban ROI & Value For Money
3.8/5
Ray-Ban has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Ray-Ban Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Fashion and Beauty industry think that they had the lowest ROI from Ray-Ban.
Quick Insights into Ray-Ban ROI
Ray-Ban's ROI score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers ages 31-35.
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Ranked Ray-Ban ROI the Highest
Ranked Ray-Ban ROI the Lowest
Ray-Ban ROI Score by Gender
Female customers rated Ray-Ban's ROI score 0.1 stars higher than Male customers.
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Male
3.4/5
Female
3.5/5
Ray-Ban ROI Score by Ethnicity
Ray-Ban's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 3.6 | Other | 3.6 |
Ray-Ban ROI Score by Age
Ray-Ban's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.8 | 26-30 | 3.8 |
31-35 2.8 | 31-35 | 2.8 |
41-45 3.5 | 41-45 | 3.5 |
56-60 3.2 | 56-60 | 3.2 |
Ray-Ban ROI Score by Usage
Ray-Ban's ROI score was rated the highest by customers who have used Ray-Ban's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Ray-Ban ROI Score by Industry
Ray-Ban's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Fashion and Beauty industry customers.
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Ray-Ban Pricing vs. Competitors
Compared to its competitors, Ray-Ban's ROI score is rated right above Oakley.
| COMPANY | Pricing Score | |
|---|---|---|
| Ray-Ban | 3.8/5 |
| Oakley | 3.4/5 |
| Oliver Peoples | N/A |
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Ray-Ban Customer Satisfaction (CSAT)
Ray-Ban Customer Satisfaction (CSAT) Score
79 / 100
Ray-Ban has an overall Customer Satisfaction score of 79 rated by its users and customers.
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Very Satisfied
39%
Satisfied
40%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
2%
Very Dissatisfied
12%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Ray-Ban Customer Satisfaction
Ray-Ban's Customer Satisfaction score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 56-60.
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Ranked Ray-Ban Customer Satisfaction the Highest
Ranked Ray-Ban Customer Satisfaction the Lowest
Ray-Ban Customer Satisfaction Score by Gender
Female customers rated Ray-Ban's Customer Satisfaction score 10 points higher than Male customers.
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66 / 100
MaleVery Satisfied | 27% | |
|---|---|---|
Satisfied | 39% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 17% |
76 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 0% | |
Very Dissatisfied | 14% |
Ray-Ban Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Ray-Ban's Customer Satisfaction (CSAT) score was rated 54% according to Caucasian users and customers.
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54 / 100
Very Satisfied
31%
Satisfied
23%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
0%
Very Dissatisfied
23%
CSAT according to Hispanic or Latino
Ray-Ban's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Ray-Ban's Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.
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83 / 100
Very Satisfied
16%
Satisfied
67%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Ray-Ban's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Other
Ray-Ban's Customer Satisfaction (CSAT) score was rated 83% according to Other users and customers.
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83 / 100
Very Satisfied
33%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
17%
Ray-Ban Customer Satisfaction Score by Age
Ray-Ban's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 88% | |||||||||||||||
| 26-30 | 83% | |||||||||||||||
| 31-35 | 60% | |||||||||||||||
| 41-45 | 80% | |||||||||||||||
| 56-60 | 33% |
Ray-Ban Customer Satisfaction Score by Usage
Ray-Ban's Customer Satisfaction score was rated the highest by customers who have used Ray-Ban's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Ray-Ban Customer Satisfaction Score by Industry
Ray-Ban's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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"title": "Ray-Ban Customer Satisfaction Score by Industry",
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}Ray-Ban Customer Satisfaction vs. Competitors
Compared to its competitors, Ray-Ban's Customer Satisfaction score is rated right above Oakley.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Ray-Ban | 79% |
| Oakley | 63% |
| Oliver Peoples | 0% |
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Ray-Ban Customer Service
3.9/5
Ray-Ban has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Ray-Ban's Customer Service
Address
Bentonville, AR United States of America
Website
http://www.ray-ban.com
Phone Number
866-472-9226)
Quick Insights into Ray-Ban Customer Service
Ray-Ban's Customer Service score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Fashion and Beauty industry.
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Ranked Ray-Ban Customer Service the Highest
Ranked Ray-Ban Customer Service the Lowest
Ray-Ban Customer Service Score by Gender
Male customers rated Ray-Ban's Customer Service score 0.4 stars higher than Female customers.
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Male
3.5/5
Female
3.1/5
Ray-Ban Customer Service Score by Ethnicity
Ray-Ban's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 3.3 | Other | 3.3 |
Ray-Ban Customer Service Score by Age
Ray-Ban's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.7 | 26-30 | 3.7 |
31-35 2.5 | 31-35 | 2.5 |
41-45 3.2 | 41-45 | 3.2 |
56-60 3.4 | 56-60 | 3.4 |
Ray-Ban Customer Service Score by Usage
Ray-Ban's Customer Service score was rated the highest by customers who have used Ray-Ban's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Ray-Ban Customer Service Score by Industry
Ray-Ban's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Fashion and Beauty industry customers.
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Ray-Ban Customer Service vs. Competitors
Compared to its competitors, Ray-Ban's Customer Service score is rated right above Oakley.
| COMPANY | Customer Service Score | |
|---|---|---|
| Ray-Ban | 3.9/5 |
| Oakley | 3.3/5 |
| Oliver Peoples | N/A |
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Ray-Ban as an Employer
Consumer vs. Employees
Ray-Ban scored a 25 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of Ray-Ban would recommend the brand to a friend. ENPS measures how likely Ray-Ban employees would recommend working at Ray-Ban to a friend.
Net Promoter Score
25
NPS Score
| 52% | Promoters |
|---|---|
| 21% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
23
eNPS Score
| 47% | Promoters |
|---|---|
| 29% | Passive |
| 24% | Detractors |
