

With more than 105,000 professionals (excluding Turner & Townsend employees) in over 100 countries, CBRE is the global leader in commercial real estate services and investment. CBRE’s brand is ranked #267 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of CBRE. When compared to other organizations within the Business and Consumer Services industry, CBRE is ranked #29. Among its major competitors, CBRE is ranked in 5th place for NPS while Realogy Holdings is 1st, and KBR is 2nd. Overall, CBRE has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $24.40B
CBRE's Net Promoter Score (NPS) is a 17 with 50% Promoters, 17% Passives, and 33% Detractors. Net Promoter Score tracks whether CBRE's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 17% | Passives |
| 33% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 17 | Jan 2025 | 17 |
Feb 2025 15 | Feb 2025 | 15 |
Mar 2025 16 | Mar 2025 | 16 |
Apr 2025 17 | Apr 2025 | 17 |
May 2025 15 | May 2025 | 15 |
Jun 2025 15 | Jun 2025 | 15 |
Jul 2025 16 | Jul 2025 | 16 |
Aug 2025 16 | Aug 2025 | 16 |
Oct 2025 15 | Oct 2025 | 15 |
Nov 2025 15 | Nov 2025 | 15 |
Dec 2025 15 | Dec 2025 | 15 |
Jan 2026 15 | Jan 2026 | 15 |
CBRE is ranked third for NPS among its competitors. KBR and JLL come in first and second, with Cushman & Wakefield coming in at #4. Among those competitors, it is the most valued company.
![]() CBRE | ![]() JLL | ![]() Cushman & Wakefield | ![]() KBR | |
| Global Ranking | #267 | #443 | #514 | #- |
| NPS | 17 | 19 | -11 | 25 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $24.40B | $9.43B | $3.67B | $5.24B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
CBRE's NPS was rated 8 by both Female and Male customers on Comparably.
CBRE's NPS was rated 8 by Male customers on Comparably.
CBRE's NPS was rated 8 by Female customers on Comparably.
CBRE's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 7 | Caucasian | 7 |
Hispanic or Latino 25 | Hispanic or Latino | 25 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander -13 | Asian or Pacific Islander | -13 |
Other 39 | Other | 39 |
CBRE's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
CBRE's NPS was rated the highest by customers who have used CBRE's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -13 | Less than 1 Year | -13 |
1 to 2 Years -1 | 1 to 2 Years | -1 |
2 to 5 Years 23 | 2 to 5 Years | 23 |
5 to 10 Years -9 | 5 to 10 Years | -9 |
Over 10 Years 10 | Over 10 Years | 10 |
Compared to its competitors, CBRE's NPS is rated right above Corporate Office Properties Trust, and is preceded by JLL.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Realogy Holdings | 100 |
![]() | KBR | 25 |
![]() | Colliers International | 20 |
![]() | JLL | 19 |
![]() | CBRE | 17 |
![]() | Corporate Office Properties Trust | N/A |
![]() | Savills | -1 |
![]() | Cushman & Wakefield | -11 |
Out of the 8 CBRE customer reviews 7 were positive and 1 was constructive. CBRE customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of CBRE users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated CBRE's Customer Loyalty score 3% higher than Female customers.
CBRE's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
CBRE's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 82% | 26-30 | 82% |
31-35 64% | 31-35 | 64% |
36-40 86% | 36-40 | 86% |
41-45 80% | 41-45 | 80% |
46-50 80% | 46-50 | 80% |
51-55 67% | 51-55 | 67% |
56-60 85% | 56-60 | 85% |
66+ 100% | 66+ | 100% |
CBRE's Customer Loyalty score was rated the highest by customers who have used CBRE's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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CBRE's Customer Loyalty score was rated the highest by Construction industry customers, and the lowest by Real Estate industry customers.
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Compared to its competitors, CBRE's Customer Loyalty score is rated right above Colliers International, and is preceded by JLL.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Savills | 81% |
![]() | Cushman & Wakefield | 78% |
![]() | KBR | 74% |
![]() | JLL | 74% |
![]() | CBRE | 72% |
![]() | Colliers International | 65% |
![]() | Realogy Holdings | N/A |
![]() | Corporate Office Properties Trust | N/A |
In the Business and Consumer Services industry, CBRE's Customer Loyalty score is rated right above Accenture, and is preceded by Allstate.
CBRE has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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CBRE’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated CBRE's product the highest. Reviewers from the Accounting industry rated CBRE the lowest at 3.5.
CBRE's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Fashion and Beauty industry.
Female customers rated CBRE's Product Quality score 0.4 stars higher than Male customers.
CBRE's Product Quality score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 4.1 | Other | 4.1 |
CBRE's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4 | 31-35 | 4 |
36-40 3.5 | 36-40 | 3.5 |
41-45 4.1 | 41-45 | 4.1 |
46-50 3.6 | 46-50 | 3.6 |
51-55 3.3 | 51-55 | 3.3 |
56-60 2.5 | 56-60 | 2.5 |
66+ 3.9 | 66+ | 3.9 |
CBRE's Product Quality score was rated the highest by customers who have used CBRE's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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CBRE's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Fashion and Beauty industry customers.
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Compared to its competitors, CBRE's Product Quality score is rated right above Savills, and is preceded by JLL.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Colliers International | 3.9/5 |
![]() | KBR | 3.8/5 |
![]() | JLL | 3.7/5 |
![]() | CBRE | 3.6/5 |
![]() | Savills | 3.2/5 |
![]() | Cushman & Wakefield | 3.1/5 |
![]() | Realogy Holdings | N/A |
![]() | Corporate Office Properties Trust | N/A |
In the Business and Consumer Services industry, CBRE's Product Quality score is rated right above FedEx, and is preceded by Accenture.
CBRE has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Construction industry think that they had the lowest ROI from CBRE.
CBRE's ROI score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Construction industry.
Female customers rated CBRE's ROI score 0.4 stars higher than Male customers.
CBRE's ROI score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 4.1 | Other | 4.1 |
CBRE's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.7 | 31-35 | 3.7 |
36-40 2.8 | 36-40 | 2.8 |
41-45 3.9 | 41-45 | 3.9 |
46-50 3.8 | 46-50 | 3.8 |
51-55 3.2 | 51-55 | 3.2 |
56-60 2.5 | 56-60 | 2.5 |
66+ 3.2 | 66+ | 3.2 |
CBRE's ROI score was rated the highest by customers who have used CBRE's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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CBRE's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Construction industry customers.
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Compared to its competitors, CBRE's ROI score is rated right above Cushman & Wakefield, and is preceded by JLL.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Colliers International | 3.9/5 |
![]() | KBR | 3.6/5 |
![]() | JLL | 3.6/5 |
![]() | CBRE | 3.5/5 |
![]() | Cushman & Wakefield | 3.1/5 |
![]() | Savills | 2.9/5 |
![]() | Realogy Holdings | N/A |
![]() | Corporate Office Properties Trust | N/A |
In the Business and Consumer Services industry, CBRE's ROI score is rated right above FedEx, and is preceded by Accenture.
CBRE has an overall Customer Satisfaction score of 67 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
CBRE's Customer Satisfaction score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers ages 56-60.
Female customers rated CBRE's Customer Satisfaction score 16 points higher than Male customers.
Very Satisfied | 49% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 5% | |
Very Dissatisfied | 15% |
Very Satisfied | 39% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 5% | |
Very Dissatisfied | 0% |
CBRE's Customer Satisfaction (CSAT) score was rated 62% according to Caucasian users and customers.
CBRE's Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.
CBRE's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
CBRE's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
CBRE's Customer Satisfaction (CSAT) score was rated 85% according to Other users and customers.
CBRE's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 43% | |||||||||||||||
| 26-30 | 86% | |||||||||||||||
| 31-35 | 89% | |||||||||||||||
| 36-40 | 82% | |||||||||||||||
| 41-45 | 86% | |||||||||||||||
| 46-50 | 56% | |||||||||||||||
| 51-55 | 60% | |||||||||||||||
| 56-60 | 40% |
CBRE's Customer Satisfaction score was rated the highest by customers who have used CBRE's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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CBRE's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Accounting industry customers.
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"title": "CBRE Customer Satisfaction Score by Industry",
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}Compared to its competitors, CBRE's Customer Satisfaction score is rated right above Cushman & Wakefield, and is preceded by JLL.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Colliers International | 78% |
![]() | KBR | 75% |
![]() | JLL | 69% |
![]() | CBRE | 67% |
![]() | Cushman & Wakefield | 52% |
![]() | Savills | 50% |
![]() | Realogy Holdings | 0% |
![]() | Corporate Office Properties Trust | 0% |
In the Business and Consumer Services industry, CBRE's Customer Satisfaction score is rated right above FedEx, and is preceded by Accenture.
CBRE has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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2100 McKinney Avenue, Suite 1250, Dallas, TX 75201
https://www.cbre.com/
+1 866 225 3099
CBRE's Customer Service score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Construction industry.
Female customers rated CBRE's Customer Service score 0.4 stars higher than Male customers.
CBRE's Customer Service score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 4 | Other | 4 |
CBRE's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.9 | 41-45 | 3.9 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.2 | 51-55 | 3.2 |
56-60 2.6 | 56-60 | 2.6 |
66+ 3.2 | 66+ | 3.2 |
CBRE's Customer Service score was rated the highest by customers who have used CBRE's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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CBRE's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Construction industry customers.
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Compared to its competitors, CBRE's Customer Service score is rated right above JLL, and is preceded by KBR.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Colliers International | 4/5 |
![]() | KBR | 3.7/5 |
![]() | CBRE | 3.7/5 |
![]() | JLL | 3.7/5 |
![]() | Cushman & Wakefield | 3.2/5 |
![]() | Savills | 3/5 |
![]() | Realogy Holdings | N/A |
![]() | Corporate Office Properties Trust | N/A |
In the Business and Consumer Services industry, CBRE's Customer Service score is rated right above FedEx, and is preceded by Accenture.
CBRE has a 4.1/5 stars for its overall company culture rated by their employees

CBRE scored a 17 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of CBRE would recommend the brand to a friend. ENPS measures how likely CBRE employees would recommend working at CBRE to a friend.
| 50% | Promoters |
|---|---|
| 17% | Passive |
| 33% | Detractors |
| 49% | Promoters |
|---|---|
| 22% | Passive |
| 29% | Detractors |
CBRE is ranked #267 in the Global Top 100 Brands. It ranks just behind Columbia Sportswear and just ahead of NetApp.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
265 | ![]() | Ace Hardware | ![]() | John Venhuizen | Retail |
266 | ![]() | Columbia Sportswear | ![]() | Timothy Boyle | Fashion and Beauty |
267 | ![]() | CBRE | ![]() | Bob Sulentic | Business and Consumer Services |
268 | ![]() | NetApp | ![]() | George Kurian | Tech |
269 | ![]() | Oakley | ![]() | Luca Tait | Fashion and Beauty |
270 | ![]() | Dove | ![]() | Consumer Goods | |
271 | ![]() | Palantir Technologies | ![]() | Alex Karp | Tech |
CBRE is ranked #29 in the Business and Consumer Services Industry. It ranks just behind Red Hat and just ahead of NetApp.