45
NPS
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GitLab is ranked #199 in Tech Brands
GitLab is ranked #199 in Tech Brands
About GitLab's Brand
GitLab is an open core software company that develops the most comprehensive AI-Powered DevSecOps Platform used by more than 100,000 organizations. GitLab’s brand is ranked #594 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of GitLab. When compared to other organizations within the Tech industry, GitLab is ranked #199. Among its major competitors, GitLab is ranked in 2nd place for NPS while GitHub is 1st, and Docker is 3rd. Overall, GitLab has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $2.77B
Brand at a Glance
82%
Customer Loyalty
4.2/5
Product Quality
4.3/5
Pricing
4.2/5
Customer Service
GitLab CMO
Todd Barr
Todd Barr serves as the Chief Marketing Officer of GitLab, Inc.. Todd started at GitLab, Inc. in November of 2018. Todd is currently based in the Raleigh-Durham, North Carolina Area.
GitLab Ranking
- #199 in Tech
- #2 / 4 of its competitors
GitLab NPS
GitLab's Net Promoter Score (NPS) is a 45 with 63% Promoters, 19% Passives, and 18% Detractors. Net Promoter Score tracks whether GitLab's customers would recommend using the product based on a scale of -100 to 100.
GitLab Overall NPS
| 63% | Promoters |
|---|---|
| 19% | Passives |
| 18% | Detractors |
GitLab NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 44 | Feb 2024 | 44 |
Mar 2024 44 | Mar 2024 | 44 |
Apr 2024 44 | Apr 2024 | 44 |
Jul 2024 44 | Jul 2024 | 44 |
Oct 2024 44 | Oct 2024 | 44 |
Dec 2024 44 | Dec 2024 | 44 |
Jan 2025 44 | Jan 2025 | 44 |
May 2025 46 | May 2025 | 46 |
Jun 2025 45 | Jun 2025 | 45 |
Oct 2025 45 | Oct 2025 | 45 |
Nov 2025 43 | Nov 2025 | 43 |
Jan 2026 45 | Jan 2026 | 45 |
How Other Brands Compare
GitLab is ranked second for NPS among its competitors. GitHub and Docker come in first and third, with SmartBear coming in at #4. Among those competitors, it is the second most valued company.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
GitLab NPS by Gender
Male customers rated GitLab's NPS 11 points higher than Female customers.
Male
54
GitLab's NPS was rated 54 by Male customers on Comparably.
65%
Promoters
24%
Passives
11%
Detractors
Female
43
GitLab's NPS was rated 43 by Female customers on Comparably.
62%
Promoters
19%
Passives
19%
Detractors
GitLab NPS by Ethnicity
GitLab's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 59 | Caucasian | 59 |
African American/Black 60 | African American/Black | 60 |
Asian or Pacific Islander 55 | Asian or Pacific Islander | 55 |
Other 16 | Other | 16 |
GitLab NPS by Age
GitLab's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
GitLab NPS by Usage
GitLab's NPS was rated the highest by customers who have used GitLab's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 12 | Less than 1 Year | 12 |
1 to 2 Years 66 | 1 to 2 Years | 66 |
2 to 5 Years 76 | 2 to 5 Years | 76 |
5 to 10 Years 70 | 5 to 10 Years | 70 |
GitLab Customer Reviews
Out of the 6 GitLab customer reviews 6 were positive and 0 were constructive. GitLab customer reviews reflect that all customers have a favorable experience using the products/services of the company.
GitLab Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of GitLab users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
GitLab Customer Loyalty Score by Gender
Male customers rated GitLab's Customer Loyalty score 10% higher than Female customers.
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Male
93%
Yes
Female
83%
Yes
GitLab Customer Loyalty Score by Ethnicity
GitLab's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of GitLab.
94
out of 100
Caucasian
82
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
85
out of 100
Other
GitLab Customer Loyalty Score by Age
GitLab's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of GitLab.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 92% | 18-25 | 92% |
26-30 100% | 26-30 | 100% |
31-35 79% | 31-35 | 79% |
36-40 78% | 36-40 | 78% |
41-45 78% | 41-45 | 78% |
46-50 100% | 46-50 | 100% |
56-60 70% | 56-60 | 70% |
GitLab Customer Loyalty Score by Usage
GitLab's Customer Loyalty score was rated the highest by customers who have used GitLab's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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GitLab Customer Loyalty Score by Industry
GitLab's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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GitLab Customer Loyalty vs. Competitors
Compared to its competitors, GitLab's Customer Loyalty score is rated right above Docker, and is preceded by GitHub.
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Customer Loyalty for Other Tech Brands
In the Tech industry, GitLab's Customer Loyalty score is rated right above Peloton, and is preceded by Zoom Video Communications.
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GitLab Product Quality
4.2/5
GitLab has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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GitLab Product Information
GitLab serves markets in the United States. GitLab supports iOS and Web devices and offers products for small, medium, and large sized businesses.
GitLab’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated GitLab's product the highest. Reviewers from the Marketing, Advertising and Research industry rated GitLab the lowest at 4.2.
- Website
- https://about.gitlab.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Languages Supported
English
Product Type
Application Development Software
Agile Project Management Software
DevOps Software
Source Code Management Software
Continuous Integration Software
Quick Insights into GitLab Product Quality
GitLab's Product Quality score was rated highest by customers who have used GitLab's products/services for 5 to 10 Years, and rated lowest by customers ages 56-60.
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Ranked GitLab Product Quality the Highest
Ranked GitLab Product Quality the Lowest
GitLab Product Quality Score by Gender
Male customers rated GitLab's Product Quality score 0.4 stars higher than Female customers.
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Male
4.3/5
Female
3.9/5
GitLab Product Quality Score by Ethnicity
GitLab's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of GitLab.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 4.3 | Other | 4.3 |
GitLab Product Quality Score by Age
GitLab's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4.5 | 41-45 | 4.5 |
46-50 4.6 | 46-50 | 4.6 |
56-60 3.1 | 56-60 | 3.1 |
GitLab Product Quality Score by Usage
GitLab's Product Quality score was rated the highest by customers who have used GitLab's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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GitLab Product Quality Score by Industry
GitLab's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.
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GitLab Product Quality vs. Competitors
Compared to its competitors, GitLab's Product Quality score is rated right above Docker, and is preceded by GitHub.
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Product Quality for Other Tech Brands
In the Tech industry, GitLab's Product Quality score is rated right above Netflix, and is preceded by Zoom Video Communications.
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GitLab Pricing
GitLab ROI & Value For Money
4.3/5
GitLab has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.
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GitLab Pricing Plans
GitLab has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Accounting industry think that they had the lowest ROI from GitLab.
Who Uses GitLab?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into GitLab ROI
GitLab's ROI score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers ages 56-60.
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Ranked GitLab ROI the Highest
Ranked GitLab ROI the Lowest
GitLab ROI Score by Gender
Male customers rated GitLab's ROI score 0.1 stars higher than Female customers.
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Male
4.4/5
Female
4.3/5
GitLab ROI Score by Ethnicity
GitLab's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 4.1 | Other | 4.1 |
GitLab ROI Score by Age
GitLab's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.5 | 26-30 | 4.5 |
31-35 4 | 31-35 | 4 |
36-40 4.6 | 36-40 | 4.6 |
41-45 4 | 41-45 | 4 |
46-50 4.6 | 46-50 | 4.6 |
56-60 3.5 | 56-60 | 3.5 |
GitLab ROI Score by Usage
GitLab's ROI score was rated the highest by customers who have used GitLab's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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GitLab ROI Score by Industry
GitLab's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.
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GitLab Pricing vs. Competitors
Compared to its competitors, GitLab's ROI score is rated right above GitHub.
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ROI for Other Tech Brands
In the Tech industry, GitLab's ROI score is rated right above Zoom Video Communications.
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GitLab Customer Satisfaction (CSAT)
GitLab Customer Satisfaction (CSAT) Score
86 / 100
GitLab has an overall Customer Satisfaction score of 86 rated by its users and customers.
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Very Satisfied
47%
Satisfied
39%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
3%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into GitLab Customer Satisfaction
GitLab's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers from the Accounting industry.
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Ranked GitLab Customer Satisfaction the Highest
Ranked GitLab Customer Satisfaction the Lowest
GitLab Customer Satisfaction Score by Gender
Male customers rated GitLab's Customer Satisfaction score 4 points higher than Female customers.
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96 / 100
MaleVery Satisfied | 53% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 4% |
92 / 100
FemaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 75% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 8% |
GitLab Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
GitLab's Customer Satisfaction (CSAT) score was rated 93% according to Caucasian users and customers.
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93 / 100
Very Satisfied
60%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
7%
CSAT according to African American/Black
GitLab's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
20%
Satisfied
80%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
GitLab's Customer Satisfaction (CSAT) score was rated 89% according to Asian or Pacific Islander users and customers.
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89 / 100
Very Satisfied
45%
Satisfied
44%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
11%
CSAT according to Other
GitLab's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
17%
Satisfied
83%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
GitLab Customer Satisfaction Score by Age
GitLab's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of GitLab.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 26-30 | 89% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 46-50 | 100% |
GitLab Customer Satisfaction Score by Usage
GitLab's Customer Satisfaction score was rated the highest by customers who have used GitLab's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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GitLab Customer Satisfaction Score by Industry
GitLab's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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}GitLab Customer Satisfaction vs. Competitors
Compared to its competitors, GitLab's Customer Satisfaction score is rated right above GitHub.
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Customer Satisfaction for Other Tech Brands
In the Tech industry, GitLab's Customer Satisfaction score is rated right above Netflix, and is preceded by Nintendo.
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GitLab Customer Service
4.2/5
GitLab has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About GitLab's Customer Service
Address
268 Bust Street #350, San Francisco, CA 94104
Website
https://about.gitlab.com
Phone Number
415-761-1791
GitLab's Social Links
Quick Insights into GitLab Customer Service
GitLab's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers ages 56-60.
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Ranked GitLab Customer Service the Highest
Ranked GitLab Customer Service the Lowest
GitLab Customer Service Score by Gender
Male customers rated GitLab's Customer Service score 0.1 stars higher than Female customers.
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Male
4.3/5
Female
4.2/5
GitLab Customer Service Score by Ethnicity
GitLab's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of GitLab.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.1 | Other | 4.1 |
GitLab Customer Service Score by Age
GitLab's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of GitLab.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.5 | 36-40 | 4.5 |
41-45 4.1 | 41-45 | 4.1 |
46-50 4.7 | 46-50 | 4.7 |
56-60 2.8 | 56-60 | 2.8 |
GitLab Customer Service Score by Usage
GitLab's Customer Service score was rated the highest by customers who have used GitLab's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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GitLab Customer Service Score by Industry
GitLab's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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GitLab Customer Service vs. Competitors
Compared to its competitors, GitLab's Customer Service score is rated right above GitHub.
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Customer Service for Other Tech Brands
In the Tech industry, GitLab's Customer Service score is rated right above Apple.
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GitLab as an Employer
4.8/5
GitLab has a 4.8/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
GitLab scored a 45 for Net Promoter Score and a 63 for Employee Net Promoter Score. NPS gauges how likely a customer of GitLab would recommend the brand to a friend. ENPS measures how likely GitLab employees would recommend working at GitLab to a friend.
Net Promoter Score
45
NPS Score
| 63% | Promoters |
|---|---|
| 19% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
63
eNPS Score
| 77% | Promoters |
|---|---|
| 9% | Passive |
| 14% | Detractors |
Global Ranking Snapshot
GitLab is ranked #594 in the Global Top 100 Brands. It ranks just behind Kelly and just ahead of ESPN.
Tech Ranking Snapshot
GitLab is ranked #199 in the Tech Industry. It ranks just behind New Relic and just ahead of ASUS.
| RANK | COMPANY | Location | |
|---|---|---|---|
197 |  | U.S. Cellular | Chicago, IL |
198 |  | New Relic | San Francisco, CA |
199 | | GitLab | San Francisco, CA |
200 |  | ASUS | The Lakes, NV |
201 |  | BuzzFeed | New York City, NY |
202 |  | Schlumberger | |
203 |  | Meijer | Greenville, MI |
