-18
NPS
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USA Today
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About USA Today's Brand
Owned by Gannett Company, USA Today is the largest circulating newspaper in the United States. Among its major competitors, USA Today is ranked in 6th place for NPS while CEOWORLD Magazine is 1st, and Fast Company is 2nd.
Brand at a Glance
72%
Customer Loyalty
2.7/5
Product Quality
2.7/5
Pricing
3/5
Customer Service
USA Today Ranking
- #4 / 4 of its competitors
USA Today NPS
USA Today's Net Promoter Score (NPS) is a -18 with 35% Promoters, 12% Passives, and 53% Detractors. Net Promoter Score tracks whether USA Today's customers would recommend using the product based on a scale of -100 to 100.
USA Today Overall NPS
| 35% | Promoters |
|---|---|
| 12% | Passives |
| 53% | Detractors |
USA Today NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 -20 | Feb 2024 | -20 |
Apr 2024 -17 | Apr 2024 | -17 |
Jun 2024 -15 | Jun 2024 | -15 |
Jul 2024 -18 | Jul 2024 | -18 |
Sep 2024 -18 | Sep 2024 | -18 |
Oct 2024 -20 | Oct 2024 | -20 |
Nov 2024 -22 | Nov 2024 | -22 |
May 2025 -19 | May 2025 | -19 |
Jul 2025 -21 | Jul 2025 | -21 |
Aug 2025 -19 | Aug 2025 | -19 |
Sep 2025 -20 | Sep 2025 | -20 |
Dec 2025 -18 | Dec 2025 | -18 |
How Other Brands Compare
USA Today is ranked #4 for NPS among its competitors. CEOWORLD Magazine and Stitch Labs come in first and second, with BuzzFeed coming in at third.
USA Today |  BuzzFeed |  Stitch Labs |  CEOWORLD Magazine | |
| Global Ranking | #- | #598 | #- | #- |
| NPS | -18 | -4 | 7 | 34 |
| Valuation Updated every 24 hours for public companies | - | $1.70B | $70.00M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
USA Today NPS by Gender
Female customers rated USA Today's NPS 17 points higher than Male customers.
Male
-51
USA Today's NPS was rated -51 by Male customers on Comparably.
16%
Promoters
17%
Passives
67%
Detractors
Female
-34
USA Today's NPS was rated -34 by Female customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
USA Today NPS by Ethnicity
USA Today's NPS was rated -37 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -37 | Caucasian | -37 |
USA Today NPS by Age
USA Today's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
USA Today NPS by Usage
USA Today's NPS was rated -17 points by customers who have used USA Today's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -17 | Over 10 Years | -17 |
USA Today NPS vs. Competitors
Compared to its competitors, USA Today's NPS is rated right above Advance Publications, and is preceded by BuzzFeed.
| COMPANY | NPS Score | |
|---|---|---|
| CEOWORLD Magazine | 34 |
 | Fast Company | 19 |
 | Wall Street Journal | 7 |
| Stitch Labs | 7 |
 | Topix | N/A |
 | Alma Media | N/A |
| BuzzFeed | -4 |
| USA Today | -18 |
 | Advance Publications | -40 |
USA Today Customer Reviews
Out of the 2 USA Today customer reviews 1 was positive and 1 was constructive. USA Today customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
USA Today Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of USA Today users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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USA Today Customer Loyalty Score by Gender
USA Today's Customer Loyalty score was rated 70 by both Female and Male customers on Comparably.
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Male
70%
Yes
Female
70%
Yes
USA Today Customer Loyalty Score by Ethnicity
USA Today's Customer Loyalty score was rated 67% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of USA Today.
67
out of 100
Caucasian
USA Today Customer Loyalty Score by Age
USA Today's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
61-65 55% | 61-65 | 55% |
66+ 64% | 66+ | 64% |
USA Today Customer Loyalty Score by Usage
USA Today's Customer Loyalty score was rated 70% by customers who have used USA Today's products/services for Over 10 Years.
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USA Today Customer Loyalty vs. Competitors
Compared to its competitors, USA Today's Customer Loyalty score is rated right above BuzzFeed, and is preceded by Wall Street Journal.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| CEOWORLD Magazine | 73% |
| Wall Street Journal | 73% |
| USA Today | 72% |
| BuzzFeed | 60% |
| Fast Company | 58% |
| Stitch Labs | 55% |
| Advance Publications | 55% |
| Topix | N/A |
| Alma Media | N/A |
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USA Today Product Quality
2.7/5
USA Today has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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USA Today Product Information
USA Today’s product quality score is a 2.7 out of 5 as rated by its users and customers.
- Website
- http://www.usatoday.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Content
Media
Sports & Entertainment
Quick Insights into USA Today Product Quality
USA Today's Product Quality score was rated highest by Caucasian customers, and rated lowest by customers ages 66+.
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Ranked USA Today Product Quality the Highest
Ranked USA Today Product Quality the Lowest
USA Today Product Quality Score by Gender
Female customers rated USA Today's Product Quality score 0.1 stars higher than Male customers.
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Male
2/5
Female
2.1/5
USA Today Product Quality Score by Ethnicity
USA Today's Product Quality score was rated 2.2 stars by Caucasian customers on Comparably.
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0
1
2
3
4
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
USA Today Product Quality Score by Age
USA Today's Product Quality score was rated 1.9 stars by customers ages 61-65 and customers ages 66+ on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
61-65 1.9 | 61-65 | 1.9 |
66+ 1.9 | 66+ | 1.9 |
USA Today Product Quality Score by Usage
USA Today's Product Quality score was rated 2.1 stars by customers who have used USA Today's products/services for Over 10 Years.
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USA Today Product Quality vs. Competitors
Compared to its competitors, USA Today's Product Quality score is rated right above Topix, and is preceded by CEOWORLD Magazine.
| COMPANY | Product Quality Score | |
|---|---|---|
| Fast Company | 3.8/5 |
| Stitch Labs | 3.7/5 |
| BuzzFeed | 3.7/5 |
| Advance Publications | 3.6/5 |
| Wall Street Journal | 3.5/5 |
| CEOWORLD Magazine | 3.2/5 |
| USA Today | 2.7/5 |
| Topix | N/A |
| Alma Media | N/A |
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USA Today Pricing
USA Today ROI & Value For Money
2.7/5
USA Today has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Quick Insights into USA Today ROI
USA Today's ROI score was rated highest by Female customers, and rated lowest by customers ages 66+.
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Ranked USA Today ROI the Highest
Ranked USA Today ROI the Lowest
USA Today ROI Score by Gender
Female customers rated USA Today's ROI score 0.8 stars higher than Male customers.
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Male
1.6/5
Female
2.4/5
USA Today ROI Score by Ethnicity
USA Today's ROI score was rated 2.1 stars by Caucasian customers on Comparably.
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0
1
2
3
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
USA Today ROI Score by Age
USA Today's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
61-65 2.1 | 61-65 | 2.1 |
66+ 1.5 | 66+ | 1.5 |
USA Today ROI Score by Usage
USA Today's ROI score was rated 2.3 stars by customers who have used USA Today's products/services for Over 10 Years.
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USA Today Pricing vs. Competitors
Compared to its competitors, USA Today's ROI score is rated right above Topix, and is preceded by Advance Publications.
| COMPANY | Pricing Score | |
|---|---|---|
| Stitch Labs | 3.7/5 |
| Fast Company | 3.7/5 |
| BuzzFeed | 3.4/5 |
| CEOWORLD Magazine | 3.2/5 |
| Wall Street Journal | 3.2/5 |
| Advance Publications | 3.2/5 |
| USA Today | 2.7/5 |
| Topix | N/A |
| Alma Media | N/A |
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USA Today Customer Satisfaction (CSAT)
USA Today Customer Satisfaction (CSAT) Score
42 / 100
USA Today has an overall Customer Satisfaction score of 42 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
19%
Satisfied
23%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
12%
Very Dissatisfied
36%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into USA Today Customer Satisfaction
USA Today's Customer Satisfaction score was rated highest by customers who have used USA Today's products/services for Over 10 Years, and rated lowest by customers ages 66+.
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Ranked USA Today Customer Satisfaction the Highest
Ranked USA Today Customer Satisfaction the Lowest
USA Today Customer Satisfaction Score by Gender
Female customers rated USA Today's Customer Satisfaction score 1 points higher than Male customers.
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16 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 16% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 17% | |
Very Dissatisfied | 50% |
17 / 100
FemaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 17% | |
Very Dissatisfied | 33% |
USA Today Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
USA Today's Customer Satisfaction (CSAT) score was rated 18% according to Caucasian users and customers.
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18 / 100
Very Satisfied
9%
Satisfied
9%
Neither Satisfied nor Dissatisfied
27%
Dissatisfied
10%
Very Dissatisfied
45%
USA Today Customer Satisfaction Score by Age
USA Today's Customer Satisfaction score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 61-65 | 25% | |||||||||||||||
| 66+ | 0% |
USA Today Customer Satisfaction Score by Usage
USA Today's Customer Satisfaction score was rated 33 points by customers who have used USA Today's products/services for Over 10 Years.
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USA Today Customer Satisfaction vs. Competitors
Compared to its competitors, USA Today's Customer Satisfaction score is rated right above Stitch Labs, and is preceded by BuzzFeed.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Advance Publications | 100% |
| CEOWORLD Magazine | 60% |
| Fast Company | 57% |
| Wall Street Journal | 53% |
| BuzzFeed | 52% |
| USA Today | 43% |
| Stitch Labs | 0% |
| Topix | 0% |
| Alma Media | 0% |
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USA Today Customer Service
3/5
USA Today has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About USA Today's Customer Service
Address
Mclean, VA
Website
http://www.usatoday.com
Phone Number
703-854-3400
Quick Insights into USA Today Customer Service
USA Today's Customer Service score was rated highest by customers who have used USA Today's products/services for Over 10 Years, and rated lowest by customers ages 61-65.
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Ranked USA Today Customer Service the Highest
Ranked USA Today Customer Service the Lowest
USA Today Customer Service Score by Gender
Male customers rated USA Today's Customer Service score 0.7 stars higher than Female customers.
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Male
2.8/5
Female
2.1/5
USA Today Customer Service Score by Ethnicity
USA Today's Customer Service score was rated 2.2 stars by Caucasian customers on Comparably.
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0
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40
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
USA Today Customer Service Score by Age
USA Today's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
61-65 2 | 61-65 | 2 |
66+ 2.1 | 66+ | 2.1 |
USA Today Customer Service Score by Usage
USA Today's Customer Service score was rated 2.9 stars by customers who have used USA Today's products/services for Over 10 Years.
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USA Today Customer Service vs. Competitors
Compared to its competitors, USA Today's Customer Service score is rated right above Topix, and is preceded by Stitch Labs.
| COMPANY | Customer Service Score | |
|---|---|---|
| Fast Company | 3.7/5 |
| BuzzFeed | 3.3/5 |
| Advance Publications | 3.2/5 |
| Wall Street Journal | 3.2/5 |
| CEOWORLD Magazine | 3/5 |
| Stitch Labs | 3/5 |
| USA Today | 3/5 |
| Topix | N/A |
| Alma Media | N/A |
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USA Today as an Employer
2.4/5
USA Today has a 2.4/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
USA Today scored a -18 for Net Promoter Score and a -42 for Employee Net Promoter Score. NPS gauges how likely a customer of USA Today would recommend the brand to a friend. ENPS measures how likely USA Today employees would recommend working at USA Today to a friend.
Net Promoter Score
-18
NPS Score
| 35% | Promoters |
|---|---|
| 12% | Passive |
| 53% | Detractors |
Employee Net Promoter Score
-42
eNPS Score
| 26% | Promoters |
|---|---|
| 6% | Passive |
| 68% | Detractors |
