Kelly NPS & Customer Reviews | Comparably
Kelly is
Ranked
#104
in
Business and Consumer Services Brands
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Kelly is ranked #104 in Business and Consumer Services Brands

About Kelly's Brand

Kelly Services, Inc. is an American office staffing company that operates globally. The company places employees at all levels in various sectors including financial services, information technology, and law. Kelly’s brand is ranked #593 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Kelly. When compared to other organizations within the Business and Consumer Services industry, Kelly is ranked #104. Among its major competitors, Kelly is ranked in 2nd place for NPS while Recruit Holdings is 1st, and Randstad is 3rd. Overall, Kelly has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $875.42M

Brand at a Glance

81%
Customer Loyalty
3.8/5
Product Quality
3.8/5
Pricing
3.7/5
Customer Service

Kelly Ranking

Kelly NPS

Kelly's Net Promoter Score (NPS) is a 27 with 56% Promoters, 15% Passives, and 29% Detractors. Net Promoter Score tracks whether Kelly's customers would recommend using the product based on a scale of -100 to 100.

Kelly Overall NPS

27
NPS
56%Promoters
15%Passives
29%Detractors
Kelly Overall NPS

Kelly NPS Trend

-100
-50
0
50
100
Oct 2023
38
Oct 202338
Jan 2024
34
Jan 202434
Feb 2024
31
Feb 202431
Mar 2024
29
Mar 202429
Apr 2024
24
Apr 202424
May 2024
26
May 202426
Jul 2024
27
Jul 202427
Oct 2024
25
Oct 202425
Apr 2025
25
Apr 202525
Jun 2025
27
Jun 202527
Oct 2025
26
Oct 202526
Nov 2025
26
Nov 202526

How Other Brands Compare

Kelly is ranked first for NPS among its competitors. Randstad and ManpowerGroup come in second and third, with SThree coming in at #4. Among those competitors, it is the second most valued company behind ManpowerGroup.

Kelly's Logo
Kelly
Randstad's Logo
Randstad
ManpowerGroup's Logo
ManpowerGroup
SThree's Logo
SThree
Global Ranking#593#525#-#-
NPS271720
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNeutral--
Valuation Updated every 24 hours for public companies$875.42M$47.78M$3.86B$458.78M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Kelly NPS by Gender

Female customers rated Kelly's NPS 72 points higher than Male customers.

Male

0

Kelly's NPS was rated by Male customers on Comparably.

33%
Promoters
34%
Passives
33%
Detractors

Female

72

Kelly's NPS was rated 72 by Female customers on Comparably.

86%
Promoters
0%
Passives
14%
Detractors

Kelly NPS by Ethnicity

Kelly's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
0
Caucasian0
Hispanic or Latino
34
Hispanic or Latino34
African American/Black
100
African American/Black100
Other
25
Other25

Kelly NPS by Age

Kelly's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.

0
20
40
60
80
100
Promoters
33%
Passives
34%
Detractors
33%
36-4033%34%33%
Promoters
75%
Passives
0%
Detractors
25%
41-4575%0%25%
Promoters
67%
Passives
33%
Detractors
0%
56-6067%33%0%

Kelly NPS by Usage

Kelly's NPS was rated the highest by customers who have used Kelly's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

-100
-50
0
50
100
Less than 1 Year
100
Less than 1 Year100
1 to 2 Years
0
1 to 2 Years0
2 to 5 Years
0
2 to 5 Years0

Kelly NPS vs. Competitors

Compared to its competitors, Kelly's NPS is rated right above Randstad, and is preceded by Recruit Holdings.

Kelly NPS vs Companies in Business and Consumer Services

In the Business and Consumer Services industry, Kelly's NPS is rated right above Accenture, and is preceded by Bloomberg.

Kelly Customer Reviews

What do you value most about this brand?
Life is super duper awesome

Kelly Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of Kelly users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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81
81%
19
19%
Kelly Customer Loyalty

Kelly Customer Loyalty Score by Gender

Female customers rated Kelly's Customer Loyalty score 2% higher than Male customers.

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Male
85%
Yes
Female
87%
Yes

Kelly Customer Loyalty Score by Ethnicity

Kelly's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

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70
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
African American/Black
78
out of 100
Other

Kelly Customer Loyalty Score by Age

Kelly's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.

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0
20%
40%
60%
80%
100%
36-40
70%
36-4070%
41-45
100%
41-45100%
56-60
100%
56-60100%

Kelly Customer Loyalty Score by Usage

Kelly's Customer Loyalty score was rated the highest by customers who have used Kelly's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
100%
1 to 2 Years
55%
2 to 5 Years
78%

Kelly Customer Loyalty Score by Industry

Kelly's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Education industry customers.

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Tech
70%
Education
55%

Kelly Customer Loyalty vs. Competitors

Compared to its competitors, Kelly's Customer Loyalty score is rated right above Randstad, and is preceded by Recruit Holdings.

COMPANYCustomer Loyalty Score
Recruit Holdings100%
Kelly81%
Randstad78%
TEKsystems71%
ManpowerGroup69%
SThree53%
LUMESSE INCN/A

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Customer Loyalty for Other Business and Consumer Services Brands

In the Business and Consumer Services industry, Kelly's Customer Loyalty score is rated right above Verizon, and is preceded by T-Mobile.

COMPANYCustomer Loyalty Score
USAA87%
Visa84%
T-Mobile82%
Kelly81%
Verizon80%
Bloomberg77%
FedEx74%
Allstate74%
Accenture71%

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Kelly Product Quality

3.8/5

Kelly has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.

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Kelly Product Information

Kelly’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Kelly's product the highest. Reviewers from the Tech industry rated Kelly the lowest at 3.1.

Website
http://kellyservices.com
Company Size
10,000+ Employees

Industry

Business Services

Quick Insights into Kelly Product Quality

Kelly's Product Quality score was rated highest by customers ages 56-60, and rated lowest by customers who have used Kelly's products/services for 1 to 2 Years.

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Ranked Kelly Product Quality the Highest

56-60
4.6
African American/Black
4.4
Female
4.3

Ranked Kelly Product Quality the Lowest

Caucasian
3.1
Tech
3.1
1 to 2 Years
2.7

Kelly Product Quality Score by Gender

Female customers rated Kelly's Product Quality score 1.1 stars higher than Male customers.

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Male

3.2/5

Female

4.3/5

Kelly Product Quality Score by Ethnicity

Kelly's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.1
Caucasian3.1
Hispanic or Latino
4.1
Hispanic or Latino4.1
African American/Black
4.4
African American/Black4.4
Other
3.9
Other3.9

Kelly Product Quality Score by Age

Kelly's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.

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0
1
2
3
4
5
36-40
3.8
36-403.8
41-45
4.1
41-454.1
56-60
4.6
56-604.6

Kelly Product Quality Score by Usage

Kelly's Product Quality score was rated the highest by customers who have used Kelly's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
4.3
1 to 2 Years
2.7
2 to 5 Years
3.6

Kelly Product Quality Score by Industry

Kelly's Product Quality score was rated the highest by Education industry customers, and the lowest by Tech industry customers.

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Tech
3.1
Education
3.2

Kelly Product Quality vs. Competitors

Compared to its competitors, Kelly's Product Quality score is rated right above ManpowerGroup, and is preceded by Recruit Holdings.

COMPANYProduct Quality Score
Recruit Holdings5/5
Kelly3.8/5
ManpowerGroup3.8/5
Randstad3.7/5
LUMESSE INC3.7/5
SThree3.5/5
TEKsystems3.3/5

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Product Quality for Other Business and Consumer Services Brands

In the Business and Consumer Services industry, Kelly's Product Quality score is rated right above Accenture, and is preceded by Bloomberg.

COMPANYProduct Quality Score
Visa4.1/5
Bloomberg4/5
Kelly3.8/5
Accenture3.7/5
FedEx3.6/5
USAA3.3/5
Verizon3.3/5
T-Mobile3.1/5
Allstate2.3/5

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Kelly Pricing

Kelly ROI & Value For Money

3.8/5

Kelly has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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Kelly Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Education industry think that they had the lowest ROI from Kelly.

Quick Insights into Kelly ROI

Kelly's ROI score was rated highest by African American/Black customers, and rated lowest by customers from the Education industry.

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Ranked Kelly ROI the Highest

African American/Black
4.7
Less than 1 Year
4.7
56-60
4.5

Ranked Kelly ROI the Lowest

Caucasian
3
1 to 2 Years
2.6
Education
2.6

Kelly ROI Score by Gender

Female customers rated Kelly's ROI score 0.8 stars higher than Male customers.

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Male

3.4/5

Female

4.2/5

Kelly ROI Score by Ethnicity

Kelly's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3
Caucasian3
Hispanic or Latino
4.1
Hispanic or Latino4.1
African American/Black
4.7
African American/Black4.7
Other
3.5
Other3.5

Kelly ROI Score by Age

Kelly's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.

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0
1
2
3
4
5
36-40
3.3
36-403.3
41-45
3.9
41-453.9
56-60
4.5
56-604.5

Kelly ROI Score by Usage

Kelly's ROI score was rated the highest by customers who have used Kelly's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
4.7
1 to 2 Years
2.6
2 to 5 Years
3.2

Kelly ROI Score by Industry

Kelly's ROI score was rated the highest by Tech industry customers, and the lowest by Education industry customers.

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Tech
3.3
Education
2.6

Kelly Pricing vs. Competitors

Compared to its competitors, Kelly's ROI score is rated right above Randstad, and is preceded by Recruit Holdings.

COMPANYPricing Score
Recruit Holdings5/5
Kelly3.8/5
Randstad3.7/5
ManpowerGroup3.6/5
TEKsystems3.6/5
SThree3.5/5
LUMESSE INC3.3/5

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ROI for Other Business and Consumer Services Brands

In the Business and Consumer Services industry, Kelly's ROI score is rated right above Accenture, and is preceded by Bloomberg.

COMPANYPricing Score
Visa3.9/5
Bloomberg3.9/5
Kelly3.8/5
Accenture3.6/5
FedEx3.4/5
USAA3.2/5
Verizon3.1/5
T-Mobile3/5
Allstate2.3/5

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Kelly Customer Satisfaction (CSAT)

Kelly Customer Satisfaction (CSAT) Score

63 / 100

Kelly has an overall Customer Satisfaction score of 63 rated by its users and customers.

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Very Satisfied37%
Satisfied26%
Neither Satisfied nor Dissatisfied8%
Dissatisfied13%
Very Dissatisfied16%
Very Satisfied
37%
Satisfied
26%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
13%
Very Dissatisfied
16%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Kelly Customer Satisfaction

Kelly's Customer Satisfaction score was rated highest by customers ages 56-60, and rated lowest by Male customers.

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Ranked Kelly Customer Satisfaction the Highest

56-60
100%
Female
83%
African American/Black
75%

Ranked Kelly Customer Satisfaction the Lowest

41-45
50%
Other
50%
Male
33%

Kelly Customer Satisfaction Score by Gender

Female customers rated Kelly's Customer Satisfaction score 50 points higher than Male customers.

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33 / 100
Male
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
34%
Dissatisfied
33%
Very Dissatisfied
0%
83 / 100
Female
Very Satisfied
83%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
17%

Kelly Customer Satisfaction Score by Ethnicity

CSAT according to Hispanic or Latino

Kelly's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.

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67 / 100
Very Satisfied67%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied33%
Very Dissatisfied0%
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%

CSAT according to African American/Black

Kelly's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.

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75 / 100
Very Satisfied75%
Satisfied0%
Neither Satisfied nor Dissatisfied25%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

Kelly's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.

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50 / 100
Very Satisfied0%
Satisfied50%
Neither Satisfied nor Dissatisfied25%
Dissatisfied25%
Very Dissatisfied0%
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
25%
Very Dissatisfied
0%

Kelly Customer Satisfaction Score by Age

Kelly's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 41-45.

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0
20
40
60
80
100
36-40 CSAT Score
67%
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%
36-4067%
41-45 CSAT Score
50%
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
25%
Very Dissatisfied
0%
41-4550%
56-60 CSAT Score
100%
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
56-60100%

Kelly Customer Satisfaction Score by Usage

Kelly's Customer Satisfaction score was rated the highest by customers who have used Kelly's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
67
1 to 2 Years
67
2 to 5 Years
50

Kelly Customer Satisfaction Score by Industry

Kelly's Customer Satisfaction score was rated 50 points by Education industry customers.

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Education
50

Kelly Customer Satisfaction vs. Competitors

Compared to its competitors, Kelly's Customer Satisfaction score is rated right above TEKsystems, and is preceded by SThree.

COMPANYCustomer Satisfaction (CSAT) Score
Recruit Holdings100%
ManpowerGroup74%
Randstad69%
SThree67%
Kelly63%
TEKsystems62%
LUMESSE INC0%

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Customer Satisfaction for Other Business and Consumer Services Brands

In the Business and Consumer Services industry, Kelly's Customer Satisfaction score is rated right above Verizon, and is preceded by FedEx.

COMPANYCustomer Satisfaction (CSAT) Score
Visa82%
Bloomberg76%
Accenture75%
FedEx65%
Kelly63%
Verizon55%
T-Mobile50%
Allstate33%
USAA30%

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Kelly Customer Service

3.7/5

Kelly has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About Kelly's Customer Service

Address

Troy, MI 48084-4782


Website

http://kellyservices.com


Phone Number

91 124 472 6666

Quick Insights into Kelly Customer Service

Kelly's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers from the Tech industry.

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Ranked Kelly Customer Service the Highest

African American/Black
5
56-60
4.5
Female
4.3

Ranked Kelly Customer Service the Lowest

Caucasian
3
2 to 5 Years
2.9
Tech
2.8

Kelly Customer Service Score by Gender

Female customers rated Kelly's Customer Service score 1.2 stars higher than Male customers.

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Male

3.1/5

Female

4.3/5

Kelly Customer Service Score by Ethnicity

Kelly's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
3
Caucasian3
Hispanic or Latino
4.1
Hispanic or Latino4.1
African American/Black
5
African American/Black5
Other
3.1
Other3.1

Kelly Customer Service Score by Age

Kelly's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.

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0
20
40
60
80
100
36-40
3.3
36-403.3
41-45
3.7
41-453.7
56-60
4.5
56-604.5

Kelly Customer Service Score by Usage

Kelly's Customer Service score was rated the highest by customers who have used Kelly's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
4
1 to 2 Years
2.9
2 to 5 Years
2.9

Kelly Customer Service Score by Industry

Kelly's Customer Service score was rated the highest by Education industry customers, and the lowest by Tech industry customers.

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Tech
2.8
Education
2.9

Kelly Customer Service vs. Competitors

Compared to its competitors, Kelly's Customer Service score is rated right above Randstad, and is preceded by Recruit Holdings.

COMPANYCustomer Service Score
Recruit Holdings5/5
Kelly3.7/5
Randstad3.7/5
LUMESSE INC3.7/5
ManpowerGroup3.5/5
SThree3.5/5
TEKsystems3.5/5

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Customer Service for Other Business and Consumer Services Brands

In the Business and Consumer Services industry, Kelly's Customer Service score is rated right above FedEx, and is preceded by Accenture.

COMPANYCustomer Service Score
Visa4/5
Bloomberg4/5
Accenture3.8/5
Kelly3.7/5
FedEx3.5/5
USAA3.3/5
Verizon3.2/5
T-Mobile3/5
Allstate2.4/5

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Kelly as an Employer

3.6/5

Kelly has a 3.6/5 stars for its overall company culture rated by their employees

  Kelly CEO
bottom
45%
CEO of Kelly

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Kelly scored a 27 for Net Promoter Score and a 10 for Employee Net Promoter Score. NPS gauges how likely a customer of Kelly would recommend the brand to a friend. ENPS measures how likely Kelly employees would recommend working at Kelly to a friend.

Net Promoter Score

27
NPS Score
56%Promoters
15%Passive
29%Detractors

Employee Net Promoter Score

10
eNPS Score
46%Promoters
18%Passive
36%Detractors

Global Ranking Snapshot

Kelly is ranked #593 in the Global Top 100 Brands. It ranks just behind New Relic and just ahead of GitLab.

RANKCOMPANYCEOINDUSTRY
591
U.S. Cellular  U.S. Cellular CEO
Laurent Therivel
Tech
592
New Relic  New Relic CEO
Lew Cirne
Tech
593
Kelly  Kelly CEO
Peter Quigley
Business and Consumer Services
594
GitLab  GitLab CEO
Bill Staples
Tech
595
ESPN  ESPN CEO
James Pitaro
Media and Entertainment
596
B&H Photo  B&H Photo CEO
Retail
597
ASUS  ASUS CEO
Jerry Shen
Consumer Goods

Business and Consumer Services Ranking Snapshot

Kelly is ranked #104 in the Business and Consumer Services Industry. It ranks just behind New Relic and just ahead of Clean Harbors.

RANKCOMPANYLocation
102
Irvine Company
Newport Beach, CA
103
New Relic
San Francisco, CA
104
Kelly
Troy, MI
105
Clean Harbors
Norwell, MA
106
Builders FirstSource
Irving, TX
107
Schlumberger
108
Leo Burnett
Chicago, IL