17
NPS
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Ranked
#85
Business and Consumer Services Brands
Brand Page
Randstad
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Randstad is ranked #85 in Business and Consumer Services Brands
Randstad is ranked #85 in Business and Consumer Services Brands
About Randstad's Brand
Randstad is a global solutions provider in staffing and recruitment consultancy and placing talent in permanent and temporary job positions. Randstad’s brand is ranked #525 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Randstad. When compared to other organizations within the Business and Consumer Services industry, Randstad is ranked #85. Among its major competitors, Randstad is ranked in 4th place for NPS while Insight Global is 1st, and Adecco Group is 2nd. Overall, Randstad has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $47.78M
Brand at a Glance
78%
Customer Loyalty
3.7/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
Randstad CMO
Randstad Ranking
- #525 in Global Best Brands
- #85 in Business and Consumer Services
- #3 / 4 of its competitors
Randstad NPS
Randstad's Net Promoter Score (NPS) is a 17 with 47% Promoters, 23% Passives, and 30% Detractors. Net Promoter Score tracks whether Randstad's customers would recommend using the product based on a scale of -100 to 100.
Randstad Overall NPS
| 47% | Promoters |
|---|---|
| 23% | Passives |
| 30% | Detractors |
Randstad NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 17 | Mar 2024 | 17 |
Apr 2024 18 | Apr 2024 | 18 |
May 2024 18 | May 2024 | 18 |
Jun 2024 20 | Jun 2024 | 20 |
Jul 2024 20 | Jul 2024 | 20 |
Oct 2024 20 | Oct 2024 | 20 |
Feb 2025 18 | Feb 2025 | 18 |
May 2025 18 | May 2025 | 18 |
Sep 2025 20 | Sep 2025 | 20 |
Nov 2025 18 | Nov 2025 | 18 |
Dec 2025 17 | Dec 2025 | 17 |
Jan 2026 16 | Jan 2026 | 16 |
How Other Brands Compare
Randstad is ranked third for NPS among its competitors. Insight Global and Kelly come in first and second, with ManpowerGroup coming in at #4. Among those competitors, it is the lowest valued company behind ManpowerGroup.
Randstad |  Insight Global |  Kelly |  ManpowerGroup | |
| Global Ranking | #525 | #582 | #593 | #- |
| NPS | 17 | 37 | 27 | 2 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $47.78M | $3.37B | $875.42M | $3.86B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Randstad NPS by Gender
Male customers rated Randstad's NPS 2 points higher than Female customers.
Male
23
Randstad's NPS was rated 23 by Male customers on Comparably.
41%
Promoters
41%
Passives
18%
Detractors
Female
21
Randstad's NPS was rated 21 by Female customers on Comparably.
47%
Promoters
27%
Passives
26%
Detractors
Randstad NPS by Ethnicity
Randstad's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 28 | Caucasian | 28 |
Hispanic or Latino 11 | Hispanic or Latino | 11 |
African American/Black 50 | African American/Black | 50 |
Asian or Pacific Islander -67 | Asian or Pacific Islander | -67 |
Other 0 | Other | 0 |
Randstad NPS by Age
Randstad's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Randstad NPS by Usage
Randstad's NPS was rated the highest by customers who have used Randstad's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 13 | Less than 1 Year | 13 |
1 to 2 Years 31 | 1 to 2 Years | 31 |
2 to 5 Years 67 | 2 to 5 Years | 67 |
5 to 10 Years 40 | 5 to 10 Years | 40 |
Randstad NPS vs. Competitors
Compared to its competitors, Randstad's NPS is rated right above Aquent, and is preceded by Kelly.
| COMPANY | NPS Score | |
|---|---|---|
| Insight Global | 37 |
 | Adecco Group | 36 |
| Kelly | 27 |
| Randstad | 17 |
 | Aquent | 7 |
| ManpowerGroup | 2 |
 | Genesis10 | -34 |
 | Dice.com | -38 |
Randstad Customer Reviews
Out of the 8 Randstad customer reviews 7 were positive and 1 was constructive. Randstad customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Randstad Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Randstad users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Randstad Customer Loyalty Score by Gender
Male customers rated Randstad's Customer Loyalty score 12% higher than Female customers.
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Male
84%
Yes
Female
72%
Yes
Randstad Customer Loyalty Score by Ethnicity
Randstad's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Randstad.
74
out of 100
Caucasian
80
out of 100
Hispanic or Latino
82
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
70
out of 100
Other
Randstad Customer Loyalty Score by Age
Randstad's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 55% | 26-30 | 55% |
31-35 87% | 31-35 | 87% |
36-40 82% | 36-40 | 82% |
41-45 64% | 41-45 | 64% |
46-50 70% | 46-50 | 70% |
51-55 82% | 51-55 | 82% |
Randstad Customer Loyalty Score by Usage
Randstad's Customer Loyalty score was rated the highest by customers who have used Randstad's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Randstad Customer Loyalty Score by Industry
Randstad's Customer Loyalty score was rated the highest by Warehousing industry customers, and the lowest by Tech industry customers.
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Randstad Customer Loyalty vs. Competitors
Compared to its competitors, Randstad's Customer Loyalty score is rated right above Aquent, and is preceded by Insight Global.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Kelly | 81% |
| Adecco Group | 80% |
| Insight Global | 79% |
| Randstad | 78% |
| Aquent | 77% |
| ManpowerGroup | 69% |
| Dice.com | 62% |
| Genesis10 | 46% |
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Customer Loyalty for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Randstad's Customer Loyalty score is rated right above Bloomberg, and is preceded by Verizon.
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Randstad Product Quality
3.7/5
Randstad has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Randstad Product Information
Randstad’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Randstad's product the highest. Reviewers from the Manufacturing and Machinery industry rated Randstad the lowest at 2.6.
- Website
- https://www.randstadusa.com/
- Company Size
- 1,001-5,000 Employees
Industry
Business Services
Small Business Services
Quick Insights into Randstad Product Quality
Randstad's Product Quality score was rated highest by customers ages 18-25, and rated lowest by Asian or Pacific Islander customers.
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Ranked Randstad Product Quality the Highest
Ranked Randstad Product Quality the Lowest
Randstad Product Quality Score by Gender
Female customers rated Randstad's Product Quality score 0.7 stars higher than Male customers.
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Male
3.3/5
Female
4/5
Randstad Product Quality Score by Ethnicity
Randstad's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 2.3 | Asian or Pacific Islander | 2.3 |
Other 3.8 | Other | 3.8 |
Randstad Product Quality Score by Age
Randstad's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 3.2 | 26-30 | 3.2 |
31-35 3 | 31-35 | 3 |
36-40 4.6 | 36-40 | 4.6 |
41-45 4.1 | 41-45 | 4.1 |
46-50 4.6 | 46-50 | 4.6 |
51-55 2.9 | 51-55 | 2.9 |
Randstad Product Quality Score by Usage
Randstad's Product Quality score was rated the highest by customers who have used Randstad's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Randstad Product Quality Score by Industry
Randstad's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Randstad Product Quality vs. Competitors
Compared to its competitors, Randstad's Product Quality score is rated right above Dice.com, and is preceded by ManpowerGroup.
| COMPANY | Product Quality Score | |
|---|---|---|
| Insight Global | 4.2/5 |
| Adecco Group | 3.8/5 |
| Aquent | 3.8/5 |
| Kelly | 3.8/5 |
| ManpowerGroup | 3.8/5 |
| Randstad | 3.7/5 |
| Dice.com | 3.2/5 |
| Genesis10 | 2.7/5 |
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Product Quality for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Randstad's Product Quality score is rated right above Accenture, and is preceded by Bloomberg.
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Randstad Pricing
Randstad ROI & Value For Money
3.7/5
Randstad has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Randstad Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Manufacturing and Machinery industry think that they had the lowest ROI from Randstad.
Quick Insights into Randstad ROI
Randstad's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Manufacturing and Machinery industry.
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Ranked Randstad ROI the Highest
Ranked Randstad ROI the Lowest
Randstad ROI Score by Gender
Male customers rated Randstad's ROI score 0.2 stars higher than Female customers.
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Male
3.8/5
Female
3.6/5
Randstad ROI Score by Ethnicity
Randstad's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 4 | Other | 4 |
Randstad ROI Score by Age
Randstad's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
26-30 3.9 | 26-30 | 3.9 |
31-35 2.8 | 31-35 | 2.8 |
36-40 4.6 | 36-40 | 4.6 |
41-45 3.9 | 41-45 | 3.9 |
46-50 3 | 46-50 | 3 |
51-55 3.2 | 51-55 | 3.2 |
Randstad ROI Score by Usage
Randstad's ROI score was rated the highest by customers who have used Randstad's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Randstad ROI Score by Industry
Randstad's ROI score was rated the highest by Accounting industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Randstad Pricing vs. Competitors
Compared to its competitors, Randstad's ROI score is rated right above Aquent, and is preceded by Kelly.
| COMPANY | Pricing Score | |
|---|---|---|
| Insight Global | 4.2/5 |
| Adecco Group | 4/5 |
| Kelly | 3.8/5 |
| Randstad | 3.7/5 |
| Aquent | 3.6/5 |
| ManpowerGroup | 3.6/5 |
| Genesis10 | 2.7/5 |
| Dice.com | 2.6/5 |
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ROI for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Randstad's ROI score is rated right above Accenture, and is preceded by Bloomberg.
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Randstad Customer Satisfaction (CSAT)
Randstad Customer Satisfaction (CSAT) Score
69 / 100
Randstad has an overall Customer Satisfaction score of 69 rated by its users and customers.
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Very Satisfied
41%
Satisfied
28%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
4%
Very Dissatisfied
15%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Randstad Customer Satisfaction
Randstad's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers who have used Randstad's products/services for Less than 1 Year.
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Ranked Randstad Customer Satisfaction the Highest
Ranked Randstad Customer Satisfaction the Lowest
Randstad Customer Satisfaction Score by Gender
Male customers rated Randstad's Customer Satisfaction score 14 points higher than Female customers.
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89 / 100
MaleVery Satisfied | 44% | |
|---|---|---|
Satisfied | 45% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
75 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 0% | |
Very Dissatisfied | 12% |
Randstad Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Randstad's Customer Satisfaction (CSAT) score was rated 72% according to Caucasian users and customers.
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72 / 100
Very Satisfied
43%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
14%
CSAT according to Hispanic or Latino
Randstad's Customer Satisfaction (CSAT) score was rated 83% according to Hispanic or Latino users and customers.
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83 / 100
Very Satisfied
50%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
17%
CSAT according to African American/Black
Randstad's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Randstad's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
Randstad Customer Satisfaction Score by Age
Randstad's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 31-35 | 60% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 75% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 51-55 | 100% |
Randstad Customer Satisfaction Score by Usage
Randstad's Customer Satisfaction score was rated the highest by customers who have used Randstad's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Randstad Customer Satisfaction Score by Industry
Randstad's Customer Satisfaction score was rated 100 points by both Accounting and Warehousing industry customers.
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{
"title": "Randstad Customer Satisfaction Score by Industry",
"text": "Randstad's Customer Satisfaction score was rated 100 points by both Accounting and Warehousing industry customers.",
"bars": [
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"label": "Tech",
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"scoreClassName": "max",
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},
{
"label": "Accounting",
"groupId": 495,
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"stars": 0,
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}Randstad Customer Satisfaction vs. Competitors
Compared to its competitors, Randstad's Customer Satisfaction score is rated right above Kelly, and is preceded by ManpowerGroup.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Insight Global | 83% |
| Adecco Group | 81% |
| Aquent | 80% |
| ManpowerGroup | 74% |
| Randstad | 69% |
| Kelly | 63% |
| Dice.com | 57% |
| Genesis10 | 33% |
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Customer Satisfaction for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Randstad's Customer Satisfaction score is rated right above FedEx, and is preceded by Accenture.
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Randstad Customer Service
3.7/5
Randstad has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Randstad's Customer Service
Address
Street Avenue Villages September, Atlanta, GA
Website
https://www.randstadusa.com/
Phone Number
+34 902 14 00 00
Quick Insights into Randstad Customer Service
Randstad's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Manufacturing and Machinery industry.
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Ranked Randstad Customer Service the Highest
Ranked Randstad Customer Service the Lowest
Randstad Customer Service Score by Gender
Randstad's Customer Service score was rated 3.7 by both Female and Male customers on Comparably.
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Male
3.7/5
Female
3.7/5
Randstad Customer Service Score by Ethnicity
Randstad's Customer Service score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 3.8 | Other | 3.8 |
Randstad Customer Service Score by Age
Randstad's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
26-30 3.4 | 26-30 | 3.4 |
31-35 3.2 | 31-35 | 3.2 |
36-40 4.5 | 36-40 | 4.5 |
41-45 4.1 | 41-45 | 4.1 |
46-50 3.5 | 46-50 | 3.5 |
51-55 3.4 | 51-55 | 3.4 |
Randstad Customer Service Score by Usage
Randstad's Customer Service score was rated the highest by customers who have used Randstad's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Randstad Customer Service Score by Industry
Randstad's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Randstad Customer Service vs. Competitors
Compared to its competitors, Randstad's Customer Service score is rated right above ManpowerGroup, and is preceded by Kelly.
| COMPANY | Customer Service Score | |
|---|---|---|
| Insight Global | 4.2/5 |
| Adecco Group | 3.9/5 |
| Aquent | 3.8/5 |
| Kelly | 3.7/5 |
| Randstad | 3.7/5 |
| ManpowerGroup | 3.5/5 |
| Dice.com | 2.9/5 |
| Genesis10 | 2.7/5 |
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Customer Service for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Randstad's Customer Service score is rated right above FedEx, and is preceded by Accenture.
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Randstad as an Employer
4.1/5
Randstad has a 4.1/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Randstad scored a 17 for Net Promoter Score and a 30 for Employee Net Promoter Score. NPS gauges how likely a customer of Randstad would recommend the brand to a friend. ENPS measures how likely Randstad employees would recommend working at Randstad to a friend.
Net Promoter Score
17
NPS Score
| 47% | Promoters |
|---|---|
| 23% | Passive |
| 30% | Detractors |
Employee Net Promoter Score
30
eNPS Score
| 54% | Promoters |
|---|---|
| 22% | Passive |
| 24% | Detractors |
Global Ranking Snapshot
Randstad is ranked #525 in the Global Top 100 Brands. It ranks just behind Capgemini and just ahead of ZipRecruiter.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
523 |  | Cinepolis |  | Alejandro Magana | Media and Entertainment |
524 |  | Capgemini |  | Aiman Ezzat | Tech |
525 | | Randstad | | Jacques Broek | Business and Consumer Services |
526 |  | ZipRecruiter |  | Ian Siegel | Business and Consumer Services |
527 |  | Activision Blizzard |  | Bobby Kotick | Media and Entertainment |
528 |  | Bloomin' Brands |  | David Deno | Food and Beverages |
529 |  | Amdocs |  | Shuky Sheffer | Tech |
Business and Consumer Services Ranking Snapshot
Randstad is ranked #85 in the Business and Consumer Services Industry. It ranks just behind Capgemini and just ahead of ZipRecruiter.
| RANK | COMPANY | Location | |
|---|---|---|---|
83 |  | Pegasystems | Cambridge, MA |
84 | | Capgemini | Paris, OH |
85 | | Randstad | Atlanta, GA |
86 | | ZipRecruiter | Santa Monica, CA |
87 | | Amdocs | Saint Louis, MO |
88 |  | Sprinklr | New York City, NY |
89 |  | WeWork | New York City, NY |
