

Cushman & Wakefield is a real estate services firm that offers agency leasing, tenant representation, and investment management services. Cushman & Wakefield’s brand is ranked #514 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Cushman & Wakefield. When compared to other organizations within the Business and Consumer Services industry, Cushman & Wakefield is ranked #82. Among its major competitors, Cushman & Wakefield is ranked in 9th place for NPS while Newmark is 1st, and Eastdil Secured is 2nd. Overall, Cushman & Wakefield has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $3.67B

Adrienne Fasano serves as the Chief Marketing Officer of Cushman & Wakefield. Adrienne started at Cushman & Wakefield in August of 2015. Adrienne currently resides in the Greater Chicago Area.
Cushman & Wakefield's Net Promoter Score (NPS) is a -11 with 36% Promoters, 17% Passives, and 47% Detractors. Net Promoter Score tracks whether Cushman & Wakefield's customers would recommend using the product based on a scale of -100 to 100.
| 36% | Promoters |
|---|---|
| 17% | Passives |
| 47% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2024 -13 | Mar 2024 | -13 |
May 2024 -12 | May 2024 | -12 |
Jun 2024 -12 | Jun 2024 | -12 |
Aug 2024 -12 | Aug 2024 | -12 |
Sep 2024 -13 | Sep 2024 | -13 |
Oct 2024 -13 | Oct 2024 | -13 |
Dec 2024 -13 | Dec 2024 | -13 |
Jan 2025 -12 | Jan 2025 | -12 |
Mar 2025 -13 | Mar 2025 | -13 |
Apr 2025 -13 | Apr 2025 | -13 |
Aug 2025 -12 | Aug 2025 | -12 |
Jan 2026 -13 | Jan 2026 | -13 |
Cushman & Wakefield is ranked #4 for NPS among its competitors. JLL and CBRE come in first and second, with Cresa coming in at third. Among those competitors, it is the lowest valued company behind Cresa.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Cushman & Wakefield's NPS 16 points higher than Male customers.
Cushman & Wakefield's NPS was rated -36 by Male customers on Comparably.
Cushman & Wakefield's NPS was rated -20 by Female customers on Comparably.
Cushman & Wakefield's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -46 | Caucasian | -46 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander -10 | Asian or Pacific Islander | -10 |
Other -70 | Other | -70 |
Cushman & Wakefield's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
Cushman & Wakefield's NPS was rated the highest by customers who have used Cushman & Wakefield's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -28 | Less than 1 Year | -28 |
1 to 2 Years -55 | 1 to 2 Years | -55 |
2 to 5 Years -66 | 2 to 5 Years | -66 |
Over 10 Years 0 | Over 10 Years | 0 |
Compared to its competitors, Cushman & Wakefield's NPS is rated right below Savills.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Newmark | 57 |
![]() | Eastdil Secured | 54 |
![]() | HFF | 50 |
![]() | Colliers International | 20 |
![]() | JLL | 19 |
![]() | CBRE | 17 |
![]() | Cresa | 0 |
![]() | Savills | -1 |
![]() | Cushman & Wakefield | -11 |
In the Business and Consumer Services industry, Cushman & Wakefield's NPS is rated right above Allstate, and is preceded by T-Mobile.
Out of the 5 Cushman & Wakefield customer reviews 1 was positive and 4 were constructive. Cushman & Wakefield customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Cushman & Wakefield users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Cushman & Wakefield's Customer Loyalty score 8% higher than Female customers.
Cushman & Wakefield's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Cushman & Wakefield's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 82% | 26-30 | 82% |
31-35 70% | 31-35 | 70% |
36-40 100% | 36-40 | 100% |
41-45 64% | 41-45 | 64% |
46-50 78% | 46-50 | 78% |
51-55 78% | 51-55 | 78% |
56-60 28% | 56-60 | 28% |
Cushman & Wakefield's Customer Loyalty score was rated the highest by customers who have used Cushman & Wakefield's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Cushman & Wakefield's Customer Loyalty score was rated the highest by Commercial Real Estate industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Cushman & Wakefield's Customer Loyalty score is rated right above JLL, and is preceded by Savills.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Savills | 81% |
![]() | Cushman & Wakefield | 78% |
![]() | JLL | 74% |
![]() | Eastdil Secured | 73% |
![]() | CBRE | 72% |
![]() | Newmark | 69% |
![]() | Colliers International | 65% |
![]() | HFF | 55% |
![]() | Cresa | 55% |
In the Business and Consumer Services industry, Cushman & Wakefield's Customer Loyalty score is rated right above Bloomberg, and is preceded by Verizon.
Cushman & Wakefield has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Cushman & Wakefield’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Commercial Real Estate industry rated Cushman & Wakefield's product the highest. Reviewers from the Tech industry rated Cushman & Wakefield the lowest at 1.5.
Cushman & Wakefield's Product Quality score was rated highest by customers who have used Cushman & Wakefield's products/services for Over 10 Years, and rated lowest by customers from the Tech industry.
Cushman & Wakefield's Product Quality score was rated 2.5 by both Female and Male customers on Comparably.
Cushman & Wakefield's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
African American/Black 2.1 | African American/Black | 2.1 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 2 | Other | 2 |
Cushman & Wakefield's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 3.9 | 26-30 | 3.9 |
31-35 1.5 | 31-35 | 1.5 |
36-40 3.1 | 36-40 | 3.1 |
41-45 2 | 41-45 | 2 |
46-50 2.1 | 46-50 | 2.1 |
51-55 1.9 | 51-55 | 1.9 |
56-60 2.1 | 56-60 | 2.1 |
Cushman & Wakefield's Product Quality score was rated the highest by customers who have used Cushman & Wakefield's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Cushman & Wakefield's Product Quality score was rated the highest by Commercial Real Estate industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Cushman & Wakefield's Product Quality score is rated right below HFF.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Cresa | 4.5/5 |
![]() | Eastdil Secured | 4.2/5 |
![]() | Colliers International | 3.9/5 |
![]() | JLL | 3.7/5 |
![]() | CBRE | 3.6/5 |
![]() | Newmark | 3.5/5 |
![]() | Savills | 3.2/5 |
![]() | HFF | 3.1/5 |
![]() | Cushman & Wakefield | 3.1/5 |
In the Business and Consumer Services industry, Cushman & Wakefield's Product Quality score is rated right above T-Mobile, and is preceded by Verizon.
Cushman & Wakefield has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Commercial Real Estate industry. The users from the Tech industry think that they had the lowest ROI from Cushman & Wakefield.
Cushman & Wakefield's ROI score was rated highest by customers ages 26-30, and rated lowest by customers from the Tech industry.
Cushman & Wakefield's ROI score was rated 2.4 by both Female and Male customers on Comparably.
Cushman & Wakefield's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
Other 2 | Other | 2 |
Cushman & Wakefield's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 3.7 | 26-30 | 3.7 |
31-35 1.5 | 31-35 | 1.5 |
36-40 3 | 36-40 | 3 |
41-45 1.8 | 41-45 | 1.8 |
46-50 2.1 | 46-50 | 2.1 |
51-55 2.1 | 51-55 | 2.1 |
56-60 2.1 | 56-60 | 2.1 |
Cushman & Wakefield's ROI score was rated the highest by customers who have used Cushman & Wakefield's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Cushman & Wakefield's ROI score was rated the highest by Commercial Real Estate industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Cushman & Wakefield's ROI score is rated right above Savills, and is preceded by CBRE.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Eastdil Secured | 4.2/5 |
![]() | Colliers International | 3.9/5 |
![]() | Newmark | 3.7/5 |
![]() | JLL | 3.6/5 |
![]() | CBRE | 3.5/5 |
![]() | Cushman & Wakefield | 3.1/5 |
![]() | Savills | 2.9/5 |
![]() | HFF | 2.7/5 |
![]() | Cresa | 2.5/5 |
In the Business and Consumer Services industry, Cushman & Wakefield's ROI score is rated right above T-Mobile, and is preceded by Verizon.
Cushman & Wakefield has an overall Customer Satisfaction score of 52 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Cushman & Wakefield's Customer Satisfaction score was rated highest by customers from the Commercial Real Estate industry, and rated lowest by customers from the Tech industry.
Male customers rated Cushman & Wakefield's Customer Satisfaction score 12 points higher than Female customers.
Very Satisfied | 18% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 45% |
Very Satisfied | 15% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 7% | |
Very Dissatisfied | 57% |
Cushman & Wakefield's Customer Satisfaction (CSAT) score was rated 46% according to Caucasian users and customers.
Cushman & Wakefield's Customer Satisfaction (CSAT) score was rated 20% according to African American/Black users and customers.
Cushman & Wakefield's Customer Satisfaction (CSAT) score was rated 34% according to Asian or Pacific Islander users and customers.
Cushman & Wakefield's Customer Satisfaction (CSAT) score was rated 44% according to Other users and customers.
Cushman & Wakefield's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 66% | |||||||||||||||
| 26-30 | 50% | |||||||||||||||
| 31-35 | 0% | |||||||||||||||
| 36-40 | 34% | |||||||||||||||
| 41-45 | 20% | |||||||||||||||
| 46-50 | 25% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 56-60 | 20% |
Cushman & Wakefield's Customer Satisfaction score was rated the highest by customers who have used Cushman & Wakefield's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Cushman & Wakefield's Customer Satisfaction score was rated the highest by Commercial Real Estate industry customers, and the lowest by Tech industry customers.
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}Compared to its competitors, Cushman & Wakefield's Customer Satisfaction score is rated right above HFF, and is preceded by Newmark.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Cresa | 100% |
![]() | Eastdil Secured | 85% |
![]() | Colliers International | 78% |
![]() | JLL | 70% |
![]() | CBRE | 67% |
![]() | Newmark | 64% |
![]() | Cushman & Wakefield | 52% |
![]() | HFF | 50% |
![]() | Savills | 50% |
In the Business and Consumer Services industry, Cushman & Wakefield's Customer Satisfaction score is rated right above T-Mobile, and is preceded by Verizon.
Cushman & Wakefield has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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New York City, NY NY 10104
http://www.cushmanwakefield.com
2128417500
Cushman & Wakefield's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers from the Tech industry.
Male customers rated Cushman & Wakefield's Customer Service score 0.1 stars higher than Female customers.
Cushman & Wakefield's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 2.1 | Other | 2.1 |
Cushman & Wakefield's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.7 | 26-30 | 3.7 |
31-35 1.5 | 31-35 | 1.5 |
36-40 3.1 | 36-40 | 3.1 |
41-45 1.7 | 41-45 | 1.7 |
46-50 2.2 | 46-50 | 2.2 |
51-55 2.2 | 51-55 | 2.2 |
56-60 2.1 | 56-60 | 2.1 |
Cushman & Wakefield's Customer Service score was rated the highest by customers who have used Cushman & Wakefield's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Cushman & Wakefield's Customer Service score was rated the highest by Commercial Real Estate industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Cushman & Wakefield's Customer Service score is rated right above Savills, and is preceded by Newmark.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | HFF | 4.2/5 |
![]() | Eastdil Secured | 4/5 |
![]() | Colliers International | 4/5 |
![]() | CBRE | 3.7/5 |
![]() | Cresa | 3.7/5 |
![]() | JLL | 3.7/5 |
![]() | Newmark | 3.6/5 |
![]() | Cushman & Wakefield | 3.2/5 |
![]() | Savills | 3/5 |
In the Business and Consumer Services industry, Cushman & Wakefield's Customer Service score is rated right above Verizon, and is preceded by USAA.
Cushman & Wakefield has a 3.2/5 stars for its overall company culture rated by their employees

Cushman & Wakefield scored a -11 for Net Promoter Score and a -3 for Employee Net Promoter Score. NPS gauges how likely a customer of Cushman & Wakefield would recommend the brand to a friend. ENPS measures how likely Cushman & Wakefield employees would recommend working at Cushman & Wakefield to a friend.
| 36% | Promoters |
|---|---|
| 17% | Passive |
| 47% | Detractors |
| 38% | Promoters |
|---|---|
| 21% | Passive |
| 41% | Detractors |
Cushman & Wakefield is ranked #514 in the Global Top 100 Brands. It ranks just behind Smart & Final and just ahead of New York Life Insurance Company.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
512 | ![]() | W.W. Grainger | ![]() | D.G. Macpherson | Energy and Manufacturing |
513 | ![]() | Smart & Final | ![]() | David Hirz | Retail |
514 | ![]() | Cushman & Wakefield | ![]() | Brett White | Business and Consumer Services |
515 | ![]() | New York Life Insurance Company | ![]() | Theodore Mathas | Banking and Financial Services |
516 | ![]() | Barry's | ![]() | Joey Gonzalez | Health and Wellness |
517 | ![]() | Burt's Bees | ![]() | Jim Geikie | Consumer Goods |
518 | ![]() | Pegasystems | ![]() | Alan Trefler | Tech |
Cushman & Wakefield is ranked #82 in the Business and Consumer Services Industry. It ranks just behind Zendesk and just ahead of Pegasystems.
| RANK | COMPANY | Location | |
|---|---|---|---|
80 | ![]() | Upwork | San Francisco, CA |
81 | ![]() | Zendesk | San Francisco, CA |
82 | ![]() | Cushman & Wakefield | New York City, NY |
83 | ![]() | Pegasystems | Cambridge, MA |
84 | ![]() | Capgemini | Paris, OH |
85 | ![]() | Randstad | Atlanta, GA |
86 | ![]() | ZipRecruiter | Santa Monica, CA |