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BuzzFeed is

Ranked

#65

Media and Entertainment Brands

Brand Page

BuzzFeed

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BuzzFeed

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BuzzFeed is ranked #65 in Media and Entertainment Brands

About BuzzFeed's Brand

BuzzFeed is the leading independent digital media company delivering news and entertainment to hundreds of millions of people around the world. BuzzFeed’s brand is ranked #598 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of BuzzFeed. When compared to other organizations within the Media and Entertainment industry, BuzzFeed is ranked #65. Among its major competitors, BuzzFeed is ranked in 4th place for NPS while VICE Media is 1st, and Vox Media, Inc. is 2nd.Their current valuation is $1.70B

Brand at a Glance

60%

Customer Loyalty

3.7/5

Product Quality

3.4/5

Pricing

3.3/5

Customer Service

BuzzFeed Ranking

^#65 in Media and Entertainment
^#4 / 4 of its competitors

BuzzFeed NPS

BuzzFeed's Net Promoter Score (NPS) is a -4 with 38% Promoters, 20% Passives, and 42% Detractors. Net Promoter Score tracks whether BuzzFeed's customers would recommend using the product based on a scale of -100 to 100.

BuzzFeed Overall NPS

-4

NPS

38%	Promoters
20%	Passives
42%	Detractors

BuzzFeed NPS Trend

-100

-50

100

Summary	Date	Score
Apr 2023 -1	Apr 2023	-1
May 2023 -1	May 2023	-1
Jul 2023 1	Jul 2023	1
Oct 2023 0	Oct 2023	0
Nov 2023 0	Nov 2023	0
Dec 2023 -1	Dec 2023	-1
Jan 2024 1	Jan 2024	1
Feb 2024 -1	Feb 2024	-1
May 2024 -1	May 2024	-1
Aug 2024 -3	Aug 2024	-3
Nov 2024 -4	Nov 2024	-4
Sep 2025 -4	Sep 2025	-4

How Other Brands Compare

BuzzFeed is ranked #4 for NPS among its competitors. VICE Media and Vox Media, Inc. come in first and second, with Mashable coming in at third. Among those competitors, it is the lowest valued company behind VICE Media.

	BuzzFeed	VICE Media	Vox Media, Inc.	Mashable
Global Ranking	#598	#638	#690	#-
NPS	-4	19	14	0
Social Sentiment Calculated by analyzing social media and other online mentions	-	-	Neutral	-
Valuation Updated every 24 hours for public companies	$1.70B	$5.70B	$1.00B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

BuzzFeed NPS by Gender

Female customers rated BuzzFeed's NPS 43 points higher than Male customers.

Male

-7

BuzzFeed's NPS was rated -7 by Male customers on Comparably.

36%

Promoters

21%

Passives

43%

Detractors

Female

BuzzFeed's NPS was rated 36 by Female customers on Comparably.

45%

Promoters

46%

Passives

Detractors

BuzzFeed NPS by Ethnicity

BuzzFeed's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -1	Caucasian	-1
Asian or Pacific Islander 16	Asian or Pacific Islander	16
Other -34	Other	-34

BuzzFeed NPS by Age

BuzzFeed's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.

100

Summary

Age

Promoters

Passives

Detractors

18-25

45%

19%

36%

31-35

40%

20%

40%

36-40

67%

33%

56-60

67%

33%

BuzzFeed NPS by Usage

BuzzFeed's NPS was rated the highest by customers who have used BuzzFeed's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 11	Less than 1 Year	11
1 to 2 Years -1	1 to 2 Years	-1
2 to 5 Years 25	2 to 5 Years	25
5 to 10 Years 0	5 to 10 Years	0

BuzzFeed NPS vs. Competitors

Compared to its competitors, BuzzFeed's NPS is rated right above USA Today, and is preceded by Mic.

COMPANY		NPS Score
	VICE Media	19
	Vox Media, Inc.	14
	Mashable	0
	SAY Media	N/A
	Mic	N/A
	BuzzFeed	-4
	USA Today	-18
	The Huffington Post	-57
	Gizmodo	-100

BuzzFeed NPS vs Companies in Media and Entertainment

In the Media and Entertainment industry, BuzzFeed's NPS is rated right below Instagram.

COMPANY		NPS Score
	Nintendo	55
	Spotify	49
	Apple	48
	Netflix	43
	The Walt Disney Company	38
	ROBLOX	38
	Rockstar Games	38
	Instagram	21
	BuzzFeed	-4

BuzzFeed Customer Reviews

Out of the 6 BuzzFeed customer reviews 4 were positive and 2 were constructive. BuzzFeed customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

BuzzFeed Customer Loyalty

60%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

60% of BuzzFeed users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

60%

40%

BuzzFeed Customer Loyalty Score by Gender

Male customers rated BuzzFeed's Customer Loyalty score 1% higher than Female customers.

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Male

52%

Yes

Female

51%

Yes

BuzzFeed Customer Loyalty Score by Ethnicity

BuzzFeed's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Asian or Pacific Islander

out of 100

Other

BuzzFeed Customer Loyalty Score by Age

BuzzFeed's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of BuzzFeed.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 37%	18-25	37%
31-35 64%	31-35	64%
36-40 40%	36-40	40%
56-60 70%	56-60	70%

BuzzFeed Customer Loyalty Score by Usage

BuzzFeed's Customer Loyalty score was rated the highest by customers who have used BuzzFeed's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	36%
1 to 2 Years	85%
2 to 5 Years	63%
5 to 10 Years	49%

BuzzFeed Customer Loyalty Score by Industry

BuzzFeed's Customer Loyalty score was rated the highest by Fashion and Beauty industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	44%
Accounting	40%
Fashion and Beauty	100%
Arts and Entertainment	40%
Healthcare, Hospitals and Medicine	70%
Marketing, Advertising and Research	100%

BuzzFeed Customer Loyalty vs. Competitors

Compared to its competitors, BuzzFeed's Customer Loyalty score is rated right above Mashable, and is preceded by USA Today.

COMPANY		Customer Loyalty Score
	Vox Media, Inc.	85%
	VICE Media	73%
	USA Today	72%
	BuzzFeed	60%
	Mashable	47%
	The Huffington Post	42%
	Gizmodo	N/A
	SAY Media	N/A
	Mic	N/A

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Customer Loyalty for Other Media and Entertainment Brands

In the Media and Entertainment industry, BuzzFeed's Customer Loyalty score is rated right below The Walt Disney Company.

COMPANY		Customer Loyalty Score
	ROBLOX	89%
	Nintendo	89%
	Netflix	87%
	Spotify	87%
	Apple	86%
	Instagram	84%
	Rockstar Games	84%
	The Walt Disney Company	83%
	BuzzFeed	60%

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BuzzFeed Product Quality

3.7/5

BuzzFeed has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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BuzzFeed Product Information

BuzzFeed’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated BuzzFeed's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated BuzzFeed the lowest at 2.

Website: http://www.buzzfeed.com

Company Size: 1,001-5,000 Employees

Industry

Tech

Content

Media

SaaS

Social

Quick Insights into BuzzFeed Product Quality

BuzzFeed's Product Quality score was rated highest by customers ages 56-60, and rated lowest by Other customers.

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Ranked BuzzFeed Product Quality the Highest

56-60	5
Arts and Entertainment	5
Female	4.2

Ranked BuzzFeed Product Quality the Lowest

36-40	2.6
Healthcare, Hospitals and Medicine	2
Other	2

BuzzFeed Product Quality Score by Gender

Female customers rated BuzzFeed's Product Quality score 1.4 stars higher than Male customers.

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Male

2.8/5

Female

4.2/5

BuzzFeed Product Quality Score by Ethnicity

BuzzFeed's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.8	Caucasian	3.8
Asian or Pacific Islander 3.5	Asian or Pacific Islander	3.5
Other 2	Other	2

BuzzFeed Product Quality Score by Age

BuzzFeed's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.

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Summary	Age	Score
18-25 3.1	18-25	3.1
31-35 4.1	31-35	4.1
36-40 2.6	36-40	2.6
56-60 5	56-60	5

BuzzFeed Product Quality Score by Usage

BuzzFeed's Product Quality score was rated the highest by customers who have used BuzzFeed's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.1
1 to 2 Years	3.5
2 to 5 Years	4
5 to 10 Years	3.3

BuzzFeed Product Quality Score by Industry

BuzzFeed's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	3.3
Accounting	3.1
Fashion and Beauty	4.1
Arts and Entertainment	5
Healthcare, Hospitals and Medicine	2
Marketing, Advertising and Research	4.3

BuzzFeed Product Quality vs. Competitors

Compared to its competitors, BuzzFeed's Product Quality score is rated right above Mashable, and is preceded by Vox Media, Inc..

COMPANY		Product Quality Score
	VICE Media	4.1/5
	Vox Media, Inc.	3.8/5
	BuzzFeed	3.7/5
	Mashable	3.3/5
	USA Today	2.7/5
	The Huffington Post	2.5/5
	Gizmodo	1.5/5
	SAY Media	N/A
	Mic	N/A

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Product Quality for Other Media and Entertainment Brands

In the Media and Entertainment industry, BuzzFeed's Product Quality score is rated right below Instagram.

COMPANY		Product Quality Score
	Nintendo	4.4/5
	Apple	4.3/5
	Netflix	4.2/5
	Spotify	4.2/5
	The Walt Disney Company	4.1/5
	Rockstar Games	4.1/5
	ROBLOX	4/5
	Instagram	3.7/5
	BuzzFeed	3.7/5

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BuzzFeed Pricing

BuzzFeed ROI & Value For Money

3.4/5

BuzzFeed has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

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BuzzFeed Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from BuzzFeed.

Quick Insights into BuzzFeed ROI

BuzzFeed's ROI score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by Other customers.

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Ranked BuzzFeed ROI the Highest

Arts and Entertainment	5
56-60	4.8
Asian or Pacific Islander	3.8

Ranked BuzzFeed ROI the Lowest

Male	2.9
Healthcare, Hospitals and Medicine	2
Other	1.6

BuzzFeed ROI Score by Gender

Female customers rated BuzzFeed's ROI score 0.9 stars higher than Male customers.

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Male

2.9/5

Female

3.8/5

BuzzFeed ROI Score by Ethnicity

BuzzFeed's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.5	Caucasian	3.5
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Other 1.6	Other	1.6

BuzzFeed ROI Score by Age

BuzzFeed's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.

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Summary	Age	Score
18-25 2.9	18-25	2.9
31-35 3.8	31-35	3.8
36-40 3.3	36-40	3.3
56-60 4.8	56-60	4.8

BuzzFeed ROI Score by Usage

BuzzFeed's ROI score was rated the highest by customers who have used BuzzFeed's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.2
1 to 2 Years	3.3
2 to 5 Years	3.7
5 to 10 Years	3.4

BuzzFeed ROI Score by Industry

BuzzFeed's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	3.4
Accounting	3
Fashion and Beauty	4.3
Arts and Entertainment	5
Healthcare, Hospitals and Medicine	2
Marketing, Advertising and Research	4.5

BuzzFeed Pricing vs. Competitors

Compared to its competitors, BuzzFeed's ROI score is rated right above Mashable, and is preceded by Vox Media, Inc..

COMPANY		Pricing Score
	VICE Media	3.9/5
	Vox Media, Inc.	3.7/5
	BuzzFeed	3.4/5
	Mashable	3.2/5
	USA Today	2.7/5
	The Huffington Post	2.2/5
	Gizmodo	1.5/5
	SAY Media	N/A
	Mic	N/A

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ROI for Other Media and Entertainment Brands

In the Media and Entertainment industry, BuzzFeed's ROI score is rated right below Instagram.

COMPANY		Pricing Score
	Spotify	4/5
	Nintendo	4/5
	Netflix	4/5
	Apple	4/5
	Rockstar Games	3.8/5
	ROBLOX	3.8/5
	The Walt Disney Company	3.7/5
	Instagram	3.5/5
	BuzzFeed	3.4/5

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BuzzFeed Customer Satisfaction (CSAT)

BuzzFeed Customer Satisfaction (CSAT) Score

52 / 100

BuzzFeed has an overall Customer Satisfaction score of 52 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	26%
Satisfied	26%
Neither Satisfied nor Dissatisfied	23%
Dissatisfied	10%
Very Dissatisfied	15%

Very Satisfied

26%

Satisfied

26%

Neither Satisfied nor Dissatisfied

23%

Dissatisfied

10%

Very Dissatisfied

15%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into BuzzFeed Customer Satisfaction

BuzzFeed's Customer Satisfaction score was rated highest by customers ages 56-60, and rated lowest by customers who have used BuzzFeed's products/services for 5 to 10 Years.

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Ranked BuzzFeed Customer Satisfaction the Highest

56-60	100%
2 to 5 Years	80%
Female	72%

Ranked BuzzFeed Customer Satisfaction the Lowest

Male	45%
Other	33%
5 to 10 Years	0%

BuzzFeed Customer Satisfaction Score by Gender

Female customers rated BuzzFeed's Customer Satisfaction score 27 points higher than Male customers.

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45 / 100

Male

	Very Satisfied	23%
	Satisfied	22%
	Neither Satisfied nor Dissatisfied	22%
	Dissatisfied	11%
	Very Dissatisfied	22%

72 / 100

Female

	Very Satisfied	29%
	Satisfied	43%
	Neither Satisfied nor Dissatisfied	14%
	Dissatisfied	14%
	Very Dissatisfied	0%

BuzzFeed Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

BuzzFeed's Customer Satisfaction (CSAT) score was rated 71% according to Caucasian users and customers.

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71 / 100

Very Satisfied	43%
Satisfied	28%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	29%
Very Dissatisfied	0%

Very Satisfied

43%

Satisfied

28%

Neither Satisfied nor Dissatisfied

Dissatisfied

29%

Very Dissatisfied

CSAT according to Asian or Pacific Islander

BuzzFeed's Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.

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60 / 100

Very Satisfied	0%
Satisfied	60%
Neither Satisfied nor Dissatisfied	40%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

Satisfied

60%

Neither Satisfied nor Dissatisfied

40%

Dissatisfied

Very Dissatisfied

CSAT according to Other

BuzzFeed's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.

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33 / 100

Very Satisfied	33%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	67%

Very Satisfied

33%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

67%

BuzzFeed Customer Satisfaction Score by Age

BuzzFeed's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.

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100

Breakdown

Age

Score

18-25

58%

31-35

75%

56-60

100%

BuzzFeed Customer Satisfaction Score by Usage

BuzzFeed's Customer Satisfaction score was rated the highest by customers who have used BuzzFeed's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	58
1 to 2 Years	67
2 to 5 Years	80
5 to 10 Years	0

BuzzFeed Customer Satisfaction Score by Industry

BuzzFeed's Customer Satisfaction score was rated 50 points by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
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	"bars": [
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			"label": "Tech",
			"groupId": 104,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "BuzzFeed's Customer Satisfaction score is  rated by Tech customers on Comparably.",
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Tech	50

BuzzFeed Customer Satisfaction vs. Competitors

Compared to its competitors, BuzzFeed's Customer Satisfaction score is rated right above The Huffington Post, and is preceded by Mashable.

COMPANY		Customer Satisfaction (CSAT) Score
	VICE Media	79%
	Vox Media, Inc.	74%
	Mashable	67%
	BuzzFeed	52%
	The Huffington Post	50%
	USA Today	43%
	Gizmodo	0%
	SAY Media	0%
	Mic	0%

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Customer Satisfaction for Other Media and Entertainment Brands

In the Media and Entertainment industry, BuzzFeed's Customer Satisfaction score is rated right below Instagram.

COMPANY		Customer Satisfaction (CSAT) Score
	Nintendo	88%
	Netflix	85%
	Apple	85%
	Spotify	85%
	The Walt Disney Company	77%
	Rockstar Games	76%
	ROBLOX	73%
	Instagram	61%
	BuzzFeed	52%

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BuzzFeed Customer Service

3.3/5

BuzzFeed has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.

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About BuzzFeed's Customer Service

Address

111 E 18th St, New York City, NY 10003

Website

http://www.buzzfeed.com

Phone Number

9175550123

Quick Insights into BuzzFeed Customer Service

BuzzFeed's Customer Service score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by Other customers.

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Ranked BuzzFeed Customer Service the Highest

Arts and Entertainment	5
56-60	4.5
2 to 5 Years	3.9

Ranked BuzzFeed Customer Service the Lowest

36-40	2.6
Healthcare, Hospitals and Medicine	2
Other	1.8

BuzzFeed Customer Service Score by Gender

Female customers rated BuzzFeed's Customer Service score 1 stars higher than Male customers.

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Male

2.8/5

Female

3.8/5

BuzzFeed Customer Service Score by Ethnicity

BuzzFeed's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of BuzzFeed.

100

Summary	Ethnicity	Customer Service Score
Caucasian 3.5	Caucasian	3.5
Asian or Pacific Islander 3.4	Asian or Pacific Islander	3.4
Other 1.8	Other	1.8

BuzzFeed Customer Service Score by Age

BuzzFeed's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.

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100

Summary	Age	Customer Service Score
18-25 2.9	18-25	2.9
31-35 3.9	31-35	3.9
36-40 2.6	36-40	2.6
56-60 4.5	56-60	4.5

BuzzFeed Customer Service Score by Usage

BuzzFeed's Customer Service score was rated the highest by customers who have used BuzzFeed's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	3.2
1 to 2 Years	3.1
2 to 5 Years	3.9
5 to 10 Years	2.9

BuzzFeed Customer Service Score by Industry

BuzzFeed's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	3.3
Accounting	3
Fashion and Beauty	4
Arts and Entertainment	5
Healthcare, Hospitals and Medicine	2
Marketing, Advertising and Research	4.5

BuzzFeed Customer Service vs. Competitors

Compared to its competitors, BuzzFeed's Customer Service score is rated right above USA Today, and is preceded by Mashable.

COMPANY		Customer Service Score
	VICE Media	3.8/5
	Vox Media, Inc.	3.7/5
	Mashable	3.4/5
	BuzzFeed	3.3/5
	USA Today	3/5
	The Huffington Post	2.6/5
	Gizmodo	N/A
	SAY Media	N/A
	Mic	N/A

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Customer Service for Other Media and Entertainment Brands

In the Media and Entertainment industry, BuzzFeed's Customer Service score is rated right above Instagram, and is preceded by ROBLOX.

COMPANY		Customer Service Score
	Apple	4.2/5
	The Walt Disney Company	4.1/5
	Nintendo	4/5
	Netflix	4/5
	Spotify	4/5
	Rockstar Games	3.7/5
	ROBLOX	3.6/5
	BuzzFeed	3.3/5
	Instagram	3.3/5

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BuzzFeed as an Employer

4.1/5

BuzzFeed has a 4.1/5 stars for its overall company culture rated by their employees

top

20%

CEO of BuzzFeed

Jonah Peretti

In the Top 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

BuzzFeed scored a -4 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of BuzzFeed would recommend the brand to a friend. ENPS measures how likely BuzzFeed employees would recommend working at BuzzFeed to a friend.

Net Promoter Score

-4

NPS Score

38%	Promoters
20%	Passive
42%	Detractors

Employee Net Promoter Score

eNPS Score

38%	Promoters
32%	Passive
30%	Detractors

Global Ranking Snapshot

BuzzFeed is ranked #598 in the Global Top 100 Brands. It ranks just behind ASUS and just ahead of Novartis Pharmaceuticals.

RANK			INDUSTRY
596	B&H Photo		Retail
597	ASUS	Jerry Shen	Consumer Goods
598	BuzzFeed	Jonah Peretti	Media and Entertainment
599	Novartis Pharmaceuticals	Vas Narasimhan	Health and Wellness
600	Clean Harbors	Alan McKim	Energy and Manufacturing
601	Builders FirstSource	Peter Jackson	Energy and Manufacturing
602	BlackRock	Laurence Fink	Banking and Financial Services

Media and Entertainment Ranking Snapshot

BuzzFeed is ranked #65 in the Media and Entertainment Industry. It ranks just behind ESPN and just ahead of Trustpilot.

RANK		Location
63	Specialized Bicycle Components
64	ESPN	Bristol, CT
65	BuzzFeed	New York City, NY
66	Trustpilot	New York City, NY
67	21st Century Fox	New York City, NY
68	Wattpad	Toronto, KS
69	Barstool Sports	Milton, MA