

Kelly Services, Inc. is an American office staffing company that operates globally. The company places employees at all levels in various sectors including financial services, information technology, and law. Kelly’s brand is ranked #593 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Kelly. When compared to other organizations within the Business and Consumer Services industry, Kelly is ranked #104. Among its major competitors, Kelly is ranked in 2nd place for NPS while Recruit Holdings is 1st, and Randstad is 3rd. Overall, Kelly has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $875.42M
Kelly's Net Promoter Score (NPS) is a 27 with 56% Promoters, 15% Passives, and 29% Detractors. Net Promoter Score tracks whether Kelly's customers would recommend using the product based on a scale of -100 to 100.
| 56% | Promoters |
|---|---|
| 15% | Passives |
| 29% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2023 38 | Oct 2023 | 38 |
Jan 2024 34 | Jan 2024 | 34 |
Feb 2024 31 | Feb 2024 | 31 |
Mar 2024 29 | Mar 2024 | 29 |
Apr 2024 24 | Apr 2024 | 24 |
May 2024 26 | May 2024 | 26 |
Jul 2024 27 | Jul 2024 | 27 |
Oct 2024 25 | Oct 2024 | 25 |
Apr 2025 25 | Apr 2025 | 25 |
Jun 2025 27 | Jun 2025 | 27 |
Oct 2025 26 | Oct 2025 | 26 |
Nov 2025 26 | Nov 2025 | 26 |
Kelly is ranked first for NPS among its competitors. Randstad and ManpowerGroup come in second and third, with SThree coming in at #4. Among those competitors, it is the second most valued company behind ManpowerGroup.
![]() Kelly | ![]() Randstad | ![]() ManpowerGroup | ![]() SThree | |
| Global Ranking | #593 | #525 | #- | #- |
| NPS | 27 | 17 | 2 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $875.42M | $47.78M | $3.86B | $458.78M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Kelly's NPS 72 points higher than Male customers.
Kelly's NPS was rated by Male customers on Comparably.
Kelly's NPS was rated 72 by Female customers on Comparably.
Kelly's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
African American/Black 100 | African American/Black | 100 |
Other 25 | Other | 25 |
Kelly's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.
Kelly's NPS was rated the highest by customers who have used Kelly's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 100 | Less than 1 Year | 100 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
Compared to its competitors, Kelly's NPS is rated right above Randstad, and is preceded by Recruit Holdings.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Recruit Holdings | 100 |
![]() | Kelly | 27 |
![]() | Randstad | 17 |
![]() | ManpowerGroup | 2 |
![]() | SThree | 0 |
![]() | LUMESSE INC | 0 |
![]() | TEKsystems | -3 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Kelly users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Kelly's Customer Loyalty score 2% higher than Male customers.
Kelly's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Kelly's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
36-40 70% | 36-40 | 70% |
41-45 100% | 41-45 | 100% |
56-60 100% | 56-60 | 100% |
Kelly's Customer Loyalty score was rated the highest by customers who have used Kelly's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Kelly's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
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Compared to its competitors, Kelly's Customer Loyalty score is rated right above Randstad, and is preceded by Recruit Holdings.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Recruit Holdings | 100% |
![]() | Kelly | 81% |
![]() | Randstad | 78% |
![]() | TEKsystems | 71% |
![]() | ManpowerGroup | 69% |
![]() | SThree | 53% |
![]() | LUMESSE INC | N/A |
In the Business and Consumer Services industry, Kelly's Customer Loyalty score is rated right above Verizon, and is preceded by T-Mobile.
Kelly has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Kelly’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Kelly's product the highest. Reviewers from the Tech industry rated Kelly the lowest at 3.1.
Kelly's Product Quality score was rated highest by customers ages 56-60, and rated lowest by customers who have used Kelly's products/services for 1 to 2 Years.
Female customers rated Kelly's Product Quality score 1.1 stars higher than Male customers.
Kelly's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4.4 | African American/Black | 4.4 |
Other 3.9 | Other | 3.9 |
Kelly's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
36-40 3.8 | 36-40 | 3.8 |
41-45 4.1 | 41-45 | 4.1 |
56-60 4.6 | 56-60 | 4.6 |
Kelly's Product Quality score was rated the highest by customers who have used Kelly's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Kelly's Product Quality score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Kelly's Product Quality score is rated right above ManpowerGroup, and is preceded by Recruit Holdings.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Recruit Holdings | 5/5 |
![]() | Kelly | 3.8/5 |
![]() | ManpowerGroup | 3.8/5 |
![]() | Randstad | 3.7/5 |
![]() | LUMESSE INC | 3.7/5 |
![]() | SThree | 3.5/5 |
![]() | TEKsystems | 3.3/5 |
In the Business and Consumer Services industry, Kelly's Product Quality score is rated right above Accenture, and is preceded by Bloomberg.
Kelly has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Education industry think that they had the lowest ROI from Kelly.
Kelly's ROI score was rated highest by African American/Black customers, and rated lowest by customers from the Education industry.
Female customers rated Kelly's ROI score 0.8 stars higher than Male customers.
Kelly's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4.7 | African American/Black | 4.7 |
Other 3.5 | Other | 3.5 |
Kelly's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
36-40 3.3 | 36-40 | 3.3 |
41-45 3.9 | 41-45 | 3.9 |
56-60 4.5 | 56-60 | 4.5 |
Kelly's ROI score was rated the highest by customers who have used Kelly's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Kelly's ROI score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
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Compared to its competitors, Kelly's ROI score is rated right above Randstad, and is preceded by Recruit Holdings.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Recruit Holdings | 5/5 |
![]() | Kelly | 3.8/5 |
![]() | Randstad | 3.7/5 |
![]() | ManpowerGroup | 3.6/5 |
![]() | TEKsystems | 3.6/5 |
![]() | SThree | 3.5/5 |
![]() | LUMESSE INC | 3.3/5 |
In the Business and Consumer Services industry, Kelly's ROI score is rated right above Accenture, and is preceded by Bloomberg.
Kelly has an overall Customer Satisfaction score of 63 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Kelly's Customer Satisfaction score was rated highest by customers ages 56-60, and rated lowest by Male customers.
Female customers rated Kelly's Customer Satisfaction score 50 points higher than Male customers.
Very Satisfied | 0% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 34% | |
Dissatisfied | 33% | |
Very Dissatisfied | 0% |
Very Satisfied | 83% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 17% |
Kelly's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
Kelly's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
Kelly's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
Kelly's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 41-45.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 67% | |||||||||||||||
| 41-45 | 50% | |||||||||||||||
| 56-60 | 100% |
Kelly's Customer Satisfaction score was rated the highest by customers who have used Kelly's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Kelly's Customer Satisfaction score was rated 50 points by Education industry customers.
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"label": "Education",
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"stars": 0,
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}Compared to its competitors, Kelly's Customer Satisfaction score is rated right above TEKsystems, and is preceded by SThree.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Recruit Holdings | 100% |
![]() | ManpowerGroup | 74% |
![]() | Randstad | 69% |
![]() | SThree | 67% |
![]() | Kelly | 63% |
![]() | TEKsystems | 62% |
![]() | LUMESSE INC | 0% |
In the Business and Consumer Services industry, Kelly's Customer Satisfaction score is rated right above Verizon, and is preceded by FedEx.
Kelly has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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Troy, MI 48084-4782
http://kellyservices.com
91 124 472 6666
Kelly's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers from the Tech industry.
Female customers rated Kelly's Customer Service score 1.2 stars higher than Male customers.
Kelly's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 5 | African American/Black | 5 |
Other 3.1 | Other | 3.1 |
Kelly's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 3.3 | 36-40 | 3.3 |
41-45 3.7 | 41-45 | 3.7 |
56-60 4.5 | 56-60 | 4.5 |
Kelly's Customer Service score was rated the highest by customers who have used Kelly's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Kelly's Customer Service score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Kelly's Customer Service score is rated right above Randstad, and is preceded by Recruit Holdings.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Recruit Holdings | 5/5 |
![]() | Kelly | 3.7/5 |
![]() | Randstad | 3.7/5 |
![]() | LUMESSE INC | 3.7/5 |
![]() | ManpowerGroup | 3.5/5 |
![]() | SThree | 3.5/5 |
![]() | TEKsystems | 3.5/5 |
In the Business and Consumer Services industry, Kelly's Customer Service score is rated right above FedEx, and is preceded by Accenture.
Kelly has a 3.6/5 stars for its overall company culture rated by their employees

Kelly scored a 27 for Net Promoter Score and a 10 for Employee Net Promoter Score. NPS gauges how likely a customer of Kelly would recommend the brand to a friend. ENPS measures how likely Kelly employees would recommend working at Kelly to a friend.
| 56% | Promoters |
|---|---|
| 15% | Passive |
| 29% | Detractors |
| 46% | Promoters |
|---|---|
| 18% | Passive |
| 36% | Detractors |
Kelly is ranked #593 in the Global Top 100 Brands. It ranks just behind New Relic and just ahead of GitLab.
Kelly is ranked #104 in the Business and Consumer Services Industry. It ranks just behind New Relic and just ahead of Clean Harbors.
| RANK | COMPANY | Location | |
|---|---|---|---|
102 | ![]() | Irvine Company | Newport Beach, CA |
103 | ![]() | New Relic | San Francisco, CA |
104 | ![]() | Kelly | Troy, MI |
105 | ![]() | Clean Harbors | Norwell, MA |
106 | ![]() | Builders FirstSource | Irving, TX |
107 | ![]() | Schlumberger | |
108 | ![]() | Leo Burnett | Chicago, IL |