
U.S. Cellular, we're not just in the business of connecting calls, we're in the business of connecting people U.S. Cellular’s brand is ranked #591 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of U.S. Cellular. When compared to other organizations within the Tech industry, U.S. Cellular is ranked #197. Among its major competitors, U.S. Cellular is ranked in 3rd place for NPS while Verizon is 1st, and AT&T is 2nd.Their current market cap is $2.18B
U.S. Cellular's Net Promoter Score (NPS) is a -29 with 29% Promoters, 13% Passives, and 58% Detractors. Net Promoter Score tracks whether U.S. Cellular's customers would recommend using the product based on a scale of -100 to 100.
| 29% | Promoters |
|---|---|
| 13% | Passives |
| 58% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2024 -29 | Mar 2024 | -29 |
Apr 2024 -26 | Apr 2024 | -26 |
May 2024 -25 | May 2024 | -25 |
Jul 2024 -27 | Jul 2024 | -27 |
Aug 2024 -25 | Aug 2024 | -25 |
Oct 2024 -26 | Oct 2024 | -26 |
Nov 2024 -26 | Nov 2024 | -26 |
Dec 2024 -28 | Dec 2024 | -28 |
Mar 2025 -29 | Mar 2025 | -29 |
May 2025 -29 | May 2025 | -29 |
Aug 2025 -29 | Aug 2025 | -29 |
Sep 2025 -29 | Sep 2025 | -29 |
U.S. Cellular is ranked third for NPS among its competitors. Verizon and AT&T come in first and second, with Sprint coming in at #4. Among those competitors, it is the lowest valued company behind Verizon.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated U.S. Cellular's NPS 13 points higher than Male customers.
U.S. Cellular's NPS was rated -38 by Male customers on Comparably.
U.S. Cellular's NPS was rated -25 by Female customers on Comparably.
U.S. Cellular's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -35 | Caucasian | -35 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
African American/Black 20 | African American/Black | 20 |
Other -40 | Other | -40 |
U.S. Cellular's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
U.S. Cellular's NPS was rated the highest by customers who have used U.S. Cellular's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -26 | Less than 1 Year | -26 |
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years -42 | 2 to 5 Years | -42 |
5 to 10 Years -84 | 5 to 10 Years | -84 |
Over 10 Years -13 | Over 10 Years | -13 |
Compared to its competitors, U.S. Cellular's NPS is rated right above Sprint, and is preceded by AT&T.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Verizon | 1 |
![]() | Vision Internet | N/A |
![]() | AT&T | -18 |
![]() | U.S. Cellular | -29 |
![]() | Sprint | -71 |
![]() | Cricket Wireless | -72 |
![]() | Parallel Wireless | -100 |
In the Tech industry, U.S. Cellular's NPS is rated right below Peloton.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nintendo | 55 |
![]() | Spotify | 49 |
![]() | Apple | 48 |
![]() | Zoom Video Communications | 44 |
![]() | Netflix | 43 |
![]() | 42 | |
![]() | ROBLOX | 38 |
![]() | Peloton | 31 |
![]() | U.S. Cellular | -29 |
Out of the 13 U.S. Cellular customer reviews 6 were positive and 7 were constructive. U.S. Cellular customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of U.S. Cellular users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated U.S. Cellular's Customer Loyalty score 18% higher than Male customers.
U.S. Cellular's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
U.S. Cellular's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
31-35 78% | 31-35 | 78% |
36-40 100% | 36-40 | 100% |
41-45 80% | 41-45 | 80% |
46-50 78% | 46-50 | 78% |
51-55 78% | 51-55 | 78% |
56-60 80% | 56-60 | 80% |
61-65 91% | 61-65 | 91% |
66+ 87% | 66+ | 87% |
U.S. Cellular's Customer Loyalty score was rated the highest by customers who have used U.S. Cellular's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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U.S. Cellular's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, U.S. Cellular's Customer Loyalty score is rated right above AT&T, and is preceded by Verizon.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Sprint | 84% |
![]() | Cricket Wireless | 82% |
![]() | Verizon | 80% |
![]() | U.S. Cellular | 80% |
![]() | AT&T | 77% |
![]() | Parallel Wireless | 10% |
![]() | Vision Internet | N/A |
In the Tech industry, U.S. Cellular's Customer Loyalty score is rated right below Peloton.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | ROBLOX | 89% |
![]() | Nintendo | 89% |
![]() | Netflix | 87% |
![]() | 87% | |
![]() | Spotify | 87% |
![]() | Apple | 86% |
![]() | Zoom Video Communications | 84% |
![]() | Peloton | 82% |
![]() | U.S. Cellular | 80% |
U.S. Cellular has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
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U.S. Cellular’s product quality score is a 2.6 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated U.S. Cellular's product the highest. Reviewers from the Tech industry rated U.S. Cellular the lowest at 1.5.
U.S. Cellular's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.
Male customers rated U.S. Cellular's Product Quality score 0.1 stars higher than Female customers.
U.S. Cellular's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 3.2 | African American/Black | 3.2 |
Other 2.3 | Other | 2.3 |
U.S. Cellular's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
31-35 3 | 31-35 | 3 |
36-40 2.5 | 36-40 | 2.5 |
41-45 2.2 | 41-45 | 2.2 |
46-50 2.7 | 46-50 | 2.7 |
51-55 3.2 | 51-55 | 3.2 |
56-60 2.5 | 56-60 | 2.5 |
61-65 1.8 | 61-65 | 1.8 |
66+ 2.7 | 66+ | 2.7 |
U.S. Cellular's Product Quality score was rated the highest by customers who have used U.S. Cellular's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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U.S. Cellular's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, U.S. Cellular's Product Quality score is rated right above Parallel Wireless, and is preceded by AT&T.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Verizon | 3.3/5 |
![]() | AT&T | 2.9/5 |
![]() | U.S. Cellular | 2.6/5 |
![]() | Parallel Wireless | 2.5/5 |
![]() | Sprint | 1.6/5 |
![]() | Cricket Wireless | 1.5/5 |
![]() | Vision Internet | N/A |
In the Tech industry, U.S. Cellular's Product Quality score is rated right below ROBLOX.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nintendo | 4.4/5 |
![]() | Apple | 4.3/5 |
![]() | Zoom Video Communications | 4.3/5 |
![]() | Netflix | 4.2/5 |
![]() | Spotify | 4.2/5 |
![]() | 4.1/5 | |
![]() | Peloton | 4/5 |
![]() | ROBLOX | 4/5 |
![]() | U.S. Cellular | 2.6/5 |
U.S. Cellular has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from U.S. Cellular.
U.S. Cellular's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Business and Consumer Services industry.
Male customers rated U.S. Cellular's ROI score 0.1 stars higher than Female customers.
U.S. Cellular's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 3.2 | African American/Black | 3.2 |
Other 2.4 | Other | 2.4 |
U.S. Cellular's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
31-35 3.4 | 31-35 | 3.4 |
36-40 1.9 | 36-40 | 1.9 |
41-45 1.9 | 41-45 | 1.9 |
46-50 2.7 | 46-50 | 2.7 |
51-55 2.9 | 51-55 | 2.9 |
56-60 1.8 | 56-60 | 1.8 |
61-65 2 | 61-65 | 2 |
66+ 2.5 | 66+ | 2.5 |
U.S. Cellular's ROI score was rated the highest by customers who have used U.S. Cellular's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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U.S. Cellular's ROI score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.
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Compared to its competitors, U.S. Cellular's ROI score is rated right above Parallel Wireless, and is preceded by AT&T.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Verizon | 3.1/5 |
![]() | AT&T | 2.7/5 |
![]() | U.S. Cellular | 2.5/5 |
![]() | Parallel Wireless | 2.5/5 |
![]() | Cricket Wireless | 1.6/5 |
![]() | Sprint | 1.5/5 |
![]() | Vision Internet | N/A |
In the Tech industry, U.S. Cellular's ROI score is rated right below ROBLOX.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Zoom Video Communications | 4.1/5 |
![]() | 4/5 | |
![]() | Spotify | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Peloton | 4/5 |
![]() | Netflix | 4/5 |
![]() | Apple | 4/5 |
![]() | ROBLOX | 3.8/5 |
![]() | U.S. Cellular | 2.5/5 |
U.S. Cellular has an overall Customer Satisfaction score of 44 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
U.S. Cellular's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Business and Consumer Services industry.
Male customers rated U.S. Cellular's Customer Satisfaction score 1 points higher than Female customers.
Very Satisfied | 27% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 23% | |
Very Dissatisfied | 27% |
Very Satisfied | 25% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 9% | |
Very Dissatisfied | 47% |
U.S. Cellular's Customer Satisfaction (CSAT) score was rated 39% according to Caucasian users and customers.
U.S. Cellular's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
U.S. Cellular's Customer Satisfaction (CSAT) score was rated 60% according to African American/Black users and customers.
U.S. Cellular's Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.
U.S. Cellular's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 31-35 | 33% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 41-45 | 28% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 51-55 | 75% | |||||||||||||||
| 56-60 | 33% | |||||||||||||||
| 61-65 | 30% | |||||||||||||||
| 66+ | 43% |
U.S. Cellular's Customer Satisfaction score was rated the highest by customers who have used U.S. Cellular's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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U.S. Cellular's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, U.S. Cellular's Customer Satisfaction score is rated right above Cricket Wireless, and is preceded by AT&T.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Verizon | 55% |
![]() | AT&T | 44% |
![]() | U.S. Cellular | 44% |
![]() | Cricket Wireless | 18% |
![]() | Sprint | 16% |
![]() | Parallel Wireless | 0% |
![]() | Vision Internet | 0% |
In the Tech industry, U.S. Cellular's Customer Satisfaction score is rated right below Peloton.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nintendo | 88% |
![]() | Netflix | 85% |
![]() | Apple | 85% |
![]() | Spotify | 85% |
![]() | 81% | |
![]() | Zoom Video Communications | 74% |
![]() | ROBLOX | 73% |
![]() | Peloton | 63% |
![]() | U.S. Cellular | 44% |
U.S. Cellular has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
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Chicago, IL
http://www.uscellular.com/
8668358475
U.S. Cellular's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Tech industry.
Female customers rated U.S. Cellular's Customer Service score 0.1 stars higher than Male customers.
U.S. Cellular's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 4.3 | African American/Black | 4.3 |
Other 2.9 | Other | 2.9 |
U.S. Cellular's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3 | 36-40 | 3 |
41-45 2 | 41-45 | 2 |
46-50 2.7 | 46-50 | 2.7 |
51-55 3 | 51-55 | 3 |
56-60 2.2 | 56-60 | 2.2 |
61-65 2.2 | 61-65 | 2.2 |
66+ 3 | 66+ | 3 |
U.S. Cellular's Customer Service score was rated the highest by customers who have used U.S. Cellular's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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U.S. Cellular's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, U.S. Cellular's Customer Service score is rated right above Parallel Wireless, and is preceded by AT&T.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Verizon | 3.2/5 |
![]() | AT&T | 2.6/5 |
![]() | U.S. Cellular | 2.6/5 |
![]() | Parallel Wireless | 2.5/5 |
![]() | Cricket Wireless | 1.5/5 |
![]() | Sprint | 1.5/5 |
![]() | Vision Internet | N/A |
In the Tech industry, U.S. Cellular's Customer Service score is rated right below ROBLOX.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Apple | 4.2/5 |
![]() | 4/5 | |
![]() | Zoom Video Communications | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Peloton | 4/5 |
![]() | Netflix | 4/5 |
![]() | Spotify | 4/5 |
![]() | ROBLOX | 3.6/5 |
![]() | U.S. Cellular | 2.6/5 |
U.S. Cellular has a 4.1/5 stars for its overall company culture rated by their employees

U.S. Cellular scored a -29 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of U.S. Cellular would recommend the brand to a friend. ENPS measures how likely U.S. Cellular employees would recommend working at U.S. Cellular to a friend.
| 29% | Promoters |
|---|---|
| 13% | Passive |
| 58% | Detractors |
| 50% | Promoters |
|---|---|
| 11% | Passive |
| 39% | Detractors |
U.S. Cellular is ranked #591 in the Global Top 100 Brands. It ranks just behind Hobby Lobby and just ahead of New Relic.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
589 | ![]() | Specialized Bicycle Components | ![]() | Mike Sinyard | Retail |
590 | ![]() | Hobby Lobby | ![]() | David Green | Retail |
591 | ![]() | U.S. Cellular | ![]() | Laurent Therivel | Tech |
592 | ![]() | New Relic | ![]() | Lew Cirne | Tech |
593 | ![]() | Kelly | ![]() | Peter Quigley | Business and Consumer Services |
594 | ![]() | GitLab | ![]() | Bill Staples | Tech |
595 | ![]() | ESPN | ![]() | James Pitaro | Media and Entertainment |
U.S. Cellular is ranked #197 in the Tech Industry. It ranks just behind Booking.com and just ahead of New Relic.
| RANK | COMPANY | Location | |
|---|---|---|---|
195 | ![]() | Infiniti | Dallas, TX |
196 | ![]() | Booking.com | Amsterdam |
197 | ![]() | U.S. Cellular | Chicago, IL |
198 | ![]() | New Relic | San Francisco, CA |
199 | ![]() | GitLab | San Francisco, CA |
200 | ![]() | ASUS | The Lakes, NV |
201 | ![]() | BuzzFeed | New York City, NY |